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Search: Posts Made By: SARubin
Forum: Copywriting 17th September 2023, 11:49 AM
Replies: 31
Views: 987
Posted By Princess Balestra
Re: Anyone Tried/Tested "The Negative Sell?"

Neat to contrast the excloosivity of the oft-quoted Ogilvy Rolls Royce dashboard with the more limited excloosivity of the Mastahcard.

Prolly more people were eligible for a Mastahcard than a...
Forum: Copywriting 16th September 2023, 05:36 PM
Replies: 31
Views: 987
Posted By Paul Hooper-Kelly
Re: Anyone Tried/Tested "The Negative Sell?"

Probably the most famous use of the negative sell was the American Express mailing piece.

It started off "Quite frankly, the American Express card is not for everyone..." It proved to be highly...
Forum: Copywriting 16th September 2023, 11:53 AM
Replies: 31
Views: 987
Posted By Jonathan 2.0
Thanks Gents. : ) It's great to hear from...

Thanks Gents. : ) It's great to hear from established Salesmen/Copywriters.



Cool. : ) Thanks. That's a much better approach/example. Hopefully People can see how to use "Negative Selling".
...
Forum: Copywriting 16th September 2023, 11:47 AM
Replies: 31
Views: 987
Posted By Claude Whitacre
Re: Anyone Tried/Tested "The Negative Sell?"

See what he did there, everyone?

It wasn't personal. He was speaking about a hypothetical person, and then immediately went on to describe how nearly all of us would describe ourselves...rightly...
Forum: Copywriting 15th September 2023, 04:32 PM
Replies: 31
Views: 987
Posted By Claude Whitacre
Re: Anyone Tried/Tested "The Negative Sell?"

It doesn't work well as you stated it.

A version of this that works well is implying that there is a limited number/amount of what you sell. It could even be a limited amount of time you have.
...
Forum: Copywriting 15th September 2023, 05:54 AM
Replies: 31
Views: 987
Posted By GordonJ
The frame is the picture.

There are shades of gray in this type of selling, as presented, it is borderline insulting (by intent) and may be used to trigger a specific reaction...and how it is presented, or what the context...
Forum: Beginners Area 8th September 2023, 10:35 AM
Replies: 32
Views: 363
Posted By GordonJ
You are doing well. Some other advice here.

First, my kid spent a year in Sao Paulo as an exchange student, and reported the country is very divided between the haves (wealthy) and have nots, is this true for you? It appears you may have...
Forum: Beginners Area 7th September 2023, 05:00 PM
Replies: 32
Views: 363
Posted By Monetize
Re: coming back with marketing

No worries.

BTW, I have not had the chance to tell you how much I enjoy reading your posts.

You are a great writer with fabulous communication skills and lots of useful knowledge as well.
...
Forum: Beginners Area 7th September 2023, 03:38 PM
Replies: 32
Views: 363
Posted By Monetize
Re: coming back with marketing

My life coach comment was not directed to you.






I doubt that anything is easy for someone in Brazil.

Maybe it's just the pessimist in me, or knowing how hard life can be.
Forum: Beginners Area 7th September 2023, 08:13 AM
Replies: 32
Views: 363
Posted By Jason Kanigan
Re: coming back with marketing

Use the Quote button so we know who you are replying to.
Forum: Main Internet Marketing Discussion Forum 29th August 2023, 08:44 AM
Replies: 17
Views: 984
Posted By GordonJ
Re: WordPress announces 100-year domain registrations

Click bait attention gimmick.

They do work.

GordonJ
Forum: Copywriting 26th August 2023, 03:24 AM
Replies: 18
Views: 247
Re: An Appointment - On A Postcard...

SA,

Yes - an excellent point.

I've used the word "Independent" with the emphasis on a superior, caring, expert personal "Service" at the best price possible.

Using phrases like "you're...
Forum: Copywriting 23rd August 2023, 04:06 AM
Replies: 18
Views: 247
An Appointment - On A Postcard...

Over all the years, I have mentioned more than a few times, that I am a Phenomenal Postcard fan.

As long as you have the target prospects' names and addresses. And the clients have a very worthy...
Forum: Beginners Area 11th August 2023, 06:12 PM
Replies: 9
Views: 199
Posted By Monetize
Re: How to project how successful (traffic, leads, & sales) my marketing will be?

You should call the psychic hotline because
there is no way to predict any of those things
unless you already have the clients lined up.

Businesses such as yours take regular work
and time...
Forum: Artificial Intelligence 11th August 2023, 09:55 AM
Replies: 38
Views: 654
Posted By Frank Donovan
Re: Custom trained Ai Agents are the next thing.

