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Search: Posts Made By: Paul Hancox
Forum: Main Internet Marketing Discussion Forum 3rd February 2020, 11:39 AM
Replies: 13
Views: 313
Posted By Paul Hancox
Re: HOW MUCH COPY DO YOU NEED TO GET $5 BUCKS?

I like this post. It's easy to miss the particular gems in a post like this, such as...




Yes. Absolutely. The question then becomes... do they need to?

To put a spin on what you said...
Forum: Copywriting 22nd July 2019, 05:44 AM
Replies: 1
Views: 178
Posted By Paul Hancox
Re: How do I find existing copy to improve?

Hi davidoffsky, welcome to the forum!

(The Brian McLeod link isn't working. It's probably because you're new to the forum so I'm guessing the software automatically breaks the link.)

First off,...
Forum: Main Internet Marketing Discussion Forum 22nd July 2019, 04:04 AM
Replies: 12
Views: 118
Posted By Paul Hancox
Re: How To Market Myself Using My Online Writing Profiles?

1. When you complete a job, gather testimonials with people's real names. They will usually be happy to do this if you ask them.

2. Set up your own website, and include a pitch for your own...
Forum: Beginners Area 15th July 2019, 05:04 PM
Replies: 25
Views: 368
Posted By Paul Hancox
Re: Hi I'm Alex from the UK

Welcome to The Forum!

Well, the forum will probably add to your confusion in the short term - with so many ideas on here. At the moment, my only advice is, take your time, read a lot of threads,...
Forum: Beginners Area 15th July 2019, 04:49 PM
Replies: 28
Views: 603
Posted By Paul Hancox
Re: Finding a Mentor

I have 3 gallons of training in stock, if that would help? :)

Anyway, perhaps the most important question you can ask yourself right now is:

What would you like the mentor to do for you?


...
Forum: Main Internet Marketing Discussion Forum 8th July 2019, 06:01 PM
Replies: 14
Views: 209
Posted By Paul Hancox
Re: Let’s Discuss The Relevance Of Blogging In 2019

Content is still King, he just isn't stuck in his blog castle any more.

Sometimes he's talking about his collection of crown jewels on Youtube, or showing off his banquet on Instagram. It's still...
Forum: Copywriting 6th July 2019, 12:12 PM
Replies: 45
Views: 2,148
Posted By Paul Hancox
Re: How to learn copywriting

[checkbox is TICKED.] "Yes, Princess... please rush me my whole 2 tubs of JELLY by digital delivery. I understand this comes with a free spoon, which I get to keep if I am not COMPLETELY SATISFIED."...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 11:14 AM
Replies: 2
Views: 117
Posted By Paul Hancox
Re: Click Bank Question ...

I think you mean the ClickBank Trust Badge?
https://support.clickbank.com/hc/en-us/articles/220376827-ClickBank-Trust-Badge

They require it on vendor's sales pages.
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 11:08 AM
Replies: 61
Views: 1,231
Posted By Paul Hancox
Re: Does Anyone Write Articles For Traffic Anumore?

Google killed off that particular form of marketing. They decided that people were submitting fairly low quality articles, so places like EzineArticles all-but disappeared in their rankings. You can...
Forum: Copywriting 30th June 2019, 10:22 AM
Replies: 16
Views: 388
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

Nah. I think Perry is just talking about a (significant) fraction of a billion. I found the context. He uses it twice on the sales page...

"In 2014 I held a now-legendary seminar with fractional...
Forum: Copywriting 28th June 2019, 09:41 AM
Replies: 16
Views: 388
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

I agree, and this is the problem we have with words. "Multi" implies many, but not necessarily how many. If you had $500 million, you'd technically be a multi-millionaire, but the term doesn't really...
Forum: Copywriting 28th June 2019, 05:52 AM
Replies: 16
Views: 388
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

It's new to me. I guess the phrase, like every other word and phrase in existence, has to be considered in its context. "Multi-millionaire" refers to multiple millions. The frame around it is...
Forum: Beginners Area 21st June 2019, 06:42 AM
Replies: 40
Views: 975
Posted By Paul Hancox
Re: Best practices for writing quality blogs

Here's a few more...

- Write article titles that hook people in, and that imply some kind of a benefit to the reader. (The "What's In It For Me? Why Should I Care?" factor.)

- Don't make the...
Forum: Copywriting 21st June 2019, 05:37 AM
Replies: 45
Views: 2,148
Posted By Paul Hancox
Re: How to learn copywriting

I know someone who wanted to become a master race-car driver, so I gave him 28 books on how to master it. He even read the classic "How Not To Crash!"

