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Forum: Offline Marketing 7th May 2014, 02:11 PM
Replies: 7
Views: 551
Posted By hayfj2
Re: Anyone tried the NEW publishing feature on Linkedin...?

Hi Jason,

Here's 2 links that you may find useful. (To access all links on those pages, best to login)

The Blog that I wrote...
Forum: Offline Marketing 8th October 2013, 11:36 AM
Replies: 24
Views: 799
Posted By hayfj2
Re: "Benefit Asking" or... ?

Putting pain to one side....

....I think it's important to distinguish the difference between...

... "pleasure" & "happiness"

and how you appeal to the real difference between your...
Forum: Offline Marketing 1st October 2013, 04:55 PM
Replies: 1
Views: 418
Posted By hayfj2
Putting your offline docs to work...

If you've created a lot of "marketing collateral" for use in your
offline appointments and marketing. Have you considered uploading
some of your presentations, leaflets, flyers, exec summaries or...
Forum: Offline Marketing 1st October 2013, 04:07 AM
Replies: 52
Views: 2,293
Posted By hayfj2
Re: I'm smarter than half these other offline marketers that make 6-figures, yet I struggle! Why?

In my opinion, it's simple.

I spent 2 years looking at addressing that problem on behalf of clients and members.
And for me it boils down to the Knowing and applying the 7 Rs. For many who teach...
Forum: Offline Marketing 17th September 2013, 08:20 AM
Replies: 41
Views: 1,278
Posted By hayfj2
Re: For the ladies in the room: your thoughts on a skin product

just be careful of any medicinal claims or implied medicinal benefits

Also be careful regarding any active ingredients

as many regulatory bodies around the globe are getting stricter and...
Forum: Offline Marketing 15th September 2013, 03:38 PM
Replies: 6
Views: 643
Posted By hayfj2
Re: Linkedin for lead gen?

1. use advanced search and set criteria of prospect profile u want to reach
2. visit a few profiles to see which groups they a member of
3. join niche groups that members who fit your profile are a...
Forum: Offline Marketing 13th September 2013, 11:35 AM
Replies: 9
Views: 746
Posted By hayfj2
Re: Developing For Free And "leasing" For $50 A Month

what are the terms of conditions on the sites of people offering similar services?

What would you want to have in your own terms and conditions to protect your position, IPR and future revenues...
Forum: Offline Marketing 13th September 2013, 10:45 AM
Replies: 41
Views: 1,278
Posted By hayfj2
Re: For the ladies in the room: your thoughts on a skin product

I owned a company selling skin care products made from seaweed and built up a database of 240,000 before selling it. The company won a few national awards and
generated most of its success via...
Forum: Offline Marketing 10th September 2013, 03:34 PM
Replies: 6
Views: 568
Posted By hayfj2
Forum: Offline Marketing 5th September 2013, 12:01 PM
Replies: 8
Views: 800
Posted By hayfj2
Re: Developping rapport

1. thank them for inviting you in ;)

(most people don't. It also helps to reinforce they wanted to see you)

2. Ask them what they were hoping to achieve from the meeting

(get them...
Forum: Offline Marketing 28th July 2013, 06:04 AM
Replies: 13
Views: 774
Posted By hayfj2
Re: Need help with a 'Golden Egg' client

do you really want to start making recommendations and document your IPR and share your intellectual marketing prowess in a proposal without fully speaking to the guy and fully understanding his...
Forum: Offline Marketing 15th July 2013, 01:02 PM
Replies: 3
Views: 590
Posted By hayfj2
Want an extra $10K+ tax free out your existing business?

Check with your accountant, but...

if you create information products, you could use your "capital gains
allowance" to sell them to your company and get paid a tax free sum
for "selling" the...
Forum: Offline Marketing 9th July 2013, 02:46 PM
Replies: 10
Views: 897
Posted By hayfj2
Re: "Those ancient ads from last century can't work today...can they?"

I've seen the "two school friends meeting up at the wedding many years later" routine done many times as well online and offline in the last couple of years.

Good copywriting is both a science...
Forum: Mind Warriors 26th June 2013, 05:10 AM
Replies: 213
Views: 5,854
Posted By hayfj2
Re: Does Money Buy Happiness?

Start collecting "experiences" not assets ;)
Forum: Offline Marketing 26th June 2013, 03:53 AM
Replies: 50
Views: 2,557
Posted By hayfj2
Re: Who here actually sells products/services on regular basis

I can give you a couple of examples of testing different approaches to find the ones that work (for me)...

I wrote 6 books in 6 weeks and got all 6 to top 10 and 5 to #1 download for their
genre...
Forum: Offline Marketing 12th February 2013, 05:01 PM
Replies: 8
Views: 639
Posted By hayfj2
Re: Do you have a offline niche?