We should remember that any form of writing, like human language itself, is representational. We attach empathy to words only by combining them with a complex cocktail of learned and acquired...
Forum: Artificial Intelligence 11th August 2023, 09:21 AM
Replies: 38
Views: 654
Posted By Kay King
Re: Custom trained Ai Agents are the next thing.

When it seems everyone claims victimhood of some sort and demands 'empathy' from others....the empathy pool becomes shallow.
Forum: Artificial Intelligence 11th August 2023, 08:15 AM
Replies: 38
Views: 654
Posted By Odahh
Re: Custom trained Ai Agents are the next thing.

I believe the people being able to create personal avatars after themselves. Will get close to the empathy results you are looking for.

Now complete bias here it’s probably better to try to give...
Forum: Artificial Intelligence 9th August 2023, 12:04 PM
Replies: 38
Views: 654
Posted By Odahh
Re: Custom trained Ai Agents are the next thing.

This is my crazy view of AI at this point so don’t take it as anything that might be real. But the current version of chat got and other chat AI are probably as good as they will get without finding...
Forum: Main Internet Marketing Discussion Forum 22nd July 2023, 11:53 AM
Replies: 45
Views: 1,419
Posted By GordonJ
Re: .Somewhat contrarian...somewhat?

Or as Prof Irwin Corey might add: If you don't change directions soon, you will get where you are headed. gj
Forum: Main Internet Marketing Discussion Forum 21st July 2023, 02:38 PM
Replies: 45
Views: 1,419
Posted By Princess Balestra
Re: What tactics are working these days?

A trio of definite articles in perpetyool flux.

Plus also, whenya wanna kiss sumone, is this tactics, zackly?

In the wannahood?

thb our myriad swarm of wants defines our natchrl diversity.
...
Forum: Main Internet Marketing Discussion Forum 21st July 2023, 01:13 PM
Replies: 45
Views: 1,419
Posted By GordonJ
Do you agree with this definition?

Tactics: an action or strategy carefully planned to achieve a specific end. From the Oxford Language Dictionary.

If this definition is agreeable with you...you need to take ACTION on a PLANNED...
Forum: Beginners Area 2nd July 2023, 01:02 PM
Replies: 13
Views: 681
Posted By GordonJ
Sure, it is easy.

Just follow the yellow brick road. Click your heels together 3 times and there you go.

That will be as useful as any other advice given to you. You have given us nothing to work with, except some...
Forum: Copywriting 27th June 2023, 03:35 PM
Replies: 10
Views: 280
RE: Tree Service ..... I NEED HELP GENERATING A FEW HEADLINES

This my friend, was great advice, and some great ideas, and you also got me to look at things in a different sense. Excellent response, appreciate the feedback, help, and lines, to split test!
Forum: Copywriting 27th June 2023, 11:49 AM
Replies: 10
Views: 280
Posted By Claude Whitacre
Re: Tree Service ..... I NEED HELP GENERATING A FEW HEADLINES

Here's the problem....

You are brand new. And the first thing you do is ask a favor...a BIG favor.

Writing copy is what these guys do for a living. If I went on a tree service forum and asked...
Forum: Beginners Area 20th June 2023, 10:27 AM
Replies: 8
Views: 217
Posted By Jason Kanigan
Re: Excited to learn and grow

If you are going to be in business then you have to get comfortable talking about money. There is no success without it.

In the meantime, you can say, "Can I ask you to help me with something?...
Forum: Copywriting 16th June 2023, 10:05 AM
Replies: 12
Views: 394
Posted By Frank Donovan
Re: Hard question for copywriters

I think you're the one who's misunderstanding - you've already been given tips in this thread. The best form of research is to buy the product and use it yourself, then you can incorporate that...
Forum: Copywriting 16th June 2023, 09:27 AM
Replies: 12
Views: 394
Posted By Kay King
Re: Hard question for copywriters

Rudeness is not tolerated here.

You asked for advice - and then insult a copywriter who takes the time to answer you. No one here can give you 'support' for a course you purchased or answer...
Forum: Copywriting 30th May 2023, 03:01 PM
Replies: 15
Views: 1,130
Posted By Claude Whitacre
Re: Well, he may never come back, but for others wanting to get into copywriiting.

It reminds me of several misunderstanding I've heard over the years.

You know how to write a book report, and so it follows that you can write copy that sells.

You create a short movie, and now...
Forum: Copywriting 30th May 2023, 10:34 AM
Replies: 15
Views: 1,130
Posted By DABK
Re: Well, he may never come back, but for others wanting to get into copywriiting.

