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Forum: Offline Marketing 13th April 2021, 10:30 PM
Replies: 47
Views: 1,481
Posted By ewenmack
Since this is the place for offline...

Here's a quote I stumbled upon
from Dan Kennedy...

"The last place of marketing liberty is inside an envelope. No spam filter in the mail. No review process. No one is going to check what you’re...
Forum: Offline Marketing 6th February 2019, 03:57 AM
Replies: 16
Views: 811
Posted By Oziboomer
Re: A local business co-op model worth studying

Here is a copy of the full sheet so you can see sizes and get an idea of the concept.

The price point for the ads can be higher because they are NOT small like some of the postcard mailers or some...
Forum: Offline Marketing 5th February 2019, 06:45 AM
Replies: 16
Views: 811
Posted By Oziboomer
A local business co-op model worth studying

Towards the end of last year I was approached by a cold caller who mentioned I was referred to them via one of the golf clubs we do regular work for.

I get many approaches from cold callers trying...
Forum: Offline Marketing 1st January 2019, 09:08 AM
Replies: 53
Views: 2,107
Posted By savidge4
A quick lesson in Selling 9x12 Post cards

I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where...
Forum: Offline Marketing 13th December 2018, 02:42 PM
Replies: 22
Views: 1,028
Posted By John Durham
My 6000th post...

I am John Durham.

I have more thanks to my name than actual posts. This is my 6000th post and I doubt that I will ever reach 7,000, because, since Allen left, this place has become a shithole......
Forum: Offline Marketing 1st August 2018, 09:23 AM
Replies: 5
Views: 377
Posted By Claude Whitacre
The Local Pressure Washer Guy. How To KIll A Sale

My wife and I just decided to get our home pressure washed along with the deck, all the concrete, and maybe the roof.

We called three people that advertised such a service...because one person...
Forum: Offline Marketing 26th July 2018, 09:38 AM
Replies: 9
Views: 263
Posted By Claude Whitacre
Dress, How The Customers See You Arrive And Depart...Everything Matters

Most sales trainers and sales authors talk about prospecting, presenting, and closing sales. Occasionally you'll read about how to dress to help your sales. But I can't remember anyone ever...
Forum: Offline Marketing 26th April 2018, 05:32 PM
Replies: 78
Views: 2,851
Posted By Claude Whitacre
Cold Calling...The Truth...Really.

I hope this helps someone.

Cold calling is selling. It isn't what you do before's selling.

And the vast majority of people are terrible at it. Just like the vast majority of people...
Forum: Offline Marketing 19th February 2018, 03:51 PM
Replies: 38
Views: 1,459
Posted By Claude Whitacre
My Direct Mail Vacuum Cleaner Ad.

This is a full page (8 1/2 X 11") Town Money Saver Ad that went to 25,000 people last Thursday. So far, 6 vacuums were sold at $489. Everything in the ad is true.

I don't know how to post the...
Forum: Offline Marketing 6th February 2018, 10:29 AM
Replies: 7
Views: 502
Posted By Claude Whitacre
The Absolute Last Close You'll Ever Need.

You cannot use this close over the phone. And it only works if you are talking to two people in person. That we go.

Guys....have you ever presented an offer to a...
Forum: Offline Marketing 27th January 2018, 03:48 PM
Replies: 199
Views: 8,294
Posted By EliHood
What i learned after cold calling about 600-800 businesses.

Disclaimer: People who haven't cold called need not to respond. Thanks.

Product/Service: Organic Lead Generation aka SEO.

Hey guys, so i feel pretty good that i actually had a productive week,...
Forum: Offline Marketing 25th January 2018, 09:29 AM
Replies: 5
Views: 339
Posted By Claude Whitacre
Re: Keep Prospects From "Thinking It Over" And Shopping Other Offers

What's interesting to me is that this is the idea that doesn't get a good response. I don't mean just here, I mean when I speak to audiences of salespeople.

I get's time consuming, and...
Forum: Offline Marketing 23rd January 2018, 12:33 PM
Replies: 5
Views: 339
Posted By Claude Whitacre
Keep Prospects From "Thinking It Over" And Shopping Other Offers

If you sell one idea, one package, one program, one service, one product....or even just a few offers, this will apply to you. If you sell 1,000 different items, it will not apply to you.

This is...
Forum: Offline Marketing 13th January 2018, 11:59 AM
Replies: 10
Views: 374
Posted By Claude Whitacre
Don't "Fake It Till You Make It". Use What You Have

Thanks to Steve The Copywriter for giving me this idea.

When we are selling to new clients, some of us are new to it. Some feel out of place. Some are just introverted. But many of us are nervous....
Forum: Offline Marketing 30th December 2017, 12:09 PM
Replies: 2
Views: 284
Posted By Claude Whitacre
Cold Calling VS Building A Business. Cattle Rustlers VS Owning A Ranch.

