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Search: Posts Made By: marciayudkin
Forum: Copywriting 7th December 2021, 05:53 AM
Replies: 40
Views: 810
Posted By marciayudkin
Re: Would you use AI for copywriting?

The problem with that strategy is that if a blog contains a few interesting human-written posts with in-depth information and many blog posts that are grammatically correct with a lot of keywords but...
Forum: Copywriting 27th June 2021, 09:14 AM
Replies: 12
Views: 383
Posted By marciayudkin
Re: [URGENT] Read this...

Very nicely said - and definitely true in my example.
Forum: Copywriting 27th June 2021, 05:43 AM
Replies: 12
Views: 383
Posted By marciayudkin
Re: [URGENT] Read this...

I totally agree that urgency has very little to do with scarcity or deadlines.

I was thinking about this the other day when I read an online review of a new novel and decided I HAD to read it. ...
Forum: Copywriting 13th May 2021, 10:12 AM
Replies: 7
Views: 266
Posted By marciayudkin
Re: Questions To Ask Your Client On Intro Call.

That's a whole lot of questions for someone who is not your client yet!

I suggest you winnow down the list to just a few questions that enable you to zero in on what they feel they need so that...
Forum: Copywriting 22nd February 2021, 03:58 AM
Replies: 22
Views: 479
Posted By marciayudkin
Re: Is this good enough copy for a healthy habits course?

Yes, it's better.

But now it's so general and generic, I can't imagine how it's going to grab someone so they feel it's a must-buy.



If that's true, then give us some quotes from those...
Forum: Offline Marketing 11th February 2021, 07:03 AM
Replies: 40
Views: 986
Posted By marciayudkin
Re: Who still uses business cards? And if so, HOW?

If a new tradesperson comes to my house and they don't have a business card, they probably are not going to get my repeat business. There are certain trades I use only once every couple of years,...
Forum: Copywriting 1st February 2021, 08:16 AM
Replies: 51
Views: 1,334
Posted By marciayudkin
Re: Would you work for free or cheap for your first client?

Yes. When I train brand-new copywriters, I have them right in the middle of the training line up 1 or 2 acquaintances (relatives, friends, local businesses, favorite nonprofits, etc.) for whom...
Forum: Copywriting 14th January 2021, 08:14 AM
Replies: 22
Views: 479
Posted By marciayudkin
Re: Is this good enough copy for a healthy habits course?

Never, never use the name of a product as a headline.

Always create rapport with your audience and address a question or need they already feel using their words. Do people go around complaining,...
Forum: Copywriting 14th January 2021, 08:07 AM
Replies: 15
Views: 423
Posted By marciayudkin
Re: Creativity - Your Way?

This is exactly what I teach in my copywriting courses. If you have a choice between clarity and creativity, you should always choose clarity. Creativity is a bonus.

However...

I disagree a...
Forum: Copywriting 29th December 2020, 05:28 AM
Replies: 20
Views: 866
Posted By marciayudkin
Re: The Catch 22 for new copywriters. How to get work.

One problem is that they believe no one will hire them if they have no experience. They have an incorrect mental model of how all potential clients make decisions. However, if the newbies really...
Forum: Copywriting 2nd December 2020, 06:32 AM
Replies: 15
Views: 502
Posted By marciayudkin
Re: Copywriting for a Type A client

From Wikipedia:

Someone who views copywriting as like an HVAC system that can stay in place for 20 years is a Type B personality, not Type A.

Sorry to harp on this, but you shouldn't twist...
Forum: Copywriting 1st December 2020, 05:54 AM
Replies: 15
Views: 502
Posted By marciayudkin
Re: Copywriting for a Type A client

In what way is that a Type A client? He sounds to me like the very opposite.

Marcia Yudkin
Forum: Copywriting 25th November 2020, 12:31 PM
Replies: 11
Views: 534
Posted By marciayudkin
Re: Using Transubstantiation In Your Sales Copy

Yes, that is an excellent example. A similar instance is kiwi fruit, which was originally called "Chinese gooseberries." Since they were grown in New Zealand, a woman who sold exotic fruits in...
Forum: Copywriting 3rd October 2020, 11:12 AM
Replies: 22
Views: 693
Posted By marciayudkin
Re: Should i write about copywriting topics?