$497, Gordon. Dontcha know prices ending in 7 outperform those ending in any other number? Using them is the sign of a real really successful copywriter. It's one of the ways you sort the good ones...
Forum: Copywriting 30th May 2023, 08:01 AM
Replies: 15
Views: 1,130
Posted By GordonJ
Well, he may never come back, but for others wanting to get into copywriiting.

Well...maybe 6 mins better than 6 years of posting oneliner ME too answers eh?

Anyhow. The reason I asked where one comes across the idea of copywriting to make money has a lot to do with IF they...
Forum: Offline Marketing 24th May 2023, 04:20 PM
Replies: 28
Views: 773
Posted By Claude Whitacre
Dan Kennedy wants me to speak at his event?

Guys;

I got this e-mail today..

So there’s been a big announcement going around at Brunson’s empire ClickFunnels and his widely known event called Funnel Hacking Live.

And the announcement...
Forum: Main Internet Marketing Discussion Forum 2nd May 2023, 03:33 PM
Replies: 119
Views: 3,935
Posted By Claude Whitacre
Re: And

On Amazon today, there are dozens of publishers (meaning guys just like us), that write books, or have them written, all to a certain market...and they earn a healthy 5 figure monthly income.

The...
Forum: Main Internet Marketing Discussion Forum 2nd May 2023, 01:18 PM
Replies: 119
Views: 3,935
Posted By GordonJ
And

Thanks Claude, I am a fan of your books too.

Claude provides us one example, a book of knowledge from actual experience. He is a sales professional and has decades of success under his belt. So if...
Forum: Main Internet Marketing Discussion Forum 24th April 2023, 04:33 PM
Replies: 14
Views: 208
Posted By Claude Whitacre
Re: Question on Newsmax and Agora

There was a slight method to my madness. I knew I would make enough to pay for production on my first event.

For example, a thousand DVDs may have cost a thousand dollars, but I knew I would make...
Forum: Main Internet Marketing Discussion Forum 24th April 2023, 12:19 PM
Replies: 14
Views: 208
Posted By Claude Whitacre
Re: Question on Newsmax and Agora

There are several ways for authors to do this;
1) The author can simply pay to get the book printed in bulk, and then sends the book out from their office/home.

2) The author can have the book...
Forum: Main Internet Marketing Discussion Forum 21st April 2023, 12:27 PM
Replies: 14
Views: 208
Posted By Claude Whitacre
Re: Question on Newsmax and Agora

I get it now.
And SARubin and DABK covered it pretty well.

I saw the offer, looked up the author, the publisher, the author of the newsletter and the publisher of the newsletter.

The book is...
Forum: Main Internet Marketing Discussion Forum 21st April 2023, 08:20 AM
Replies: 14
Views: 208
Posted By DABK
Re: Question on Newsmax and Agora

The sales letter you linked to makes me think that the author and NewsMax have a joint venture going on.

The author pays Newsmax less (or nothing), in exchange, the sales letter adds the...
Forum: Main Internet Marketing Discussion Forum 20th April 2023, 02:44 PM
Replies: 14
Views: 208
Posted By Claude Whitacre
Re: Question on Newsmax and Agora

I know nothing about Newsmax or Agora.

But almost universally, these orders are done in one of 2 way.

The book is a free download from Amazon. Authors set their price at $0 for the Kindle book,...
Forum: Beginners Area 11th April 2023, 07:58 AM
Replies: 7
Views: 152
Posted By Jason Kanigan
Re: Request for guidance on practical branding and marketing strategies

Follow the advice of SARubin.

I also like Philip VanDusen, who you can find on YouTube.

Warning: based on the photos, SARubin and Philip may be the same person. I have never been in the same...
Forum: Beginners Area 28th March 2023, 12:07 PM
Replies: 7
Views: 152
Posted By Princess Balestra
Re: Request for guidance on practical branding and marketing strategies

A brand is an impression.

& all impressions should radiate pride.

So you gotta nail the meetup areah between your intrinsic juice an' your prospects' desiah for sup.
Forum: Beginners Area 28th March 2023, 08:11 AM
Replies: 7
Views: 152
Posted By DABK
Re: Request for guidance on practical branding and marketing strategies

Sarubin is right. To his Be Someone, I would add: make sure you present yourself the same way every time. That means, your colors, messages, slogan, voice should be the same every time.

There is...
Forum: Copywriting 21st March 2023, 02:27 PM
Replies: 37
Views: 475
Posted By Claude Whitacre
Re: Fake stories? Or True Stories? Any thoughts?

The option is to tell the truth...the reality...and if you don't know the reality, find out.

Selling and copywriting can be defined as "The Truth, well told."

"What is true for me"? I have no...
Forum: Copywriting 21st March 2023, 11:22 AM
Replies: 37
Views: 475
Posted By Kay King
Re: Fake stories? Or True Stories? Any thoughts?

