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Search: Posts Made By: Rearden
Forum: Offline Marketing 25th October 2015, 07:54 PM
Replies: 62
Views: 3,579
Posted By mak25
Re: Qualifying Questions Thread

Damn, I'm 63 Claude. My MOJO isn't what it used to be, but because I had some bad breaks and made some stupid decisions, I have to get it up everyday. MOJO that is. Not what you were just thinking...
Forum: Offline Marketing 25th October 2015, 05:53 PM
Replies: 62
Views: 3,579
Posted By Claude Whitacre
Re: Qualifying Questions Thread

Maybe it's time to teach what you know in seminars, books, coaching.

My MOJO is gone too, but I'm 60. If you're 40...that's too young.
Forum: Offline Marketing 24th July 2015, 08:59 AM
Replies: 11
Views: 1,411
Posted By Claude Whitacre
Re: You people come here all the time

Smart.

Another advantage of seeing people that have been pitched before, is that there are going to be some, that are simply ready to buy.

I've mostly sold 2 brands of vacuum cleaners in...
Forum: Offline Marketing 24th July 2015, 06:01 AM
Replies: 11
Views: 1,411
Posted By BigFrank
Re: You people come here all the time

Never take a job where you are not prepared to follow the company's system, completely and without complaint.

If you knew more than them about their enterprise, they'd be coming to you for a job....
Forum: Offline Marketing 30th April 2015, 10:48 AM
Replies: 46
Views: 2,384
Posted By Claude Whitacre
Re: Do you just hang up?

That's a really smart question. Glad to see you back.

If it's someone selling perfume, knick knacks, toys, frozen meat....I'm polite but short.

"Hi, we sell frozen meat at huge discounts"...
Forum: Offline Marketing 30th April 2015, 10:14 AM
Replies: 46
Views: 2,384
Posted By kenmichaels
Re: Do you just hang up?

Holy smokes - look who decided to come out and play ...

Good to see you around again, friend.:)
Forum: Offline Marketing 5th December 2014, 08:30 AM
Replies: 81
Views: 2,912
Posted By thet
Re: Cold callers -How to stop them!

http://s2.quickmeme.com/img/8d/8dd7aa46d497c98a2bd21cfa44724aa6a34f19876a54028e94097424baa41f2c.jpg
Forum: Offline Marketing 24th November 2014, 09:14 AM
Replies: 41
Views: 1,496
Posted By bizgrower
Re: Objection - "Everything works perfect. I don't believe you can add value to that"

So you are a value added reseller. Perhaps get some points from your engineers about what makes
you better. Staff competencies, implementation and installation, and what is in the contract make a...
Forum: Offline Marketing 23rd November 2014, 06:11 PM
Replies: 41
Views: 1,496
Posted By Claude Whitacre
Re: Objection - "Everything works perfect. I don't believe you can add value to that"

I was wracking my brain to remember when a prospect brought this objection up. I finally found this in my notes from years ago.

I was selling Life Insurance and the guy said "I have exactly the...
Forum: Offline Marketing 18th October 2014, 08:02 AM
Replies: 26
Views: 1,737
Posted By Claude Whitacre
Re: Are the days of the door to door salesman over?

There are still people who sell in prospect's homes. Home improvement, vacuums, water softeners, alarm systems....

Amazon and E-bay have hurt. Dealers selling the identical product for just above...
Forum: Offline Marketing 17th October 2014, 01:23 PM
Replies: 11
Views: 937
Posted By Claude Whitacre
Re: What would (legitimately) prevent a one call close?

I just got off the phone with a guy that read one of my sales books. He sells a service to larger companies (500 employees or more) and he says that his average commission is about $20,000 or a...
Forum: Offline Marketing 1st September 2014, 01:41 PM
Replies: 9
Views: 712
Posted By savidge4
Re: Marketing for Politicians

no action? what about voting for them?
Forum: Offline Marketing 20th August 2014, 01:33 PM
Replies: 43
Views: 2,831
Posted By kemdev
Re: MindMaps.... Are They REALLY that helpful?

I think they're useful for people who want to feel like they're doing real work, and want something pretty as the finished product.
Forum: Offline Marketing 2nd August 2014, 10:15 AM
Replies: 27
Views: 1,500
Posted By Claude Whitacre
Re: Selling Questions for Claude

Well, it sounds like Mathew could use a mentor that is in the same business he is.

