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Search: Posts Made By: SARubin
Forum: Offline Marketing 16th July 2022, 07:41 PM
Replies: 50
Views: 983
Posted By savidge4
Re: Guess who is doing really well these days?

"so far" those 2 words - dont make you an optimist... it makes you a realist - KNOWING how the world actually works.

That $120,000 is a blast to his already performing system of referrals that has...
Forum: Copywriting 15th July 2022, 05:56 AM
Replies: 6
Views: 218
The Heartbeat of Your Copy?

Most of our hearts go - Da Dum, Da Dum, Da Dum, Da Dum, Da Dum…

And it’s a beat and rhythm that as long as we’re above ground - is working very well.

Soothing to know.


In poetry it’s very...
Forum: Offline Marketing 11th July 2022, 09:08 AM
Replies: 50
Views: 983
Re: Guess who is doing really well these days?

Coughs, splutters and nearly split my coffee...

It's always a golden moment for me - when the wonderful world of Postcards are discussed, cheered and hailed with great praise - fabulous - thanks...
Forum: Offline Marketing 8th July 2022, 08:11 AM
Replies: 50
Views: 983
Posted By GordonJ
Guess who is doing really well these days?

Last week, I reached out to many people I know from their Remote Direct Marketing businesses, and in particular, those who are still sending out USPS Mail Or any country's mail...the whole envelope...
Forum: Copywriting 29th June 2022, 05:33 AM
Replies: 10
Views: 365
Posted By Princess Balestra
Re: Exchange = Forevah. Content Is Jus' Crap.

tbh, I considah all mushrooms to be weird.

With pizza, you know what you gettin'.

With mules, you know precisely what they do.

But funghi is jus' plain crazy.

An' here is where the...
Forum: Copywriting 28th June 2022, 08:59 AM
Replies: 10
Views: 365
Posted By Princess Balestra
Exchange = Forevah. Content Is Jus' Crap.

& how do we know this?

Hey, bcs I sittin' on a whole bunch of killah CONTENT rn.

Frankly, it will revolutionize your very existence till'n you squirtin' all kindsa exotic HAPPINESS CHEMICALS...
Forum: Beginners Area 30th April 2022, 08:36 AM
Replies: 1
Views: 62
Posted By Kay King
Re: Can non native English speakers run good google-ads campaigns?

My opinion may not match that of other members here - but yes, it does make a difference. In my experience, speaking a language fluently is easier than writing it that way.

In ad after ad on...
Forum: Copywriting 17th April 2022, 11:12 AM
Replies: 16
Views: 370
Posted By max5ty
Re: Client hunting.

I'm more hardcore than most of your answers, but it's partly because I've been in this business for 40 years.

I've seen a million would-be copywriters come and go. I've heard them babied and seen...
Forum: Copywriting 28th March 2022, 12:50 PM
Replies: 8
Views: 191
Posted By Princess Balestra
Re: Adcopy

Wonderfully Offbeat Wolves.

Think 'bout them speshl pooches for a sec.

Do they yowl in yoonison on Yootoob?

Or leap through hoops bcs SPECTACKULER TRAINER GUY?

Who would back them...
Forum: Copywriting 5th February 2022, 07:21 AM
Replies: 9
Views: 207
Posted By Mark Singletary
Re: Shaming the Prospect

True about the apples and oranges. Those two examples were fresh on my mind. Us old fogies have to go with what we've got at the time. :)

Mark
Forum: Copywriting 26th January 2022, 02:28 PM
Replies: 8
Views: 249
Posted By DABK
Re: Does this pass the ETHICAL test?

What do you mean they're using your real domain name?


If I buy HowToWipeYourNose.com and there is no company registered with How to Wipe Your Nose, I'd call my website How to Wipe Your Nose.

...
Forum: Copywriting 16th January 2022, 01:02 AM
Replies: 6
Views: 287
Posted By savidge4
Re: Please Critique My Letter For Contacting Influencers On YouTube & Instagram!

Black is ME ME ME and Red is the party you are speaking to. You need to flip the percentage. The letter should be about THEM, and not you.

You produce awesome content, and I love your art, many...
Forum: Copywriting 15th January 2022, 11:33 PM
Replies: 6
Views: 287
Posted By art72
Re: Please Critique My Letter For Contacting Influencers On YouTube & Instagram!

ATTENTION:

Art Lover's and Creative Geniuses'
Are You Leaving MONEY on the Table?

*If so, we should definitely talk!

Hi, my name is Greg Reed,

I am a highly skilled professional who...
Forum: Copywriting 15th January 2022, 01:05 PM
Replies: 27
Views: 1,730
Posted By Princess Balestra
Re: Copywriting For Absolute Beginners

JUXTAPOSITION & POUNCEPOINTS
a 1 min primah bcs noodles are imminent in my vista


How close can you get to the people gonna love your stuff?