Before long, he was an expert on the subject....
Forum: Main Internet Marketing Discussion Forum 18th May 2019, 09:20 AM
Replies: 12
Views: 122
Posted By Paul Hancox
Re: In the context of his example, NO.

Maybe that's an opportunity then :o

Well, that's a shame for them. If they'd perhaps spent some of those ad dollars cultivating a relationship with the "stage 1" and "stage 2" prospects, they...
Forum: Warrior Special Offers 6th February 2019, 07:26 AM
Replies: 8
Views: 1,080
Posted By Paul Hancox
RE: Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

Thanks for your question. I probably should have worded that better. The program lasts for a total of 12 months, so you wouldn't have to renew afterwards.
Forum: Copywriting 30th January 2019, 09:32 AM
Replies: 6
Views: 240
Posted By Paul Hancox
Re: Copywritin' Smarts — 1 Min Read

I'm clearly drinking in the wrong places.
Forum: Copywriting 24th January 2019, 08:55 AM
Replies: 10
Views: 388
Posted By Paul Hancox
Re: Copywriting books - reference or read?

If you're just planning to stop at a "review type blog" then I'm not sure it's necessary to master all of the copywriting principles in those books - although it won't hurt if you do, either :D
...
Forum: Warrior Special Offers 3rd January 2019, 07:16 AM
Replies: 8
Views: 1,080
Posted By Paul Hancox
RE: Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

Thanks for commenting. It starts whenever you're ready. As for when you'd be able to start earning money, I think a realistic timeframe is something like 6-12 months. In the first 6 months, you'll be...
Forum: Main Internet Marketing Discussion Forum 18th April 2018, 04:51 PM
Replies: 14
Views: 374
Posted By Paul Hancox
Re: An Interesting Experiment, With Results. (Laziness, or something else?)

Yeah, good idea. It's worth asking. At the very least, if
they forgot, it might be a good reminder.



I did that with my paid coaching program. You don't get the next module until you've...
Forum: Main Internet Marketing Discussion Forum 18th April 2018, 06:48 AM
Replies: 14
Views: 374
Posted By Paul Hancox
An Interesting Experiment, With Results. (Laziness, or something else?)

So what do YOU think is going on here?

I tried a little experiment.

I decided to offer a free "mini" 5-day copywriter coaching
program, to a small marketing list... about 500 subscribers.
...
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 08:12 AM
Replies: 149
Views: 8,626
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

I came across this PDF doc which might (or might not) shed more light on the issue... I'm still going through it....
Forum: Copywriting 26th January 2013, 08:37 AM
Replies: 31
Views: 3,669
Posted By Paul Hancox
Re: Matt Furey: One of the Best Emails I've Ever Read

Haha. Key points that serve as the underlying message...

- You can influence the outcome of the game.

- You can fix a game without even playing in it.

- If you want to "FIX" your future for...
Forum: Copywriting 23rd October 2012, 10:16 AM
Replies: 9
Views: 1,275
Posted By Paul Hancox
Re: Einstein Copywriting (I just electrocuted myself)

I'm not sure about all this electricity thing...but if Red haired Kate comes available any time soon, let me know. :D



Wait a minute... is that a euphemism for "alcoholic"? ;)
Forum: Copywriting 23rd October 2012, 10:07 AM
Replies: 19
Views: 1,351
Posted By Paul Hancox
Re: Everything you know is wrong...

A very thought-provoking post, Mark.

What you're describing is ADAPTABILITY. The ability to adapt to your target audience.

You wouldn't speak to your grandmother about computers in the same way...
Forum: Search Engine Optimization 25th April 2012, 10:57 AM
Replies: 100
Views: 5,706
Posted By Paul Hancox
Re: haha, funny - how google analytics could be 'hurting' you...

I just checked out Open Web Analytics (http://www.openwebanalytics.com/) that DeadRooster recommended.

Looks like it's Google Website Optimizer and Google Analytics rolled into one, and open...
Forum: Main Internet Marketing Discussion Forum 23rd April 2012, 11:51 AM
Replies: 16
Views: 582
Posted By Paul Hancox
Re: Pricing for the opt-in report

Hi Raindance

The issue isn't the QUALITY of the report. It should be "high quality", as a given... if they're paying for it, at whatever price.

The issue is the VALUE of the CONTENT, to the...
Forum: Copywriting 23rd April 2012, 11:12 AM
Replies: 8
Views: 724
Posted By Paul Hancox
Re: Video V Text

Hi Andrei

The better ClickBank vendors should have split tested it. If a video presentation converts better for them, that's what they go with!

i don't want to get into the whole "which is...
Forum: Copywriting 21st April 2012, 03:32 PM
Replies: 18
Views: 2,355
Posted By Paul Hancox
Re: Frank Kern's closing sequences

Indeed. A true Presell Master.
Forum: Copywriting 21st April 2012, 03:25 PM
Replies: 16
Views: 2,353
Posted By Paul Hancox
Re: Copywriting Courses?

