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Search: Posts Made By: RRG
Forum: Offline Marketing 7th August 2015, 06:51 PM
Replies: 15
Views: 3,152
Posted By RRG
Re: Asking a client to pay early?

What's the old quote from Dan Kennedy?

"Wealthy people get paid before they work; the poor get paid after they do work."
Forum: Offline Marketing 4th August 2015, 04:44 PM
Replies: 17
Views: 1,279
Posted By RRG
Re: How to JV the Licensing of a Marketing Campaign?

Ron, that is certainly possible. If he were to react that way, I would understand.

But obviously part of the thinking is . . . division of labor. He's a lawyer. He spends his time growing the law...
Forum: Offline Marketing 30th June 2014, 08:30 AM
Replies: 44
Views: 1,855
Posted By RRG
Re: The deadpan people

Sounds to me like you're selling a commodity and have no real way to differentiate yourself.

How can you restructure your offer/proposition so that it can't be compared to anything else?
Forum: Offline Marketing 25th June 2014, 03:34 PM
Replies: 15
Views: 2,630
Posted By RRG
Re: The Doberman Dan Letter

I'm a subscriber.

In addition to the printed newsletter, you get a monthly webinar.

There is also a membership site with tons of other resources, including recordings of the monthly webinars.
...
Forum: Email Marketing 3rd June 2014, 01:20 PM
Replies: 62
Views: 4,448
Posted By RRG
Re: How do I increase my open rate?

Do a Google search for "Ben Settle email" and study his stuff.
Forum: Email Marketing 3rd June 2014, 12:49 PM
Replies: 62
Views: 4,448
Posted By RRG
Re: How do I increase my open rate?

Open rates are irrelevant.

What matters is sales and ROI.
Forum: Offline Marketing 28th May 2014, 04:55 PM
Replies: 305
Views: 13,160
Posted By RRG
Forum: Offline Marketing 27th March 2014, 05:59 AM
Replies: 16
Views: 1,536
Posted By RRG
Re: How To Sell, By Don Draper

Sure, I love that stuff, too.

But if that's all it were about, it wouldn't be nearly as compelling.

Right up there with Breaking Bad and The Wire for best show.
Forum: Offline Marketing 26th March 2014, 02:55 PM
Replies: 10
Views: 931
Posted By RRG
Re: The 3 Components of a Highly Successful Product Campaign!

Sure, because medical marijuana users are notorious for being violent thugs.
Forum: Offline Marketing 29th December 2013, 12:58 PM
Replies: 15
Views: 886
Posted By RRG
Re: A Glengarry Christmas

SNL stuff is not on YouTube (if it is, NBC will get it off quickly), but you can find it on Hulu and other sites.
Forum: Offline Marketing 1st September 2013, 11:32 AM
Replies: 18
Views: 840
Posted By RRG
Re: How do you deal with non-responsive prospects?

Jason Leister wrote about this recently.

Here's how he approaches it:

"Are you willing to invest $xxxx to solve this problem?"

No proposal, no negotiating.
Forum: Copywriting 24th July 2013, 11:57 AM
Replies: 5
Views: 602
Posted By RRG
Re: Please critique press release and advise

This is all about a website, which no one cares about.

People only care about themselves.

Check out Paul Hartunian for how to do a direct response press release.
Forum: Offline Marketing 4th July 2013, 10:00 AM
Replies: 9
Views: 3,653
Posted By RRG
Re: Contracts For Bob Ross 9x12 Postcard Method

I prefer a monthly membership model. No contracts. Collect the monthly membership on a recurring billing. Client can cancel any time.
Forum: Offline Marketing 11th June 2013, 06:05 PM
Replies: 22
Views: 1,135
Posted By RRG
Re: Something LIKE a Ponzi but isn't, and legal

Google "Gary Halbert multi level marketing" to find his screed on this. Priceless.
Forum: Copywriting 2nd June 2013, 11:17 AM
Replies: 5
Views: 570
Posted By RRG
Re: Going over budget on hourly copywriting task for client: what to do?

One solution is not to charge by the hour.

