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Search: Posts Made By: Kevin Rogers
Forum: Copywriting 7th March 2013, 11:51 AM
Replies: 23
Views: 2,215
Posted By Kevin Rogers
Re: Simple Writing System Relaunch - Also Action Seminar

There will indeed be hot seats with John and Stan. Plus the infamous Copy Court where a panel of legends tear down submitted copy from the stage.
Forum: Copywriting 22nd February 2013, 02:18 PM
Replies: 23
Views: 2,215
Posted By Kevin Rogers
Re: Simple Writing System Relaunch - Also Action Seminar

To what Harlan said, I can literally trace every dollar I've made as a copywriter to a handshake.

Those handshakes happen at seminars.

You simply cannot connect the same way with any gadget...
Forum: Copywriting 2nd February 2012, 11:38 AM
Replies: 3
Views: 716
Posted By Kevin Rogers
Re: Random Motivation Notes

Excellent insight as always, Brian.

To unpack that story a bit, Billy was stuck in the "middle" slot on the traditional American 3 act comedy show back then (as was I).

You'd have an emcee -...
Forum: Copywriting 22nd December 2011, 12:14 PM
Replies: 7
Views: 1,525
Posted By Kevin Rogers
Re: Writing for your own services....

No, not actually.

It's a nice concept, but over 5 sessions as a coach in Carlton's SWS I eventually insisted that freelance copywriters in my class NOT choose their own services as the course...
Forum: Copywriting 21st December 2011, 09:10 PM
Replies: 10
Views: 1,927
Posted By Kevin Rogers
Re: "Dumb" Denny Hatch Accidentally Teaches Valuable Copywriting Lesson...

Great thread. I'm also a big Denny Hatch fan and found this post stunningly off kilter when I read it.

Best part was when I forwarded it to Ben, who came sightly unglued over it.

Here's a...
Forum: Copywriting 8th December 2011, 01:54 PM
Replies: 70
Views: 5,231
Posted By Kevin Rogers
Re: Videos are the new sales pages - who's the best at making them?

Heh? Did I appear upset?

I wasn't... but NOW I am Mr. Miz!

How DARE you diminish the sanctity and relevance of the forum... you &^%$%&%$&#@^@%#&$%@*@!!!!!

There is the forum and little...
Forum: Copywriting 7th December 2011, 11:05 AM
Replies: 70
Views: 5,231
Posted By Kevin Rogers
Re: Videos are the new sales pages - who's the best at making them?

Yikes. I respect you Dave, but I think you're WAY off here. Fitness is a relentlessly competitive niche and the best affiliates are super picky about what and how they will promote.

I'm working...
Forum: Copywriting 6th December 2011, 05:44 PM
Replies: 70
Views: 5,231
Posted By Kevin Rogers
Re: Videos are the new sales pages - who's the best at making them?

Au contraire... Ben and I wrote Fast Cash Commissions. It launched on October 25th, hit number one after 4 days and has been there since.

Normally don't brag so blatantly, but we worked REALLY...
Forum: Copywriting 16th November 2011, 01:13 PM
Replies: 27
Views: 10,252
Posted By Kevin Rogers
Forum: Copywriting 16th November 2011, 11:43 AM
Replies: 27
Views: 10,252
Posted By Kevin Rogers
Re: Something Important (Please Read)

YES, Daniel... there will certainly be a replay for those that buy a seat. No plans to release it afterward.

As an added bonus, we've been compiling the emails each copywriter is sending to his...
Forum: Copywriting 27th October 2011, 06:33 PM
Replies: 42
Views: 8,461
Posted By Kevin Rogers
Re: What's The Best Sales Letter You've Ever Read?

Hey Niche Man,

I think John talks about that ad in this interview...

Expert Interview: John Carlton | Kevin Rogers|Direct Response Copywriting Expert|Marketing Consultant|The Copywriter's Edge...
Forum: Copywriting 27th October 2011, 04:16 PM
Replies: 42
Views: 8,461
Posted By Kevin Rogers
Re: What's The Best Sales Letter You've Ever Read?

