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Search: Posts Made By: SARubin
Forum: Beginners Area 4th March 2019, 10:46 AM
Replies: 8
Views: 138
Posted By GordonJ
The trip wire for me...resume writer's BS.

Mark, and others, consider this:

What and how you submit to potential employers is dictated by their needs and their policies. Sure, different types of QUALIFICATIONS (which all CV and Resumes...
Forum: Copywriting 2nd March 2019, 03:33 PM
Replies: 18
Views: 401
Posted By Kay King
Re: What is the best way to find good clients?

In the marketing 'world' - copywriting is NOT the same as content writing.

Content writing is blog posts and articles.....to inform and entertain.

Copywriting is considered the sales copy on a...
Forum: Copywriting 23rd January 2019, 06:18 PM
Replies: 10
Views: 212
Posted By Frank Donovan
Re: An interesting question. One opinion...

You don't become a good writer just by reading a book. You take the lessons on board and put them into practice. Then you revise and improve. Constantly.

Try it now. With what you've learned,...
Forum: Copywriting 23rd January 2019, 03:41 PM
Replies: 10
Views: 212
Posted By GordonJ
An interesting question. One opinion...

You're starting a REVIEW type blog, so what will you be reviewing? The one common thing with both content and copy writing is; a message to market match.

What is the INTENT of your blog? Will it...
Forum: Main Internet Marketing Discussion Forum 28th December 2018, 06:43 AM
Replies: 43
Views: 850
Posted By Oziboomer
How to guarantee failure with Internet Marketing in 2019

Start with no plan of what you want to achieve.

Buy a new *method* "system" "product" "process" every week and don't implement anything you learn from your first or subsequent purchases.

Think...
Forum: Beginners Area 9th November 2018, 07:31 AM
Replies: 19
Views: 441
Posted By Kay King
Re: My head is just spinning!

How long did it take you to put that list together? Why did you bother?

What have you been reading on this forum for the past 8 years? No one here has ever said 'you need to know it all'.

Comes...
Forum: Copywriting 1st November 2018, 04:55 PM
Replies: 51
Views: 747
Posted By OptedIn
Re: Advertising determines almost everything in our society

Why would you say, that? Corporate giving, even by some of the worst companies adds up to many billions of dollars per year.

Personally, I don't care if the goal is to simply assuage their...
Forum: The Warrior Path 22nd October 2018, 10:52 AM
Replies: 22
Views: 753
Posted By Michael Meaney
Traffic Experiment: From 0 to 1,000 visitors a day (free methods only)

I've been documenting my journey from (almost) zero traffic, to 1,000 visitors a day.

It's a brand new website, in a new niche, so that means:

No SEO
No paid ads
No email list
No contacts...
Forum: Copywriting 1st October 2018, 12:14 PM
Replies: 6
Views: 177
Posted By GordonJ
Re: Idea for my Piercing shop

Who is your target market? Is there an age group which gives you most of your business and what do they say is the reason why they want to get pierced? That might give you some better ideas.
...
Forum: Copywriting 21st September 2018, 11:59 AM
Replies: 11
Views: 192
Posted By ewenmack
Re: [Analyzing Great Adverts] - What Was Your Methods

As Gordon said, how do you know it was a good ad?

The attendees who paid $5 k to be at
Gary Benciveng's retirement seminar
included the greats of copywriting and direct response marketing
where...
Forum: Copywriting 21st September 2018, 07:05 AM
Replies: 11
Views: 192
Posted By GordonJ
Sort of like data for data's sake.

Unless you know the RESULTS of the ad, how do you know which ones to analyze? Even Gene (and Gary, et al) had their flops, losers and ads which did not work.

So, first, you want to look for known...
Forum: Copywriting 20th September 2018, 04:18 PM
Replies: 18
Views: 311
Posted By Bjarne Eldhuset
Re: Confusing, syntax-abusing text lost in poor layout seeks help

I sincerely thank you all for replying. I will think about your advice for a few days, and then try to rewrite the text to the best of my ability.

I changed the thread title to better reflect what...
Forum: Mind Warriors 18th September 2018, 09:33 AM
Replies: 41
Views: 563
Posted By OptedIn
Re: Do You Want to Succeed in Internet Marketing?

So much for, "No man is an island."



I couldn't have said that better, unless, of course, had I left your presence out of the equation, entirely. That said, it's too early in the day to crush...
Forum: Mind Warriors 17th September 2018, 11:33 AM
Replies: 41
Views: 563
Posted By OptedIn
Re: Do You Want to Succeed in Internet Marketing?

