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Forum: Copywriting 14th September 2015, 04:16 PM
Replies: 11
Views: 960
Posted By RRG
Who Owns the Copy If I Hire a Copywriter?

If I hire and pay someone to write some copy, say for a direct mail piece, who owns the rights to the copy?

Do I own the rights, or does the writer?
Forum: Offline Marketing 11th August 2015, 06:05 PM
Replies: 7
Views: 1,390
Posted By RRG
Re: Example of Magazine ad getting 68% opt-in...

How can you know that an offline magazine is getting a 68% opt-in rate?
Forum: Offline Marketing 7th August 2015, 06:51 PM
Replies: 15
Views: 3,152
Posted By RRG
Re: Asking a client to pay early?

What's the old quote from Dan Kennedy?

"Wealthy people get paid before they work; the poor get paid after they do work."
Forum: Offline Marketing 6th August 2015, 03:38 PM
Replies: 17
Views: 1,280
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

Thanks to all of you who contributed to the thread.

Update: my lawyer friend is going out of town for a couple weeks, but wants to explore this further later in the month!
Forum: Offline Marketing 6th August 2015, 02:11 PM
Replies: 11
Views: 1,068
Posted By RRG
Re: Gatekeepers vs Time

I used to have a position where we used this (outside sales, not on the phone) as our opener to whoever we encountered upon entering.

"Hi, I wonder if you could help me . . . " (shut up).

Like...
Forum: Offline Marketing 4th August 2015, 05:13 PM
Replies: 17
Views: 1,280
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

I don't have a large network of attorneys.

What I do have is the direct response marketing and sales skills to make it happen.

This is something that can work nationwide, and I don't know that...
Forum: Offline Marketing 4th August 2015, 04:51 PM
Replies: 17
Views: 1,280
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

You're on track with how I plan to present it to him. Hey, here's a possible win-win scenario where I do all the work and I put some incremental 100% profit dollars in your hands.

If he's...
Forum: Offline Marketing 4th August 2015, 04:44 PM
Replies: 17
Views: 1,280
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

Ron, that is certainly possible. If he were to react that way, I would understand.

But obviously part of the thinking is . . . division of labor. He's a lawyer. He spends his time growing the law...
Forum: Offline Marketing 4th August 2015, 04:42 PM
Replies: 17
Views: 1,280
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

Ken, you're absolutely right. I know this guy, and I respect what he's done, otherwise I wouldn't be interested in the project in the first place.

Not sure what you mean by confrontational angle,...
Forum: Offline Marketing 4th August 2015, 08:08 AM
Replies: 17
Views: 1,280
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

It would all be 100% passive income for him. I don't think I'd want to take it on for any less than 50%.

Ideally, I'd want 65-75% as I would be doing all the work.
Forum: Offline Marketing 3rd August 2015, 09:39 PM
Replies: 17
Views: 1,280
Posted By RRG
How to JV the Licensing of a Marketing Campaign?

I know a lawyer in my town who has created a 3-step direct mail campaign that is sent to prospects for a certain legal niche. This campaign has a proven track record of success and a healthy ROI.
...
Forum: Offline Marketing 28th July 2015, 03:14 PM
Replies: 27
Views: 1,605
Posted By RRG
Re: Phone Headset Recommendation

Some forums prefer it that way so there aren't multiple threads on the same topic.

Duly noted.
Forum: Offline Marketing 24th July 2015, 11:53 AM
Replies: 27
Views: 1,605
Posted By RRG
Re: Phone Headset Recommendation

Found something on Amazon for $32. Great reviews. Got it, and it will work just fine.

What's the issue with old threads?
Forum: Offline Marketing 17th July 2015, 02:37 PM
Replies: 27
Views: 1,605
Posted By RRG
Re: Phone Headset Recommendation

Looking for a phone headset or phone/headset combo product (old-school landline) with good quality sound and comfort features.

Budget is $100 or under.

