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Forum: Copywriting 12th March 2016, 04:58 AM
Replies: 13
Views: 1,052
Posted By CopyMonster
Re: Let's talk about language - Hidden Emotions

Okay. Rewind...

The question is: What words conjure positive/negative emotions?

For me, it's not so simple.

It depends on your audience.

It also depends in how you use the words. What...
Forum: Copywriting 11th March 2016, 05:37 PM
Replies: 13
Views: 1,052
Posted By CopyMonster
Re: Let's talk about language - Hidden Emotions

No, it's "legally" stealing.

Unless you're a woman and then spouse (mostly) means husband.

So you want sales people/marketers to be informal but formal? Emotional but less emotional?

Forum: Copywriting 6th December 2015, 02:01 PM
Replies: 14
Views: 804
Posted By CopyMonster
Re: Ready to launch, just a few quick checks...

Congrats Michael.

Be sure you do everything you can to make that first piece epic. This will give you confidence. But more than that, your client will love it and won't hesitate to a) give you all...
Forum: Copywriting 1st December 2015, 03:35 PM
Replies: 86
Views: 5,061
Posted By CopyMonster
Re: Advice needed...

A little sad. OP wants advice - but only on her terms. Often it's the stuff you don't want to hear or the stuff you don't like that is the most valuable of all.

Growth is at the edges, not where...
Forum: Copywriting 26th August 2015, 06:36 PM
Replies: 11
Views: 979
Posted By CopyMonster
Re: Want to be a successful marketer? Become a con man

Nice article.

They wrote:In Fitness, Marketing Is Everything

Anyone in Jay Abraham and Dan Kennedy worlds already live and breathe "In Business, Marketing Is Everything"

I guess the author...
Forum: Copywriting 21st July 2015, 11:15 PM
Replies: 30
Views: 2,295
Posted By CopyMonster
Re: Plagiarism Issues?

Well, there's the suggestion that copywriters write at about a 6th grade level. Maybe they're overachieving.

But I think the blame can be more accurately directed at the verbal currency "du jour"...
Forum: Copywriting 3rd March 2015, 04:03 AM
Replies: 31
Views: 3,400
Posted By CopyMonster
Re: Copywriting with a story

There's a trainer. Wanted to sell his training services.

Enough to make a decent living for himself, for his family.

Problem? He didn't know how.

He knew his training stuff inside-out....
Forum: Copywriting 13th February 2015, 04:01 PM
Replies: 2
Views: 1,017
Posted By CopyMonster
A Copywriting Love Story… Mr Right or Mr Right Now?

(aka The Slutty Copywriter)
The road to writing great copy…

I get it.

You want the BEST headline, the BEST sales copy, the BEST conversions so you can grab ALL THE CASH… failure,...
Forum: Copywriting 10th November 2014, 01:57 PM
Replies: 9
Views: 974
Posted By CopyMonster
Re: Instead of "homework"...?

Or just plain "task"?
Or "practicum" if you want to sound serious.

If you want to "sex" it up a little, you can always pull from other disciplines eg. sparring, drill, kata (Kata - Wikipedia, the...
Forum: Copywriting 30th October 2014, 08:13 PM
Replies: 29
Views: 1,974
Posted By CopyMonster
Re: Wanting advice from experienced copywriters who have seen it all...

Absolutely. Great thinking!
You can take it as far as you want.

Here's what you're leveraging here (damn I can't believe I'm sharing this - but what the heck)... understanding/empathy AND...
Forum: Copywriting 30th October 2014, 04:02 PM
Replies: 29
Views: 1,974
Posted By CopyMonster
Re: Wanting advice from experienced copywriters who have seen it all...

Yeah. Sneak attack.

1. Befriend - go in, get the lay of the land, elicit their values (what makes them tick).
2. Turn - give them credit for coming up with your idea
3. Own - repeat with...
Forum: Copywriting 24th September 2014, 08:52 PM
Replies: 19
Views: 1,954
Posted By CopyMonster
Re: Anyone got a short sales letter formula?

Cloud duly hacked:

Forum: Copywriting 8th September 2014, 05:36 PM
Replies: 86
Views: 3,819
Posted By CopyMonster
Re: Tear My Sales Letter To Shreds

STOP! I want to play devil's advocate for a second. Yeah, I'm the kid in the corner who says WHY not?

While I agree with much about what's been said before (especially Marcia), I think this...
Forum: Copywriting 8th July 2014, 04:02 PM
Replies: 22
Views: 1,709
Posted By CopyMonster
Re: Embrace FEAR

From one guy who knows this lesson WELL...