If you are selling to small business owners by cold calling, I think you'll find this valuable. It's an expanded story from one of my books on selling. Enjoy

I was selling vacuum cleaners in...
Forum: Offline Marketing 29th December 2017, 10:43 AM
Replies: 10
Views: 647
Posted By Claude Whitacre
Cold Walk In Approach For Businesses Selling Local Online Marketing Services

I think this may help some people.

For several recent years I sold a Local Online Marketing service called Local Profit Geyser.
For a few years the initial cost was $3,999 (plus $199 a month) and...
Forum: Offline Marketing 27th December 2017, 04:04 PM
Replies: 23
Views: 568
Posted By Claude Whitacre
Cold Knocking Strategy That Get You Into A Sales Presentation Right Now. "I'm Taking A Survey"

This isn’t in any of my books. I decided to share these methods because I spent the first 20 years of my sales career selling life insurance and then vacuum cleaners….door to door. (First 18 months...
Forum: Offline Marketing 21st December 2017, 04:13 PM
Replies: 25
Views: 1,322
Posted By Claude Whitacre
Should I Prospect Myself Or Hire Someone To Prospect For Me? Referrals Or Cold Calls

If you have been in sales more than a week, the idea has popped into your brain that you could hire someone to make prospecting calls for you…while you simply make the sales.

I’m going to suggest...
Forum: Offline Marketing 27th September 2017, 05:08 PM
Replies: 110
Views: 2,638
Posted By Claude Whitacre
Jordon Belfort ...Way Of The Wolf

I ordered this book last March, it arrived yesterday.
If you are in sales at all, you have to read this book.

If you sell anything by phone, then you can used everything in the book to generate...
Forum: Offline Marketing 22nd July 2017, 07:22 PM
Replies: 23
Views: 549
Posted By Oziboomer
Re: A moneymaker

If they added an offer to the landscaping or patio place for a package identified in the mailing maybe they could pick up a commission on the "house-scaping" too.

It is surprising there are not...
Forum: Offline Marketing 20th July 2017, 10:23 PM
Replies: 23
Views: 549
Posted By savidge4
Re: What is the best (or worst) mailing you've seen?

What gets amusing here... it would cost me about $80 to print ant $170 postage (.34 a piece ) vs $200 to print $770 postage + so 4x the cost for 10x the product.. should be a pretty easy sale if...
Forum: Offline Marketing 19th July 2017, 08:08 PM
Replies: 23
Views: 549
Posted By Oziboomer
Re: What is the best (or worst) mailing you've seen?

I would have thought it would have been a "Garden center" or "Nursery".

The least they could have done was ask the question "Thinking of selling your home this Spring?"

Then on the back they...
Forum: Offline Marketing 30th April 2017, 10:58 AM
Replies: 23
Views: 724
Posted By Claude Whitacre
"It Takes Five Closing Attempts Before You Get A Sale". Where It Came From, Myth Or Reality?

If you've been in sales more than a week...or in advertising...or advertising've heard it..or a variation of it....

"It takes five closing attempts before they buy"

"You need to run...
Forum: Offline Marketing 24th March 2017, 01:41 PM
Replies: 23
Views: 618
Posted By Claude Whitacre
Is This Headline So Compelling That It Forces You To Read The Rest Of The Post?

OK, I admit it, that was my attempt to be cute.

Do you want to create ads that really sell?

The one glaring mistake that I see over and over again is that the headlines don't make the reader...
Forum: Offline Marketing 12th May 2016, 10:35 AM
Replies: 21
Views: 1,526
Posted By gjabiz
Consider this...

We like to SHOUT test, test and test. I'll tell you this, a Warrior who has been here for a month and has done some serious studying,

KNOWS more than 80% of the people who are new to the whole...
Forum: Offline Marketing 5th April 2016, 03:13 PM
Replies: 4
Views: 2,538
Posted By joe golfer
The guy who turned it all around for Grant Cardone

Grant Cardone was going down the wrong path in his early 20s when he finally made the decision to get off drugs and stay clean. Instead, he threw himself into sales, and now he owns a successful...
Forum: Offline Marketing 27th March 2016, 09:35 PM
Replies: 1
Views: 569
Posted By Synnuh
If they're not a fit for you, fire them. Quickly.

I've been catching up on Mad Men lately, and this episode gave me even more respect for the Don Draper character.