Here you go...

http://www.hardtofindads.com/home/ad_details/ad_key/693/type/mediu/file.html
Forum: Copywriting 26th October 2011, 12:38 PM
Replies: 42
Views: 8,461
Posted By Kevin Rogers
Re: What's The Best Sales Letter You've Ever Read?

Gotta go with John Carlton... either the "Nickel Letter" or "Free Gun".

Sorry, no links, only have the printed versions. They're in his volume I collection, though, if you can dig that up.
Forum: Copywriting 24th October 2011, 07:16 PM
Replies: 0
Views: 570
Posted By Kevin Rogers
Swipe this sales video trick

How To Funk Up Your Sales Video - YouTube

The greatest myth in the era of sales videos is that you don’t need good copy to sell with video.

Ludicrous.

No sane marketer would say this...
Forum: Copywriting 21st July 2011, 09:19 AM
Replies: 12
Views: 901
Posted By Kevin Rogers
Re: Talking about blind copy

Not so sure I agree, Tracy... simply because "setting expectations" the way you've described it here is counter-productive to the point of blind copy - at least the way we're seeing it used in IM and...
Forum: Copywriting 18th July 2011, 12:44 PM
Replies: 84
Views: 4,264
Posted By Kevin Rogers
Re: this can't be selling...

For the record: I absolutely did NOT write this... haven't written any letters like it and never will.

Dave and Ewen are referring to the report Ben and I put out exposing this "black hat"...
Forum: Copywriting 25th May 2011, 07:18 AM
Replies: 17
Views: 1,333
Posted By Kevin Rogers
Re: John Carlton Writing

Terrence, John is no longer for hire as a copywriter. But you could contact him for a recommendation at the stable link Rezbi provided.

He has a very tight group of writers he refers for job;...
Forum: Copywriting 11th May 2011, 09:47 AM
Replies: 20
Views: 1,211
Posted By Kevin Rogers
Re: Have You Got The Balls To Do This...

Ray's challenge isn't about balls, it's about reality. He doesn't need (or want) to work with dreamers. It's his personal choice, and a very wise business move.

Like he points out, by putting...
Forum: Copywriting 31st March 2011, 11:10 AM
Replies: 8
Views: 660
Posted By Kevin Rogers
Re: Critique before I start revamping my copy

My pleasure, Nate. Let us know how it turns out.

Kevin
Forum: Copywriting 31st March 2011, 11:07 AM
Replies: 14
Views: 1,415
Posted By Kevin Rogers
Re: Bond Halbert Reveals Secrets, Oh Ya, He's A Cool Guy Too

Thanks Bill for posting this (didn't see it until just now) and everyone for your support.

It was a great call -- Bond always delivers big because he never holds back (wonder where he gets that...
Forum: Copywriting 30th March 2011, 04:49 PM
Replies: 8
Views: 660
Posted By Kevin Rogers
Re: Critique before I start revamping my copy

Here you go, Nate. Some tips just for you.

Hope this helps...

NateSimms_Crit - KevinRogers23's library (http://www.screencast.com/t/6QI3HA5Sq)

Kevin
Forum: Copywriting 22nd March 2011, 07:31 AM
Replies: 58
Views: 3,323
Posted By Kevin Rogers
Re: Can ANYONE become a GREAT copywriter?? Or are they actually a ELITE breed?

The best comment yet, in my opinion, is that "greatness" is subjective, so striving for it is a frail wish.

Also have to agree with the comment that you're always being judged by what and HOW you...
Forum: Copywriting 15th March 2011, 08:53 AM
Replies: 21
Views: 2,856
Posted By Kevin Rogers
Re: Writing A Compelling Story in a Sales Letter

Whoever Tells The Best Story Wins book Annette Simmons... good book.

Also, Bird by Bird - Anne Lamott

And see if you can get your hands on Vin Montello's 7 Story Secrets or whatever it's...
Forum: Copywriting 7th March 2011, 06:52 AM
Replies: 37
Views: 1,510
Posted By Kevin Rogers
Re: Can you recommend a general writing book for me?