"Investors should remember that excitement and expenses are their enemies. And if they insist on trying to time their participation in equities, they...
Forum: Copywriting 18th June 2014, 05:52 PM
Replies: 18
Views: 1,623
Posted By CopyMonster
Re: a small tip that may help your copywriting.

True, stories are a great way to elicit emotions.

But ultimately it depends on the audience.

Some like data. Generalizing here but accountants, computer geeks, scientists, engineers,...
Forum: Copywriting 23rd May 2014, 06:08 PM
Replies: 13
Views: 1,714
Posted By CopyMonster
Re: How do you integrate Soap Opera Sequences (SOS) & Persona into your "regular" emails

Start off with one itty bitty story. Then go from there.

Perhaps something like this: It feels good! (yeah James Brown... it does)

A couple days ago, I was on one of the forums I go to...
Forum: Copywriting 22nd May 2014, 02:06 PM
Replies: 5
Views: 789
Posted By CopyMonster
3 steps to being a sexy copywriter…

Know your stuff
Build your systems
Work your stuff

And your bonus: Have a bit of fun EVERY day!

BOOM… you’re sexy!

Now go shake dat thang…
Forum: Copywriting 24th January 2014, 10:36 PM
Replies: 16
Views: 1,021
Posted By CopyMonster
Re: Abysmal Opt In Rate - Help Please

You have some good tips so far.

Something else.

When you say "How Any Average Joe Can Attract Dozens of Beautiful Women Through Online Dating Sites, Almost Overnight!" you're subcommunicating...
Forum: Copywriting 18th January 2014, 08:28 PM
Replies: 41
Views: 1,515
Posted By CopyMonster
Re: Anyways...

I think Schwartz covered this in market awareness (Breakthrough Advertising, ch. 2). You don't start by telling Bob your widget is $9.95 if he doesn't know what the heck it is or what it's for. But...
Forum: Copywriting 13th December 2013, 06:22 PM
Replies: 7
Views: 750
Posted By CopyMonster
Re: Drink Beer

Yep. But it could be argued that the Kiwis (aka New Zullunders) like beer a little bit more...

Agreed on the Fosters... if ever there was an insult to beer
Forum: Copywriting 24th October 2013, 03:02 PM
Replies: 17
Views: 1,339
Posted By CopyMonster
Re: Linda Called This The Best Tip Of The Day...

May I say... I'm with Raymond.

Seems to be a lot of hype about not using hype.

Coulda just said "I don't need hype. Just tell me what you've got and why I need it."

The song that came to...
Forum: Copywriting 26th September 2013, 06:02 PM
Replies: 38
Views: 1,919
Posted By CopyMonster
Re: The Benefits of An Orgasm

They make facing that pain in the ass customer, colleague or boss easier to deal with
They make being fired and losing your paycheck a lot less painful
They make having your team beaten by their...
Forum: Copywriting 6th September 2013, 06:12 AM
Replies: 11
Views: 781
Posted By CopyMonster
Re: An insight to what gets people to buy talking to a stranger

My dart throw would have to be at the social value to be gained. Being in the loop. When women socialise with other women they love talking about the stuff found in the mags - even if it is crap. Why...
Forum: Copywriting 26th August 2013, 03:55 AM
Replies: 13
Views: 1,036
Posted By CopyMonster
Re: How do I write a catchy signature that converts?

Treat your signature like a headline or bullet in copywriting. You want to capture attention. You want them wanting more.

To get click-through you offer a benefit or hint at a solution.

Forum: Copywriting 20th August 2013, 04:10 PM
Replies: 10
Views: 1,048
Posted By CopyMonster
Re: Rhythm, Rhythm, Rhythm

Green eggs and ham.

There's a lot to be said about "saying" something well. A few years ago, I heard the CEO of a company speak. He was brilliant. Prior to hearing this guy, I'd heard dozens of...
Forum: Copywriting 19th August 2013, 01:38 PM
Replies: 17
Views: 923
Posted By CopyMonster
Re: Am I an idiot, or am I an idiot?

Maybe you can play with that for your hook.

"No Way In Hell... "
- Why the Heck I Refused to 'Hype' The Latest Trading Program from this 35-Year Forex Veteran...
Forum: Copywriting 19th August 2013, 03:00 AM
Replies: 19
Views: 972
Posted By CopyMonster
Re: Would You Do Me A Favor?

Some people would rather die than eat junk food. Yet fast food chains do billions in sales every year.