Charge by the project.
Forum: Offline Marketing 2nd June 2013, 10:49 AM
Replies: 33
Views: 921
Posted By RRG
Re: What advantage would you want?

Gary Halbert says, "starving crowd."

Ray Edwards says, "authority."

Both are correct.
Forum: Offline Marketing 30th March 2013, 04:34 PM
Replies: 10
Views: 1,197
Posted By RRG
Glengarry Glen Ross 2: Warrior Forum

After years of negotiations, David Mamet and Alec Baldwin agreed to make a sequel to their famous movie about salesmen: Glengarry Glen Ross 2: Warrior Forum.

Glengarry Glen Ross 2: Warrior Forum...
Forum: Offline Marketing 15th March 2013, 02:51 PM
Replies: 7
Views: 668
Posted By RRG
Re: Convincing A Client

Your old days must be a lot older than my old days. In my day, it was "sell the sizzle, not the steak."

You make good points.

Let me add one.

People only buy what they WANT, not what they...
Forum: Offline Marketing 14th March 2013, 09:41 AM
Replies: 44
Views: 3,941
Posted By RRG
Re: Direct Mail - Conversion Rates from Response %

Couple things here:

1. Response rate doesn't matter; only ROI.

2. Nothing is impossible, but if you expect to get a 20% response on a cold mailing, I've got a sinkhole on a golf course in...
Forum: Copywriting 13th March 2013, 11:28 AM
Replies: 20
Views: 8,151
Posted By RRG
Re: Internet Marketing Live Conference, Convention and Seminar List

Ray Edwards is doing a live event in Phoenix next month:

Ray Edwards Live (http://rayedwardslive.com/)
Forum: Copywriting 13th March 2013, 11:25 AM
Replies: 10
Views: 805
Posted By RRG
Re: Combination of written/video for sales letters?

It's almost impossible to get me to consume a video-only sales letter.

I'm not alone.

I've also recently begun seeing the pop-up when you try to close the video tab or window that offers the...
Forum: Offline Marketing 12th March 2013, 04:50 PM
Replies: 12
Views: 646
Posted By RRG
Re: Funny Headline of the Day

No, it's really not any better.

Here's what's better:

A direct-response ad with a WARNING headline and some FREE information.
Forum: Offline Marketing 11th March 2013, 09:10 AM
Replies: 13
Views: 946
Posted By RRG
Re: To leave a voicemail or not - here is my take on the subject

Voice mail is a fact of life in B2B.

If you know going in you're going to get voice mail instead of a live conversation nine times out of ten, why wouldn't you leave a message?
Forum: Offline Marketing 10th March 2013, 08:34 PM
Replies: 12
Views: 804
Posted By RRG
Re: Are you chasing checks every month from clients?

All my recurring monthly continuity is through Paypal.

My business, my rules. If someone doesn't want to do it my way, they can take the highway.
Forum: Offline Marketing 7th March 2013, 11:13 AM
Replies: 4
Views: 344
Posted By RRG
Re: Hello

Shark Tank.

I think you're ready.
Forum: Offline Marketing 6th March 2013, 08:11 PM
Replies: 16
Views: 833
Posted By RRG
Re: Living Social wants 40%!

Good call, but most small business owners who are going to run a LS/Groupon deal are still playing checkers . . .
Forum: Offline Marketing 3rd March 2013, 11:09 AM
Replies: 39
Views: 2,430
Posted By RRG
Re: Go where the rich people live

All the best products and services for the affluent are sold through 8.5 x 11 flyers.

Everyone knows that.
Forum: Offline Marketing 2nd March 2013, 07:46 PM
Replies: 12
Views: 854
Posted By RRG
Re: How much are glengarry leads worth?

These are the Glengarry leads.

And to you they're gold, and you don't get them.

Why?

Because to give them to you would be throwing them away.

They're for closers.
Forum: Offline Marketing 1st March 2013, 01:58 PM
Replies: 3
Views: 497
Posted By RRG
Re: Return Address or No Return Address

If you know you have a clean list, you could probably leave it off altogether. It can increase the curiosity factor to get your envelope opened.