Is your market targetted by Problem, Need, Pain, or Frustration?

Is your market targetted by Your PRODUCT, SERVICE or SOLUTION?

Is your market targetted by PRICE / COST / Budget?

Is your...
Forum: Offline Marketing 12th February 2013, 03:58 PM
Replies: 40
Views: 1,485
Posted By hayfj2
Re: Pricing Results Based Consulting

You Don't know what you don't know.

You cannot control what the client DOES NOT DO.

You maybe astoundingly excellent at what you do, but....

Clients CANNOT be relied upon to deliver the...
Forum: Offline Marketing 12th February 2013, 03:37 PM
Replies: 13
Views: 923
Posted By hayfj2
Re: Make $$$$ with this

Be careful some "councils", "local authorities" and local "by laws" can get heavy regarding about where you place your leaflets, and flyers...

But hey, If you want some ideas where to place your...
Forum: Offline Marketing 12th February 2013, 03:25 PM
Replies: 13
Views: 835
Posted By hayfj2
Re: Help with restaurants client

DO NOT prescribe any ideas or recommendations....

..they'll either take your ideas and go to a competitors who'll do it cheaper than you.

or whatever you say, they'll try and chip u down in...
Forum: Offline Marketing 12th February 2013, 02:57 PM
Replies: 50
Views: 2,268
Posted By hayfj2
Re: "Everything looks good, but I have to check my budget / cash flow first..." REBUTTAL?

Eeeee me.

A few questions....

1. What is the cost / impact of her pain in the PAST that she doesnt want to repeat?

2. What is the cost / impact of her pain in the PRESENT that she doesnt...
Forum: Offline Marketing 12th February 2013, 02:46 PM
Replies: 12
Views: 655
Posted By hayfj2
Re: small budget PR Ideas?

Pick 1 - 3 of these questions that you answer NO to and follow up and IMPLEMENT ;)

Do you write and send out Press Releases on a regular basis?
Do you know what would be considered newsworthy? ...
Forum: Offline Marketing 10th February 2013, 07:04 PM
Replies: 18
Views: 1,337
Posted By hayfj2
Re: How to get 50-100 leads per month for free

but they're NOT leads tho - they're suspects.

You still gotta contact em and qualify em to make em leads...

or have i missed something.

To generate "leads" will also depend on the...
Forum: Offline Marketing 9th February 2013, 08:12 PM
Replies: 14
Views: 1,640
Posted By hayfj2
Re: List of all the ways offliners can help small businesses?

I would suggest a different tact - instead of focussing on the "services" you can offer, which probably means "jack" to most prospects, why not focus on the problems they might have, for example.......
Forum: Offline Marketing 9th February 2013, 07:40 AM
Replies: 18
Views: 1,854
Posted By hayfj2
Re: How do you follow up multiple times w/o seeming desperate?

start by fine tuning your pre-qualification, sales & follow up process.

Its not what you say or ram down their throat thats important.

Its the "kick in the nuts" questions you ask that you...
Forum: Offline Marketing 8th February 2013, 04:30 PM
Replies: 23
Views: 877
Posted By hayfj2
Re: The Best Way to Insult a Prospect

"Can I say something without offending you.....?"

or

"Can I say something without you getting upset.....?"

ASK PERMISSION TO SAY WHAT YOU WANT TO SAY ;)

e.g. "Can I say something...
Forum: Offline Marketing 8th February 2013, 03:59 PM
Replies: 3
Views: 635
Posted By hayfj2
Re: If you are doing this, you may deserve to fail.

agree with the above, I would add tho....

...before asking anyone to refer anybody to you.....

...ensure you've created an "ideal client profile" detailing down all the criteria you'd like a...
Forum: Offline Marketing 8th February 2013, 08:32 AM
Replies: 24
Views: 1,797
Posted By hayfj2
Re: "We Already Have a Web Guy..." Responses?

Excellent, I'm glad to hear it...

Are you happy with the "search engine readiness" report he provided for you?

Are you ahead of or behind the projections in the "social media marketing plan"...
Forum: Offline Marketing 24th January 2013, 06:32 PM
Replies: 6
Views: 906
Posted By hayfj2
How to get a gatekeeper to unlock the castle gates...

Stop answering the stupid questions PAs, receptionists & gatekeepers ask you.

Turn the tables and Ask them..


1. John's not in, is he?

"yes" he is

2. He's not in a meeting is he?
Forum: Offline Marketing 24th January 2013, 06:16 PM
Replies: 9
Views: 719
Posted By hayfj2
Re: What to do when a prospect grills you with irrelevant questions?

put it the other way....

if someone answers me any question that you're unsure how you're going to handle or deal - find out why they asked the damn question....