If the story happened - it's real.
If you made it up - it's not real.


Have never cared what 'gurus' have to say about it. I don't lie to family or to friends - and I won't do it in business,...
Forum: Beginners Area 18th March 2023, 07:57 AM
Replies: 15
Views: 367
Posted By Frank Donovan
Re: Leads and Email Marketing

Thanks for that. Although we're not working with enough data at the moment, it's possible your ads are targeting freebie seekers (for the lead magnet) and not serious buyers. That could explain the...
Forum: Copywriting 11th February 2023, 03:50 PM
Replies: 88
Views: 1,688
Posted By Claude Whitacre
Re: Chat GPT rewrote my book description on Amazon

Pretty much.




Quite beautiful, my Friend. I think I'll use it as is....

Except "Master Salesman" will be aggravating to any salesman worth their salt. Would you call yourself a Master...
Forum: Copywriting 11th February 2023, 03:06 PM
Replies: 88
Views: 1,688
Posted By Princess Balestra
Re: Chat GPT rewrote my book description on Amazon

Tamara is always a brand noo day.

An' for Homo Sapes types (among whom you might wanna inclood yusself, less'n you wanna be mistaken for a RAT), I guess that means evolvin' along real smart with...
Forum: Copywriting 11th February 2023, 02:47 PM
Replies: 88
Views: 1,688
Posted By Claude Whitacre
Re: Chat GPT rewrote my book description on Amazon

Steve and SARubin;

I can't tell you how much I appreciate your help. The last few posts have given me plenty to digest and implement.
Forum: Copywriting 11th February 2023, 08:33 AM
Replies: 88
Views: 1,688
Re: Chat GPT rewrote my book description on Amazon

I can't get around the fact - most salespeople repel, reject, refuse and leg it faster than a greyhound out of trap one - rather than studying the art of selling.


Why? - dozens of reasons - and...
Forum: Copywriting 10th February 2023, 03:44 AM
Replies: 88
Views: 1,688
Re: Chat GPT rewrote my book description on Amazon

Claude,

An excellent view of the salespersons dilemma's.

Aka - the "Problems"


But it always helps to give another resounding resume of -

The "Solutions"
Forum: Copywriting 9th February 2023, 06:32 PM
Replies: 88
Views: 1,688
Posted By Claude Whitacre
Re: Chat GPT rewrote my book description on Amazon

Guys; I just wrote this in the "From the author" section on my Amazon sales page (for all my books)
_____

My Friend;

I've never met you, but I think I may know something about you. Ask...
Forum: Copywriting 5th February 2023, 11:55 AM
Replies: 88
Views: 1,688
Posted By DWolfe
Re: Chat GPT rewrote my book description on Amazon

What might work in a case like Claude's? The Ai would help someone improve that already has decent copywriting skills. Someone that does not have copywriting skills or just trying to fake it and make...
Forum: Copywriting 4th February 2023, 04:30 PM
Replies: 88
Views: 1,688
Posted By Claude Whitacre
Chat GPT rewrote my book description on Amazon

Guys;

As an experiment, I just changed all my Amazon book descriptions to one written by Chat GPT. This is one book I changed out of six. I prompted Chat GPT "Rewrite my book description like a...
Forum: Artificial Intelligence 1st January 2023, 10:12 AM
Replies: 95
Views: 1,919
Posted By Kay King
Re: A future is here, so...

It won't happen. AI can produce perfectly logical posts and articles - factually and grammatically correct. I have yet to see an AI written piece that has personality or subtle humor.



My...
Forum: Mind Warriors 7th December 2022, 06:45 PM
Replies: 103
Views: 3,128
Posted By savidge4
Re: The second 30 days.

I gave up the lofty goals long ago... $3.00 a day is generally where I start - the eBay thread started with $40 and hoped to make $250. far from lofty - but very obtainable.

There are times I am...
Forum: Mind Warriors 7th December 2022, 12:36 PM
Replies: 103
Views: 3,128
Posted By GordonJ
30, 30, 10, 100 Rinse and repeat. For all ADD types and most beginners too.

ANOTHER Christmas season. YIKES.

We can find posts from a decade ago, and longer, asking what the NEXT year will bring. Interestingly, all too often, it brings the same old same old. And if the...
Forum: Email Marketing 26th November 2022, 08:15 PM
Replies: 21
Views: 765
Posted By Kay King
Re: I'm so frustrated .. CTR 0% !!!!!

Does that matter? You have defenses/reasons for everything - but the fact is you have NO sales.

No the 'soap opera' method isn't a good fit for affiliate sales for CB products. I get the...
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