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Search: Posts Made By: Paul Hancox
Forum: Main Internet Marketing Discussion Forum 10th February 2020, 03:58 PM
Replies: 15
Views: 509
Posted By John Durham
Re: For newbies- "Discover the Secrets" (lol) of creating winning sales letters and products!

When I was younger, I took a job selling meats (steaks...) door to door, off of a freezer truck.

When I got hired the sales trainer told me how we only sold top quality , highly desirable meat ,...
Forum: Main Internet Marketing Discussion Forum 10th February 2020, 01:20 PM
Replies: 15
Views: 509
Posted By John Durham
For newbies- "Discover the Secrets" (lol) of creating winning sales letters and products!

Please pardon my jesting in the title of this post... :)

An intimate knowledge of the copy writing craft can help immensely.. but that is not what this post is about.

Its about how you can...
Forum: Main Internet Marketing Discussion Forum 28th July 2019, 07:01 AM
Replies: 13
Views: 549
Posted By SARubin
The Biggest Mistake Many Advertisers Make

So I woke up this morning with another "thought for the day"...

A couple weeks ago, I shared an actionable tip that worked for one of my clients.

If you were able to avail yourself of it,...
Forum: Copywriting 24th July 2019, 05:28 PM
Replies: 18
Views: 896
Posted By ThePromotionalGuy
Re: Guaranteed Way To Be A Spectacular Copywriter...even if you're ugly...

Reminds me of the time, back in '79,

I was, maybe two, three months travelin with a tented show,

And I'm out 6, 6:15 in the mornin, walkin the midway.

Ya see it snowed the night before and...
Forum: Copywriting 24th July 2019, 01:06 PM
Replies: 18
Views: 896
Posted By max5ty
Guaranteed Way To Be A Spectacular Copywriter...even if you're ugly...

Lots of books on copywriting.

Most (virtually all) are just rehashed stuff from the old-time masters...someone just adds a new twist and gives you booze till you drunkenly send them hoards of...
Forum: Copywriting 6th July 2019, 07:56 AM
Replies: 45
Views: 2,145
Posted By Princess Balestra
Re: How to learn copywriting

Worst case scenario?

Evrywan in the world becomes a freelance copywriter an' the stores run outta stuff to actschwlly sell ...

[CENTER]https://i.postimg.cc/nhpgmXh5/Total-Copy-Wipeout.png
Forum: Main Internet Marketing Discussion Forum 5th July 2019, 11:58 AM
Replies: 61
Views: 1,230
Posted By myob
Re: Does Anyone Write Articles For Traffic Anymore?

^^ This was actually the "old" article marketing method, long before Google or the internet. And it still works better now than ever before.

For any given commercially viable niche, there are...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 11:16 AM
Replies: 2
Views: 117
Posted By Jonathan 2.0
Re: Click Bank Question ...

Yep, that's the one. Thanks Paul. Much appreciated. : )
Forum: Copywriting 30th January 2019, 09:52 AM
Replies: 6
Views: 240
Posted By Princess Balestra
Re: Copywritin' Smarts — 1 Min Read

Uhm ... your mouth, right?


Anyplace else an' you a srsly weird anatomical shibboleth!
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 11:14 AM
Replies: 149
Views: 8,626
Posted By ClickBank
Re: EU marketers, are you aware of this?

Hi MarketingBees,

You are correct that our fees are not the same as a payment gateway, but that is in large part because of our role as both retailer and performance marketing platform provider. ...
Forum: Warrior Forum News 15th April 2014, 03:59 AM
Replies: 570
Views: 79,275
Posted By Paul Myers
Re: Warrior Forum joins the Freelancer.com Family

I didn't want to comment until I actually had something to base comments on. Just spent some time on the phone with Alaister, and was suitably impressed.

My thoughts on this...

First,...
Forum: Main Internet Marketing Discussion Forum 27th March 2014, 11:38 AM
Replies: 31
Views: 1,018
Posted By travlinguy
Re: Is paying for written content worth it?