"You've obviouly asked me...
Forum: Offline Marketing 21st December 2012, 02:51 AM
Replies: 10
Views: 599
Posted By hayfj2
Re: Calculating ROI

Each campaign should be fully broken down and costed. For example if you are embarking on a "business networking" campaign you might need to consider...

Cost of event
travel to event
wines,...
Forum: Offline Marketing 15th December 2012, 01:07 PM
Replies: 15
Views: 1,223
Posted By hayfj2
Re: Ways to market a Seminar

* Blog about it
* Tweet about it
* Update your Linkedin status and appropriate linkedin GROUPS about it
* Add a flyer on Slideshare about it
* Email your list (and include an announcement in yoru...
Forum: Offline Marketing 15th December 2012, 12:40 PM
Replies: 17
Views: 746
Posted By hayfj2
Re: What should I answer when clients ask...

Ask them 4 questions....

1. Are you satsified with the ROI you get from your current site?
2. Are you satisfied with the Revenue you get from your current site?
3. Are you satisfied with the...
Forum: Offline Marketing 14th December 2012, 03:42 PM
Replies: 36
Views: 2,019
Posted By hayfj2
Forum: Offline Marketing 12th December 2012, 03:42 PM
Replies: 9
Views: 616
Posted By hayfj2
Re: Best/most professional way to append business card to book?

what i prefer to do is go into large book shops and find books on marketing, starting a business and personal devleopment/spiritual development and INSERT my business card into those books that...
Forum: Offline Marketing 6th December 2012, 10:11 AM
Replies: 16
Views: 853
Posted By hayfj2
Re: What SHOULD be printed on your business card?

On the reverse of their card, many people add a killer qualifying question and a link to a Free item of value on their website. This serves to qualify the recipient and to help build the card owner's...
Forum: Offline Marketing 5th December 2012, 11:14 AM
Replies: 6
Views: 644
Posted By hayfj2
Re: "Here's why monthly mastermind groups and coaching programs are usually not enough..."

I'm confused by your headline.

"Here's why monthly mastermind groups and coaching programs are usually not enough..."

I woud have thought any coach worth his salt would hold his clients...
Forum: Offline Marketing 5th December 2012, 12:36 AM
Replies: 18
Views: 1,308
Posted By hayfj2
Re: How do you follow up with prospects who are interested but 'need to think further'?

why didnt you eliminate the "think it over" as a possible outcome at the start of the appointment?


Also before you wrapped up, did you ask if he had any questions, thoughts or concerns that he...
Forum: Offline Marketing 4th December 2012, 05:06 PM
Replies: 8
Views: 639
Posted By hayfj2
Re: How to find a motivated / confident sales guy?

create a personal profile, job description and what you're offering and list it in a niche sales group on linkedin. that might help.

use the linkedin search facility to help you find the...
Forum: Offline Marketing 4th December 2012, 07:25 AM
Replies: 20
Views: 1,039
Posted By hayfj2
Re: My Client is asking for guarantee

Perhaps your guarantee is that you'll never be unrealistic in what you promise, and that not only will you meet the client's expectations, you will deliver on what you promise in writing, or they get...
Forum: Offline Marketing 4th December 2012, 07:12 AM
Replies: 20
Views: 1,039
Posted By hayfj2
Re: My Client is asking for guarantee

Can you guarantee you'll give it 100% committment to the project?

Can you guarantee not to waste or abuse his time, and him you?

Can you guarantee that everything you both agree to do, you...
Forum: Offline Marketing 2nd December 2012, 01:25 PM
Replies: 10
Views: 778
Posted By hayfj2
Re: This Quick Simple One Thing Will Quadruple Your Results Today in Seconds Guaranteed !!!!

Chris, what are you like....? ;)

Indulge me in the following, and in the spirit of the festive season, and goodwill to you squire... ;)



I'm here to share, learn and grow... :)
Forum: Offline Marketing 2nd December 2012, 09:19 AM
Replies: 13
Views: 1,357
Posted By hayfj2
Re: How to double your close rate this month

Hi Tim

thanks for re-affirming Good common sense!

If you're already on Linkedin, you could be losing $1000-$5000+ per month, by not taking Tim's advice one step further with these 2 powerful...
Forum: Offline Marketing 2nd December 2012, 03:00 AM
Replies: 24
Views: 2,343
Posted By hayfj2
Re: Claude Whitacre Delivering A Complete Offline Marketing Presentation From The Stage

@Claude - I wasnt "sooking in" with you (as we say in scotland). As I genuinely hadnt seen you in action before or heard of you before joining the forum, it was good to see you in action. Unlike some...
Forum: Offline Marketing 1st December 2012, 10:00 AM
Replies: 24
Views: 2,343
Posted By hayfj2
Re: Claude Whitacre Delivering A Complete Offline Marketing Presentation From The Stage

Hi Claude

Hatfield MRI Testimonials - YouTube

I actually dont do a presentation per say.

