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Search: Posts Made By: Doceye
Forum: Copywriting 20th August 2012, 12:43 PM
Replies: 6
Views: 726
Posted By Doceye
Re: 1 Simple "Mind Hack" for Writing Stronger Copy

The subtle changes almost always have the greatest effect; the big changes knock too many other things over.

Well done, Rick.
Forum: Copywriting 18th August 2012, 10:17 PM
Replies: 40
Views: 2,870
Posted By Doceye
Re: Disturbing trend in the copywriting world

Wow. What a piece of fiction.

You may indeed lose money on early attempts to nail a promotion. It's called: the price of doing business.

And the idea you learned nothing in those earlier...
Forum: Copywriting 11th July 2012, 01:05 PM
Replies: 14
Views: 1,105
Posted By Doceye
Re: You can have ONLY ONE page of notes as you write... what's on it?

My one page of notes would be a detailed map on how to get to Rezbi's place.
Forum: Copywriting 30th June 2012, 12:44 PM
Replies: 26
Views: 1,680
Posted By Doceye
Re: I need my copy reviewed by a pro

Here we go again. The "Entitlement Generation" is upset they didn't get what they wanted. Hurry, give it to them before their precious self-esteem gets dinged.

Sheesh.

And I got news for you,...
Forum: Copywriting 5th June 2012, 12:53 AM
Replies: 25
Views: 1,814
Posted By Doceye
Re: How do YOU stay motivated to write this much copy

That leaves, uh ... sex. Which can make writing onerously difficult afterward.

Motivation? Wolf's at the door scratching for cash as Halbert, Gallapoo and others have posited. But for me, it goes...
Forum: Copywriting 4th June 2012, 07:11 PM
Replies: 25
Views: 1,306
Posted By Doceye
Re: Where copywriters compete and hope they get paid...

Oh goody, a sword fight!

I'm putting odds on the "angry old man" kicking the snot out of the, er, snotty upstart.

Oops. Too late. He already did.

Man ... when are you whippersnappers going...
Forum: Copywriting 4th June 2012, 01:28 PM
Replies: 41
Views: 1,388
Posted By Doceye
Re: Copywriters Tai-Chi Exercise to Increase Performance

I fear someone is trying to topple Doc from his comedy/copy throne.

And if correct, I must now stand erect and accept your challenge, Mark.

Just haven't figured out how to top the "375 wpm"...
Forum: Copywriting 2nd June 2012, 05:37 PM
Replies: 4
Views: 975
Posted By Doceye
Re: Whole Foods Copywriting

Nice succinct little round-up there, Joe D.

Kudos.
Forum: Copywriting 2nd June 2012, 01:06 PM
Replies: 10
Views: 789
Posted By Doceye
Re: "My...this frypan really is hot!"

She didn't really need petrol, it's clear the left one is off three PSI.

And my gad, is that a hose clamp around her waist?
Forum: Copywriting 30th May 2012, 01:53 PM
Replies: 21
Views: 1,206
Posted By Doceye
Re: After 2 years in Im in convinced the most important skill is copywriting!

Big Ball,

It's common respect to edit posts (especially your head) when addressing a forum full of writers.

It just doesn't reflect well upon you. And I'm fairly certain you're a swell person....
Forum: Copywriting 29th May 2012, 07:10 PM
Replies: 18
Views: 895
Posted By Doceye
Re: Copy Writing, Is it really worth it?

I asked myself this same question recently.

It was about 10 and we were lounging on the couch. Out of the corner of my eye I watched on tenterhooks as Lady Gaga tried once again to scratch out a...
Forum: Copywriting 26th May 2012, 01:11 PM
Replies: 41
Views: 4,323
Posted By Doceye
Re: NLP copywriting power words

You simply sleep with someone who enjoys them.
Forum: Copywriting 25th May 2012, 01:01 AM
Replies: 16
Views: 2,397
Posted By Doceye
Re: Ultimate Headline Swipe File

Again, Rick comes through with the research gold. What are the rest of you doing, playing Warcraft or Diablo?

Thanks again to you, WF's hippie surfer dude.

All love and respect,

Doc
Forum: Copywriting 24th May 2012, 06:02 PM
Replies: 41
Views: 4,323
Posted By Doceye
Re: NLP copywriting power words

Oh, my ...

It's Harlan Livingston Seagull.
Forum: Copywriting 22nd May 2012, 09:06 PM
Replies: 22
Views: 1,187
Posted By Doceye
Re: Google Dumps on Facebook

Yeah ... especially when those other "oh-so-smart" people purport to be more savvy than GM and oh, about a dozen other big-arse companies who are finally realizing FB is a complete hoax for...
Forum: Copywriting 21st May 2012, 08:06 PM
Replies: 11
Views: 1,140
Posted By Doceye
Re: What is the Fastest way to learn how to write Acceptable copy?