You're not the market. Get over it.
Forum: Copywriting 14th August 2013, 05:19 PM
Replies: 8
Views: 911
Posted By CopyMonster
Re: Mental Movies

Ewen, you mean like this:

"You look out your window, past your gardener, who is busily pruning the lemon, cherry, and fig trees… amidst the splendor of gardenias, hibiscus, and hollyhocks. The...
Forum: Copywriting 10th June 2013, 02:03 PM
Replies: 6
Views: 1,038
Posted By CopyMonster
Re: Collection Of Best Converting One Liners!

Here you go:

They Laughed When I Sat Down at The Piano – But When I Started to Play!
Give Black What They Deserve
Profits That Lie Hidden In Your Farm
How I Made a Fortune With a Fool...
Forum: Copywriting 9th June 2013, 05:17 PM
Replies: 18
Views: 1,298
Posted By CopyMonster
Re: Drayton Bird Unplugged: Wisdom, War Stories and Slashing Wit

Brian thanks for giving us the Bird (did I just write that?) The Bird is good.

@Mal before I discovered copy, I wrote a lot of stuff in passive voice. I blame all them textbooks from college days...
Forum: Copywriting 7th June 2013, 06:00 PM
Replies: 9
Views: 737
Posted By CopyMonster
Re: Would you offer an opinion on Deck Copy?

FYI: Your site seems to be using a dodgy script.

My anti-virus threw up a warning about some blackhole exploit issue with this ""


As for the copy, I didn't...
Forum: Copywriting 5th June 2013, 04:50 PM
Replies: 14
Views: 1,659
Posted By CopyMonster
Re: Analyzing Gary Halbert Letter (w/ Photos)

Congrats on your effort Pascal.

I agree with Mal (CopyNazi) on finding your own voice.

However, getting to that point you need to do some writing. And if you're right at the beginning of your...
Forum: Copywriting 14th May 2013, 08:00 PM
Replies: 8
Views: 881
Posted By CopyMonster
Re: Empty words and phrases like "value" are what hold many of you back

True and yet, not always.

It depends on your purpose.

When you're trying to influence a large diverse group of people... targeting these vague meaning holders "value", "better", "improvement"...
Forum: Copywriting 9th May 2013, 02:50 PM
Replies: 8
Views: 905
Posted By CopyMonster
Re: WHOA! Is this scary or what? ...

Funny indeed Mr Subtle.

And yet here's the thing... what's going on here?

I mean, no question people expect things in an instant these days whether you're talking hot pizza or hot sex. Maybe...
Forum: Copywriting 23rd April 2013, 08:17 PM
Replies: 5
Views: 666
Posted By CopyMonster
Re: Can the news make you a better marketer?

WARNING: Do not read this unless you are already rich

That was a Halbert headline. Gets attention, no?

What you're talking about Shawn is the reptile brain at work.

Survival requires...
Forum: Copywriting 23rd March 2013, 01:16 PM
Replies: 4
Views: 876
Posted By CopyMonster
Re: Ogilvy Confirms It! I've Got a Winner

Easy-peasy... show her a weight loss ad or two.
Forum: Copywriting 9th February 2013, 01:58 AM
Replies: 27
Views: 1,869
Posted By CopyMonster
Re: Price of 1 email copy written? (professionally copywritten)

$10: no promises on conversion.
$100: at least 3% conversion
$1000: at least 20% conversion
$5000 + 5%: at least 50% conversion
100% conversion: on application only...
Forum: Copywriting 5th February 2013, 07:35 PM
Replies: 16
Views: 1,722
Posted By CopyMonster
Re: Good bye folks

See ya "geezer" Mark.

Can't say all your posts turned me on like a she goat on heat. But then again does anyone's?

Overall, your participation in the forum has been a positive one - stirring...
Forum: Copywriting 27th January 2013, 04:53 AM
Replies: 16
Views: 938
Posted By CopyMonster
Forum: Copywriting 27th January 2013, 04:22 AM
Replies: 44
Views: 2,229
Posted By CopyMonster
Re: What is the most important factor in the decision to buy something?

:D thanks mr. p. enjoyed your post. as they say "my lips are sealed".
Forum: Copywriting 22nd January 2013, 07:59 PM
Replies: 28
Views: 1,403
Posted By CopyMonster
Re: $1,000,000 USA Today Print Ad Competition

What's the bet none of the judging panel ever cracked open David Ogilvy's classic?

My thought was same as Marketeer's... Google? Piles and piles of cash? Hmmm... okay, and the winner is...
Forum: Copywriting 14th January 2013, 05:37 PM
Replies: 26
Views: 2,443
Posted By CopyMonster
Re: Copywriting mastermind?