I ask key questions in 4 areas - WHERE, WHAT, WHY, HOW

and the delegates give me their...
Forum: Offline Marketing 1st December 2012, 06:23 AM
Replies: 5
Views: 417
Posted By hayfj2
Re: Youtube Problem - Can Anyone Assist

delete it, and re-upload it. Should only take 20 mins or so to get re-indexed.
Use pingler.com to promote the video url or "no hands seo".

I had this recently, and just deleted it, and...
Forum: Offline Marketing 1st December 2012, 04:27 AM
Replies: 24
Views: 2,343
Posted By hayfj2
Re: Claude Whitacre Delivering A Complete Offline Marketing Presentation From The Stage

Claude,

Yesterday, I had no reason to want to Know, Like or Trust You.

Today, I LOVE you.

I love your style. I love your message, and I love how you don't take yourself too seriously, and...
Forum: Main Internet Marketing Discussion Forum 30th November 2012, 10:28 AM
Replies: 9
Views: 715
Posted By hayfj2
Re: Expert Advice Needed on Free Website Promotion

do a search on google for...

<keyword> "powered by vbulletin"

to find all the forums you need ;)

You may also want to check out a tool called "no hands seo" its impressive.

Can you...
Forum: Offline Marketing 30th November 2012, 10:17 AM
Replies: 24
Views: 1,739
Posted By hayfj2
Re: Do I use work-from-home commission-only sales agents, OR get an office and get salaried salesman

Offer a resell opportunity, and let others invest in "selling you" working from home ;)

But clear on the BEHAVIOURS they need to do, and the TECHNIQUES they've got to follow,and the REPORTING you...
Forum: Offline Marketing 30th November 2012, 09:54 AM
Replies: 10
Views: 673
Posted By hayfj2
Re: How About Making Them Lot's Of Money?

Sometimes its not just about the "money"

for others its about "status" and wanting more likes online

or building the list...

others might want to reclaim their "work/life balance"

So...
Forum: Offline Marketing 29th November 2012, 12:43 PM
Replies: 3
Views: 526
Posted By hayfj2
7 reasons why, when you're selling yourself offline, that prospects might not WANT to buy from YOU

If you're not generating the business you want from your marketing activities, then maybe, just maybe...

1. They don’t know you or trust you.

Give them a reason to want to get to know you,...
Forum: Main Internet Marketing Discussion Forum 29th November 2012, 10:47 AM
Replies: 9
Views: 699
Posted By hayfj2
Re: Should I submit my article's url to google?

you could use bulkping.com, or even google +.
What about...

Google Blog Search Ping Service (http://blogsearch.google.com/ping)

Ping-o-Matic! (http://pingomatic.com/)

There's also an...
Forum: Offline Marketing 28th November 2012, 03:33 PM
Replies: 10
Views: 1,225
Posted By hayfj2
Re: What Lead Generation Methods Works Best For You?

1. Calling people doing groupon offers and asking how repeat sales is going
2. Linkedin: search results, group participation, ANSWERS, Advanced Search, (multi group posts)
3. Document Sharing Sites...
Forum: Offline Marketing 27th November 2012, 02:21 PM
Replies: 10
Views: 802
Posted By hayfj2
Re: How Much Do You Charge Your Offline Clients?

Reviewing the " 7 Rs " may help with your pricing and putting together a game plan...

R - Real Problem. What is the real problem or pain you can solve?
! Think how you can get the prospect to...
Forum: Offline Marketing 26th November 2012, 12:44 PM
Replies: 7
Views: 887
Posted By hayfj2
Re: What is the best way to market in small towns

Living 60 miles north of aberdeen, and 14 miles past the back of beyond, heres a few that I've tried and used that you may wish to consider...

Depending on your product and target audience, you...
Forum: Offline Marketing 26th November 2012, 08:20 AM
Replies: 2
Views: 505
Posted By hayfj2
Which of these revenue streams have you not yet got for 2013?

Which of the following potential revenue streams could you add to help with cashflow for and during 2013 and integrate into your offline and online marketing plan and portfolio of solutions?

1....
Forum: Offline Marketing 26th November 2012, 04:26 AM
Replies: 1
Views: 491
Posted By hayfj2
Something I wanted to share (and ask) living 60 miles north of Aberdeen...

...and 14 miles past the back of beyond.

I had a speaking gig last week at the society of advocates in Aberdeen (scotland).

The audience was a good mix of business owners in the professional...
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