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Forum: Offline Marketing 8th November 2016, 03:11 PM
Replies: 8
Views: 387
Posted By John Durham
Re: how do you sell without being pushy or asking for commitments

You get commitments throughout your presentation itself, not just at the close, ie;


Would you like a background color scheme of black or red? Red? Great!


Do you have a banner already or...
Forum: Offline Marketing 4th November 2016, 05:44 AM
Replies: 4
Views: 229
Posted By dksmith1
Re: How to Advertise Specialized B2B Manufacturer

Make a list of all manufacturer and contact them with the help of email marketing campaign, you can marketing with database marketing. join the expo and advertise and trade show as well, participate...
Forum: Offline Marketing 2nd November 2016, 08:17 AM
Replies: 4
Views: 229
Posted By atrbiz
Re: How to Advertise Specialized B2B Manufacturer

Terry - No problem, happy to help you all out! I would also recommend reaching out to this organization (http://www.ame.org/) as they have connections with many manufacturing companies and host...
Forum: Offline Marketing 1st November 2016, 11:04 AM
Replies: 4
Views: 229
Posted By atrbiz
Re: How to Advertise Specialized B2B Manufacturer

This is clearly a service that is used by a small number of companies, a majority of SMBs would not require his services. I would definitely recommend a customized direct mail in a standard letter...
Forum: Offline Marketing 31st October 2016, 12:56 PM
Replies: 14
Views: 454
Posted By Claude Whitacre
Re: Question about closing sales

Here's the quick answer.

Your idea of presenting..closing...answering objection..closing...answering another objection...closing...answering yet another objection...closing....is wrong.

I did...
Forum: Offline Marketing 4th October 2016, 05:01 PM
Replies: 39
Views: 2,457
Posted By Andrew Gazdecki
Re: A strategy that increased sales & appointments by 400-500%

We created an automated way to build these sorts of "Health Score" cards if you will.

You can check out the platform here: http://www.biznesshealth.com -- it's $99/month per user but if you sign...
Forum: Offline Marketing 30th September 2016, 06:04 AM
Replies: 25
Views: 1,352
Posted By emodafinil
Re: How would you optmize this direct mail campaign?

1. Identify your market
2. Focus your message on benefits
3. Create an easy and direct call to action
4. Designing the piece
5. Testing the offer — sub-lists and tracking codes
Forum: Offline Marketing 29th September 2016, 08:05 AM
Replies: 25
Views: 1,352
Posted By dgaunn4114
RE: How would you optmize this direct mail campaign?

I really don't have anything to add, just restating. I think the tablet thing is brilliant and rooting basically means they make it so it only does your stuff, so it no longer goes on the internet,...
Forum: Offline Marketing 22nd August 2016, 05:20 PM
Replies: 13
Views: 1,074
Posted By digichik
Re: 9x12

No where is any of my comments did I say I was struggling to sell ad spaces. Print ads are still a very effective way to advertise, and ads on the 9x12 mailings, have been beneficial to the...
Forum: Offline Marketing 22nd August 2016, 08:44 AM
Replies: 13
Views: 1,074
Posted By bob ross
Re: 9x12

I can't argue the points made here about it being a real business and the need to be treated as one. Most people fail (at any business) when they don't treat it like a business. It's not hard to find...
Forum: Offline Marketing 21st August 2016, 01:44 PM
Replies: 13
Views: 1,074
Posted By digichik
Re: 9x12

I'm not talking theory, I'm speaking from experience. The business owners need to offer more than 10-20% off if they want this form of advertising to work.

Discounting is a great motivator, take...
Forum: Off Topic Forum 22nd June 2016, 01:47 PM
Replies: 94
Views: 3,398
Posted By Claude Whitacre
Re: I'm done

My thought as well. Although I like Jason, and know he shares very valuable content, I don't think any of us here owe anyone else anything at all.

If you want to help, help.
If you like giving...
Forum: Off Topic Forum 21st June 2016, 01:03 AM
Replies: 94
Views: 3,398
Posted By digichik
Re: I'm done

Jason, you're right. This place has gone down, and the powers that be, seemed to be deaf to those like IamNameless, who offered valuable suggestions to them, on keeping the forum lively and relevant....
Forum: Offline Marketing 7th June 2016, 06:03 AM
Replies: 37
Views: 2,735
Posted By Michael Nguyen
Re: Another Cold Calling question.

Cold calling is a skill that is learned over time, you just can't pick up the phone bang out 100 dials 5 days a week and expect something (well you should) but there's more to it.

All the factors...
Forum: Offline Marketing 22nd April 2016, 07:56 PM
Replies: 1
Views: 435
Posted By bob ross
Re: Direct Mail Offer needed for Insulation Contractor

Free "energy audits" as well as any grant money available if your state has it and your client is certified for it.
Forum: Offline Marketing 19th April 2016, 08:58 PM
Replies: 0
Views: 510
Posted By ewenmack
2 new cool tools for prospecting

The first one is https://clearbit.com/sheets

It works within Google Sheets to populate a list.

Some of the filters are...
Country
City
Type of business
Brands of hardware used on websites...
Forum: Offline Marketing 14th April 2016, 08:17 AM
Replies: 7
Views: 705
Posted By Jason Kanigan
Re: Cold calls to get started, but what's the next phase of lead gen?

What traffic source do you have that is under-converting right now?