I tried to find that evidence, but instead I found studies showing the opposite.

Here are four of the recent studies I found:

In studies by University of Michigan linguists Julie Boland and...
Forum: Copywriting 24th September 2020, 09:13 AM
Replies: 2
Views: 123
Posted By marciayudkin
Re: AI for text summarization

For copywriters, absolutely not helpful at all.

When copywriters do research, the details matter more than the general points. When I teach beginning copywriters, I demonstrate to them how to...
Forum: Copywriting 29th August 2019, 07:05 AM
Replies: 16
Views: 376
Posted By marciayudkin
Re: Explaining ideas better

Try the "grandmother test" on it: Read it aloud to a grandmother - or a 10-year-old - to see what (if anything) they understand from it. Then revise and try again.

Marcia Yudkin
Forum: Copywriting 29th August 2019, 07:02 AM
Replies: 8
Views: 514
Posted By marciayudkin
Re: What ain't I getting about my product?

The two best parts of what you wrote here:
Forum: Copywriting 27th August 2019, 04:56 AM
Replies: 8
Views: 514
Posted By marciayudkin
Re: What ain't I getting about my product?

Right here, you have not explained your product in a way I can understand. I have NO idea what the product does, why someone would buy it and what benefit it offers.

Perhaps even to get...
Forum: Main Internet Marketing Discussion Forum 3rd August 2019, 04:05 AM
Replies: 18
Views: 325
Posted By marciayudkin
Re: Stop Producing Great Work

Unfortunately, your overly dramatic headline "Stop Producing Great Work" and saying "quality is subjective" invite carelessness, not errors. These are two different things, especially when it comes...
Forum: Main Internet Marketing Discussion Forum 26th July 2019, 11:13 AM
Replies: 18
Views: 325
Posted By marciayudkin
Re: Stop Producing Great Work

Well, that's one way to try to get a quick start. But I do not believe it is a good way to build a long-term brand reputation and customer loyalty.

In my 38 years in business, I have focused on...
Forum: Copywriting 15th July 2019, 03:45 AM
Replies: 12
Views: 508
Posted By marciayudkin
Re: Borrowed credibility. Is this right?

Not so fast!

Those claims had better be true, and you need to be able to back them up.

Marcia Yudkin
Forum: Main Internet Marketing Discussion Forum 8th July 2019, 08:59 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

That is really precious! Thanks for the laugh.
Forum: Main Internet Marketing Discussion Forum 7th July 2019, 04:04 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

I agree that for some sorts of products and services, a pain/problem focused pitch will get better results.

However, I am quite sure that is not true across the board. As I've said previously -...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 12:09 PM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

Well, psychologist Abraham Maslow's theory of human nature says that people need to get all their basic needs satisfied (i.e. solve basic life problems) before they can pursue higher goals such as...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 10:59 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

OK, but again it depends what you are selling. Certain things are extremely hard, if not impossible, to sell by citing pain.

Let's say you sell vintage BMWs. People don't buy them to solve a...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 06:52 AM
Replies: 32
Views: 646
Posted By marciayudkin
Re: Surely Fake Scarcity Has Had Its Day? Message to all big name gurus

Sorry, but you are wrong about that. I have two clients who proved, by testing "always open" enrollments against allowing people to sign up for a program only once or twice a year, and the latter...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 02:14 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

It depends what you are selling. Sometimes your best move is to connect with a dream or hope people have. There isn't really a problem there that they are aware of, it's the dream that motivates...
Forum: Main Internet Marketing Discussion Forum 2nd July 2019, 08:59 AM
Replies: 32
Views: 646
Posted By marciayudkin
Re: Surely Fake Scarcity Has Had Its Day? Message to all big name gurus

Well, let's call that made-up scarcity. There is NO real-world reason they couldn't sell their course year-round, to as many people as possible. They simply choose to retract it from the...
Forum: Copywriting 18th June 2019, 03:55 AM
Replies: 9
Views: 286
Posted By marciayudkin
Re: How do copywriters conduct writing analyses?

I sat in the library for at least 10 hours, analyzing the writing techniques used in top science magazines. You can do the same. I was amazed how well written some of the pieces were.

I can tell...
Forum: Copywriting 17th June 2019, 05:32 AM
Replies: 9
Views: 286
Posted By marciayudkin
Re: How do copywriters conduct writing analyses?

