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Search: Posts Made By: Diana S
Forum: Copywriting 8th June 2017, 09:36 AM
Replies: 14
Views: 439
Posted By Diana S
Tip Re: Create a copy for potential client for free or ask first if they're interested?

I would say that this approach is safer. As other responders have mentioned, a prospect could take advantage of you by saying that they'd like to see more samples of your work on their specific...
Forum: Copywriting 8th June 2017, 06:17 AM
Replies: 6
Views: 192
Posted By Diana S
Tip Re: What are some of tips and tricks of press release?

It all depends on the topic and theme of the press release, and what kind of action you expect from your readers.

Generally speaking, the best way to maximize the effects of a press release is to...
Forum: Copywriting 7th June 2017, 11:44 AM
Replies: 16
Views: 551
Posted By Diana S
Re: Looking for tips to make copy effective when readers skim.

A slightly different alternative to this is the inverted pyramid structure of writing. There are a lot of articles on how to maximize its effectiveness - everyone reading this should check it out.
...
Forum: Copywriting 7th June 2017, 06:19 AM
Replies: 20
Views: 552
Posted By Diana S
Re: 10 Things To Consider When Choosing A Copywriter

Well, the 100% unique content and no errors or grammar issues should both be requirements, not questions. If a copywriter plagiarizes all their work and it is filled with grammar issues, how are they...
Forum: Copywriting 6th June 2017, 11:53 AM
Replies: 2
Views: 161
Posted By Diana S
Re: Though it may seem as Advertising -But here is the Copywriting Rules from Google

Basically, these topics all stand out in one way or another. Great list!
Forum: Copywriting 6th June 2017, 08:23 AM
Replies: 15
Views: 358
Posted By Diana S
Re: Can I ask for a redo if I get no conversions?

I completely agree! Unless there is no contract and/or a writer is working on your copy on a monthly basis, potential revisions (if any) would have to be agreed on at the outset.
Forum: Copywriting 6th June 2017, 06:16 AM
Replies: 1
Views: 124
Posted By Diana S
Copywriting for Ecommerce

Hi everyone,

I heard that category pages on ecommerce sites can benefit from fresh, unique content just like any other landing page - both for the user experience and SEO purposes.

Does anyone...
Forum: Copywriting 5th June 2017, 01:29 PM
Replies: 11
Views: 842
Posted By Diana S
Re: Here Are 101 Ways To Get New Copywriting Clients...

I've never thought of this approach before! The main thing to remember, I suppose, would be to express your opinion/tips carefully to avoid offending the subject of your scrutiny. I've learned that...
Forum: Copywriting 5th June 2017, 01:14 PM
Replies: 6
Views: 196
Posted By Diana S
Tip Re: How Do You Plan Your Blog Editorial?

I would suggest researching FAQ's on each topic. Every blog should provide something to the reader, so why not instruct them on something they actually want to know about?

As long as you always...
Forum: Copywriting 5th June 2017, 01:07 PM
Replies: 26
Views: 802
Posted By Diana S
Re: What problems do you face as a copywriter?

Exactly! While a copywriter can typically research and provide general information about a product/service, filling up the entire page in this fashion will sound insincere and too generic. You need...
Forum: Copywriting 31st March 2017, 07:03 AM
Replies: 6
Views: 202
Posted By Diana S
Re: Storytelling 2017

Could you elaborate on how each of these will revolutionize storytelling?
Forum: Copywriting 30th March 2017, 09:59 AM
Replies: 23
Views: 493
Posted By Diana S
Re: [A Brain Teaser for Copywriters] Spin Something Old into Something New

This sounds like a great cure for writer's block.

Thanks!
Forum: Copywriting 30th March 2017, 09:36 AM
Replies: 14
Views: 962
Posted By Diana S
Re: Copywriting With a More Artistic Flair

The storytelling technique involves literally telling a story as part of your sales message. Just like in fiction and every other type of writing, storytelling in sales copy paints a picture in the...
Forum: Copywriting 30th March 2017, 08:20 AM
Replies: 14
Views: 962
Posted By Diana S
Tip Re: Copywriting With a More Artistic Flair

Agreed! I've always thought of writing as an art in and of itself. Writing with an "artistic, musical flair" can make even the most boring topics sound interesting and resonate with your target...
Forum: Copywriting 30th March 2017, 07:52 AM
Replies: 6
Views: 202
Posted By Diana S
Storytelling 2017

Hi everyone,

I'm a firm believer that storytelling is an integral part of every type of writing, be it sales copy, article writing, blogging, etc. I just did some exploring on this forum and found...
Forum: Copywriting 29th March 2017, 01:06 PM
Replies: 19
Views: 542
Posted By Diana S
Tip Re: How to overcome writers block in article writing

Absolutely! I have two great tools that I recommend to everyone and use myself all the time:
AnswerThePublic.com: that free visual keyword research & content ideas tool (http://answerthepublic.com/)...
Forum: Copywriting 29th March 2017, 12:49 PM
Replies: 12
Views: 354
Posted By Diana S
Tip Re: Besides proper sentence structure, SEO and persuasion what skills should rookie copywriters lear

Storytelling is a must! What I mean by that is making your copy personable and relatable, which means incorporating a story into the sales message to engage more effectively with your audience.

