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Search: Posts Made By: Kevin Rogers
Forum: Copywriting 22nd February 2013, 09:08 PM
Replies: 23
Views: 2,215
Posted By ASCW
Re: Simple Writing System Relaunch - Also Action Seminar

Alright guys I’ve been holding this one back for years.
(Despite other writers begging me to put the story online.)
In fact I’ve only alluded to it just recently. Despite it happening around 2...
Forum: Copywriting 22nd February 2013, 03:25 PM
Replies: 23
Views: 2,215
Posted By Mark Andrews
Re: Simple Writing System Relaunch - Also Action Seminar

Thanks Kevin for mentioning this. I certainly class myself as one of these super awkward types.

Fact is, I absolutely detest and I mean really detest crowds of people especially when one is...
Forum: Copywriting 13th February 2013, 05:55 PM
Replies: 23
Views: 2,215
Posted By Scott Murdaugh
Re: Simple Writing System Relaunch - Also Action Seminar

Lesson from Andy at the last Action Seminar. How to be unforgettable? Return to seminar from lunch carrying a goat head.

Proceed to tell entire crowd how you acquired said goat head. Instant...
Forum: Copywriting 20th September 2012, 12:15 PM
Replies: 68
Views: 2,843
Posted By gjabiz
What one of the best did to get to the top?

Or was. I met Gary Halbert when he was a Wannabee Marketer. He actually wanted to sell things by Mail Order. A guy I worked for was one of his mentors.

So, what did one of the Greatest...
Forum: Copywriting 20th September 2012, 08:57 AM
Replies: 68
Views: 2,843
Posted By travlinguy
Re: How do you think the best became one of the best?

I think you need to be paying attention while others are just treading water. Even things so subtle as watching a kid at the mall coerce his parents into buying him something is important. Noticing...
Forum: Copywriting 21st December 2011, 09:47 AM
Replies: 51
Views: 2,176
Posted By Mr. Subtle
Re: What would YOU do?

http://i41.tinypic.com/106g7jb.jpg
Forum: Copywriting 13th December 2011, 08:40 PM
Replies: 10
Views: 1,927
Posted By colmodwyer
Re: "Dumb" Denny Hatch Accidentally Teaches Valuable Copywriting Lesson...

Okay, so before I reveal the valuable lesson Hatch is accidentally teaching (all copywriters and marketers need to know this), here's every dumb thing I can find in his article...

#1. The Twitter...
Forum: Copywriting 13th December 2011, 03:02 PM
Replies: 10
Views: 1,927
Posted By BrianMcLeod
Re: "Dumb" Denny Hatch Accidentally Teaches Valuable Copywriting Lesson...

As I sit here, I'm looking at a copy of 2,239 Tested Secrets for Direct Marketing Success.

The conclusions drawn in that piece are certainly not one of them.

Those exiting can read the full...
Forum: Copywriting 9th December 2011, 01:38 PM
Replies: 9
Views: 877
Posted By The Copy Nazi
Re: How many people are fulltime copywriters versus part-time?

What the hell you talking about you Marxist. We're under attack by these fill-in-the-missing-words. Check his signature - that's enough for me. The day content or so-called article-writing - and...
Forum: Copywriting 7th December 2011, 08:52 AM
Replies: 70
Views: 5,231
Posted By MontelloMarketing
Re: Videos are the new sales pages - who's the best at making them?

Dave,

Actually... the diet niche is not easy at all. Lots of dead bodies lying in the gutter in that market.

The first sales letter I wrote was a diet letter. It was a contest where I got to...
Forum: Copywriting 6th December 2011, 10:35 PM
Replies: 70
Views: 5,231
Posted By MikeHumphreys
Re: Videos are the new sales pages - who's the best at making them?

Wow, where I do begin?



Having written for the investment niche more than once, I can tell you that the SEC has cracked down heavily on the financial and investment niches in the last 2-3...
Forum: Copywriting 5th December 2011, 12:38 PM
Replies: 33
Views: 1,079
Posted By Bruce Wedding
Re: Copy errors that seriously bug me

The only copy errors which seriously bug me are my own. It seems I can re-read something I wrote in the past and always find something and it ticks me off. I'm an excellent grammarian and know the...
Forum: Main Internet Marketing Discussion Forum 16th November 2011, 01:52 AM
Replies: 63
Views: 2,646
Posted By RussRuffino
Re: Clickbank Changed Their Rules Yet AGAIN?!

Everyone, please chill.

About Clickbank Enforcing Their Rules:

First of all, Clickbank has VERY strict rules for all their sales pages, and trust me, they are enforcing them big-time:


I...
Forum: Copywriting 14th November 2011, 10:24 AM
Replies: 27
Views: 10,252
Posted By MikeHumphreys
Re: Something Important (Please Read)

Thread bump.