Great suggestions in here... another secret weapon writing book is "Writing Tools" by Roy Peter Clark. Geared more for journalists, but RPC is one of the best writing instructors on the planet.
...
Forum: Copywriting 14th February 2011, 10:10 AM
Replies: 19
Views: 1,028
Posted By Kevin Rogers
Re: I think I've cracked this beast...

Nice work, Nick!

It's a great moment you describe, and usually happens on a much smaller scale than the ones hear about, like the mega-launches we all know owe more than just copy to their...
Forum: Copywriting 4th February 2011, 12:09 PM
Replies: 26
Views: 3,902
Posted By Kevin Rogers
Re: Best Copywriting Course.

Simple Writing System changes lives. Not for all, but for many who enter.

I've been an instructor for John since day one and I've seen more light bulbs go off during those mentoring sessions than...
Forum: Copywriting 1st February 2011, 12:59 PM
Replies: 72
Views: 3,611
Posted By Kevin Rogers
Re: STOP posting asking for critiques and do this instead....

The crits, while the requesters can cause frustration by merely seeking free headlines -- or just disappearing altogether, are also a great way for new copywriters to test their knowledge.

I owe...
Forum: Copywriting 31st January 2011, 04:30 PM
Replies: 11
Views: 586
Posted By Kevin Rogers
Re: First Sales Page - Experts Please Advise

Hi Andrew,

Congrats on the work you've done... action is always rewarded. But there's lots more to do before you can promote this.

I've written quite a bit for the weight loss niche. I hope...
Forum: Copywriting 26th January 2011, 08:41 AM
Replies: 11
Views: 1,175
Posted By Kevin Rogers
Re: If Gary Halbert were starting over today...

Brilliant! Only, can we make the supermodel Asian? Russian babes leave bruises.
Forum: Copywriting 25th January 2011, 05:47 PM
Replies: 24
Views: 1,506
Posted By Kevin Rogers
Re: US State of Union Address Speechwriter

Politics aside, I've been admiring this guy's work for a while. I'm probably delusional, but it seems like an exciting gig. (and hardly any pressure!)

I didn't see the story on the Wiki page, but...
Forum: Copywriting 25th January 2011, 03:55 PM
Replies: 11
Views: 1,175
Posted By Kevin Rogers
Re: If Gary Halbert were starting over today...

Yep. I asked your version more directly on the call.
Forum: Copywriting 25th January 2011, 03:29 PM
Replies: 11
Views: 1,175
Posted By Kevin Rogers
If Gary Halbert were starting over today...

A common question of people struggling to establish a freelance copywriting biz is…

"If you had to start over today with none of your contacts, no reputation and no money, what's the first thing...
Forum: Copywriting 24th January 2011, 09:09 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Good for you, Nick. But the answer to going beyond the standard is not in studying me... it's in studying you... and the market. Surely it's changed in 8 months. What can you do to appeal to what's...
Forum: Copywriting 21st January 2011, 04:33 PM
Replies: 12
Views: 1,500
Posted By Kevin Rogers
Re: How did you get started?

Great responses so far.

I'll bet You find, Yasha, as you learn more about copywriting, that you've been selling in one form or another your entire life.

We all sell everyday. The key is to...
Forum: Copywriting 20th January 2011, 04:44 PM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Thanks, Bill. All is well. And I appreciate your kind words. More to come soon. You'll be notified.



Glad you liked it, Joseph. Curiosity is, in many ways, our greatest tool as copywriters....
Forum: Copywriting 20th January 2011, 12:23 PM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

You're right, Bruce. Thanks. Hard not to get sucked in to the stupidity. That's why I stay away so long sometimes.

Moving on.
Forum: Copywriting 20th January 2011, 12:21 PM
Replies: 25
Views: 951
Posted By Kevin Rogers
Re: Do Copywriters Usually Put in Pictures Too?

I used to include graphics and deliver in html, but I was not very good so it added days to the project and lacked the eye-popping goodness a real designer can deliver.

I finally stopped including...
Forum: Copywriting 20th January 2011, 11:16 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Alex, how can I make this more clear for you?