How readily may all your promo chime with what...
Forum: Copywriting 13th January 2022, 08:38 AM
Replies: 27
Views: 1,730
Posted By Johnny12345
Re: Copywriting For Absolute Beginners

SA,

I did mention research (in paragraph 11). But only in passing. As I noted, I glossed over a lot. It's just not possible to get granular in a single post.

In a nutshell, research is...
Forum: Beginners Area 12th January 2022, 08:15 PM
Replies: 15
Views: 420
Posted By savidge4
Re: Real Noob here but am struggling with conversion from landing page

I am going to say this, you NEVER run an ad and send them to your home page.

Basic funnel structure would be AD - Landing Page - Offer.

Each one of these steps ( Ad, Lander, Offer ) is a...
Forum: Mind Warriors 10th January 2022, 05:44 PM
Replies: 35
Views: 650
Posted By art72
"Giving Any New Advice to Self... is a Tough A$$ Sell!"

Just wondering what fields of study do you pursue outside of sales, lead gen, copy/content writing, and typical marketing educational tools???

Whilst most of us here have a vested interest in...
Forum: Main Internet Marketing Discussion Forum 7th January 2022, 09:45 AM
Replies: 24
Views: 439
Posted By Johnny12345
Re: How can a business get more customer reviews and testimonials?

True. You should NEVER pay for reviews -- NOT EVER.

Why?

First, sites such as Yelp filter out reviews if they even SUSPECT they aren't legitimate. (It can even get the business's listing...
Forum: Main Internet Marketing Discussion Forum 4th January 2022, 08:53 AM
Replies: 41
Views: 1,201
Posted By max5ty
Re: Why do some make it and some do not?

The whole "shiny" object thing is just an evolution of the internet...

I remember when Cory started selling his ebook...

Allen was doing the "no down payment thing"

Don was doing his...
Forum: Main Internet Marketing Discussion Forum 2nd January 2022, 12:30 PM
Replies: 41
Views: 1,201
Posted By GordonJ
Are you still in New Year's weekend mode?

Are you still in New Year's weekend mode?

A couple of months ago, in my sig file, I made an offer to take on a few people who were serious about their future and wanted to make 2022 THEIR YEAR. ...
Forum: Main Internet Marketing Discussion Forum 2nd January 2022, 11:21 AM
Replies: 41
Views: 1,201
Posted By Jonathan 2.0
Re: Why do some make it and some do not?

Simple answer= I think they just keep going, learning, and implementing.

I would guess that many People give up when they realize that it's not as easy as many People/Marketers claim — and there...
Forum: Main Internet Marketing Discussion Forum 2nd January 2022, 10:37 AM
Replies: 41
Views: 1,201
Posted By Kay King
Re: Why do some make it and some do not?

Marketers 'put out information' because THAT is marketing. I've noticed almost everyone who posts about 'shiny object syndrome' sees themselves as a 'victim'.

It's more comfortable to blame...
Forum: Beginners Area 23rd December 2021, 08:45 PM
Replies: 15
Views: 420
Posted By Jason Kanigan
Re: Real Noob here but am struggling with conversion from landing page

This is a situation for video. If you haven't already, you need to get on camera, demonstrate empathy, and show that you understand the problem and have a solution. Not necessarily a magic bullet...
Forum: Copywriting 13th November 2021, 01:52 PM
Replies: 31
Views: 742
Posted By Princess Balestra
Re: Daily Practices to rapidly increase copywriting skills?

One of the most harrowin' experiences of Covid ... one which shook me to my very core ... was watchin' the sychronized dive guys throwin' 'emselves into the air togehtah at the Tokyo Olympics in...
Forum: Beginners Area 12th November 2021, 09:39 PM
Replies: 5
Views: 196
Posted By savidge4
Re: 3 considerations for new Warriors and beginner Internet Marketers

I have a "Rule" I call "5 W's and an H" It applies to starting a business. It applies to building a website. It applies to content creation... it simply applies.

WHO
WHAT
WHERE
WHY
WHEN
...
Forum: Beginners Area 12th November 2021, 11:10 AM
Replies: 5
Views: 196
Posted By GordonJ
3 considerations for new Warriors and beginner Internet Marketers

Consider these 3 things:

1) The VALUE you bring with you. This is your experience, knowledge, and aptitudes. In a different way: what do you OFFER to the Internet as a marketer? (what Warriors...
Forum: Copywriting 9th November 2021, 02:58 PM
Replies: 26
Views: 1,186
Posted By DABK
Re: How to start writing my funnel?

Who is your target audience?
How will they come to your optin page?


If they all come the same way, one funnel is enough.