Any recommendations?
Forum: Main Internet Marketing Discussion Forum 24th July 2014, 01:10 PM
Replies: 8
Views: 400
Posted By RRG
Best online scheduling software?

I'm looking for a simple solution (free or paid) where prospects can self-schedule an appointment with me, then give me a few pieces of information.

What services(s) can you recommend?
Forum: Offline Marketing 30th June 2014, 03:53 PM
Replies: 15
Views: 2,630
Posted By RRG
Re: The Doberman Dan Letter

Glad you liked it.

Yeah, DD has a unique personality. It's a fun read.

When you get a chance, listen to the Premier Seminar MP3s. Recorded from a live event Dan did with Terry Dean and a...
Forum: Offline Marketing 30th June 2014, 08:30 AM
Replies: 44
Views: 1,855
Posted By RRG
Re: The deadpan people

Sounds to me like you're selling a commodity and have no real way to differentiate yourself.

How can you restructure your offer/proposition so that it can't be compared to anything else?
Forum: Offline Marketing 25th June 2014, 06:23 PM
Replies: 54
Views: 3,291
Posted By RRG
Re: What do you guys believe is the #1 service THE MAJORITY of businesses need?

Unfortunately for you, people buy what they want, not what they need.
Forum: Offline Marketing 25th June 2014, 05:45 PM
Replies: 15
Views: 2,630
Posted By RRG
Re: The Doberman Dan Letter

It's all Dan. It's totally different than the No BS Marketing Letter, if you're familiar with that.
Forum: Offline Marketing 25th June 2014, 03:34 PM
Replies: 15
Views: 2,630
Posted By RRG
Re: The Doberman Dan Letter

I'm a subscriber.

In addition to the printed newsletter, you get a monthly webinar.

There is also a membership site with tons of other resources, including recordings of the monthly webinars.
...
Forum: Email Marketing 17th June 2014, 10:09 PM
Replies: 12
Views: 2,825
Posted By RRG
Re: How to stop Aweber confirmation emails going to spam?

One option is to turn off confirmations and turn it into a single opt in.
Forum: Offline Marketing 5th June 2014, 07:35 AM
Replies: 3
Views: 341
Posted By RRG
Re: The Best Method To Get Owner's/Contact's Name?

It's not hard to call the business and either obtain or verify the name you need.

If you don't want to do it yourself, hire someone to do it for you.
Forum: Offline Marketing 3rd June 2014, 06:12 PM
Replies: 305
Views: 13,160
Posted By RRG
Re: FREE Tool Stops Buyer Resistance

Pain relief

Rowan and Martin

War and Peace
Forum: Copywriting 3rd June 2014, 04:33 PM
Replies: 8
Views: 1,329
Posted By RRG
Re: NOBS trademark?

Dan Kennedy once slapped down one of his best members in the No BS Marketing Letter for using "No BS."

And he's notorious for protecting his IP.

Don't do it.
Forum: Copywriting 3rd June 2014, 04:30 PM
Replies: 56
Views: 3,157
Posted By RRG
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Good call.

Copywriting and content writing are two entirely different animals.

By the way, why does Chrome continue to flag "copywriting" as a misspelled word?
Forum: Copywriting 3rd June 2014, 04:15 PM
Replies: 5
Views: 860
Posted By RRG
Re: Hybrid VSL Script Length

In Ryan Deiss' VSL training, he recommends 12-24 minute VSLs.

As others have stated, every market is different. Testing is important.

But based on Deiss' testing, he's found 12-24 minutes to be...
Forum: Email Marketing 3rd June 2014, 04:09 PM
Replies: 12
Views: 696
Posted By RRG
Re: criticize my page please

You should really look into getting Lead Pages.
Forum: Email Marketing 3rd June 2014, 04:06 PM
Replies: 39
Views: 22,352
Posted By RRG
Re: New Forum: Email Marketing

I like the idea of this sub-forum and I will keep an eye on it, and add value where I see fit.