If you're bringing on clients that can't see your vision, fire them. Quickly.
Forum: Copywriting 24th March 2016, 10:53 AM
Replies: 5
Views: 1,701
Posted By Raydal
Analysis of Gary Halbert's Coat-of-Arms Sales Letter

The "Coat of Arms" sales letter was one of the most mailed and successful direct marketing letters in history. Mailed some over 600 million times, it brought in 20,000 orders per day and was the...
Forum: Offline Marketing 10th March 2016, 10:43 AM
Replies: 77
Views: 4,308
Posted By gjabiz
THESE Light A Fire Under A Prospects Ass To Take Action

Flick Your Bic
Strike a Match
Stroke the flint

These will light the fire, the action may not be what you want, however.

My current Ewen obsession is:

Pre Existing Motivation
Forum: Offline Marketing 9th March 2016, 12:36 PM
Replies: 77
Views: 4,308
Posted By ewenmack
This Lights A Fire Under A Prospects Ass To Take Action

We know take away selling works,
like deadline of time and only a few left.

However there's a much more subtle way
to get action.

The secret is in three words.

It's used by USA political...
Forum: Offline Marketing 3rd March 2016, 12:55 AM
Replies: 5
Views: 829
Posted By ewenmack
Hustling: 13 Year Old's Answer To Pocket Money

Gotta love his enterprise.

Forum: Offline Marketing 2nd March 2016, 10:21 AM
Replies: 9
Views: 906
Posted By gjabiz
Ad update, changes and opportunities abound.

Last summer I posted about the advertising vehicles I collected from around the country. With a recent local change, here's an update.

After decades of publishing, the Akron Beacon Journal has...
Forum: Copywriting 11th February 2016, 06:30 PM
Replies: 7
Views: 2,278
Re: 5,473% ROI With This Lead Generating Postcard (Pictures Included)

Wonderful stuff…

In the modern age of the interweb, grab a site…they say… don't worry a dot about the billions of others… just hear the endless promises of instant wealth, fame and acclaim….
Forum: Copywriting 11th February 2016, 03:55 PM
Replies: 7
Views: 2,278
Posted By splitTest
Re: 5,473% ROI With This Lead Generating Postcard (Pictures Included)

Now that's ROI. :cool:


Inspirational post -- & excellent points about differentiating your offer from the scams with specific info.

I like the headline, which also builds trust . ...
Forum: Offline Marketing 3rd February 2016, 03:28 PM
Replies: 1
Views: 1,401
Posted By ewenmack
Clickfunnels And LeadPages Alternative

It's so easy to get trapped into complicated marketing...
even though online automation tools for marketing can seduce
you into THINKING it's easier and faster.

By the time you pay for the...
Forum: Offline Marketing 2nd February 2016, 12:53 AM
Replies: 1
Views: 725
Posted By ewenmack
Client Getting: No Samples, No Clients, No Complicated Funnel..No Problem

Whether for yourself or your client, you may find yourself
up against better known, better funded brands.

So how do you get a slice of their market?

One super effective yet rarely used method...
Forum: Offline Marketing 18th January 2016, 07:49 PM
Replies: 10
Views: 1,467
Posted By digichik
Are you making a Faustian Deal with a DEVIL?

Are you making a Faustian Deal with a devil?

Everyday I get bunches of messages about how to use Facebook Ads or join a Facebook group/mastermind. It seems everyone is locking their...
Forum: Offline Marketing 17th January 2016, 01:32 PM
Replies: 8
Views: 1,137
Posted By ewenmack
Truth In Advertising Sells What Couldn't

In this example a property developer couldn't sell his remaining land lots.

The astute ad writer, Dean Jackson, first found out about his dilemma.

Price had been discounted by 33%, the selling...
Forum: Offline Marketing 8th January 2016, 04:12 PM
Replies: 23
Views: 2,322
Posted By Zodiax
How to make $0 from cold calling TODAY!

Here is how I made $0 today cold calling business to business and how you can do the same thing:

Go into a business and not talk to anyone because you are scared-

This is a wonderful way to put...
Forum: Offline Marketing 24th December 2015, 03:11 PM
Replies: 23
Views: 1,864
Posted By Claude Whitacre
"I Just Get Paid Commission"

I didn't know where to share this, so you guys are getting it.
Today a very new Lexus pulled up, and an older couple got out of the car and came in, with a vacuum cleaner to fix. It was a very minor...
Forum: Offline Marketing 9th December 2015, 11:53 AM
Replies: 2
Views: 618
Posted By ewenmack
Does Your Gut Feel Your're Missing That One Secret To More Sales?

There's a part of your body that
causes you to buy more than your brain.

Weird, I know.

Go to the 33 minute mark and discover it
for yourself.

Watch, listen and enjoy!
Forum: Offline Marketing 23rd November 2015, 09:24 AM
Replies: 17
Views: 3,060
Posted By Claude Whitacre
Re: Alternative to -"Can I help you"

I own a retail store, and teach sales to retailers.