Spinning and quality content are contradictory terms. Forget spinning, not because Google doesn't like it but because the end product is terrible.

Whether you write your own or pay for content...
Forum: Warriors For Hire 21st March 2014, 08:21 AM
Replies: 6
Views: 1,061
Posted By boxoun
Re: Authority, Pre-Selling Content Based On YOUR Product, Not On Re-Hashing Other Articles!

Paul did great work for me. Most times I feel like these writers are doing nothing more than rewording junk they find on internet. I could tell the difference with pauls articles. If you're looking...
Forum: Copywriting 27th September 2013, 03:37 PM
Replies: 37
Views: 2,745
HERE! I have some information on inducing impulse buys...{More PROFIT}

I do a lot of marketing/consulting work for various websites and offers.

My field of expertise is persuasive/emotional marketing via psychology (This stuff borders manipulation sometimes but it...
Forum: Warriors For Hire 12th January 2013, 03:10 PM
Replies: 6
Views: 1,061
Posted By esueanne
Re: Authority, Pre-Selling Content Based On YOUR Product, Not On Re-Hashing Other Articles!

OK, so I was getting the cheap articles from another writer and putting them on my blog. They were pretty blah and they sure didn't sound like my 'voice'. Then I saw Paul's letter on the Warrior...
Forum: Copywriting 23rd October 2012, 10:38 AM
Replies: 91
Views: 4,435
Posted By Ashera
Re: My Copy Formula that gets me 3% covnersion rates

IMPORTANT: ah's not affiliatin' ennythin'. ah's not promotin' ennythin'. ah's not sellin' ennythin', unless yo' happen t'be interested in awesome art courses, which ah doubt yer.

Here is how ah...
Forum: Copywriting 23rd October 2012, 12:00 AM
Replies: 91
Views: 4,435
Posted By Pusateri
Re: My Copy Formula that gets me 3% covnersion rates

Many years ago I wrote some copy for a compounding pharmacist to be used in a brochure.

It included captions to be placed under each photo.

One photo was of a mortar and pestle.

When I...
Forum: Copywriting 22nd October 2012, 03:44 PM
Replies: 19
Views: 1,351
Posted By Mark Pescetti
Lightbulb Everything you know is wrong...

Something funny happens the moment you decide you KNOW something.

You immediately begin integrating this knowledge into your very identity (and protecting it with vigor.)

It becomes...
Forum: Search Engine Optimization 25th April 2012, 12:38 AM
Replies: 100
Views: 5,706
Posted By InternetSuccess001
haha, funny - how google analytics could be 'hurting' you...

Thought it was interesting/enlightening reading some of the 'OMFG! google has deranked my site AGAIN!' threads...

Oone thing that is REALLY funny (and sad in a way)... is that...

Wwith the...
Forum: Main Internet Marketing Discussion Forum 23rd April 2012, 11:18 AM
Replies: 8
Views: 657
Posted By Shadowflux
Re: What's the fastest Way to Build A high Quality Authority Site??

Making a truly great authority site is a little tricky but I would offer this simple formula which you can expand later:

1: Pick a specific niche
Don't pick a niche that is too broad. For...
Forum: Copywriting 20th April 2012, 01:48 PM
Replies: 37
Views: 1,608
Posted By arfasaira
Re: Copywriters Are To Blame for the Ignorance Taking Over the Planet!

As a mother myself, I'm all too familiar with the 'next fad' being preached en masse as you suggest...

But common sense has to kick-in somewhere. I don't know if anyone saw hungry for change...
Forum: Main Internet Marketing Discussion Forum 17th April 2012, 01:16 PM
Replies: 27
Views: 1,578
Posted By erichammer
Re: Making Steady Money From Writing?

Most people don't know the difference. They think "quality" means that it doesn't read like spun garbage. However, there is so much more to it than that. The thing I always do is to tell customers to...
Forum: Main Internet Marketing Discussion Forum 13th April 2012, 02:38 PM
Replies: 57
Views: 2,051
Posted By Daniel Clark
Re: How Much Money Is TOO MUCH Money For an Information Product?