One thing I didn't see in your list of topics:

Sales and ROI.

Everyone is focused on open rates...
Forum: Email Marketing 3rd June 2014, 01:20 PM
Replies: 62
Views: 4,448
Posted By RRG
Re: How do I increase my open rate?

Do a Google search for "Ben Settle email" and study his stuff.
Forum: Email Marketing 3rd June 2014, 12:49 PM
Replies: 62
Views: 4,448
Posted By RRG
Re: How do I increase my open rate?

Open rates are irrelevant.

What matters is sales and ROI.
Forum: Offline Marketing 30th May 2014, 03:06 PM
Replies: 305
Views: 13,160
Posted By RRG
Re: FREE Tool Stops Buyer Resistance

Wake me when it's over.
Forum: Offline Marketing 29th May 2014, 02:27 PM
Replies: 6
Views: 706
Posted By RRG
Re: Direct Mail Course?

A good place to start would be Craig Simpson's book "The Direct Mail Solution."

For more in-depth resources:

Search results for: 'direct mail'...
Forum: Offline Marketing 28th May 2014, 05:20 PM
Replies: 305
Views: 13,160
Posted By RRG
Re: FREE Tool Stops Buyer Resistance

Social proof.

Bonnie and Clyde.

Gin 'n' tonic.
Forum: Offline Marketing 28th May 2014, 04:55 PM
Replies: 305
Views: 13,160
Posted By RRG
Forum: Offline Marketing 28th May 2014, 04:46 PM
Replies: 305
Views: 13,160
Posted By RRG
Re: FREE Tool Stops Buyer Resistance

Risk reversal.

Brady Bunch.

Will and Grace.
Forum: Offline Marketing 28th May 2014, 04:25 PM
Replies: 305
Views: 13,160
Posted By RRG
Re: FREE Tool Stops Buyer Resistance

Trust and authority.

Peanut butter and jelly.

Flotsam and jetsam.
Forum: Offline Marketing 28th May 2014, 04:00 PM
Replies: 305
Views: 13,160
Posted By RRG
Re: FREE Tool Stops Buyer Resistance

Benefit + curiosity

OR

Self-interest + curiosity
Forum: Offline Marketing 27th May 2014, 03:35 PM
Replies: 19
Views: 2,452
Posted By RRG
Re: Junk mail? How about getting RICH on it with cold letters to mega-wealthy prospects.

Definitely worth it to it manually and find as many as you can.

I do remember being in an online Mastermind group a couple years ago. There was a list broker who said he could get the home mailing...
Forum: Offline Marketing 14th May 2014, 05:28 PM
Replies: 16
Views: 1,663
Posted By RRG
Re: Priority Mail Power

I wouldn't say the media is the least important, necessarily.

Though it's true most people start with the media before addressing the other two sides of the triangle.

Another way to think of...
Forum: Offline Marketing 14th May 2014, 03:36 PM
Replies: 3
Views: 800
Posted By RRG
Forum: Offline Marketing 7th May 2014, 05:21 PM
Replies: 49
Views: 5,740
Posted By RRG
Re: DIRECT MAIL IS DEAD...

You're kidding, right?

You're scoffing at an 1100% return on investment?

Everything in business (and life itself, for that matter) is a trade-off between time and money.
Forum: Main Internet Marketing Discussion Forum 27th March 2014, 06:25 AM
Replies: 12
Views: 471
Posted By RRG
Re: 10% Commissions vs 50%+

Just like with anything, you need to use good copywritng, reason-why selling, and demonstration/examples on your affiliates page to show people how it benefits them to send you prospects.
Forum: Main Internet Marketing Discussion Forum 27th March 2014, 06:19 AM
Replies: 46
Views: 2,171
Posted By RRG
Re: Screen Capture Tools

I appreciate all of you who responded to help me out.