I say, "I'm here to serve". I say it in a slightly louder voice than normal.

It's impossible to say, "We're just looking" after that.

Forum: Offline Marketing 12th November 2015, 12:28 PM
Replies: 29
Views: 2,010
Posted By Claude Whitacre
The Marketing Myth That Is Killing Businesses

Jason Kanigan posted this link on Facebook. So I wanted to give him credit for this find. It's very much worth reading, if you sell online services to offline businesses.

The Marketing Myth That...
Forum: Offline Marketing 2nd November 2015, 02:41 PM
Replies: 5
Views: 1,113
Posted By ewenmack
CHALLENGE: How Do You Sell Something Nobody Wants?

I was given this challenge recently.

Imagine the prospects have never bought this
service before, never think about it and doesn't
add anything to one's life, in the normal sense.

There isn't...
Forum: Offline Marketing 28th October 2015, 09:38 PM
Replies: 12
Views: 782
Posted By digichik
A different response to cold calling...

For the last month or so, I have started cold calling again, for at least 2 hours, at least 3 times per week(Tues., Wed. and Thurs.). I could just keep going off of referrals, but I have learned...
Forum: Offline Marketing 28th October 2015, 01:56 AM
Replies: 26
Views: 2,285
Posted By ewenmack
The A List Of My Most Popular Posts, In One Place

So you can save your fingers doing the walking.


Doctor E. Vile
Forum: Offline Marketing 20th October 2015, 10:50 AM
Replies: 62
Views: 3,607
Posted By Claude Whitacre
Qualifying Questions Thread

Well, in a different thread, it was mentioned that the qualifying stage of selling is not discussed enough. I agree.

When I say qualifying, here is what I mean;

The questions you ask when...
Forum: Offline Marketing 18th October 2015, 09:22 PM
Replies: 7
Views: 739
Posted By ewenmack
Money Manager Goes From 4 To 31 Bookings From These 2 Changes

We hear about getting a better message and a better list
of prospects to put that right message in front of...

Or at least if you've followed me any length of time.

What you may not fully...
Forum: Offline Marketing 13th October 2015, 09:39 AM
Replies: 9
Views: 1,300
Posted By Oziboomer
Re: postcard mailing service

Well spotted... I just noticed the valuable response...

...and here's one from me with little value...

other than that they might remember your contribution and Bob's
Forum: Offline Marketing 8th October 2015, 11:15 AM
Replies: 47
Views: 4,602
Posted By s62731
How To Get Clients Asking For Your Help, So You Can Avoid Rejection And Make More Cash… In 4 Steps

Hey guys, 2 years ago I put a post up here about Selling Lead Generation. It’s had over 200 replies and 30,000 views. It still shows on the first page of the forum too! But since then the biggest...
Forum: Offline Marketing 27th September 2015, 05:09 PM
Replies: 0
Views: 522
Posted By ewenmack
Getting Them To Buy Websites From You By Advertising

There are 3 steps.

1 Who you are going to be talking to.

2 Where do we find them

3 What do we say to them

Say we have selected those who haven't a website.
Forum: Offline Marketing 12th September 2015, 02:07 PM
Replies: 8
Views: 1,262
Posted By gjabiz
September marketing study, save your junk mail.

Participate if you want, I'll share my Sept. "junk mail" with you if you do the same. Here are my summer of 2015 results (June, July and August).

I kept all my mail for 14 weeks over the summer....
Forum: Offline Marketing 2nd September 2015, 11:50 AM
Replies: 20
Views: 1,157
Posted By Claude Whitacre
How The Movie Groundhog Day Will Double Your Sales

Guys; I just wrote this, to include in a book I'm writing. I thought it may help a few newer guys. If you have a suggestion on making the points clearer, I'm all ears. Thanks.

How The Movie...
Forum: Offline Marketing 19th August 2015, 08:36 AM
Replies: 9
Views: 1,556
Posted By Jason Kanigan
Re: I am looking for good offline marketing coures - local advertising agency

Get one of Claude Whitacre's books from Amazon/Kindle.

Like...Selling Local Advertising.

Best bang for your buck.
Forum: Offline Marketing 15th August 2015, 04:11 PM
Replies: 44
Views: 4,560
Posted By Joe Stewart
Re: Some thoughts for cold callers...


I just read your report in one sitting and I must say that it's fantastic. I've been in this "game" for many years, too, but have been suffering from burnout recently and gradually trying to...
Forum: Offline Marketing 11th August 2015, 06:29 PM
Replies: 7
Views: 1,540
Posted By ewenmack
Re: Example of Magazine ad getting 68% opt-in...

Ahh, you'll have to optin to his email
to get your question answered...won't you.

Doctor E. Vile
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