And since no one else has mentioned it, another route is to swipe copy from promos in your niche that are acknowledged winners and adapt them to your piece.

Notice I said "adapt." It's not only...
Forum: Copywriting 28th April 2012, 05:32 PM
Replies: 31
Views: 3,917
Posted By Doceye
Re: Examples of loops in copy

I thought nested loops were when the kid you thought you got rid of when they went off to college, returns home four years later because there aren't any jobs.

Bada boom.

And to think y'all are...
Forum: Copywriting 27th April 2012, 01:02 PM
Replies: 38
Views: 1,554
Posted By Doceye
Re: Are You Comfortable Using FEAR to Sell Your SOLUTION?

I'm afraid I didn't get every single thing I wanted out of this thread.
Forum: Copywriting 24th March 2012, 02:34 PM
Replies: 27
Views: 3,534
Posted By Doceye
Re: Best Ever Opening Lines In A Novel?

I think Bruce's post mentioned enough wood to make his own, ahem, considerable outrigger. But hey, the Word's the word ... or is it the Bird's the word?

Doc
Forum: Copywriting 17th March 2012, 12:22 PM
Replies: 17
Views: 1,031
Posted By Doceye
Re: So my work has been plagiarized by another copywriter

Find them. Hit them hard in the face. With a shovel.

Then bury them with said shovel.

Problem solved.
Forum: Copywriting 14th March 2012, 04:32 PM
Replies: 173
Views: 14,716
Posted By Doceye
Re: $10,000 Prize To Beat This Control

Now Dan, the copy's supposed to make the dames hot, not you.;)

Doc
Forum: Copywriting 6th March 2012, 12:50 PM
Replies: 173
Views: 14,716
Posted By Doceye
Re: $10,000 Prize To Beat This Control

I'm with Ray and the others who've lifted their leg on this one. How in the heck does anyone develop the huevos to ask for something of acknowledged value and not pay for it? Or maybe pay for it with...
Forum: Copywriting 26th February 2012, 04:50 PM
Replies: 29
Views: 4,134
Posted By Doceye
Re: Reverse Engineering A Sales Letter...TRY THIS

Wait a dang second. Maxie is Marcus? So his real name is Marcus Maxie?

Back when I was working as a sad clown with Ringling Bros. there was a guy who worked the big top as a lion tamer who went by...
Forum: Copywriting 15th February 2012, 07:13 PM
Replies: 15
Views: 950
Posted By Doceye
Re: Rub A Dub Dub... Name This Tub!

I too consider it disingenuous anyone would so cavalierly solicit free copywriting openly in a dang copywriter's forum.

So you work for someone who makes geriatric tubs. Good for you. Hey, I'm...
Forum: Copywriting 1st February 2012, 02:30 PM
Replies: 2
Views: 483
Posted By Doceye
Re: Ads by Dr. Seuss

After decades of doing this stuff, I can safely say that inside every copywriter and graphic designer I've ever known is an artist straining to break free.

Doc
Forum: Copywriting 23rd January 2012, 01:29 AM
Replies: 6
Views: 705
Posted By Doceye
Re: Ever Had a Copy-gasm?

I am shy to admit this, but I have actually achieved copygasm. It occurred when I learned a promo I'd written proved to be a six, and later seven-figure sales success.

And no, I'm not bragging....
Forum: Copywriting 23rd January 2012, 01:18 AM
Replies: 8
Views: 780
Posted By Doceye
Re: Considering highering a copywriter...but am lost!

BigBallin,

First, change "highering" to "hiring" in your title line. It's a small thing. But no copywriter who can truly help you is going to take someone seriously who can't spell that word.

I...
Forum: Copywriting 4th January 2012, 08:03 PM
Replies: 8
Views: 981
Posted By Doceye
Re: Really good (swipeable) opening

Nice breakdown, Rick.

When writing's reeeeally good, it looks easy ... almost transparent.

Doc
Forum: Copywriting 2nd January 2012, 05:03 PM
Replies: 16
Views: 1,801
Posted By Doceye
Re: The Biggest Copywriting Secret Anyone Will Ever Tell You

Hmm. I don't know, Max.

Given there are so few flyable Ju 87's left in the world, I'm thinking Mal may actually have a plane worth more than your Citation X.

Plus his can drop real 500 lb....
Forum: Copywriting 2nd January 2012, 04:39 PM
Replies: 16
Views: 1,801
Posted By Doceye
Re: The Biggest Copywriting Secret Anyone Will Ever Tell You

Great post, Maxie. And a very Happy New Year to you as well.

It is emotion, pure and simple. It's all in how you wrap it up for the folks you're trying to convince.

Oh, scheise! Is that the...
Forum: Copywriting 2nd January 2012, 01:32 PM
Replies: 5
Views: 941
Posted By Doceye
Re: Satirical Copywriting / Copywriting Satire

Master copywriter and author, Bob Bly, did this one a couple years back. Pretty funny, too.