Otherwise, Sasha is correct: Street address only,...
Forum: Offline Marketing 27th February 2013, 05:27 PM
Replies: 238
Views: 28,476
Posted By RRG
Re: $11,100.00/Month - Here's how you can do it - today.

I can assure you that a newsletter is not a gimmick. Ask Dan Kennedy, Bill Glazer, Craig Garber and many other marketing legends (who all know how to spell "wasting" correctly) what they think.
...
Forum: Offline Marketing 3rd February 2013, 03:19 PM
Replies: 18
Views: 1,576
Posted By RRG
Re: Sales Training Books

I second that nomination.

RIP, Chet.
Forum: Offline Marketing 28th January 2013, 03:45 PM
Replies: 43
Views: 1,985
Posted By RRG
Re: Would you like to dance?...and other great opening lines

I agree with Jason here.

You probably can't generate instant rapport; it's more of a process.

But you certainly can blow any chance at rapport by saying the wrong things at the beginning.
Forum: Offline Marketing 28th January 2013, 01:27 PM
Replies: 9
Views: 527
Posted By RRG
Re: Dilemma

Renew it. Offer him first right of refusal on acquiring it from you.

If he passes, maybe you can sell it to someone else or sell the leads in generates.
Forum: Offline Marketing 28th January 2013, 10:07 AM
Replies: 43
Views: 1,985
Posted By RRG
Re: Would you like to dance?...and other great opening lines

This is the exact approach I use, both face-to-face and on the phone.

It absolutely works.

And if you shut up after saying, "I wonder if you could help me," it practically forces the person to...
Forum: Offline Marketing 26th June 2012, 09:14 PM
Replies: 1,343
Views: 128,957
Posted By RRG
Re: Make $5000 per month and be a hero.

As to the front and back issue:

There is no front and back.

If you design your card properly, it's "this side" and "that side."

And the ads can be designed so one coupon being clipped leaves...
Forum: Offline Marketing 26th June 2012, 09:12 PM
Replies: 1,343
Views: 128,957
Posted By RRG
Re: Make $5000 per month and be a hero.

You will need to spend $10,000 to get started.

I can help you with that. Let me know.
Forum: Offline Marketing 2nd June 2012, 12:12 PM
Replies: 14
Views: 1,119
Posted By RRG
Re: Cold Callers - Do you leave messages or not?

Some prospects you will NEVER get on the line.

If you don't leave a message for them, you have zero chance to ever engage.
Forum: Offline Marketing 15th May 2012, 08:09 AM
Replies: 26
Views: 1,511
Posted By RRG
Re: Lost the close of a $700/month client, now I use this tool

Devil's advocate question here:

What if your electrician had changed his mind even after he clicked his sig?
Forum: Offline Marketing 23rd April 2012, 09:56 PM
Replies: 5
Views: 562
Posted By RRG
Re: Any pro lead genners out there with some tips for this painting site

Instead of "Contact Us Below For Any General Inquiries" (weak, boring)

Offer a FREE Report: "7 Questions You MUST Ask Before Hiring A House Painter!"

People who opt in for something like that...
Forum: Offline Marketing 23rd April 2012, 04:45 PM
Replies: 19
Views: 1,112
Posted By RRG
Re: Unpaid Invoices Make Me Sad

A sale without the money is not really a sale.

I agree with other posters that you should collect upfront and auto-bill for ongoing services.

Try getting groceries, or an airline ticket, or...
Forum: Offline Marketing 14th April 2012, 04:24 PM
Replies: 12
Views: 1,042
Posted By RRG
Re: Direct mail question

This is yet another ideal situation for two-step lead generation marketing.

Instead of trying to sell computer services in the postcard or sales letter, merely offer to provide FREE information.
...
Forum: Offline Marketing 14th April 2012, 04:20 PM
Replies: 21
Views: 1,121
Posted By RRG
Re: PostCard Copy Help?

Yes, times can change.

Another good thing to test is offering both a 24/7 hotline AND a squeeze page URL.

One thing you might find is that the 24/7 hotline leads are higher quality.

As...
Forum: Offline Marketing 10th April 2012, 05:07 PM
Replies: 3
Views: 612
Posted By RRG
Re: FREE Postcards!

