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Search: Posts Made By: lemonarian
Forum: Copywriting 29th June 2011, 05:00 PM
Replies: 30
Views: 1,742
Posted By TimCastleman
Stop being cheap (a lesson I just learned)

Look I'm on my second bottle of Southern Comfort so just go with me.

You know who doesn't love something for nothing - or darn near.

We want free copy reviews, sales letters for $4.35 and stuff...
Forum: Copywriting 28th June 2011, 10:59 PM
Replies: 31
Views: 1,522
Posted By Pusateri
Re: This gets to the real reason why people buy...not the one you think

The question isn't why don't, but why do.

Because they have the money and they've been sold is not a helpful answer.

Ewen is is absolutely correct. The answer is in the head of the customer....
Forum: Copywriting 27th June 2011, 04:21 PM
Replies: 25
Views: 1,162
Posted By Stephen Dean
Re: Long Copy - How long is too long?

I can't remember the name...

...but there was a quote from a director that said one of his best talents was his ability to cut scenes he loved from a film. Even though he liked the scene, he knew...
Forum: Copywriting 27th June 2011, 06:41 AM
Replies: 10
Views: 1,233
Posted By gjabiz
Whose is the best looking woman?

My friend Jim Staw asks that question to make a point about subjectivity.

As someone who has spent the past 20 years developing Information Products and marketing them in a variety of ways,...
Forum: Copywriting 25th June 2011, 11:34 AM
Replies: 43
Views: 1,652
Posted By RickDuris
Re: What's the "exit strategy" for a Copywriter?

No self-respecting copywriter would ever, in a billion years, think that thought.

That's why Ted Nicholas, at 90+ years young, is still writing and teaching copy.

That's why 80 something...
Forum: Copywriting 24th June 2011, 02:19 PM
Replies: 0
Views: 678
Posted By Stephen Dean
The Disappearing Spoon

While digitally rifling through my past copywriting resources I was reminded to check out best selling books for ideas for headlines, hooks and leads.

I found a good one. It's a book on the...
Forum: Copywriting 24th June 2011, 10:44 AM
Replies: 9
Views: 1,257
Posted By BrianMcLeod
Re: Do you Americanize or Americanise your copy?

If you intend for big dumb Americans to open their big dumb wallets,
use big dumb American copy (spelling, colloquial language, etc).
Forum: Copywriting 21st June 2011, 07:38 PM
Replies: 15
Views: 1,044
Posted By travlinguy
Re: Anyone Done Radio Copywriting?

I've done some. In the 90s I created a campaign around a character I invented and actually went into the station and recorded the spots with their producer. They were humor-based. The character was a...
Forum: Copywriting 16th June 2011, 06:01 PM
Replies: 16
Views: 965
Posted By Stephen Dean
Tell 'Em To Go Away, Because They'll Be Back

Recently I've noticed a lot of copywriting applicants with, to say the least, interesting expectations. I get questions about money-back guarantees, if I can deliver over night, if I can give them a...
Forum: Copywriting 12th June 2011, 03:41 AM
Replies: 8
Views: 857
Posted By Daniel Scott
Re: Brand-New to all of this - I have an eBook, but need a copywriter

Interesting. Care to share how much money that advice has put in your pocket?
Forum: Search Engine Optimization 5th August 2009, 08:25 PM
Replies: 86
Views: 9,570
Posted By XRay
Re: Link Wheels Explained - Free Guide

When I saw this thread, I had to take a look at the report. Like Tom I don't believe this is the original work of the OP, either.

Months ago a very smart kid named Linus Rylander --a.k.a...
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