Books are great, but they aren't going to pop out of their covers, pat you on the back and say, "You're doing great!"... or, "Get off your butt and finish off that second draft!"

Plus, when you...
Forum: Copywriting 21st April 2012, 08:22 AM
Replies: 43
Views: 2,139
Posted By Paul Hancox
Re: Long Copy Sales Letters-Do they really Work?

Jack, it comes down to how pre-sold a person is, and the nature of the product.

A person looking for car insurance in Cincinnati, who does a Google search using those keywords and comes to your...
Forum: Copywriting 20th April 2012, 01:25 PM
Replies: 37
Views: 1,608
Posted By Paul Hancox
Re: Copywriters Are To Blame for the Ignorance Taking Over the Planet!

Well, I've always said that copywriting is a form of propaganda.

That's because the copywriter is, by definition, a cheerleader for the product owner.

However, on a personal level, you don't...
Forum: Copywriting 16th April 2012, 04:33 PM
Replies: 6
Views: 1,678
Posted By Paul Hancox
Re: Does Anyone Know of Sales Pages with Countdown Clocks?

If you're going to use a "countdown clock", just make sure something happens after it reaches zero... take away a discount, a bonus.... do SOMETHING.

You might find this useful...
The Surprising...
Forum: Copywriting 13th April 2012, 02:57 PM
Replies: 30
Views: 1,501
Posted By Paul Hancox
Re: How to lose a sale in 3 seconds

Therefore all salespeople should give up at the first sign of resistance.

Riiiiight. ;)
Forum: Main Internet Marketing Discussion Forum 13th April 2012, 05:27 AM
Replies: 13
Views: 589
Posted By Paul Hancox
Re: Hiring writers?

What do you want your articles to achieve?

If you want your article writer to build you up into a MASSIVE authority in your niche, hooking people into your content so they're BEGGING you for more,...
Forum: Copywriting 12th April 2012, 10:08 AM
Replies: 43
Views: 2,602
Posted By Paul Hancox
Re: When are you ready to launch a copywriting career?

You're suffering from JUSGOTTA SYNDROME.

"I've JUS-GOTTA learn one more thing, and then..."
"I've JUS-GOTTA do this one more thing, and then..."

Copywriters are never finished learning....
Forum: Main Internet Marketing Discussion Forum 12th April 2012, 07:24 AM
Replies: 49
Views: 1,630
Posted By Paul Hancox
Re: How Do You Research To Write a High Quality Article?

It depends on how much I'm being paid.

I'm charging at least $50 for my presell articles, but then I'll...

(1) Go through my client's product, drawing out the essential teachings, tips,...
Forum: Main Internet Marketing Discussion Forum 11th April 2012, 04:13 PM
Replies: 40
Views: 1,061
Posted By Paul Hancox
Re: Don't ever use fiverr for articles...

LOL.

I suppose it depends on people's definition of "quality".

How many $5 article writers do people think Frank Kern, Eben Pagan etc hire?
Forum: Copywriting 10th April 2012, 08:37 AM
Replies: 54
Views: 3,258
Posted By Paul Hancox
Re: Does 100% honest copy work?

Now try that on a dating website... :D
Forum: Main Internet Marketing Discussion Forum 10th April 2012, 08:13 AM
Replies: 19
Views: 1,711
Posted By Paul Hancox
Re: Launch Jacking?? Do buyers prefer review or bonus?

Well surely it depends on the keywords a person is using.

If they're using widget crusher review, they're looking for REVIEWS of Widget Crusher. (Which, by the way, isn't as good as Widget Smasher...
Forum: Main Internet Marketing Discussion Forum 10th April 2012, 07:32 AM
Replies: 17
Views: 2,018
Posted By Paul Hancox
Re: What is a high quality blog comment worth to you?

Such a service *could* be valuable, but problem is, your customers would be trusting their reputation to you. A "high quality blog comment", at least for me means...

(1) I've read the blog post in...
Forum: Main Internet Marketing Discussion Forum 6th April 2012, 08:18 PM
Replies: 59
Views: 2,401
Posted By Paul Hancox
Re: How do I become a better writer?

I agree with Emily, in terms of becoming COMPETENT.

What distinguishes a GREAT writer from a COMPETENT writer is the CONTENT of the writing.

