Register Blogs Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 56 of 2354
Search took 2.44 seconds.
Search: Posts Made By: AndrewCavanagh
Forum: Copywriting 19th November 2018, 09:32 PM
Replies: 9
Views: 389
Posted By AndrewCavanagh
Re: If your copy lacks this there will be no sale

What I see missing the most from poor copy is thinking through who's reading the copy...really getting inside their prospect's head, working out what's important to them...and writing the copy from...
Forum: Copywriting 19th November 2018, 09:27 PM
Replies: 10
Views: 474
Posted By AndrewCavanagh
Re: Anxious About the Future: Am I Good Enough?

Snail mail is kicking arse these days.

In fact a pile of old school stuff is now kicking arse because it's now fresh and "new" compared to the video sales letter format that's become so prevalent....
Forum: Copywriting 19th November 2018, 09:18 PM
Replies: 25
Views: 878
Posted By AndrewCavanagh
Re: Copywriting tips for emails?

I've been writing emails professionally for reasonably high level clients for over 14 years.

There are some huge elements already covered here like:
# The vital importance of the subject line
#...
Forum: Copywriting 19th November 2018, 08:57 PM
Replies: 32
Views: 1,966
Posted By AndrewCavanagh
Re: Best Course to Practice Copywriting?

If you want to go old school...which I strongly recommend...you can do it free.

Go through a pile of the great ads in hardtofindads.com from Gary Halbert and Eugene Schwartz then copy out all the...
Forum: Offline Marketing 22nd December 2016, 07:51 AM
Replies: 25
Views: 769
Posted By AndrewCavanagh
Re: How Much Do You Charge for Services?

This is a huge question and it brings up all kinds of different issues.

It's almost impossible to charge a business too much because most people starting out are way underpricing their services.
...
Forum: Offline Marketing 22nd December 2016, 07:45 AM
Replies: 24
Views: 1,104
Posted By AndrewCavanagh
Re: Selling to business owners

One word: NICHE.

When you sell into a specific business niche all the rules change.

Some niches...especially a lot of industrial niches...they haven't been approached by marketers so you could...
Forum: Offline Marketing 22nd December 2016, 07:40 AM
Replies: 5
Views: 191
Posted By AndrewCavanagh
Re: Are You Offering Your Business Services Offline?

I know people who do something like this but they usually talk to the business first.

And instead of getting a $50 one off fee they use this method to prove to the business owner they have skills...
Forum: Offline Marketing 22nd December 2016, 07:34 AM
Replies: 693
Views: 80,178
Posted By AndrewCavanagh
Re: NEWBIES READ THIS!!! How Y-O-U Can Make 50k From Nothing With ZERO HTML Knowledge

I remember telling people something pretty similar to this way back in 2007 and there have been a pile of people who took up that advice, ran with it and now have 6 figure and even 7 figure...
Forum: Offline Marketing 22nd December 2016, 07:28 AM
Replies: 102
Views: 2,568
Posted By AndrewCavanagh
Re: How to position yourself as an expert?

As has already been mentioned write a book. Simpler is to write a report tightly targeted to that niche. Do a few of those on different topics and you'll have enough content for a book.

Write an...
Forum: Offline Marketing 22nd December 2016, 07:22 AM
Replies: 5
Views: 368
Posted By AndrewCavanagh
Re: Taking your knowledge of online offline for fun and profits.

We've taught thousands of people how to make money selling their internet marketing services to local brick and mortar businesses.

I like your idea.

Even more clever would be to offer a...
Forum: Main Internet Marketing Discussion Forum 22nd December 2016, 07:17 AM
Replies: 72
Views: 4,376
Posted By AndrewCavanagh
Re: Making Money Online: Reality vs. Fiction

There are some great online teachers who have the track record with their students.

That's what you should be looking for.

There are also some people claiming to have all the answers who...
Forum: Main Internet Marketing Discussion Forum 22nd December 2016, 07:12 AM
Replies: 10
Views: 275
Posted By AndrewCavanagh
Re: Why Do Most Offers End in the Number 7?

Way back before the internet a major direct mail marketer (I think it was Ted Nicholas) claimed that prices ending in 7 got a higher response rate than other prices.

In our testing we discovered...
Forum: Offline Marketing 11th May 2015, 08:27 AM
Replies: 4
Views: 1,448
Posted By AndrewCavanagh
Re: Burger King makes money giving away sleep masks!

Actually I'm pretty sure they would.

