Forum: Copywriting 
1st May 2015, 11:41 AM
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Replies: 62
Views: 9,955  Re: Gary Bencivenga --- I'm not impressed!
Aaaaaand this is why I normally avoid the copywriting forum like the plague. Nothing but an ego circle-jerk of epic proportions.
So the guy doesn't like one of the greats. Perhaps some of the...
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Forum: Search Engine Optimization
23rd September 2014, 04:43 PM
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Replies: 7
Views: 555 Re: Local SEO - Business Address Consistency
Check your citations (directories across the web) to see what is the most consistent format of the suite number of your business and stick with that as much as possible. Some directories have there...
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Forum: Search Engine Optimization
23rd September 2014, 08:37 AM
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Replies: 7
Views: 555 Local SEO - Business Address Consistency
I have a local contracting business. I operate the office portion of my business from the office inside of my condo. My address is "99 Whatever St. Unit 12".
Officially the deed says "Unit 12". ...
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Forum: Search Engine Optimization
26th February 2014, 09:09 PM
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Replies: 8
Views: 604 Re: Do I need Wordpress for a roofing website?
I'd blast that site with every city, town, municipality, metropolis, megalopolis, zip code... within a 100 mile radius.
You can never have too many pages targeting same/similar keywords....
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Forum: Search Engine Optimization
26th February 2014, 05:25 PM
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Replies: 8
Views: 604 |
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Forum: Copywriting
22nd April 2013, 06:03 PM
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Replies: 2
Views: 570 When you are NOT an expert ...
How do you write copy for yourself or your client when you (or
your client) lack credibility in their particular market?
When I don’t have credibility in the field then I can present
myself...
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Forum: Copywriting
12th March 2013, 10:33 PM
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Replies: 13
Views: 2,290 |
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Forum: Copywriting
8th March 2013, 11:00 AM
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Replies: 19
Views: 1,056 Re: Copywriting... on a business card?
Writing a good business card is very similar to writing a good postcard.
Here's a link giving you my "secret formula" to make them get a great response.
...
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Forum: Copywriting
4th March 2013, 11:33 AM
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Replies: 37
Views: 4,952 Email Copywriting--What's Working Now
Had some free time on my hands recently.
So I entered an email copywriting contest. Thought it'd be a quick challenge.
I won. Below's the email.
The market? Web designers.
The product? A...
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Forum: Copywriting
2nd February 2013, 12:37 AM
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Replies: 3
Views: 500 |
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Forum: Copywriting
25th January 2013, 01:28 PM
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Replies: 31
Views: 4,934 |
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Forum: Copywriting
22nd December 2012, 05:39 AM
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Replies: 79
Views: 70,139 1000th Post: Resources for New Copywriters
updated 07/06/16
Here are some links for new copywriters. For now I have these areas:
--What is Copywriting?
--How to Get Started
--How to Find Free/Low Cost Copywriting Education Resources...
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Forum: Copywriting
14th December 2012, 09:12 PM
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Replies: 5
Views: 702 |
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Forum: Copywriting
19th November 2012, 10:07 PM
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Replies: 44
Views: 38,237 |
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Forum: Copywriting
28th June 2012, 03:47 PM
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Replies: 7
Views: 1,491 Re: Looking for John Caples quote/example
Marcia, it was the book title "The First Hundred Million"
by E. Haldeman-Julius I think you are referring to.
He chronicles how he sold 100 million books in the Little Blue Book series.
And...
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Forum: Copywriting
15th June 2012, 12:54 PM
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Replies: 15
Views: 1,324 |
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Forum: Copywriting
9th June 2012, 08:50 AM
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Replies: 9
Views: 1,512 |
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Forum: Copywriting
8th June 2012, 02:30 AM
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Replies: 14
Views: 7,843 Re: Gary Bencivenga swipe file?
Here's a blast from the past (1980):
Gary Bencivenga Advertising Swipe Copy Example (rare) | Learn from one of the greats!...
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Forum: Copywriting
30th May 2012, 03:18 PM
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Replies: 7
Views: 916 |
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Forum: Copywriting
7th May 2012, 10:33 AM
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Replies: 6
Views: 2,383 Re: Mass Control Sales Letter
I have the original sales letter. You can get it here:
http://crits.s3.amazonaws.com/masscontrol.jpg
If you want another format, let me know. I have the whole html page.