I think it's about as much about the product as the marketer behind it sometimes.
Personally, I believe that if you were the likes of Frank Kern, you could charge whatever you wanted for an...
Forum: Main Internet Marketing Discussion Forum 13th April 2012, 01:56 PM
Replies: 57
Views: 2,051
Posted By Mary Greene
Re: How Much Money Is TOO MUCH Money For an Information Product?

When we price WSO's, we probably all agree price should reflect quality, usability (multimedia), and profit potential for our customers. We can quote typical WSO price ranges.

But let's consider...
Forum: Main Internet Marketing Discussion Forum 13th April 2012, 12:53 PM
Replies: 57
Views: 2,051
Posted By jbsmith
Re: How Much Money Is TOO MUCH Money For an Information Product?

It definitely comes down to value.

We have worked with ebook writers in the past who had completely positioned their infromation incorrectly and couldn't even sell them for $5 let alone $27 or...
Forum: Main Internet Marketing Discussion Forum 13th April 2012, 11:28 AM
Replies: 57
Views: 2,051
Posted By Joe Mobley
Re: How Much Money Is TOO MUCH Money For an Information Product?

B, E, 'utiful!!



I market a real estate investor list to the Dallas and Fort Worth markets. The price for my list is $39.95 per month. The list come out weekly.

One of my first clients...
Forum: Copywriting 13th April 2012, 06:35 AM
Replies: 54
Views: 3,258
Posted By RickDuris
Re: Does 100% honest copy work?

Alright, cat's outta the bag. Might as well post this and make it official:

Men's $58,500.00 ROLEX 18K Gold Diamond Presidential Watch--MUST SELL | eBay...
Forum: Copywriting 13th April 2012, 06:10 AM
Replies: 30
Views: 1,501
Posted By sabinavarga
How to lose a sale in 3 seconds

Hi everyone,

I've been lurking around the forum for a couple of weeks, but this is my first thread. The amount of useful information here is incredible, and just wanted to say thanks to all of you...
Forum: Main Internet Marketing Discussion Forum 12th April 2012, 04:18 PM
Replies: 49
Views: 1,630
Posted By angela99
Re: How Do You Research To Write a High Quality Article?

Paul, there are two kinds of research:

* Primary;

* Secondary.

To write a top quality article, for which you'll be paid more than $1 a WORD, you need to do PRIMARY research.

You can do...
Forum: Main Internet Marketing Discussion Forum 12th April 2012, 01:03 PM
Replies: 29
Views: 1,209
Posted By Alexa Smith
Re: 100% commission

May I ask three little questions? They're designed to provoke thought/discussion, I admit, but not to criticise ... :o

(i) Which would you rather earn, 100% of $17 or 50% of $47?...
Forum: Copywriting 12th April 2012, 10:22 AM
Replies: 43
Views: 2,601
Posted By Peter Michaels
Re: When are you ready to launch a copywriting career?

- "What if my copy bombs? What if I can't get any clients? What if...?"

Sometimes it will bomb... and sometimes you won't get clients...

But it's all about that third 'what if', right? What...
Forum: Copywriting 11th April 2012, 07:19 AM
Replies: 54
Views: 3,258
Posted By MikeHumphreys
Re: Does 100% honest copy work?

The short answer is it depends.

It depends on who wrote it.

Not all sales copy is written by copywriters. There's tons of offline and online marketing written by business owners and marketing...
Forum: Main Internet Marketing Discussion Forum 11th April 2012, 12:41 AM
Replies: 26
Views: 872
Posted By tpw
Re: What Can I Do Today To Make Money?

If you can increase the quality of what you write, finding buyers will not be a problem.

If you want more customers from freelancer.com, odesk, eguru, etc. you need to provide potential customers...
Forum: Copywriting 10th April 2012, 10:27 PM
Replies: 7
Views: 864
Posted By perryny
And I thought Mal was tough...