The coupons would be completely unnecessary. There are more than enough good people in
the world that you could count on someone waking you up in most cases...
Forum: Offline Marketing 11th May 2015, 08:21 AM
Replies: 150
Views: 18,941
Posted By AndrewCavanagh
Re: So who is a millionaire on here?

Two VERY common traits of many of the most successful business people I've met.

One of the big problems with people who've worked jobs most of their lives is they
find it really hard to get the...
Forum: Offline Marketing 11th April 2015, 01:01 AM
Replies: 23
Views: 2,693
Posted By AndrewCavanagh
Re: Direct Mail Creation for Offline Businesses

And just for the record you need to start charging a whole lot more for your sales letters.

The key is to get the conversation away from writing a sales letter for your client and
talk about the...
Forum: Offline Marketing 11th April 2015, 12:48 AM
Replies: 23
Views: 2,693
Posted By AndrewCavanagh
Re: Direct Mail Creation for Offline Businesses

Very true.

The real power in marketing comes when you combine online and offline marketing methods.

Some things work better online in certain niches...some things work better offline.

Some...
Forum: Offline Marketing 4th April 2015, 04:00 AM
Replies: 9
Views: 1,759
Posted By AndrewCavanagh
Re: Inside: 5 Warm Leads From Cold Emailing Per Day

The biggest mistake I see is thinking of it as a numbers game.

When you want high paying clients it's very much a "people" game.

Think through sending an email that your prospect simply can't...
Forum: Offline Marketing 3rd April 2015, 08:08 AM
Replies: 21
Views: 1,697
Posted By AndrewCavanagh
Re: How would I talk to someone on the Street?

Smile. How you doing? Then ask something specific about what you observe about them or what they're doing.

Then just keep asking questions.

Eventually they'll ask what you do and you can tell...
Forum: Offline Marketing 3rd April 2015, 08:03 AM
Replies: 29
Views: 1,996
Posted By AndrewCavanagh
Re: Customer Service Lesson From KFC Manager.

Nice story Claude but I have to say your food choice is a disaster!
Forum: Offline Marketing 14th May 2014, 03:58 AM
Replies: 45
Views: 2,766
Posted By AndrewCavanagh
Re: why is cold emailng so poor at lead gen?

If you're sending the same bland email to hundreds or thousands
of businesses at once you shouldn't expect a good response.

If you take the time to highly personalize each email and use a ...
Forum: Copywriting 12th May 2014, 05:40 AM
Replies: 11
Views: 2,176
Posted By AndrewCavanagh
Re: Video sales letter basics?

A product came out recently called VideoMaker FX that makes it
easy to create a professional looking video sales letter.

Video sales letters are very similar to regular sales letters.

You grab...
Forum: Offline Marketing 12th May 2014, 05:28 AM
Replies: 13
Views: 1,061
Posted By AndrewCavanagh
Re: so what am I doing wrong??

The best way to talk to a business owner is to be introduced to them by
someone they know and trust.

That's obviously a thousand times better than walking into a business cold.

There are a...
Forum: Offline Marketing 12th May 2014, 05:20 AM
Replies: 165
Views: 10,945
Posted By AndrewCavanagh
Re: What do you charge a local client for a 5 page website?

How much you charge is not really important.

What is important is how much value you deliver.

If you make a business more profits than what they pay you in
fees then you've delivered a...
Forum: Offline Marketing 12th May 2014, 05:13 AM
Replies: 36
Views: 1,689
Posted By AndrewCavanagh
Re: How high-pressure selling destroys your chances.

Using the dating analogy you're going to have a lot more luck
if you're introduced to a girl by someone she knows and trusts.

Another alternative that works well is if she hears about you
from...
Forum: Offline Marketing 6th May 2014, 09:06 AM
Replies: 9
Views: 763
Posted By AndrewCavanagh
Re: Could anyone please offer any advice?

You're 90% of the way there.

I'd suggest you talk to all your business friends and ask who they
know who owns a business and would like:

# A website or
# To get more customers coming from...
Forum: Offline Marketing 6th May 2014, 09:00 AM
Replies: 21
Views: 1,910
Posted By AndrewCavanagh
Re: I have an amazing service but I suck on the phone

If you have good quality leads coming in I should be able to find someone for you
who'll do a great job handling them (there are plenty of capable people at
Offlinebiz.com.