Not only have I signed up the Crazy 8 Webinar but I've sent an email to my lists alerting them about the event.

Ken's one of the good guys and I believe everyone donating their...
Forum: Off Topic Forum 30th October 2011, 01:52 AM
Replies: 620
Views: 30,384
Posted By HeySal
[Urgent Update by Ken 6 Feb 2013] Help a Fellow Warrior -- CANCER FUND WSO IS LIVE!

https://www.paypalobjects.com/en_US/i/btn/btn_donateCC_LG.gif (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=PGPFT9RTRYK4Y)



UPDATE By Ken 6 FEB 2013:

Thank everyone...
Forum: Copywriting 26th October 2011, 02:02 PM
Replies: 42
Views: 8,461
Posted By Mr. Subtle
Re: What's The Best Sales Letter You've Ever Read?

Top half of the (4 page) "Free Gun" ad testing no pic/pic:

http://i43.tinypic.com/303fnmu.jpg
Forum: Main Internet Marketing Discussion Forum 21st September 2011, 01:20 PM
Replies: 36
Views: 4,218
Posted By defaultuser
How to Embed YouTube Videos on Warrior Forum

I wanted to make this for everyone because there seems to be a minor misunderstanding about how it actually works.


How to Embed YouTube Videos on Warrior Forum - YouTube



If you like...
Forum: Copywriting 25th July 2011, 07:40 PM
Replies: 12
Views: 901
Posted By kellyburdes
Re: Talking about blind copy

A lot of people seem to be assuming refunds are the most important part of the equation, which is far from the truth.

What if you have a product that converts at 8% with a 35% refund rate, or...
Forum: Copywriting 24th July 2011, 12:23 PM
Replies: 84
Views: 4,264
Posted By kellyburdes
Re: this can't be selling...

The 8 days is only the amount of time that the shopping cart was open.

Everyone loves to talk about "million dollar days" and things like this, but that is not the reality of a launch.

The...
Forum: Copywriting 24th July 2011, 08:25 AM
Replies: 84
Views: 4,264
Posted By Daniel Scott
Re: this can't be selling...

Take off at least 50% for refunds...

Pay 75% to affiliates...

Give away $50k+ on expenses and prizes...

And you get a better picture of what those big launches actually make.

Now... if...
Forum: Copywriting 15th July 2011, 01:22 AM
Replies: 84
Views: 4,264
Posted By The Copy Nazi
Re: this can't be selling...

Nope. I hate it. And, to paraphrase Vin's comment, I'm a much better writer than this.

This is just laughable...man. Not to mention unbelievable - as in "you really expect people to fall for...
Forum: Copywriting 13th July 2011, 10:53 AM
Replies: 84
Views: 4,264
Posted By MontelloMarketing
Re: this can't be selling...

No way this is Kevin. He's a better writer than this... much better.
Forum: Copywriting 1st July 2011, 04:09 AM
Replies: 30
Views: 1,501
Posted By BrianMcLeod
Re: How To Write A Money Grabbing Ad...Without Hype

LOL

Gary Bencivenga is as good as good gets...

When I laugh at you for not reading the letter because it's too long,
I'm not laughing WITH you... I am LOL'ing directly in your face.

This...
Forum: Copywriting 21st May 2011, 07:16 PM
Replies: 17
Views: 1,333
Posted By BrianMcLeod
Re: John Carlton Writing

I could be wrong, but I don't think John is writing for clients personally
very much anymore - if at all.

But money talks and bull**** walks - so get in touch with him and
let him know what...
Forum: Copywriting 11th May 2011, 08:35 AM
Replies: 20
Views: 1,211
Posted By John_S
Re: Have You Got The Balls To Do This...

You'd need exponentially better filtering for that. Not less. Not none.

Doable through a qualifying challenge that tests whatever you'd be looking for: Adapability, capability to learn new...
Forum: Copywriting 12th April 2011, 06:54 AM
Replies: 45
Views: 2,270
Posted By BrianMcLeod
Re: ClickBank: New Rules

http://images1.memegenerator.net/ImageMacro/7183322/Copywriter-MOAR-CREATE.jpg?imageSize=Medium&generatorName=Angry-Arnold
Forum: Copywriting 9th April 2011, 02:00 PM
Replies: 1
Views: 787
Posted By Don Schenk
Very Well Written 48 Page Sales Letter

Michael Masterson's ETR had a link in today's email that pointed to a video.

After starting the video and trying to exit, it gave me the usual "Wait Before You Go... Click on the *CANCEL* button...
Forum: Copywriting 9th April 2011, 03:20 AM
Replies: 27
Views: 1,259
Posted By RickDuris
Re: Website isn't converting. What copy mistakes am I making?