Late-1914, an aspiring young writer named Max Fedder sent a copy of his manuscript, "A Journal of One Who Is to Die," to Jack London (http://en.wikipedia.org/wiki/Jack_London), the author responsible...
Forum: Main Internet Marketing Discussion Forum 10th April 2012, 03:03 PM
Replies: 25
Views: 6,527
Posted By Lazy Larry
Found this Free Infographics Maker

I'm sure you have been seeing infographics everywhere lately, especially with all the interest and WSO's in Pinterest.
While doing my own research, I found this free tool that allows you to create...
Forum: Copywriting 10th April 2012, 09:11 AM
Replies: 54
Views: 3,258
Posted By MikeHumphreys
Re: Does 100% honest copy work?

Funny story about a dating websites... Prior to meeting my future wife 10 years ago, I tried one of the most popular dating websites. One of the women had an ad up with the headline "Pretty As A...
Forum: Main Internet Marketing Discussion Forum 10th April 2012, 08:31 AM
Replies: 46
Views: 1,057
Posted By Andyhenry
Re: Is spinning well and truly dead?

Ok, I'm gonna step into the middle of this because I think people are making massive generalisations based on differing versions of what they think people use spinning for.

To those that come from...
Forum: Main Internet Marketing Discussion Forum 10th April 2012, 08:07 AM
Replies: 17
Views: 2,018
Posted By Alexa Smith
Re: What is a high quality blog comment worth to you?

Paul got in before me, and said what I was going to say.

Ultimately, it's not something I'd easily trust someone to do on my behalf.

To people who care about getting comments on relevant blogs,...
Forum: Main Internet Marketing Discussion Forum 10th April 2012, 06:21 AM
Replies: 46
Views: 1,057
Posted By Alexa Smith
Re: Is spinning well and truly dead?

No; this is wrong. It isn't "good" in any way: it's a complete waste of time.



There are also no benefits, though! http://www.clicksmilies.com/s1106/aetsch/cheeky-smiley-013.gif

There are...
Forum: Main Internet Marketing Discussion Forum 7th April 2012, 08:47 AM
Replies: 59
Views: 2,401
Posted By drmani
Re: How do I become a better writer?

"I was in a blue funk!

This was it. End of the line. Nowhere to go. Nothing to look forward to.

I was burned out. Badly.

With a deep sense of longing, I thought back to that lovely,...
Forum: Main Internet Marketing Discussion Forum 6th April 2012, 07:31 PM
Replies: 59
Views: 2,401
Posted By travlinguy
Re: How do I become a better writer?

Courses are okay for the technical part of writing. See if you can find Stephen King's book, On Writing. It's excellent. In that book he explains what you need to do to become really good. I'll boil...
Forum: Main Internet Marketing Discussion Forum 5th April 2012, 07:34 AM
Replies: 65
Views: 2,321
Posted By Alexa Smith
Re: How can I get more clients for my writing gig?

That belief may be entirely right - it may be wrong: it doesn't actually matter very much which.

Whether its right or wrong, the outcome of it is that you're pursuing work in a market in which (a)...
Forum: Copywriting 30th March 2012, 11:43 AM
Replies: 54
Views: 3,258
Posted By RickDuris
Does 100% honest copy work?

Does 100% honest copy work? Warts and all?

As a lark, yesterday I wrote a piece on eBay to sell a $400 medical device I wasn't using anymore.

The headline?

The XXXXXXXX WORKS--it
just...
Forum: Main Internet Marketing Discussion Forum 26th March 2012, 08:53 AM
Replies: 62
Views: 1,738
Posted By jamesrich1
Re: Do Long Sales Pages Make You Buy?

If I am really interested in solving a particular problem then a long sales letter would give me all of the details that I needed to make a informed decision. I remember having a specific problem and...
Forum: Main Internet Marketing Discussion Forum 22nd March 2012, 09:42 PM
Replies: 84
Views: 3,645
Posted By Rod Cortez
Re: Fitness.com for sale on FLIPPA! Is the seller dumb?