But before that I'd...
Forum: Offline Marketing 6th May 2014, 08:54 AM
Replies: 10
Views: 814
Posted By AndrewCavanagh
Re: People Will Pay More if ...

Cool Claude.

And if they trust you.

Getting paid well has a whole lot more to do with the kind of
relationship you build than anything else.

If you establish the right kind of relationship...
Forum: Main Internet Marketing Discussion Forum 6th December 2013, 09:46 PM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Very true.

It's very frustrating working with people who don't take action
(which unfortunately is the majority of people in the "make
money" niche).

When you work with people who do take...
Forum: Main Internet Marketing Discussion Forum 6th December 2013, 11:33 AM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Wow. I'm amazed I didn't think of that.

I should have charged $1,000+ for this advice then
there would have been people who took it seriously
and acted on it.

Actually I have charged a whole...
Forum: Main Internet Marketing Discussion Forum 6th December 2013, 10:06 AM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Good marketing is about finding a market that has real needs
and desires and meeting those needs in a way that appeals
to their desires.

In other words you give them what they really need by...
Forum: Offline Marketing 6th December 2013, 05:59 AM
Replies: 18
Views: 1,639
Posted By AndrewCavanagh
Re: LQQK YOU LOT - It's the "Ideas 4 Offline Joint Ventures"...brainstorm..thread...thing

Real estate agent>>removalist
removalist>>>restaurant, plumber, dentist, doctor, handyman, painter, roofer etc etc etc...people moving into a new town will need almost every service.
Forum: Main Internet Marketing Discussion Forum 6th December 2013, 05:54 AM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Not by itself it isn't.

If you got some information marketers on board who
are experts at setting up back end product and service
funnels and created a funnel of your own with products
and...
Forum: Main Internet Marketing Discussion Forum 6th December 2013, 04:52 AM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

The customer does when he hands over the money for it.

And the process that's gone on in his head to get to that
point...establishing value in his mind...is a really crucial one.

When you...
Forum: Main Internet Marketing Discussion Forum 6th December 2013, 04:39 AM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

When you sell products and services in the higher price range
you quickly discover that a high percentage of the people who
buy from you require LESS support than someone who is only
paying $10.
...
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 11:02 PM
Replies: 71
Views: 1,488
Posted By AndrewCavanagh
Re: Working In Bedroom?

Sleep experts will tell you that a bedroom should be used for
sleep and possibly one other activity (it's called good sleep
hygiene).

Ideally you should work somewhere else.

Having said that...
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 08:21 PM
Replies: 4
Views: 417
Posted By AndrewCavanagh
Re: 90% of a product ready. whats next?

It's not entirely clear from your post what it is you're trying
to sell (perhaps I missed something).

Are you wanting to sell services training martial artists or trying
to sell services helping...
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 08:01 PM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

The type of people who are going to peddle out crap at high
prices will engage in many other dodgy practices too.

There is nothing I could possibly do that would persuade them
to do anything but...
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 07:56 PM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Don't get stuck in either/or questions.

You can do everything you've listed above and see what works for you.

Remember that you don't have to have one product at one price.

Smart marketers...
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 07:54 PM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

You're forgetting about the cost of selling a lot of products.

If you have 1,000 $10 customers you're going to have a lot
more support issues than 10 $1,000 customers.

Also with the 10 $1,000...
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 07:51 PM
Replies: 109
Views: 5,340
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Ask a few other people in the industry about him and his advice.

You'll be amazed at how much information you get in a short
space of time doing that.

Also remember that produce an information...
Forum: Offline Marketing 4th December 2013, 10:21 PM
Replies: 13
Views: 975
Posted By AndrewCavanagh
Re: What is the business service that brought you the business owner/client the fastest?

This is great advice.

It's vital to understand that business owners don't want any
particular service.

What they want is usually based around sales and profits.

But even more important,...
Forum: Offline Marketing 4th December 2013, 04:29 AM
Replies: 30
Views: 1,092
Posted By AndrewCavanagh
Re: Are we getting hung up on the "charging monthly" thing??

It goes way beyond just security. A business that has regular
paying clients has a higher value.

You're also taking a lot of the sales pressure off yourself.

One huge problem with going from...
Forum: Main Internet Marketing Discussion Forum 4th December 2013, 04:14 AM
Replies: 51
Views: 2,101
Posted By AndrewCavanagh
Re: If You Could Pick Any Niche...