I would like to address some of your points, but I am doing so based upon your past displays of tolerance for being presented with opposing points of view, without, unlike many here, feeling...
Forum: Copywriting 12th September 2018, 02:09 PM
Replies: 6
Views: 331
Posted By shawnlebrun
How to Sell Online Without Needing a Long Sales Letter

Let me just say, that there is NEVER going to be "one size fits all" rule when it comes to marketing and selling online.

Everyone has thoughts and opinions about what works best.

But until you...
Forum: Main Internet Marketing Discussion Forum 4th September 2018, 07:57 PM
Replies: 9
Views: 178
Posted By Michael Meaney
5 of my weirdest (but highest converting) subject lines + done for you templates

I'm going to give you these as sorta "fill in the blank" copy & paste templates.

Yup, I know I'm teaching some of you to suck eggs with this, but remember that you experienced folks are in the...
Forum: Main Internet Marketing Discussion Forum 2nd September 2018, 10:57 AM
Replies: 19
Views: 567
Posted By GordonJ
You're a faker, one of those fake it til you make it crowd.

Obviously, all the insight is NOT helpful to you. Why? Because you still think this pile of garbage can be salvaged. IT stinks.

You want to force people to use your funnel?

Here is how the...
Forum: Copywriting 30th August 2018, 09:00 PM
Replies: 24
Views: 528
Posted By Copylifemike
RE: Those who know copy...

SAR -

Here's a rough draft from the homework you gave me.

Hopefully it shows some improvement. I kept it pretty short, 214 words.

So here goes nothing...

* Side note the lower half...
Forum: Copywriting 24th August 2018, 03:52 PM
Replies: 28
Views: 404
Posted By mocniyoda
Re: Opinions Needed On My Sales Page

There's no way of pleasing everyone, so I went with what would please me as an FM player.

And yes, conversion went up, got 10 sales from 100 visits. But you have to understand that a lot of these...
Forum: Copywriting 24th August 2018, 11:09 AM
Replies: 30
Views: 458
Posted By Kay King
Re: What's your thoughts on this sentence...

Was that written by a man?


The story it brings to mind is probalby not what you intended....


I immediately thought of an anxious, dependent woman married to a shallow, overbearing man. If...
Forum: Beginners Area 17th August 2018, 11:44 AM
Replies: 59
Views: 852
Posted By Copylifemike
RE: Is starting a online business not really a good idea?

I would agree with your last statement lol.

Failure or failing has many meanings.

Including becoming of poor quality or behaving in a way contrary to expectations.

There’s different degrees...
Forum: Beginners Area 17th August 2018, 11:36 AM
Replies: 59
Views: 852
Posted By OptedIn
Re: Is starting a online business not really a good idea?

There's a very good reason for that. Check your dictionary. The real one - not the one in your mind. :-)
Forum: Copywriting 16th August 2018, 08:47 PM
Replies: 16
Views: 239
Posted By DWolfe
Re: Why Does Everyone Seem to Hate This Ad?

My .02 reading what is underline in these section did two things. It made it sound liked it lacks credability, and made me want to hit the back button. Trying to be fair to you. You could be loosing...
Forum: Copywriting 13th August 2018, 03:23 PM
Replies: 101
Views: 6,972
Posted By max5ty
Re: Read This...Make Money

Here's something from Clayton Makepeace.

Hopefully you all know who he is. The highest paid copywriter around.

This is an interesting read:

The Simple Secret That Turns Good Copy Into GREAT...
Forum: Copywriting 12th August 2018, 06:35 PM
Replies: 101
Views: 6,972
Posted By max5ty
Re: Read This...Make Money

LOL, I lost myself a couple times too.

Thanks for your feedback.
Forum: Copywriting 12th August 2018, 08:16 AM
Replies: 101
Views: 6,972
Posted By max5ty
Read This...Make Money

Ever wonder why one copywriter drives a Bentley and another barely squeaks by?

One is in demand and the other is begging for work?

Sorry, I couldn't hear you - -

You have?

Ok I thought...
Forum: Beginners Area 3rd August 2018, 07:30 PM
Replies: 12
Views: 116
Posted By Copylifemike
RE: Looking for new copywriting clients to market to - Any advice is welcomed.

From what I hear you’re saying nothing is your problem, but if that were the case you wouldn’t have so much objection no?

So somewhere you are losing control and not delivering the bigger picture...
Forum: Beginners Area 3rd August 2018, 05:35 PM
Replies: 12
Views: 116
Posted By Frank Donovan
Re: Looking for new copywriting clients to market to - Any advice is welcomed.

I don't mean to sound harsh, but I tend to think that if a copywriter can't sell himself, he's got no business trying to sell his services to others.