1. Daniel's not far off at all. When it comes to the traffic being driven. As well as the follow up. Both are integral to success and sales.

2. In online lead generation, you MUST look at the...
Forum: Copywriting 29th March 2011, 12:29 PM
Replies: 14
Views: 1,415
Posted By BrianMcLeod
Re: Bond Halbert Reveals Secrets, Oh Ya, He's A Cool Guy Too

The best way I've been able to describe TMN is a mash-up of a Webinar, Chat Room and CB Radio.

Whenever the host of the show is not on the mic, anyone can hit the "Talk Now" button, and their mic...
Forum: Copywriting 20th March 2011, 01:01 PM
Replies: 58
Views: 3,323
Posted By Bruce Wedding
Forum: Copywriting 3rd March 2011, 03:36 AM
Replies: 12
Views: 5,072
Posted By joe golfer
Re: Writer Stereotypes... Do You Fit The Bill?

So many writers in history fit the stereotype (alcoholic,etc) it has to have some merit. But these days there are so many different types of writers I don't think there is a consistent "type."
...
Forum: Copywriting 2nd February 2011, 04:47 PM
Replies: 19
Views: 1,282
Posted By kellyburdes
Re: Are we seeing the end of blind copy?

I'm not personally involved in the MMO niche, but many of my friends. I've done some coaching, but honestly didn't enjoy it because people don't follow through so I felt like I was wasting time.
...
Forum: Copywriting 26th January 2011, 04:22 AM
Replies: 11
Views: 1,175
Posted By The Copy Nazi
Re: If Gary Halbert were starting over today...

"Discover how former barman
Kevin Rogers
went from pulling beers in a slophouse...
to pulling in millions of dollars
for his elite copywriting clients

and get this -

his hair grew...
Forum: Copywriting 25th January 2011, 05:22 PM
Replies: 24
Views: 1,506
Posted By RickDuris
US State of Union Address Speechwriter

I'm sure I'm not alone, but I'm fascinated with all sorts of writing.

Tonight, President Obama will be delivering his State the Union Address. It's pretty important because it sets the agenda...
Forum: Copywriting 21st January 2011, 04:06 PM
Replies: 12
Views: 1,500
Posted By Scott Murdaugh
Re: How did you get started?

I got started in sales.

Besides a 4 year stint in the Air Force, sales and copywriting is
all I've ever done.

Knowing how to sell "belly to belly" was, and still is, my biggest
advantage. I...
Forum: Copywriting 21st January 2011, 03:25 PM
Replies: 12
Views: 1,500
Posted By aandersen
Re: How did you get started?

First, I'll say I'm a newb too

To get straight to the point, this is probably the best place to start:

http://www.warriorforum.com/copywriting-forum/52476-top-copywriting-books-ever.html
...
Forum: Copywriting 20th January 2011, 09:19 AM
Replies: 77
Views: 4,029
Posted By Bill Jeffels
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Hey Kevin,

The second part of the interview with John was fantastic. Listening to the thoughts of a true legend in copywriting doesn’t happen everyday.

Also, I want you to know that the...
Forum: Copywriting 19th January 2011, 02:27 AM
Replies: 77
Views: 4,029
Posted By Daniel Scott
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Kev,

I think they just don't want people to clutter up the board with too many topics.

I"d post the part 2 link here... either as a reply and/or in your OP.

OR... put a link to it on the...
Forum: Copywriting 19th January 2011, 02:09 AM
Replies: 77
Views: 4,029
Posted By Ross James
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Well my guess is that since this thread stuck and the other went bye-bye, may be because they want you to keep it all in one thread. That's the only logical reason I could come up with seeing this...
Forum: Copywriting 18th January 2011, 04:50 PM
Replies: 14
Views: 944
Posted By The Copy Nazi
Re: Think you've got copywriting chops - how would you improve this?

This phone has a history


The first day I got this phone some ding-a-ling rang me and said

"That you Harry?"

ah no...you have the wrong number

"I know it's you Harry and I'm coming...
Forum: Copywriting 16th January 2011, 09:25 AM
Replies: 77
Views: 4,029
Posted By The Copy Nazi
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Idiot, and you are an idiot...before you open your big dumb mouth any more go Google "Gary Halbert & John Carlton". BTW this is an Internet Marketing Copywriters forum. I think you'll find we don't...
Forum: Copywriting 15th January 2011, 01:51 AM
Replies: 10
Views: 3,384
Posted By Bruce Wedding
Re: Copywriter Joke ...