If only there were someone already in the Funeral Insurance business....kind of a Final Expense Agent...
Forum: Offline Marketing 25th July 2014, 03:17 PM
Replies: 15
Views: 1,435
Posted By InternetJon
[B2B CASE STUDY] 21,000 Clicks, Hundreds Of Sales Appointments

Hey guys,

I've got a case study to share with you today of an ad campaign I ran that got 21,000 clicks and generated hundreds of sales appointments for me in a B2B niche.

The case studies shows...
Forum: Offline Marketing 4th July 2014, 07:18 AM
Replies: 44
Views: 1,867
Posted By Jason Kanigan
Re: The deadpan people

If you took Claude seriously in this post, you are an idiot.

Nick, you've been doing these sales jobs for what, 2 years now? And you keep moving from crappy industry to even crappier industry....
Forum: Offline Marketing 29th June 2014, 11:54 PM
Replies: 44
Views: 1,867
Posted By ewenmack
Re: The deadpan people

You can't motivate people.

As a seller we don't have the time or money to try.

Leave that to the social services people.

My post about the Tipping Point was directed exactly
at this. People...
Forum: Offline Marketing 28th June 2014, 01:10 PM
Replies: 202
Views: 17,526
Posted By iAmNameLess
Re: John Durham back at it....

I agree completely.
Forum: Offline Marketing 28th June 2014, 01:08 PM
Replies: 202
Views: 17,526
Posted By iAmNameLess
Re: John Durham back at it....

Stockholm Syndrome isn't just related to the original event.. I think he's talking about it in general. In the original standoff, they contributed by not attacking them violently, the hostages...
Forum: Offline Marketing 28th June 2014, 08:24 AM
Replies: 202
Views: 17,526
Posted By Claude Whitacre
Re: John Durham back at it....

"I've been in banks 31,000 times in my life, and only robbed 50. And now I have a reputation as a bank robber? It's not fair. I only robbed a bank 0.0016% of the times I've been in one."
Forum: Copywriting 20th April 2014, 11:23 PM
Replies: 12
Views: 949
Posted By misterme
Re: 3- or 4-Word Headline Critique

I just don't see burial or life insurance as part of the headline at all. Their eyes aren't scanning for insurance. Their minds aren't on insurance. It's on death. It's on another one of my...
Forum: Copywriting 20th April 2014, 11:00 PM
Replies: 12
Views: 949
Posted By Alex Cohen
Re: 3- or 4-Word Headline Critique

Free Life Insurance

If you paid their 2nd month's premium for them, that would be 30 days of free life insurance, right?

Unless of course there's some law against it.

Alex
Forum: Copywriting 20th April 2014, 11:02 AM
Replies: 12
Views: 949
Posted By laurencewins
Re: 3- or 4-Word Headline Critique

The Cost if you DON'T have burial (or life) insurance?
Forum: Copywriting 20th April 2014, 10:55 AM
Replies: 12
Views: 949
Posted By RickDuris
Re: 3- or 4-Word Headline Critique

What Happens When You Don't Have Burial Insurance (Bad News)
Forum: Copywriting 20th April 2014, 10:49 AM
Replies: 12
Views: 949
Posted By gjabiz
DON'T LEAVE PAIN OF DEBT...

Burial insurance gives
you peace of mind today.
Don't leave a legacy of
debt. Free 24 hr message.
555-121-3456

You have to evoke emotions. You have to hit a nerve.
Make them take "safe"...
Forum: Offline Marketing 15th April 2014, 10:23 AM
Replies: 19
Views: 2,556
Posted By misterme
Re: Junk mail? How about getting RICH on it with cold letters to mega-wealthy prospects.

Yes, so let's not miss all the Black Swan serendipitous type stuff that happened here.
That his name was such that it piqued someone's interest.
And that it piqued interest enough to actually...
Forum: Copywriting 11th April 2014, 01:29 PM
Replies: 17
Views: 1,191
Posted By The Copy Nazi
Re: Eat me

No man...doesn't work. Did you even read the article? Yeah...complete dud.
Forum: Copywriting 11th April 2014, 12:29 PM
Replies: 17
Views: 1,191
Posted By Alex Cohen
Re: Eat me

Vulgarity gets attention but does it result in sales?

The images people get in their minds will merge with the images they're being shown of the food.

Alex
Forum: Offline Marketing 4th April 2014, 10:47 AM
Replies: 16
Views: 930
Posted By Claude Whitacre
Re: How many of your clients ACTUALLY send you referrals?

I ask for them at the time of sale. But it isn't the way most people think.
They are conditioned throughout the presentation to give me referrals.