Seriously, if your clients are balking at the...
Forum: Copywriting 25th July 2018, 11:27 PM
Replies: 10
Views: 225
Posted By ewenmack
Re: Best copywriter alive

There you go, you prove my point,
the "buyer"
had and still has eyes only for you...
because you are the best!

In her eyes.

And that's all that matters.

Best,
Forum: Offline Marketing 24th July 2018, 09:25 AM
Replies: 92
Views: 2,685
Posted By Kay King
Re: What do you think about: many small business owners are stupid?

How can you say 'stats of failure aside'? The same could be said of marketers on this and other forums, couldn't it? Small businesses, to me, fall into two categories - "new" and "sustainable".
...
Forum: Offline Marketing 24th July 2018, 09:21 AM
Replies: 92
Views: 2,685
Posted By Claude Whitacre
Re: What do you think about: many small business owners are stupid?

I always preferred small business owners because they at least had something on the ball.

When you say "stupid" my guess is that you really mean "cannot see the value in your proposition". Am I...
Forum: Copywriting 24th July 2018, 04:08 AM
Replies: 2
Views: 76
Posted By marciayudkin
Re: Please help me find some statistics about good copywriting.

That is very funny, because many people in the field define "good copywriting" as that which - through testing - is proven to bring in more money.

Most companies that spend a lot of money on...
Forum: Copywriting 22nd July 2018, 03:08 PM
Replies: 15
Views: 373
Posted By OptedIn
Re: Confused who to hire for content work?

Well, that's OK. You're entitled to the occasional mistake. lol



I agree with the overall concept of that statement - but there are certain things you just don't outsource. This is one of...
Forum: Beginners Area 20th July 2018, 08:57 AM
Replies: 50
Views: 1,827
Posted By 1Bryan
Re: Copywriting...... my ultimate weakness

OP,

Learn who your best customer is. Use them as the 1 person you are writing to. Take the position of being the friend or big brother that wants to bring them into your world.

I don't...
Forum: Copywriting 12th July 2018, 10:04 AM
Replies: 27
Views: 593
Posted By AlanCarr
Re: Does copywriting require research or expertise for the products you are going to promote?

Why would you need a picture in the store?

And researching the product is one of the most important parts of copy, right after researching the intended buyer.
Forum: Copywriting 5th July 2018, 09:32 AM
Replies: 16
Views: 315
Forum: Copywriting 2nd July 2018, 09:45 AM
Replies: 17
Views: 379
Posted By GordonJ
Really, this is your TAKE AWAY??

OK, you want a copy critique? Yes?

First thing, WHO is your target customer? WHERE will they come from? How will you drive traffic to this page?

Correct me on anything I write which is...
Forum: Copywriting 24th June 2018, 02:16 PM
Replies: 35
Views: 1,070
Posted By JohnMcCabe
Re: Roast My Landing Pages - Need help with CB Landing Pages

I usually have to tell people to drill down. In this case, I think you need to go the other way.

Answer two questions:

1) Why is the ideal buyer wanting to build a shed at all? What are the...
Forum: Main Internet Marketing Discussion Forum 3rd May 2018, 02:33 PM
Replies: 1
Views: 122
Posted By Reg
Jay Abraham - free offer

Entrepreneurs, Business Owners, and Professionals go to Abraham.com/50shades! No opt-in required; sells absolutely nothing. Gives over 800 hours of priceless strategic marketing and business growth...
Forum: Main Internet Marketing Discussion Forum 29th April 2018, 06:54 AM
Replies: 10
Views: 330
Posted By PPG19
Re: Referral Commission for Converting Traffic

No, not all the costs, it's here where we disagree i think. CAC is calculated on MCC only.
If what you are saying was true you would include all type of costs and expenses like renting an office...
Forum: Main Internet Marketing Discussion Forum 17th April 2018, 11:25 AM
Replies: 18
Views: 613
Posted By JohnMcCabe
Re: One website with several different products & services or multiple websites?

Forget about SEO until you can be more focused. How many people looking to solve a problem are going to search for "data science" as a solution?

You seem like you do everything because you are...
Forum: Main Internet Marketing Discussion Forum 17th April 2018, 11:17 AM
Replies: 18
Views: 613
Posted By Steve B
Re: One website with several different products & services or multiple websites?

Joe,

Confusion on the part of your visitors is never a good thing.

Focus on doing one thing for one audience and be the authority in the marketplace.

Why one audience? Because if everyone...
Forum: Main Internet Marketing Discussion Forum 17th April 2018, 08:38 AM
Replies: 18
Views: 613
Posted By 1Bryan
Re: One website with several different products & services or multiple websites?