I...
Forum: Copywriting 29th March 2017, 12:18 PM
Replies: 23
Views: 598
Posted By Diana S
Re: The Oxford comma. Are you a fan?

https://www.prdaily.com/Main/Articles/22383.aspx - See #7.

I am also a fan of the Oxford comma, but only when it helps with clarity.

1. "I'd like to thank my parents, Ayn Rand and God."

vs....
Forum: Copywriting 23rd February 2017, 07:24 AM
Replies: 8
Views: 345
Posted By Diana S
RE: Make your sales copy weed free!

I had no idea things like "Looking for/to do x?" "Need x for your y?" were so cliche! Clearly, I need to rethink my copywriting strategy.

Thanks for sharing!
Forum: Copywriting 22nd February 2017, 07:59 AM
Replies: 35
Views: 576
Posted By Diana S
Tip Re: Which of these "headlines" is more compelling?

Try using headline analyzer tools to determine which one is best. A great one I recently found is https://headlines.sharethrough.com/

However, like several other responders, I would suggest...
Forum: Copywriting 22nd February 2017, 07:54 AM
Replies: 9
Views: 271
Posted By Diana S
Re: Infographics: Yea or Nay?

Could you perhaps elaborate on how you use them?

It doesn't have to be a specific example, just a general overview like I've provided above.

Thanks!
Forum: Copywriting 22nd February 2017, 07:48 AM
Replies: 88
Views: 7,812
Posted By Diana S
Re: A new unique original word to replace copywriting

I've been referred to as a storyteller, which initially sounded strange to me. However, copywriting is indeed an art and requires creativity (i.e., storytelling) in order to reach real people and...
Forum: Copywriting 15th February 2017, 01:27 PM
Replies: 2
Views: 98
Posted By Diana S
Re: Interesting article on how to get guest posts going

I just wanted to personally thank you for sharing this great case study! As a copy/content writer, finding and/or securing guest blogging opportunities is my one weak area that I've been hoping to...
Forum: Copywriting 15th February 2017, 01:10 PM
Replies: 20
Views: 1,504
Posted By Diana S
Tip Re: What Types of Businesses/Industries Need the Most Copywriting?

In terms of the businesses that need the most copywriting, I would suggest ones that go to the customer instead of having the customer come to them. Plumbers, locksmiths, mobile auto glass repair,...
Forum: Copywriting 14th February 2017, 11:02 AM
Replies: 7
Views: 407
Posted By Diana S
Tip Re: How can i write anything if everything is copyrighted?

I agree! In fact, this is a great opportunity to implement the storytelling technique that is gaining popularity lately. I would suggest that you start by describing real-life situations where said...
Forum: Copywriting 14th February 2017, 10:31 AM
Replies: 5
Views: 132
Posted By Diana S
Tip Re: What Perspective Should I Write My Copy In?

It's great that you've done your research, but it's important to remember that user experience is #1.

My tip would be pretending as if you are explaining the benefits of the product to a friend,...
Forum: Copywriting 9th February 2017, 12:44 PM
Replies: 8
Views: 308
Posted By Diana S
Re: The Evils of SEO Copywriting

I will tell you more than that: Not only has keyword stuffing stopped working for SEO, but Google now has algorithms specially designed to combat keyword stuffing. Today, SEO copywriting is about...
Forum: Copywriting 7th February 2017, 12:24 PM
Replies: 9
Views: 271
Posted By Diana S
Infographics: Yea or Nay?

What does everyone think of infographics as a type of content that adds value to a block of text?

As the focus shifts towards user experience, copy/content writers need to supplement their written...
Forum: Copywriting 7th February 2017, 10:57 AM
Replies: 11
Views: 1,028
Posted By Diana S
Tip Re: Absolute Best Copywriting Books 2017

I would suggest this website: CMI: Content Marketing Strategy, Research, "How-To" Advice (http://contentmarketinginstitute.com/)

I was new to content marketing myself recently, and the Content...
Forum: Copywriting 7th February 2017, 08:14 AM
Replies: 7
Views: 216
Posted By Diana S
Tip Re: Need utterly gorgeous, compelling yet dangerous headlines?

Thank you, barbling, for the great headline creation tools!

Another one I really like is CoSchedule's Headline Analyzer (http://coschedule.com/headline-analyzer), which is similar to Advanced...
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