I ended up going with the $15 pro version of Screencast-o-magic. Simple to use, and uploads to YouTube automatically.

So to anyone else...
Forum: Offline Marketing 27th March 2014, 05:59 AM
Replies: 16
Views: 1,536
Posted By RRG
Re: How To Sell, By Don Draper

Sure, I love that stuff, too.

But if that's all it were about, it wouldn't be nearly as compelling.

Right up there with Breaking Bad and The Wire for best show.
Forum: Offline Marketing 26th March 2014, 05:32 PM
Replies: 16
Views: 1,536
Posted By RRG
Re: How To Sell, By Don Draper

The show takes place in the 1960s.

And it is, after all, dramatic story-telling, not a documentary about ad agencies.
Forum: Offline Marketing 26th March 2014, 05:29 PM
Replies: 22
Views: 1,370
Posted By RRG
Forum: Offline Marketing 26th March 2014, 02:55 PM
Replies: 10
Views: 931
Posted By RRG
Re: The 3 Components of a Highly Successful Product Campaign!

Sure, because medical marijuana users are notorious for being violent thugs.
Forum: Offline Marketing 26th March 2014, 02:26 PM
Replies: 22
Views: 1,370
Posted By RRG
Re: I can inbox 20.000 emails per day to biz owners.. i need the right WSO or JV partner

Lost in all the minutiae of what's legal or not is the fact that sending out an unsolicited email pitch to 20,000 people who don't know you from Adam is horrible strategy.
Forum: Copywriting 10th March 2014, 09:27 AM
Replies: 1
Views: 544
Posted By RRG
Re: So swiping is not allowed?

The marketer above had a well-known internet marketer steal one of his emails verbatim and send it to his list. Someone on that list ratted him out.

The idea behind swipe and deploy (S&D) is to...
Forum: Copywriting 8th March 2014, 12:46 PM
Replies: 8
Views: 907
Posted By RRG
Re: Free tool for more powerful copy

I just wrote a FREE report for a client. I ran it through this tool.

I significantly improved it! (Just kidding . . . I don't use adverbs!)
Forum: Offline Marketing 8th March 2014, 12:21 PM
Replies: 29
Views: 1,616
Posted By RRG
Re: 9 by 12 EDDM - Offering a gurantee

"Money back" isn't the only guarantee you can offer.

Be creative. What can you guarantee?

And remember that a guarantee's purpose is to reduce, remove or reverse risk and make it easier for the...
Forum: Offline Marketing 8th March 2014, 10:49 AM
Replies: 9
Views: 1,778
Posted By RRG
Re: Printing Handwritten Letters w/ Mail Merge

I think you missed the point.

No one is going to read a 50-line paragrah.

But 15 three-line paragraphs . . . much more likely.

As for newsletters, my way of doing them . . . you can read a...
Forum: Copywriting 7th March 2014, 08:09 PM
Replies: 1
Views: 513
Posted By RRG
Re: Copy fitting of a 4th grader?

You can also do this in MS Word by enabling a setting in spell check.
Forum: Offline Marketing 7th March 2014, 07:46 PM
Replies: 23
Views: 3,496
Posted By RRG
Re: How I get local clients (EXACT letter with 10% conversion rate)

Still not reading that.

Question for the OP:

How did you decide which "one" dentist in Columbus to work with if you were getting three calls for every 30 letters?
Forum: Offline Marketing 7th March 2014, 07:38 PM
Replies: 9
Views: 1,778
Posted By RRG
Re: Printing Handwritten Letters w/ Mail Merge

No one is going to read your 50-line paragraph.
Forum: Main Internet Marketing Discussion Forum 5th March 2014, 02:44 PM
Replies: 46
Views: 2,171
Posted By RRG
Re: Screen Capture Tools

Based on some recommendations here, I downloaded Active Presenter. It seems easy to use.

My challenge is that when I ran a couple tests, the audio quality is poor. It cuts in and out. I'm using a...
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