If they come via different ways (ads/ offers), you may need more...
Forum: Copywriting 8th November 2021, 07:19 AM
Replies: 40
Views: 809
Posted By Princess Balestra
Re: Would you use AI for copywriting?

AI is instinctuallly serval — so why not expose it to your plan in a productive way?

The highlights will surely always be beneficial.

Especially in the digital age where most peoples of the...
Forum: Main Internet Marketing Discussion Forum 7th November 2021, 03:46 PM
Replies: 31
Views: 754
Posted By DABK
Re: $300 to $700 per 1K word writers? Oops! Why that's the case?!!!

I think a lot of people find articles expensive when they do not see a clear connection between how much they pay and how much the article is going to get them back.

Yes, sometimes an article is...
Forum: Main Internet Marketing Discussion Forum 5th November 2021, 06:42 AM
Replies: 31
Views: 754
Posted By DABK
Re: $300 to $700 per 1K word writers? Oops! Why that's the case?!!!

The solutions depend on your goal.

'Writing' is a vague word.

If I sit at my computer and type a bunch of sentences, I am writing. Even if I am making all kinds of mistakes.

If I pay...
Forum: Main Internet Marketing Discussion Forum 15th October 2021, 01:44 PM
Replies: 27
Views: 506
Posted By DWolfe
Re: Keto Leads Don't Convert

First off this is how some of us see your posts. Since your in the Modern view. We do not know who you are responding to. If you highlight your name and see a drop down box. Please switch to classic...
Forum: Main Internet Marketing Discussion Forum 15th October 2021, 12:38 PM
Replies: 27
Views: 506
Posted By Kay King
Re: Keto Leads Don't Convert

I wonder how much you know about the diet product industry....people buy a diet or diet product because the sales copy convinces them 'this product is THE answer to your problem'.


If your sales...
Forum: Main Internet Marketing Discussion Forum 15th October 2021, 10:49 AM
Replies: 27
Views: 506
Posted By Frank Donovan
Re: Keto Leads Don't Convert

Anything with keto in the title will struggle to pass the spam filters. And even if you do get through, promoting more than one offer in the email is not the greatest of tactics.

Don't jump on a...
Forum: Main Internet Marketing Discussion Forum 15th October 2021, 10:26 AM
Replies: 27
Views: 506
Posted By 1Bryan
Re: Keto Leads Don't Convert

Keto (and most internet diet fads) is a religion. If you don't sell it as a religion, it doesn't sell.
Forum: Offline Marketing 30th September 2021, 08:55 AM
Replies: 37
Views: 504
Posted By Kay King
Re: Started a Resume Creation Service - How to find clients?

Is there a college or university or trade schools near you? If so, that's where I would advertise for 'local business'.



Offer reasonable fees and solicit feedback/testimonials....to build...
Forum: Mind Warriors 6th August 2021, 09:24 AM
Replies: 28
Views: 660
Posted By GordonJ
There are two types of Warriors. Which one are you?

There are two types of Warriors, which one are you?

All Warriors are marketers, that is what the place is about, right?

The two kinds?:

1) The Warrior who sells stuff to people.
2) The...
Forum: Copywriting 4th July 2021, 11:10 PM
Replies: 7
Views: 455
Posted By Charmingcapital13
RE: The no 1 question that plagues every new copywriter...

You're actually right. "How do I get clients?" is the number one question asked by newbies. I was just playing around with the headline.


Interesting.


Good point. You're basically saying as...
Forum: Offline Marketing 1st July 2021, 01:57 PM
Replies: 12
Views: 384
Posted By Claude Whitacre
Re: Influence, The Psychology of Persuasion

I read Pre-suasion. I haven't read the newest edition of Influence. In the interview a few things were mentioned that lead me to believe that there was enough new material to read it again. I got the...
Forum: Copywriting 27th June 2021, 09:29 AM
Replies: 12
Views: 383
Posted By DABK
Re: [URGENT] Read this...

I've always thought the problem was with the phrase: create urgency.


You can create urgency only by limiting the time or the number.


On the other hand, you can connect to the urgency in...
Forum: Offline Marketing 8th June 2021, 12:02 PM
Replies: 12
Views: 384
Posted By Claude Whitacre
Influence, The Psychology of Persuasion

I am listening to a podcast (available on Youtube) with Michael Shermer interviewing Robert Cialdini, the author of Influence.

He just wrote a new edition of this best selling book. One of the...
Forum: Main Internet Marketing Discussion Forum 30th May 2021, 09:08 AM
Replies: 76
Views: 2,288
Posted By max5ty
Re: The psychology of a "sale"

The easy answer would be to say I just don't know enough about what you're offering...

but, at the expense of sounding generic, I'll say this:

First, I wouldn't recommend ever giving a discount...
Forum: Main Internet Marketing Discussion Forum 29th May 2021, 08:06 AM
Replies: 76
Views: 2,288
Posted By Claude Whitacre
Re: The psychology of a "sale"

A few things.