As it happens, in pre-internet days I once researched successful science writers for magazines and analyzed the techniques they used to make their science writing vivid and understandable.

This...
Forum: Offline Marketing 4th February 2019, 09:49 AM
Replies: 56
Views: 1,260
Posted By marciayudkin
Re: I call BS on "people don't like to be sold to" -- a mini Rant

I hate it when salespeople won't sell to me... when I am ready to buy.

Last weekend we went into Home Depot to buy something that costs $800-$1000. Our property manager had told us that HD was...
Forum: Copywriting 17th November 2018, 04:54 PM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

You'd better believe it!

A few months ago, I was wandering around a Walmart trying to find a certain brand of Aloe Vera for my husband, and lo and behold, it is so popular with shoplifters that it...
Forum: Copywriting 17th November 2018, 11:28 AM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

You are assuming that skin care comes down to wanting to look younger. That is not true at all, as I explained in my earlier post.

That is one subset of skin care.

But there are hundreds of...
Forum: Copywriting 16th November 2018, 01:09 PM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

There is no "skin care market." People buy skin care products for quite different reasons.

For example, I have a mild dermatological condition for which I'm often on the lookout for products...
Forum: Copywriting 8th November 2018, 05:08 AM
Replies: 34
Views: 1,519
Posted By marciayudkin
Re: Advice For Someone Starting Out

How did Benjamin Franklin, now noted as an excellent writer, improve his prose writing?

He would pick a writer whose style he admired, then take an essay of theirs, jot down the main ideas and...
Forum: Copywriting 1st September 2018, 12:26 PM
Replies: 23
Views: 2,991
Posted By marciayudkin
Re: What are the best books to learn copywriting?

Copywriters who work with entrepreneurial clients need to have a solid grasp of marketing strategy as well as wordcraft, and my best teachers on that front were a ton of Dan Kennedy and Gary Halbert...
Forum: Copywriting 31st August 2018, 10:08 AM
Replies: 3
Views: 89
Posted By marciayudkin
Re: Another critique - some practice

I don't believe it is possible in the English language to propel a career in to something else. This doesn't make sense because the prepositions are off.

In addition, "overdrive" is a vague...
Forum: Copywriting 27th August 2018, 03:30 AM
Replies: 24
Views: 590
Posted By marciayudkin
Re: Those who know copy...

Michael,

Habits are hard to break.

I'm not sure you know yet what a headline is and what a warmup to a headline is.

Because you are still doing what I criticized before.
Forum: Copywriting 25th August 2018, 03:43 AM
Replies: 24
Views: 590
Posted By marciayudkin
Re: Those who know copy...

Hi Michael,

Well, I would not hire you from this sales page. You are way too long-winded. You are NOT focused on the reader. Instead you come across as self-conscious, preening and awkward.
...
Forum: Copywriting 23rd August 2018, 01:34 PM
Replies: 46
Views: 1,027
Posted By marciayudkin
Re: Here's the plan...

I once offered a guarantee like this for a copywriting training program, and I found that the guarantee lowered the quality of the applicants by a huge factor.

Of course I delivered on the...
Forum: Main Internet Marketing Discussion Forum 20th August 2018, 07:50 AM
Replies: 12
Views: 671
Posted By marciayudkin
Re: The Best Way to Sell Infographics?

Why would someone want to buy an infographic that is not exclusive to them? It would be pretty useless as a traffic generator. You'd need to tell people that the infographic can be bought by others...
Forum: Copywriting 24th July 2018, 04:08 AM
Replies: 2
Views: 132
Posted By marciayudkin
Re: Please help me find some statistics about good copywriting.

That is very funny, because many people in the field define "good copywriting" as that which - through testing - is proven to bring in more money.

Most companies that spend a lot of money on...
Forum: Copywriting 22nd July 2018, 04:28 AM
Replies: 19
Views: 900
Posted By marciayudkin
Re: Professional copywriters: Is copywriting right for me?

So Princess Balestra, I guess your point is that I do have job security in the same way that the sun is going to come up tomorrow?

The way the question was asked, though, it seemed to be based on...
Forum: Copywriting 21st July 2018, 03:10 AM
Replies: 19
Views: 900
Posted By marciayudkin
Re: Professional copywriters: Is copywriting right for me?