I just finished reading "Day Of The Triffids", by...
Forum: Main Internet Marketing Discussion Forum 6th April 2012, 06:01 PM
Replies: 59
Views: 2,401
Posted By Paul Hancox
Re: How do I become a better writer?

What do you mean, "the best writer in the world"?

What do you mean, "a professional writer"?

Ask yourself what clients REALLY want. They don't want "the best writer".
"Professional writer"?...
Forum: Main Internet Marketing Discussion Forum 2nd April 2012, 12:54 PM
Replies: 50
Views: 1,804
Posted By Paul Hancox
Re: British Gov to montior every website, emails, skype,databases in UK

Don't worry, folks... Income Tax was only 1% when it was introduced.

They never expanded that, did they?
Forum: Main Internet Marketing Discussion Forum 25th March 2012, 07:48 AM
Replies: 24
Views: 877
Posted By Paul Hancox
Re: This email made my day...

Everyone was a "newbie" once ;)
Forum: Main Internet Marketing Discussion Forum 13th March 2012, 04:55 PM
Replies: 54
Views: 1,618
Posted By Paul Hancox
Re: What Makes You Opt-In For A Free WSO?

Wow.

I can't believe nobody's actually mentioned... THE OFFER.

I'll sign up IF what they're offering promises to be valuable enough for me.

And by "valuable", I don't necessarily mean "has a...
Forum: Main Internet Marketing Discussion Forum 11th March 2012, 08:33 AM
Replies: 4
Views: 452
Posted By Paul Hancox
Re: How important are Headlines?

Headlines are critically important... but at the same time, they are just the START. It
needs to get people reading the next line... which in turn needs to compel them
onto the next, and so on.
...
Forum: Copywriting 13th June 2011, 11:32 AM
Replies: 3
Views: 822
Posted By Paul Hancox
Re: UK Writing Jobs--come and get'em

You know... given that all of the people advertising there claim to be copywriters, their ads look surprisingly similar!



I'd suggest some of these copywriters need to hire a copywriter.
Forum: Copywriting 26th April 2011, 07:33 AM
Replies: 16
Views: 800
Posted By Paul Hancox
Re: Where should the price be introduced?

Hi peejaydee



If you do this, then chances are, one of three things is going on...

(1) You are already familiar enough with the product, and ARE just looking for the price (because that's...
Forum: Copywriting 23rd April 2011, 07:14 AM
Replies: 9
Views: 1,027
Posted By Paul Hancox
Re: A/B Testing - How Much Traffic Needed?

With 20 visitors a day, you'll be there for MONTHS trying to get significant results for one test.

Instead, why not measure and test some other kind of action, such as an opt-in rate?

If...
Forum: Copywriting 19th April 2011, 01:37 PM
Replies: 16
Views: 800
Posted By Paul Hancox
Re: Where should the price be introduced?

I'll second what Ray said.

For higher priced products, the reason you don't want to reveal your price too
early, is because (a) you don't want them to stop reading too early because
they think...
Forum: Copywriting 31st March 2011, 10:09 AM
Replies: 35
Views: 1,428
Posted By Paul Hancox
Just What Is HYPE... And How Much Do You Use?

Hi Folks

One of my copywriting students is writing a sales letter for his copywriting
service, and he had a great section explaining the difference between
HYPE and using true emotion.

It...
Forum: Copywriting 29th November 2010, 06:17 PM
Replies: 10
Views: 1,221
Posted By Paul Hancox
Re: Copywriting vs Preselling

In some respects they are similar. A good copywriter can usually write good preselling material.

However, split up the word PRESELLING and you get PRE, and SELLING.

"Pre" means "before". So...
Forum: Copywriting 29th November 2010, 02:06 PM
Replies: 13
Views: 2,710
Posted By Paul Hancox
Re: Sales Letter Conversion Rates - Authoritative Statistics??

I quoted the MegaView Retail Report stats in my report The Secrets Of A 10% Conversion Rate, and one thing to bear in mind with sites like Amazon.com and Proflowers.com is that their visitors are...
Forum: Main Internet Marketing Discussion Forum 24th November 2010, 02:29 PM
Replies: 7
Views: 501
Posted By Paul Hancox
Re: How To Tell An Outsource What You Want

Hey cpalounger

I happen to be creating some Presell Mastery videos, showing people how to create presell material - and I'm using The Magic Of Making Up as an example in the videos.

If someone...
Forum: Copywriting 18th November 2010, 11:50 AM
Replies: 15
Views: 2,204
Posted By Paul Hancox
Re: Ryan Deiss - Long Sales Letters Are Dead... Or Not.

Copywriting isn't dead... unless you're selling a "video sales letter" product

;)
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