You are not your customer. Marketers and salespeople (real salespeople) don't think like consumers. If you expect your customers to think like you do. You'll lose.

And you are...
Forum: Copywriting 15th April 2021, 05:44 PM
Replies: 15
Views: 312
Posted By Frank Donovan
Re: My Wife Said I Can't But Find Help Here....

The principles of direct response copywriting long predate the digital age. While there's nothing wrong with studying the topic and how it might transfer to online variations such as email and web...
Forum: Main Internet Marketing Discussion Forum 31st March 2021, 08:34 AM
Replies: 29
Views: 1,272
Posted By DABK
Re: How do you understand the target audience?

You join forums they're on and see what questions they have. You read books and magazines on the topic, or blog posts. You survey people. You read survey results other people put out. You ask...
Forum: Main Internet Marketing Discussion Forum 31st March 2021, 05:23 AM
Replies: 29
Views: 1,272
Posted By Skip Rozier
RE: How do you understand the target audience?

This is a really good question (even for someone looking to
develop their own product)! This seems to be a real question
people have when it comes to marketing anything.

Here is my most basic...
Forum: Copywriting 25th February 2021, 07:57 AM
Replies: 22
Views: 479
Posted By ThePromotionalGuy
Re: Is this good enough copy for a healthy habits course?

Hellor Silver007A,



Something Hershell Gordon Lewis once taught me.

1. Use single-syllable words in headlines as much as possible

Address this: Of the seven words in your headline, only 1...
Forum: Copywriting 24th February 2021, 04:47 PM
Replies: 22
Views: 479
Posted By DABK
Re: Is this good enough copy for a healthy habits course?

Your homepage should tell the people you want that they're on the right webpage.


Tell them why.


Tell them what you want them to do.


Wanna be happier? You're in the right place coz I'll...
Forum: Copywriting 22nd February 2021, 03:58 AM
Replies: 22
Views: 479
Posted By marciayudkin
Re: Is this good enough copy for a healthy habits course?

Yes, it's better.

But now it's so general and generic, I can't imagine how it's going to grab someone so they feel it's a must-buy.



If that's true, then give us some quotes from those...
Forum: Offline Marketing 10th February 2021, 11:44 AM
Replies: 18
Views: 597
Posted By Jonathan 2.0
Re: Pink.

I read that pale yellow and light grey help to build trust.
: )
Forum: Offline Marketing 9th February 2021, 01:58 PM
Replies: 18
Views: 597
Posted By GordonJ
Pink.

Pink.

Then: Sanguine, crimson, scarlet, ruddy rose, florid ruby, fuchsia, cherry, cinnabar, madden, cerise, carmine, maroon, or carnation.

Any of the above will get attention.

GordonJ
...
Forum: Offline Marketing 5th February 2021, 02:12 PM
Replies: 18
Views: 597
Posted By kenmichaels
Re: What color would most get your attention in direct mail?

I find that neon yellow/ green works better then red...by a large margin.

...
Forum: Main Internet Marketing Discussion Forum 24th January 2021, 02:17 PM
Replies: 5
Views: 156
Posted By Jason Kanigan
Re: Should I look at Conversions in "Traffic acquisition" or "User acquisition"?

Are you inside an app or other software? Which one if so? These can have their own definitions.

In general I agree with SARubin. Actually, I agree with everything he said here. I want to add one...
Forum: Offline Marketing 16th January 2021, 05:38 PM
Replies: 17
Views: 517
Posted By GordonJ
A personal question.

I don't honestly know how different my thinking is on this, but, I actually have multiple personalities of salesmen lurking around. Is this unusual, common, or am I in need of meds?

You Claude,...
Forum: Offline Marketing 16th January 2021, 04:16 PM
Replies: 17
Views: 517
Posted By Claude Whitacre
Re: I guess it depends on your market then.

Gordon and Ewing.

An advanced course. In fact, they have to be in sales for at least 6 months before they will even get my presentation.

when I said this would be a small section, I meant the...
Forum: Offline Marketing 16th January 2021, 03:49 PM
Replies: 17
Views: 517
Posted By GordonJ
I guess it depends on your market then.

Ewen points out your buyers' expectations. Is the course targeted to beginners, intermediates or advanced salespeople? In his post:

Claude, your challenge is going to be around what your audience...
Forum: Offline Marketing 16th January 2021, 03:03 PM
Replies: 17
Views: 517
Posted By ewenmack
Re: What People Really Want

Claude, your challenge is going to be around what your audience
already knows about "what people really want".

The more sophisticated they are on the subject,
you'll have to bring new info...
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