Part of selling is selling them on the idea...
Forum: Offline Marketing 3rd April 2014, 12:49 PM
Replies: 33
Views: 1,335
Posted By Claude Whitacre
Re: If I want to buy ... Let me buy !

My local competitor won't accept credit cards "because I can't afford the fees".

Words fail me.

We bought a hand made Amish dining room set. It was about $8,000. We went to pay with a credit...
Forum: Offline Marketing 21st March 2014, 11:45 AM
Replies: 10
Views: 931
Posted By Rus Sells
The 3 Components of a Highly Successful Product Campaign!

Here's a quick lesson that shows us the 3 components of a highly successful product campaign.



http://learntoconvert.com/wp-content/uploads/2014/03/girlscout-right-product.jpg...
Forum: Offline Marketing 19th January 2014, 12:22 PM
Replies: 34
Views: 2,166
Posted By Natasha2003
Re: business ideas in baby boomer market? how can I gain their trust?

Rearden (http://www.warriorforum.com/members/rearden.html) thank for the dan kennedy resource.
Forum: Offline Marketing 10th January 2014, 11:47 AM
Replies: 29
Views: 1,792
Posted By ewenmack
Why Irrisistable Offers Don't Work

Imagine a grumpy older man leaning back in his swivel office chair,
hands behind his head and feet crossed on his table.

And he's having a bad day.

He comes across a message saying
something...
Forum: Copywriting 5th January 2014, 10:53 AM
Replies: 3
Views: 669
Re: Which Direct Mail Piece Would You Test First?

As the others said "test" them.

All any advertising has to have to create resounding results is to have an irresistible offer.

Life assurance also need an emotive headline and lead.

You...
Forum: Copywriting 4th January 2014, 08:41 PM
Replies: 3
Views: 669
Posted By joshril
Re: Which Direct Mail Piece Would You Test First?

Bingo!

There's no way to know which one works best without testing them both...
Forum: Copywriting 4th January 2014, 08:11 PM
Replies: 3
Views: 669
Posted By ewenmack
Re: Which Direct Mail Piece Would You Test First?

The answer is in testing the two.

If your numbers are large enough
and sent to same list on same
day, then you'll know.

Best,
Ewen
Forum: Offline Marketing 3rd January 2014, 02:25 PM
Replies: 64
Views: 3,055
Posted By misterme
Re: This section of the Forums could be better

That reminds me of how "back in da day"..... before the innerweb... I was walking myself down the street and saw a 'fridgyater put out on the curb for junk pick up later in da week when all of a...
Forum: Offline Marketing 3rd January 2014, 07:22 AM
Replies: 64
Views: 3,055
Posted By Rus Sells
This section of the Forums could be better

focused if we'd have a sticky thread with a better description of what topics are actually "NOT" on topic for this forum.

My perception of what this section of the forums isn't about are some of...
Forum: Offline Marketing 25th December 2013, 06:17 PM
Replies: 15
Views: 1,160
Posted By ewenmack
Have you accepted you are different?

It's the time of year when we are around family.

The pull can be between family or being involved with sales and marketing.

And this can cause some guilt and grief.

I prefer to be immersed...
Forum: Offline Marketing 20th December 2013, 04:33 PM
Replies: 14
Views: 1,719
Posted By payoman
The Pitfalls of Online Marketing/Web Design Business (And Why I Quit)

Hi everyone,

The regulars around here will recognize me, but it has been quite a while since I posted (probably a good 4-5 months). For the new people, I will quickly recap what I achieved in the...
Forum: Offline Marketing 18th December 2013, 02:32 PM
Replies: 3
Views: 573
Posted By Claude Whitacre
Re: Where am I messing up in my cold calls?

I know precisely what your problem is.

You are creating no excitement. Intellectually, they know what you say makes sense...so they don't say "No". But they have no need to act now. They feel no...
Forum: Offline Marketing 17th December 2013, 12:56 PM
Replies: 6
Views: 763
Happy Holidays - Ken Michaels, david miller, iamnameless, jason, big bee, reardon, claude aaron doud

voasi,sdentreperneur,ewen,russells,russruffino... and many more to list here...

back on forum and appreciate the positive and proactive content these and many others provide on this Warrior Forum....
Forum: Offline Marketing 15th December 2013, 01:08 PM
Replies: 1
Views: 448
Posted By Ron Lafuddy
Re: Welcome Interactive Robo-Telemarketers

Sort of like this phone call from Hank Hill to Home Depot

Hank Hill Calls Home Depot again - YouTube
Forum: Offline Marketing 15th November 2013, 11:16 PM
Replies: 19
Views: 1,567
Posted By Aaron Doud
Re: The Challenger Sale; Recommended Read

I'm about 16% (kindle %) into the book and I know I should finish before giving my thoughts but some things have really stuck out so far.