Frankly, I am a little concerned about your first question:

At 22, that was the last thing on my mind. At 32, it was the last thing on my mind. At 42, it was the last thing on my mind. At 52,...
Forum: Offline Marketing 1st July 2018, 03:36 AM
Replies: 23
Views: 1,002
Posted By marciayudkin
Re: Oren Klaff On Keeping Your Position When Selling

I live in a rural area, and there are only three well-drilling companies. The guys who drilled our well before we bought the house barely answer their phone, and it's like pulling teeth to set up a...
Forum: Offline Marketing 22nd June 2018, 04:15 AM
Replies: 14
Views: 670
Posted By marciayudkin
Re: Post 4000

Thank you for the wise reminders.

It got me thinking about the unfortunate tendency of newcomers to marketing to disparage and reject anything not written in the last two years. For example,...
Forum: Copywriting 19th June 2018, 10:12 AM
Replies: 7
Views: 261
Posted By marciayudkin
Re: I need a feedback

Hi Tamara,

It looks like you are brand-new to the profession and maybe not even qualified to be a VA, because your About page offers no credentials, no experience, no testimonials - not even a...
Forum: Offline Marketing 16th June 2018, 07:34 AM
Replies: 15
Views: 922
Posted By marciayudkin
Re: HVAC Leads and Cold Calling

I agree you should advertise, but don't simply list what you do. In each ad, include a special introductory offer.

For instance:

JULY ONLY: Chimney cleaning, only $XX. Call now before my...
Forum: Copywriting 4th June 2018, 04:28 AM
Replies: 27
Views: 638
Posted By marciayudkin
Re: Does copywriting require research or expertise for the products you are going to promote?

It depends on who your audience is. If the client is highly technical and the customers are also highly technical, you will definitely need to know the niche ahead of time to do a decent job in a...
Forum: Offline Marketing 17th April 2018, 08:26 PM
Replies: 38
Views: 1,377
Posted By marciayudkin
Re: My Direct Mail Vacuum Cleaner Ad.

In other words, when they're ready to buy, just shut up and take their money.

Marcia Yudkin
Forum: Copywriting 27th March 2018, 02:02 PM
Replies: 3
Views: 301
Posted By marciayudkin
Re: High converting sales pages for ergonomic chairs/back pain /neck pain/spine health products

You're going to find a huge difference in sales pages for this kind of product designed for a "cold" audience and one designed for a "warm" audience.

I once had a client who sold high-priced back...
Forum: Copywriting 13th February 2018, 07:49 PM
Replies: 19
Views: 685
Posted By marciayudkin
Re: Help a piano teacher target high-paying students?

Even when I was a kid, a couple of generations ago, my parents paid a premium for the teacher to come to our house. On the other hand, we got a slight discount off the premium rate for a second kid...
Forum: Copywriting 4th February 2018, 07:46 PM
Replies: 6
Views: 272
Posted By marciayudkin
Re: EDDM Mailing for Chorus Non-Profit?

I do not believe that a mailing to the general public would be a good investment of scarce resources. For one thing, you'd be spending money to reach households that have no men in them. For...
Forum: Main Internet Marketing Discussion Forum 4th February 2018, 07:39 PM
Replies: 12
Views: 985
Posted By marciayudkin
Re: How to get Amazon Kindle book reviews in 2018?

There is absolutely no reason why the process of getting reviews in 2018 would be different from 2017, 2016, 2015, 2014, 2013 or 2012. Or 2011, for that matter. You simply find people who would be...
Forum: Copywriting 31st January 2018, 06:42 PM
Replies: 8
Views: 311
Posted By marciayudkin
Re: How to arrive at a quote for a magazine writing/editing gig?

The kind of work you've been asked to quote on is usually done by employees, not freelancers (essentially you'd be a magazine editor, with some writing on the side). Find out what the going rate...
Forum: Offline Marketing 25th January 2018, 09:45 AM
Replies: 5
Views: 315
Posted By marciayudkin
Re: Keep Prospects From "Thinking It Over" And Shopping Other Offers

Claude,

This is one of the most interesting things I've read on the Warrior Forum in ages. Thanks.

It got me thinking about a parallel or perhaps related phenomenon where people get it into...
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