Others have mentioned:
# Healthy living and lifestyle
# Weight loss
# Fighting obesity in adults and children
# The food niche
# Self development
# Income empowerment

The only niche I know...
Forum: Offline Marketing 2nd December 2013, 10:57 PM
Replies: 19
Views: 846
Posted By AndrewCavanagh
Re: How long do you let an offline client "slide" on making payments?

You should read what Claude wrote very closely here.

People will act the way you train them to.

Ultimately the profitability of your business depends on people actually
paying you and you need...
Forum: Offline Marketing 2nd December 2013, 10:52 PM
Replies: 8
Views: 856
Posted By AndrewCavanagh
Re: What you sell to Local Business

First before you think of "ranking a business for some keyword" or "video creation"
you need to think through how you're going to provide value to the businesses
you work with.

A business...
Forum: Offline Marketing 1st December 2013, 10:35 PM
Replies: 28
Views: 2,498
Posted By AndrewCavanagh
Re: I'm making $80/hr locally

What's really great about dealing with Offline clients is that you
can build the business and lifestyle you want...you just need to
engineer it that way as you have done.

Does your $80 an hour...
Forum: Offline Marketing 12th November 2013, 11:25 PM
Replies: 9
Views: 535
Posted By AndrewCavanagh
Re: Lots of talk about leads & such, but what about marketing skills?

This is obviously a very important topic.

Most important of all (in my opinion) is to ground yourself
in marketing fundamentals.

That will give a foundation so you can understand where
any...
Forum: Copywriting 12th November 2013, 08:02 AM
Replies: 3
Views: 701
Posted By AndrewCavanagh
Re: Outsourcing copywriting for solo ads?

If you want the copy to convert well there are options:

# Do it yourself if you can write copy.

# Hire a really skilled direct response copywriter who understands
how to write copy that...
Forum: Copywriting 12th November 2013, 07:38 AM
Replies: 13
Views: 1,206
Posted By AndrewCavanagh
Re: three things a business owner MUST do to increase profitability

As SBCopywritingGuy wrote it's just not that sexy.

You need some specific information in there or something
exciting to draw in your readers attention.

Also if you're targeting the business...
Forum: Offline Marketing 11th November 2013, 10:37 PM
Replies: 18
Views: 811
Posted By AndrewCavanagh
Re: Large commercial contracts? - Old school marketers - True experts

1. Find out how they're getting their clients now.

What is the process they go through? Who is making the decision
to buy?

What information did they need before they made that decision.
...
Forum: Offline Marketing 11th November 2013, 10:28 PM
Replies: 30
Views: 10,352
Posted By AndrewCavanagh
Re: Lawn Care Marketing Slogan... Looking for help making a choice.

Doing the business the way you are you should have some
very happy clients.

What you could do is talk to a couple of those and ask if
they'd be okay with endorsing your service.

Then you...
Forum: Main Internet Marketing Discussion Forum 11th November 2013, 06:17 AM
Replies: 55
Views: 1,240
Posted By AndrewCavanagh
Re: Why did you start an internet marketing biz?

Initially to make an extra $100 a week.

That's less than ten words but I'm a rebel...

After that to make a REALLY substantial income and
After than to build a lifestyle I could enjoy.
...
Forum: Offline Marketing 11th November 2013, 06:12 AM
Replies: 7
Views: 1,355
Posted By AndrewCavanagh
Re: My cold emails get a 9% response rate - possible?

If you're personalizing emails you certainly can get
a high response rate.

I know of strategies that get over 50% of people you
send it to to respond.

But as you say, they're not going to be...
Forum: Offline Marketing 11th November 2013, 01:21 AM
Replies: 87
Views: 20,299
Posted By AndrewCavanagh
Forum: Offline Marketing 11th November 2013, 01:19 AM
Replies: 87
Views: 20,299
Posted By AndrewCavanagh
Re: Offline Businesses that earn $1000+ per customer

The most effective ways to get high paying clients
are usually:

# Being referred to them by someone they know and
trust. If you're smart you can engineer this and it's a
strategy you should...
Forum: Offline Marketing 11th November 2013, 01:04 AM
Replies: 22
Views: 1,040
Posted By AndrewCavanagh
Re: Rapport When Selling Services by Claudius

Great attitude.

People get so hung up on whether THIS prospect will buy
they screw the process up because they come across as
pushy or needy.

You simply don't need any particular client.
...
Showing results 1 to 56 of 2354

 
Forum Jump


All times are GMT -6. The time now is 03:13 PM.