Ever hear that phrase "you reap what you sow..."?


What makes you, Mark, presume that he wants to LEAD the mastermind? He never said it. Not what I read anyway. Maybe he's merely...
Forum: Copywriting 11th January 2013, 04:08 AM
Replies: 184
Views: 13,567
Posted By CopyMonster
Re: Is NLP Utter Hogwash?

Sure, if that's how you like to see it. And maybe, just maybe, instead of practicing your stand-up routine, you could do some actual reading so you know what you're commenting about. But be warned,...
Forum: Copywriting 10th January 2013, 08:58 PM
Replies: 184
Views: 13,567
Posted By CopyMonster
Re: Is NLP Utter Hogwash?

I think what people are forgetting is at it's heart, NLP is about modeling.

No, not the Gisele kind. I mean the process of looking at stuff that works, unraveling the process of it all and...
Forum: Copywriting 10th January 2013, 05:32 PM
Replies: 184
Views: 13,567
Posted By CopyMonster
Re: Is NLP Utter Hogwash?

Maybe what he's saying is NLP is a bit like an omelet.


Yup. You've got eggs, ham, cheese and chives or whatever. The ingredients are nothing new.

IF you take the eggs and cook them...
Forum: Copywriting 7th January 2013, 05:15 PM
Replies: 39
Views: 1,495
Posted By CopyMonster
Re: Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

Lots of words. And it seems lots of feeling here too.

Before getting too heated, it's probably a good idea to consider what it is we're actually talking about here.

For me there's a...
Forum: Copywriting 8th December 2012, 01:56 PM
Replies: 2
Views: 716
Posted By CopyMonster
Copy studs and studettes - $39 Writing Tool for Free [hurry... 12 hours left at time of posting]

For anyone wanting to check out a new writing tool Page Four is being offered for free here.

Page Four Free Offer (

I haven't tried it out but...
Forum: Copywriting 7th December 2012, 02:51 AM
Replies: 4
Views: 630
Posted By CopyMonster
Hey... email conversion insights from multi-million campaign

Hey writing wizards,

Thought this might be of interest to some.

Catch insights from Obama's fundraising activities much of it from email: Obama-mail...
Forum: Copywriting 20th November 2012, 02:18 AM
Replies: 44
Views: 38,164
Posted By CopyMonster
Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Nice post Joe.

Here's one for ya (not so much story, but on targeting emotions):

Karl Iglesias - Writing for Emotional Impact
Forum: Copywriting 26th October 2012, 05:51 PM
Replies: 51
Views: 3,482
Posted By CopyMonster
Re: UNCOVERED My Life As A Multi-Million Mile Crop Duster


How many times do I gotta tell ya... them chemicals gotta go in the TANK!

Love ya.

Forum: Copywriting 17th October 2012, 01:51 PM
Replies: 52
Views: 1,865
Posted By CopyMonster
Re: I Love You...

Love ya Max! too Mark.

If it sounds like I've been drinking the kool-aid... maybe, possibly, really? ;-) Let's just say I recently came across something quite profound (no, not...
Forum: Copywriting 17th September 2012, 11:50 PM
Replies: 88
Views: 8,437
Posted By CopyMonster
Re: A new unique original word to replace copywriting

Some success teachers say "You are what you think!"... are you giving yourself away here? :p
Forum: Copywriting 16th September 2012, 02:16 PM
Replies: 88
Views: 8,437
Posted By CopyMonster
Re: A new unique original word to replace copywriting



People that put themselves out as communication experts can't even decide how to best express what it is they do. Hmmm...

Ironic. But it also demonstrates how language is...
Forum: Copywriting 13th September 2012, 02:22 AM
Replies: 37
Views: 1,926
Posted By CopyMonster
Re: Copywriting.. the most valuable skill you can have?

Good stuff Red.

For me, copy is first and foremost, good clear communication. And I guess from a purist's point of view, that's all it needs to be.

Dunno if he was the first, but Prince of...
Forum: Copywriting 31st August 2012, 03:24 PM
Replies: 12
Views: 618
Posted By CopyMonster
Re: Headline Innapropriate?

I'd test against the AP quote...

"This FORCES Me To Swing
The Way I’m Supposed To Swing..."
Arnold Palmer
Forum: Copywriting 16th July 2012, 09:09 PM
Replies: 20
Views: 1,938
Posted By CopyMonster
Re: Dan Kennedy's 8 Steps To Influence...

Yep. It's a definitely powerful tool. As a thought leader, it's probably required.

Creating your own "speak" communicates a number of useful things: you're different, you know something they don't...
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