Q. How many copywriters does it take to change a light bulb?

A. Change! I'm not changing crap! This is bull$hit - who said to change it?
Forum: Copywriting 12th January 2011, 12:51 PM
Replies: 19
Views: 1,138
Posted By Scott Murdaugh
Re: Your Free 5 Minutes with John Carlton

I would love to hear John's thoughts on becoming wealthy through writing copy...

Advice on charging a premium upfront plus getting a piece of the action in the company, whether that be in ongoing...
Forum: Copywriting 11th January 2011, 07:52 PM
Replies: 19
Views: 1,138
Posted By Johnny12345
Re: Your Free 5 Minutes with John Carlton

Here's question #2 for Carlton:

What is your "process" for creating a headline?

John Palmieri
PersuasiveSalesLetters.com
Forum: Copywriting 11th January 2011, 06:23 PM
Replies: 19
Views: 1,138
Posted By Danielle Lynn
Re: Your Free 5 Minutes with John Carlton

Bah, I wish I had more time to think, but this is a question I ponder sometimes.

John,

It's often recommended that after a few years of practice, a copywriter finds a targeted market to...
Forum: Copywriting 11th January 2011, 05:42 PM
Replies: 19
Views: 1,138
Posted By Nick Brighton
Re: Your Free 5 Minutes with John Carlton

Awesome thread Kevin, thank you so much.

Here's my question:

John, if you only had ONE method for carving out a killer angle/USP for a new product in a competitive and large market, what would...
Forum: Copywriting 11th January 2011, 05:34 PM
Replies: 19
Views: 1,138
Posted By Ross James
Re: Your Free 5 Minutes with John Carlton

Mr. Carlton - the most ripped off writer on the web - I would like to know what you would do if per say you lost all of your existing products, copy clients, future copy clients and your list; what...
Forum: Copywriting 10th January 2011, 11:43 PM
Replies: 11
Views: 2,755
Posted By The Copy Nazi
Re: A proven path to freelancing success

Dunno about Carlton's site but there's some invaluable stuff on Kevin and his mate's site (http://www.launchcopygurus.com). But keep it to yourself will you. Can't have civilians playing with this...
Forum: Copywriting 3rd January 2011, 09:40 AM
Replies: 5
Views: 663
Posted By John_S
The "What's In It For Me" Checklist (...add your entries)

Here's a fairly slipshod "list" for basic ideas for appeals to self interest. Feel free to add yours, discuss, refine, etc....

[ ] Maximum money in minimum time (it's not enough to increase...
Forum: Copywriting 31st December 2010, 11:45 AM
Replies: 20
Views: 860
Posted By Mr. Subtle
Re: How can I make this ad better?

http://i55.tinypic.com/6pnb46.jpg

.
Forum: Copywriting 14th November 2010, 05:53 PM
Replies: 55
Views: 5,685
Posted By docsulo
Re: NLP Copywriting - Embedded Command Openings

As I said previously, embedded commands are a way of marking out the commands with changes in voice tone or volume.

Most people sub-vocalize when they read. They actually "hear" what they are...
Forum: Copywriting 11th November 2010, 08:13 AM
Replies: 55
Views: 5,685
Posted By docsulo
Re: NLP Copywriting - Embedded Command Openings

What is an "Embedded Command Opening"?

Can you give me an example?

Embedded commands are executed through changes in tonality. This is difficult to do with accuracy in print.

You CAN stress...
Forum: Copywriting 6th November 2010, 08:32 AM
Replies: 14
Views: 903
Posted By BrianMcLeod
Re: A Copywriting Formula

It's the phrasing of this advice that's getting people's hackles up.

YES - you want to identify and clearly communicate the BIG BOLD PROMISE that you make to your prospect.

YES - you want to...
Forum: Copywriting 20th October 2010, 11:49 AM
Replies: 23
Views: 1,224
Posted By Hans Klein
Re: Graphics in Copy?

Graphics tend to go one of two routes:

1. Distract from the selling process. Rather than focusing on the copy, the reader focuses on the graphics that don't have much meaning.

2. Enhance...
Forum: Copywriting 6th October 2010, 08:14 AM
Replies: 11
Views: 2,593
Posted By Paul Hancox
Re: IF I hired John Carlton....

Hey Oilman

Sales page conversion (i.e. unique visitor to sales) is a product of MANY factors, including...

(a) How presold visitors are,
(b) How familiar they are with the product creator,...
Forum: Copywriting 3rd October 2010, 07:19 AM
Replies: 13
Views: 3,446
Posted By Nathan Alexander
Re: How to score big fish clients

Hey Kevin,

Thanks for the story. I know how hard it is tell "fess-up" and admit such things we all do that we cringe to remember.

The good news for me is it seems I have a vast repertoire of...
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