First I agree with Claude on recommending this books. But...
Forum: Offline Marketing 7th November 2013, 08:35 PM
Replies: 22
Views: 1,049
Posted By Claude Whitacre
Rapport When Selling Services by Claudius

I received an e-mail asking me about which step "gaining rapport" was. Did you "gain rapport" before the "Small talk" or after you "set the stage"?

The whole concept is wrong.
"Gaining rapport"...
Forum: Offline Marketing 4th October 2013, 08:16 AM
Replies: 21
Views: 1,389
Posted By Claude Whitacre
Re: if They Absolutely Have To Talk It Over Before They Buy

No idea if it's a smokescreen. I would just ask to get the daughter on the phone there, and I would explain it to the daughter. I mean, I would call on the mom's phone, and call the daughter myself....
Forum: Offline Marketing 2nd October 2013, 03:32 PM
Replies: 25
Views: 1,889
Posted By Claude Whitacre
The Single Greatest Answer To Every Objection

I'm not kidding.

For years, I sold vacuum cleaners door to door. I pitched, and answered objections (until one of us simply gave up) and then closed. I would work with other salespeople that were...
Forum: Offline Marketing 30th September 2013, 11:13 PM
Replies: 93
Views: 3,851
Posted By dmaster555
WORST Cold Walking Experience EVER - Offline is not for me.

So it was 6PM and I noticed a "closed" sign on the window lighting up, but I saw that the door to enter was slightly cracked and there was some activity going on. I decided to take it upon myself to...
Forum: Offline Marketing 9th September 2013, 09:21 AM
Replies: 9
Views: 2,322
Posted By Claude Whitacre
Re: [Sales Journal]: Goal of $40,000 to $50,000 in New Business in 10 Weeks

Reardon; Smart, smart, smart.

When I sold insurance, I had a weekly goal, that was mandatory. I just worked until my goal was met, and then stacked a sale or two for the next week's goal.
Maybe...
Forum: Offline Marketing 6th September 2013, 10:32 AM
Replies: 58
Views: 3,287
Posted By Claude Whitacre
Re: September Cold calling challenge

Reardon; One of the most motivational posts I've ever read.

A real salesman, actually working, and closing sales.
No fluff, just real work.

You have no idea how impressed I am, and how rare...
Forum: Offline Marketing 30th August 2013, 11:48 AM
Replies: 24
Views: 1,537
Posted By Claude Whitacre
Want A Great Job Tomorrow? Here's How. Really.

I see that some warriors are looking for jobs. I understand.

The following method will work. I've done it myself, and would hire anyone that used it with me. You will be the only person the...
Forum: Offline Marketing 29th August 2013, 11:06 PM
Replies: 2
Views: 592
Posted By Jason Kanigan
Re: Current and Former Salesforce Managers: Who To Recruit?

Absolutely agree. If you can show ME how to make $100K working 3 days a week, I'd be all over that!

"The Dream" attracts "The Dreamers". You want steady, proven people with output in the correct...
Forum: Offline Marketing 29th August 2013, 10:35 PM
Replies: 2
Views: 592
Posted By fasteasysuccess
Re: Current and Former Salesforce Managers: Who To Recruit?

Congrats on your steps. If I could give you one huge tip...

Focus your time and or money on #3

You can find some diamonds in the rough in 1 and 2 but 99% will just be rough. If you are going 1...
Forum: Copywriting 26th August 2013, 07:42 AM
Replies: 0
Views: 534
Posted By GlenH
Don't We All Love Those Clever Headlines!

http://numediapublishing.com/headlines.png
Forum: Offline Marketing 15th August 2013, 05:20 PM
Replies: 102
Views: 4,804
Posted By DaniMc
Re: I'm unemployed. I have the time now... Need advice

Don't envy - emulate.

Do you think people get good at something before they do it? Nope.

Everybody sucks at everything when they start. You just gotta do it anyway. Eventually, the self...
Forum: Offline Marketing 14th August 2013, 10:32 AM
Replies: 12
Views: 758
Posted By iAmNameLess
Re: The whole reason I got into this business...

Some people may be happy where they are, and I call them victims of mediocrity. Some people want to get into this because they believe they will have time freedom, personal freedom, financial...
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