Learn Copywriting from the Greatest Copywriter – Perhaps the Greatest Human Being – Who Ever Walked the...
Forum: Copywriting 23rd December 2011, 06:47 PM
Replies: 27
Views: 1,319
Posted By Doceye
Re: Interesting swipe

Man ... if you cats and kitties thought Rick was being oblique or unclear, you, in my opinion, shouldn't be writing copy. The older campaign he refers to is high up in the pantheon of great print...
Forum: Copywriting 23rd December 2011, 06:40 PM
Replies: 19
Views: 702
Posted By Doceye
Merry Christmas to all ...

... or whatever you happen to celebrate this time of year.

I know we copy warriors can be a cantankerous and confrontational group sometimes. But my experience has definitely been one of quiet...
Forum: Copywriting 19th December 2011, 01:00 PM
Replies: 3
Views: 607
Posted By Doceye
Re: Are Ya Hungry Kid?

Well said.

And I'm more than a wee jealous of your upbringing.

Doc
Forum: Copywriting 29th October 2011, 01:33 PM
Replies: 41
Views: 2,256
Posted By Doceye
Re: She's Tired Of Waiting

Mike ... not to disparage the city of brotherly love, but that TV spot just entered my pantheon of bad ads at number five with a bullet.

Even in small market SLC, UT I've never seen anything...
Forum: Copywriting 29th October 2011, 11:54 AM
Replies: 41
Views: 2,256
Posted By Doceye
Re: She's Tired Of Waiting

Call me old-fashioned, but the implied obscenity of the finger (yes, I see it's NOT the middle one) dilutes this for me.

Yes, it's a clever idea ... unquestionably. But do we really want to equate...
Forum: Copywriting 5th October 2011, 06:27 PM
Replies: 21
Views: 1,685
Posted By Doceye
Re: Video Sales Letters - Player Control Hiding And Other Blunders

Nice info, Sanjay.

Daniel, really? I respect you old man, but autoplaying videos or music seems to uniformly irritate the living crap out of everyone I/we've ever tested it on.

The best analogy...
Forum: Copywriting 3rd October 2011, 02:52 PM
Replies: 6
Views: 1,045
Posted By Doceye
Re: Richest High Performance Coach: You'll Either Love Him Or Hate Him...

Okay ... whomever took Copy Nazi's coffee beans and hid them, had better return them. Pronto!

Lawdy, dude ... I respect everyone's views. Including yours. But to bloodily assassinate someone's...
Forum: Copywriting 26th September 2011, 01:25 PM
Replies: 72
Views: 3,970
Posted By Doceye
Re: Using humor in sales copy?

Very interesting collection of opinions re: this topic.

I'm motivated to respond because I wrote comedy professionally (one-liners/sketches) for television for over ten years. And I did pretty...
Forum: Copywriting 18th September 2011, 01:31 AM
Replies: 36
Views: 2,151
Posted By Doceye
Re: Biggest Copywriting Secret - Never Before Revealed!

Juicing, my friends ... juicing. I recently popped for a very nice juicing machine (Omega VRT 350) and it's changing my life. Mainlining all those phytonutrients and enzymes straight into the ol' bod...
Forum: Copywriting 7th September 2011, 09:53 PM
Replies: 11
Views: 2,011
Posted By Doceye
Re: How to Swipe a Million Dollar Headline in 30 Seconds Flat!

Don ...

No disguise necessary to secure those luscious tidbits that are the pulpy rag's headlines. I simply respond to the arched eye of the checker that my dear Mum is ill and dying, and simply...
Forum: Copywriting 7th September 2011, 09:46 PM
Replies: 3
Views: 646
Posted By Doceye
Re: Please refer me to split testing service

Gary,

If response is that poor, I'd put off split testing. Maybe take a closer look at your offer. Unless I'm off base, little if any response is not something to split test unless you've...
Forum: Copywriting 30th August 2011, 02:53 PM
Replies: 4
Views: 909
Posted By Doceye
Re: wanted to enter in writing business

Geez Louise, you guys! Everyone except Eric seemed to jump at the chance to ridicule a person who seems to me to be an earnest newbie.

If you reread this person's post, it's pretty apparent he/she...
Forum: Copywriting 16th August 2011, 12:04 PM
Replies: 11
Views: 1,118
Posted By Doceye
Re: Copywriting Is Alive -- Part 1

A Citation X? Really? That's a nearly Mach one-capable, 22 million USD aircraft. We're talking about the, er, Bentley of the skies here.

Who, I ask, is this cryptically-named Max5ty? Did Gary...
Forum: Copywriting 31st July 2011, 02:41 PM
Replies: 101
Views: 4,923
Posted By Doceye
Re: Hiring a copywriter for a sales page

Scoke, I don't know you from Adam ... and I harbor no ill will toward you personally. But your obstinacy in paying attention to professional opinion you actively sought, is beyond puzzling to me.
...
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