Go see what your competitors are doing. The successful ones. And hold off on "judging them" or whatever.

Look to see what they are doing. I guarantee you they are targeting verticals very...
Forum: Main Internet Marketing Discussion Forum 11th April 2018, 12:06 AM
Replies: 18
Views: 613
Posted By Mike Anthony
Re: One website with several different products & services or multiple websites?

As a programmer I think I get where you are coming from. You like (and hopefully have a skill level) analyzing data. As others have indicated the site is highly disorienting. However the more I...
Forum: Main Internet Marketing Discussion Forum 10th April 2018, 10:40 PM
Replies: 18
Views: 613
Posted By savidge4
Re: One website with several different products & services or multiple websites?

Have to agree with what has been said before to a varying degree.

This: says a lot.

As a developer... I would say yes, you have created a language barrier... BUT more importantly you have...
Forum: Main Internet Marketing Discussion Forum 8th April 2018, 01:40 PM
Replies: 18
Views: 613
Posted By JohnMcCabe
Re: One website with several different products & services or multiple websites?

Joe, I took a look at your site, and my initial reaction was, "that was an excellent example of contemporary corporate techie gibberish."

The closest you came to plain language was the tag line...
Forum: Offline Marketing 7th April 2018, 03:50 PM
Replies: 7
Views: 716
Posted By Claude Whitacre
How To Give Buyers The Feeling That They Have "Shopped Around" So They Buy Right Now, From You

A few days ago, I was interviewed on a Podcast. Some of the interview covered this material...but I thought about it, and wanted to flesh it out a little. I hope it's useful. I've used everything...
Forum: Copywriting 31st March 2018, 09:34 AM
Replies: 32
Views: 1,412
Posted By GordonJ
Different types of copy writing.

You bring up a good lesson. Up until the 21st Century, the creative professionals who wrote copy were known as Copy Writers. The Gary Halbert Gang and that whole 70's entourage came up with...
Forum: Copywriting 29th March 2018, 05:00 PM
Replies: 32
Views: 1,412
Posted By JohnMcCabe
Re: Best Course to Practice Copywriting?

Depends on who issued that unaccredited certificate and who is judging it. I'm not aware of any official accreditation for the AWAI program being discussed here, but some heavy hitters, like Agora...
Forum: Copywriting 23rd March 2018, 04:57 PM
Replies: 14
Views: 576
Posted By Cam Connor
Re: Pay for a copywriter or pay to drive traffic and learn and optimize

Tough call.

So if you hire a cheap Copywriter to do all that for $1500, you won't be able to afford any traffic? You need good Copy, AND you need traffic.

I hate to break it to you but you're...
Forum: Copywriting 23rd March 2018, 04:47 PM
Replies: 24
Views: 438
Posted By JohnMcCabe
Re: How would you improve this sales flyer?

How about something like:



I also remember something that was attributed to Abe Lincoln. Something to the effect of "this has been a fine ax - it's had three heads and five handles, and it...
Forum: Copywriting 20th March 2018, 11:16 PM
Replies: 24
Views: 438
Posted By splitTest
Re: How would you improve this sales flyer?

Given all the competition -- I would play up the testimonials...

...play up how convenient, careful & quick it will be (preferably with testimonials &/or a guarantee... & fear) ...

...target...
Forum: Copywriting 19th March 2018, 05:33 AM
Replies: 24
Views: 438
Posted By Oziboomer
Re: How would you improve this sales flyer?

I find when there is economic downturn or other threats that create fear in the population they tend to spend more at home and cut back on some of the other discretionary purchases.

The advantage...
Forum: Copywriting 19th March 2018, 02:44 AM
Replies: 24
Views: 438
Posted By ryanbiddulph
Re: How would you improve this sales flyer?

Hi SAR,

Looks fine to me. All seems clear, clean and since you feel you did:

- solid with it
- pretty detached

you have the foundation for tiny energetic fine-tuning.

Keep up the good...
Forum: Copywriting 19th March 2018, 02:42 AM
Replies: 24
Views: 438
Posted By yukon
Re: How would you improve this sales flyer?

No offense but I think OPs example looks bland.

If I'm a potential customer opening my mail, show me something vibrant on glossy stock that stands out from the junk.

People will associate the...
Forum: Copywriting 19th March 2018, 02:24 AM
Replies: 24
Views: 438
Posted By colmodwyer
Re: How would you improve this sales flyer?

Adding a guarantee might've helped lift response.

The "10% discount" seems a bit basic, too. Perhaps there was a chance to get creative and come up with something more attention-grabbing...
...
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