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Forum: Copywriting
5th March 2012, 06:45 PM
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Replies: 47
Views: 1,980 Re: Ads, flyers and sites
I posted how a flyer got a home renovator $17,800
worth of work from spending $86 on his flyers.
Flyer shown too.
...
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Forum: Copywriting
4th March 2012, 06:14 AM
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Replies: 47
Views: 1,980 Re: Ads, flyers and sites
I constantly do Flyers for a whole range of clients - I've become a Flyer specialist which is good news because I know SFA about any technical stuff.
(I've been so tempted to do a WSO with all the...
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Forum: Copywriting
27th February 2012, 05:08 PM
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Replies: 7
Views: 655 |
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Forum: Copywriting
27th January 2012, 07:01 PM
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Replies: 22
Views: 1,196 |
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Forum: Copywriting
6th January 2012, 10:31 AM
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Replies: 6
Views: 755 Ellipses...Best Practices?
Thanks to another marketer here on the forum, I now recognize my use of unnecessary ellipses in my copy. After briefly researching the topic, I find it's a fairly common problem -- and annoys a...
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Forum: Copywriting
14th December 2011, 12:46 PM
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Replies: 12
Views: 734 Re: Only One Swipe ... For One Year .. Which?
There are a few different versions - with different layouts - but the content is the same.
Here's one -
Bencivenga 100 Seminar (http://www.marketingbullets.com/b100dvd.htm)
Hope you enjoy...
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Forum: Copywriting
14th December 2011, 11:41 AM
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Replies: 12
Views: 734 Only One Swipe ... For One Year .. Which?
I once heard the great copywriter, Doug D'Anna, say that he stopped reading lots of swipes. Instead, he got hold of one of Bencivenga's smash controls and only read it for a year. (And yes, I know...
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Forum: Copywriting
25th July 2011, 02:43 AM
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Replies: 2
Views: 772 FREE! Wicked Marketing Resource!
Guys,
I came across this and thought I'd share. I genuinely believe you don't need to purchase any courses on marketing again - these are gold dust and more importantly, they're free!
Free...
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Forum: Copywriting
11th July 2011, 10:17 AM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
The picture in the front... well the baby's left hand looks mutilated(?!) Maybe that isn't the right word, and I'm too sleepy right now to think of something better. Take a look at brochures from...
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Forum: Copywriting
11th July 2011, 04:07 AM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
The picture on the front is very, very awkward. It makes the thing look downright tacky. I'd work on that.
You did an excellent job with the inside of the brochure though. Very professional...
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Forum: Copywriting
11th July 2011, 03:56 AM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
The writing for the titles lacks continuity in size and style, just by changing these two aspects of the brochure should make for an easier read in my opinion!
Also ensure that the paragraphs are...
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Forum: Copywriting
9th July 2011, 09:58 PM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
Your brochure doesn't have to look and sound like others.
Here's what I mean.
Have it appear like an advertorial.
If you don't know what one is, it's like a featured article in the same...
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Forum: Copywriting
30th June 2011, 03:42 AM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
The opener is WOW. IMO you should delete the "How To" so it would sounds like a good call to action. And "a" to "your", like this :
"Turn YOUR home buying dream into reality"
"make YOUR home...
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Forum: Copywriting
29th June 2011, 05:41 PM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
Hi Wilmath,
I don't have time to read the whole brochure but hopefully you'll find some use in this.
Here are a few ideas for your heads and subheads. This is a lead gen brochure right? So,...
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Forum: Copywriting
29th June 2011, 02:25 PM
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Replies: 21
Views: 1,735 The old man is going to say it once again...
I think your brochure sucks.
HOWEVER,
I have no idea WHO is going to be seeing it either...and I admit I don't know everything, so it is possible it is good enough as is going to the intended...
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Forum: Copywriting
29th June 2011, 01:26 PM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
Bill Glazer talks about a secondary reader path (not sure if that's the right terminology), but basically this means that readers typically scan the headlines, sub head-lines, bold copy and photos...
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Forum: Copywriting
29th June 2011, 08:30 AM
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Replies: 21
Views: 1,735 Re: Please Critique my Brochure
This needs a fair bit of work, in my opinion.
First of all, check your grammar. There's a few missing possessive apostrophes (like in Craigs Real Estate) and at least one missed capital letter...
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Forum: Copywriting
26th May 2011, 06:19 PM
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Replies: 21
Views: 9,660 |