To many of the multi-billion dollar conglomerates who own entire supplement companies, health clubs, exercise equipment, etc., $4 million would be a drop in the bucket for them. I wouldn't be...
Forum: Main Internet Marketing Discussion Forum 13th March 2012, 08:41 AM
Replies: 31
Views: 1,448
Posted By Kelly Verge
Re: 22 Ways to Write Interesting Content

..and with the right content (or niche) it's VERY linkable on Pinterest.
Forum: Main Internet Marketing Discussion Forum 13th March 2012, 07:58 AM
Replies: 31
Views: 1,448
Posted By ExRat
Re: 22 Ways to Write Interesting Content

Hi Kurt,

I didn't find the 22 points that mind-blowing, but I was interested to examine why an SEO person would use an infographic, considering that they are sacrificing the benefit of words on...
Forum: Copywriting 7th October 2011, 06:52 PM
Replies: 44
Views: 1,433
Posted By Toniy
Re: The First Time I Truly Realised The Power Of Copywriting...

OK... I've done it. I've finally done it.

I know I said I'd just be a minute, and it's been more like three hours... but here it is.

The Copywriter's Love Letter... Inspired by EricMN...
...
Forum: Copywriting 29th May 2011, 11:26 AM
Replies: 13
Views: 995
Posted By RickDuris
Re: What do you know about high-end products?

Branden,

Yes, I have written for Clients with high-end products and seminars. Allow me to ask a few questions...

1. Is there a pre-existing relationship with your prospects and customers?
...
Forum: Copywriting 29th May 2011, 06:50 AM
Replies: 13
Views: 995
Posted By John_S
Re: What do you know about high-end products?

Maybe for the same reason everybody only talks about 'net-based efforts and rarely ever integrated marketing using a mixture of offline and online techniques and media.

Can't walk and chew gum at...
Forum: Copywriting 29th May 2011, 02:44 AM
Replies: 79
Views: 6,311
Posted By ewenmack
Re: 4 Most Opened Email Subjects! (tested)

Some great stuff...80% open rate?

Enjoy,
Ewen

YouTube - ‪Top E-mail Subject Line's 80% Success Rate "MIKEB360.COM" Marketing Campaigns‬‏
Forum: Copywriting 25th April 2011, 03:36 PM
Replies: 16
Views: 800
Posted By ARSuarez
Re: Where should the price be introduced?

In my opinion, it all comes down to this question:

How aware is your market of your type of product?

Is the concept of a neon colored mailbox that shoots mailmen foreign to them? If so, price...
Forum: Copywriting 5th April 2011, 01:04 PM
Replies: 41
Views: 1,765
Posted By marciayudkin
Re: What's The **Best** Thing You've Ever Learned About Copywriting...

Well, I've trained more than four dozen copywriters one on one, and I can tell you the hardest and most valuable thing they learn: how to write from the customer's point of view rather than the...
Forum: Main Internet Marketing Discussion Forum 3rd April 2011, 01:46 PM
Replies: 270
Views: 14,566
Posted By Vince Runza Online
RIP: Bev Clement

I just received this sad news from Rob Clement:

Bev Clement passed away at approximately 3:00 p.m. (GMT) on Sunday April 3rd. Mothering Sunday in the UK. It was peaceful and quiet passing.

I...
Forum: Copywriting 31st March 2011, 11:08 AM
Replies: 35
Views: 1,428
Posted By Scott Murdaugh
Re: Just What Is HYPE... And How Much Do You Use?

I think it was David Garfinkle (don't quote me on that) who said "hype is claims without proof to back them up"... I'm paraphrasing but I think that's a pretty good definition.

Now, as to when (or...
Forum: Copywriting 31st March 2011, 10:58 AM
Replies: 35
Views: 1,428
Posted By Alex Cohen
Re: Just What Is HYPE... And How Much Do You Use?

Paul,

I use two measuring sticks to determine hype in a sales letter -

1. Does the copy have too many adverbs?
2. Are the claims believable?

The first is simply mechanical. It's easy...
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