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Search: Posts Made By: Oziboomer
Forum: Copywriting 16th March 2016, 04:11 PM
Replies: 13
Views: 1,040
Posted By Oziboomer
Re: Let's talk about language - Hidden Emotions

I could feel, smell and taste the crunch of the burnt sausage and my mouth watered at the thought of a juicy burger squishing mayo so you appealed to the senses in those words there.

"Drilling...
Forum: Copywriting 14th March 2016, 08:28 AM
Replies: 13
Views: 1,040
Posted By Oziboomer
Re: Let's talk about language - Hidden Emotions

Interesting because of a language that precedes language.

Scientists working with dementia and Parkinson patients discovered that music unlocks memories for a while immediately after listening.
...
Forum: Copywriting 11th March 2016, 07:55 AM
Replies: 13
Views: 1,040
Posted By Oziboomer
Re: Let's talk about language - Hidden Emotions

I'm not an expert here but from what I've been reading the use of words that contain factual meaning but also emotional meaning need to be chosen carefully.

For example you use the word "animal"...
Forum: Copywriting 10th March 2016, 10:05 AM
Replies: 13
Views: 1,040
Posted By Oziboomer
Let's talk about language - Hidden Emotions

Following on from Ray Edwards post where there was a recommendation to read Straight and Crooked thinking by Robert Thouless I was hoping we could discuss the idea of emotions hidden behind the words...
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