I interviewed John as part of my promotion for his upcoming Action Seminar! I make a commission every time someone buys a ticket to his seminar...
Forum: Copywriting 20th January 2011, 07:53 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Truth in that. Point taken. But, when did marketers become offended by marketing? I was completely transparent in the fact that John was promoting his seminar and we should use that to our advantage...
Forum: Copywriting 19th January 2011, 11:14 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Yeah, I've heard similar complaints from others. I won't pretend to be versed in the politics here, but I'm always sad when schoolyard thinking thwarts people from getting the info they need and...
Forum: Copywriting 19th January 2011, 10:56 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Again, dude. That's fine if they got tired of it. I don't get it, but I would accept it. What's frustrating is that they don't explain it. They just boot the thread as if I was trying to get away...
Forum: Copywriting 19th January 2011, 08:47 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Nah. Thanks though.

I feel it should have been obvious that I was contributing solid content specific to the WF community.

I goofed for a minute and posted a link directly to the Action Seminar...
Forum: Copywriting 18th January 2011, 05:39 PM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

It's live at the blog now, Antipot.

Looks like my thread announcing Part 2 was removed.

Anyone know why?
Forum: Copywriting 17th January 2011, 03:32 PM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Thanks Bill and everyone who made this thread a raucous good time!

I'll be posting part 2 tomorrow. An 8-minute shot of strong medicine.

John and I talk about the current "blind offer" plague...
Forum: Copywriting 16th January 2011, 10:48 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Ahhhhh, hahahahahahahaha!

Man, that was fun. The Nazi strikes!
Forum: Copywriting 15th January 2011, 11:23 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

I had posted one for the Action Seminar, Ross. Wasn't hip to the rules. I took it down.

Doesn't matter. I'm much more interested in passing along good content.

Be a shame if it turns into a...
Forum: Copywriting 15th January 2011, 10:49 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Is it? Don't want to be that guy. I'll remove it.
Forum: Copywriting 15th January 2011, 01:30 AM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Glad you're finding value in it, everyone.

He goes off like I've never heard before in these calls. Even weighs in on the "blind copy" debate at one point.

More coming soon.
Forum: Copywriting 14th January 2011, 05:52 PM
Replies: 77
Views: 4,029
Posted By Kevin Rogers
Carlton Part 1: Hear what John thinks of the Warrior Forum

*******************

UPDATE: All 3 parts of the call are now live on the page. No opt-in required, but that will change soon. So please grab an unrestricted listen while you can. Thanks, Kevin
...
Forum: Copywriting 12th January 2011, 06:29 PM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Re: Your Free 5 Minutes with John Carlton

Thanks everyone... just compiling questions now, so you've got till about 8 pm to get yours in.

Kevin
Forum: Copywriting 12th January 2011, 10:26 AM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Re: Your Free 5 Minutes with John Carlton

Thanks for your questions so far. Keep 'em coming. The interview is tonight at 8:30 pm EST.

I'd like to hear from more people looking to get ahead in their freelancing career as well.

Keep in...
Forum: Copywriting 11th January 2011, 03:52 PM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Re: Your Free 5 Minutes with John Carlton

I think you're going to be disappointed, John.
Forum: Copywriting 11th January 2011, 03:46 PM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Re: Your Free 5 Minutes with John Carlton

Yeah, he didn't give us much time.

Looking forward to your questions. I know you'll come with something juicy.
Forum: Copywriting 11th January 2011, 03:12 PM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Your Free 5 Minutes with John Carlton

Hey Guys...

If you had John Carlton's undivided attention for 5 minutes, what would you ask him?

If you read my guest post on John's blog you know that it took me a full year of dedicated study...
Forum: Copywriting 11th January 2011, 10:00 AM
Replies: 11
Views: 2,755
Posted By Kevin Rogers
Re: A proven path to freelancing success

Thanks Henri,

Yeah, persuasion is the drug. Once you've got the foundation of effective copy nailed, injecting new psych triggers makes it REAL fun.

Good luck with everything.

Kevin
Forum: Copywriting 10th January 2011, 05:48 PM
Replies: 11
Views: 2,755
Posted By Kevin Rogers
Re: A proven path to freelancing success

Thanks, Paj. Yeah, man... boredom is not a hazard on this job.

Good luck in your search.

Kevin
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