Another way to make and send your own postcards on the cheap:

Buy a ream of 65 lb. cover stock in canary yellow ($12-15).

Use MS Word or whatever word processing program you like and create...
Forum: Offline Marketing 19th March 2012, 09:09 AM
Replies: 1,343
Views: 128,957
Posted By RRG
Re: Make $5000 per month and be a hero.

That is precisely how I'm positioning and presenting this.

It also opens the door to provide an additional service: capturing the contact info of people who bring in the coupon and marketing to...
Forum: Offline Marketing 8th January 2012, 01:38 PM
Replies: 19
Views: 11,757
Posted By RRG
Re: How much do you give as a referral fee?

Depends. If you have holes in your schedule and want more business, offering strategic partners a 20% commission and actively promoting that opportunity to them can bring you a lot of extra business...
Forum: Offline Marketing 6th January 2012, 12:38 PM
Replies: 21
Views: 739
Posted By RRG
Re: Help me with the name for a seminar

The name of a seminar is really a headline.

Sit down and write out at least 20 different headlines.

The best headlines, generally, include two key elements:

1. A benefit to the reader...
Forum: Offline Marketing 6th January 2012, 08:16 AM
Replies: 21
Views: 739
Posted By RRG
Re: Help me with the name for a seminar

Business owners don't care about traffic, Google, or anything like that.

What they care about is raking in profits.

So you have to express how you can drive profits.

Just off the top of my...
Forum: Offline Marketing 5th January 2012, 07:31 PM
Replies: 35
Views: 6,655
Posted By RRG
Re: DotComSecrets Local

What's the bottom line? What is Brunson charging for this?
Forum: Offline Marketing 3rd January 2012, 05:20 PM
Replies: 47
Views: 1,947
Posted By RRG
Re: Do you use NLP?

NLP is all about manipulation.

Instead of trying to manipulate someone into buying from you . . . why not try some of these crazy techniques:


Be yourself
Do what's best for your client
...
Forum: Offline Marketing 18th December 2011, 12:58 AM
Replies: 1,343
Views: 128,957
Posted By RRG
Re: Make $5000 per month and be a hero.

Couple reasons you're getting this type of maybe:

1. They're really saying no and they don't want to hurt your feelings. Bad for you because you waste your time chasing them down for a decision....
Forum: Offline Marketing 9th December 2011, 12:22 AM
Replies: 1,343
Views: 128,957
Posted By RRG
Re: Make $5000 per month and be a hero.

I think some of you are missing the point here.

It doesn't matter how much you "spend" on postage.

All that matters is the Return On Investment (ROI).

If you're making 5K profit for sending...
Forum: Offline Marketing 11th October 2011, 06:12 PM
Replies: 24
Views: 936
Posted By RRG
Re: Phone Appointment Monday With A Politician

Nah, work with business people, not parasites.
Forum: Offline Marketing 2nd October 2011, 10:10 AM
Replies: 22
Views: 7,857
Posted By RRG
Re: Cold calling on Saturday??

It's not really a cold call if you know the person.

Here's an idea for calling on Saturdays and leaving voice mails:

Write a short FREE Report.

Give it a curiosity-provoking title. Something...
Forum: Offline Marketing 1st October 2011, 11:47 PM
Replies: 26
Views: 1,270
Posted By RRG
Re: First Day Getting Clients, I failed (New Plan in the Works)

Taking action is great, but cold calling on busy professionals like that is not likely to be effective.

How about calling them and asking if you can send a FREE report.

You write a 10-page...
Forum: Offline Marketing 1st October 2011, 12:20 PM
Replies: 29
Views: 1,344
Posted By RRG
Re: Scored a meeting with a big client!!! NOW WHAT :o

Didn't see when I made my post that you already had the meeting. Congrats on the sale.

Hope you got some value from my post for future opportunities.
Forum: Offline Marketing 1st October 2011, 10:16 AM
Replies: 20
Views: 2,205
Posted By RRG
Re: How should I prepare my info-packet/proposal?

The thing you have to consider here is that no one cares about you or your whiz bang SMS service.

I know that might come as a shock.

But a man only cares about . . . himself.

If your...
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