Is there a traffic source you haven't accessed sufficiently yet that could easily be hooked up to an existing conversion system?...
Forum: Offline Marketing 13th April 2016, 05:40 AM
Replies: 7
Views: 705
Posted By GTC1187
Re: Cold calls to get started, but what's the next phase of lead gen?

I would think that building a book of business substantial enough to cashflow the business and give you a substantial dedicated monthly marketing budget with which to begin advertising to test and...
Forum: Offline Marketing 12th April 2016, 08:35 PM
Replies: 7
Views: 705
Posted By LifeSafetyExpert
Re: Cold calls to get started, but what's the next phase of lead gen?

Cold calls are the best way to start. Not sure about your niche but like Jason said, so much to learn. I would recommend trying to get as many referral partners as you can. Take me for instance. I am...
Forum: Offline Marketing 12th April 2016, 04:54 PM
Replies: 7
Views: 705
Posted By Jason Kanigan
Re: Cold calls to get started, but what's the next phase of lead gen?

Direct Referrals

Referral systems (different animal)

Advertising

Speaking engagements

Paid traffic
Forum: Offline Marketing 23rd March 2016, 07:23 AM
Replies: 25
Views: 1,352
Posted By nokernjack145
RE: How would you optmize this direct mail campaign?

subscriber data will play a vital role while designing the mail campaign, obviously income / affordability is the single most wanted factor to look for.
Forum: Offline Marketing 11th March 2016, 03:01 PM
Replies: 3
Views: 468
Posted By DABK
Re: Where to find a list of lakefront property owners?

Someone like this has info on that: LakeHouse.com - Lake Homes for Sale, Lakefront Real Estate (http://www.lakehouse.com). Can you persuade them to share? Real estate agents and/or appraisers can...
Forum: Offline Marketing 11th March 2016, 09:03 AM
Replies: 3
Views: 468
Posted By bizgrower
Re: Where to find a list of lakefront property owners?

Public library might have a subscription to a data base, or the EDDM program of the post office.
Forum: Offline Marketing 11th March 2016, 08:37 AM
Replies: 3
Views: 468
Posted By helisell
Re: Where to find a list of lakefront property owners?

Go to upwork or fiverr or freelancer and pay someone $5 - $10 to do it for you.....start thinking like an entrepreneur ;0)
Forum: Offline Marketing 5th March 2016, 12:40 PM
Replies: 12
Views: 1,177
Posted By qu4rk
Re: Low Cost Offline Marketing

Good one. A concept that very few understand...even on a discussion board that is full of people who sell exactly this.
Forum: Offline Marketing 29th February 2016, 10:16 PM
Replies: 16
Views: 1,258
Posted By ewenmack
Re: "Go where your market goes"...oh the irony of this

Unless they are homeless, they can always be found at one place,
and that's at their home.

That will always remain so.

Bit of un-common sense amongst
the digital marketing world.

Best,...
Forum: Offline Marketing 29th February 2016, 04:07 PM
Replies: 16
Views: 1,258
Posted By ewenmack
"Go where your market goes"...oh the irony of this

Here's a statement by Gary Vaynerchuk at his keynote presentation
at Traffic And Conversion Summit 2016...

"“The market doesn’t care about your excuses, you ARE being left behind, you ARE a...
Forum: Offline Marketing 27th February 2016, 10:32 AM
Replies: 16
Views: 1,745
Posted By Claude Whitacre
Re: Offline vs online marketing, am I missing something?

That was my first thought as well. Selling direct mail as a way to sell your customer base, or reactivate past customers is almost guaranteed to be profitable (unless the message is a terrible match...
Forum: Offline Marketing 27th February 2016, 09:33 AM
Replies: 16
Views: 1,745
Posted By gjabiz
Let us know if you test it.

I won't do it. Why? I've tested, with several thousand postcards, very targeted markets, offering FREE report at capture page...total bust.

BUT, if you get results, let us know, maybe my target...
Forum: Offline Marketing 26th February 2016, 09:52 PM
Replies: 16
Views: 1,745
Posted By LifeBizBalance
Re: Offline vs online marketing, am I missing something?

What if direct mail and email marketing were combined? That on the postcard sent out via direct mail, is a link to a landing page that captures the prospects' email addresses? Best of both worlds?
Forum: Offline Marketing 25th February 2016, 11:26 AM
Replies: 25
Views: 1,352
Posted By ID015
Re: How would you optmize this direct mail campaign?

what would they get for $20k (or more)? only decks?

how about a semi-translucent leaflet with a nice deck so that would give them the impression of how their backyard would look like if they had...
Forum: Offline Marketing 25th February 2016, 11:21 AM
Replies: 25
Views: 1,352
Posted By Chris Grable
Re: How would you optmize this direct mail campaign?

How much would you be willing to pay per sale? Take that number to other businesses/professionals who are in and out of people's houses.... electricians, plumbers, realtors...
Forum: Offline Marketing 25th February 2016, 09:24 AM
Replies: 25
Views: 1,352
Posted By Ron Lafuddy
Re: How would you optmize this direct mail campaign?

You may want to print this thread and study the suggestions - over time.

The folks who posted here have given you a lot to digest.

Takes time to understand and apply it. But, if you do, you'll...
Forum: Offline Marketing 25th February 2016, 09:08 AM
Replies: 25
Views: 1,352
Posted By bizgrower
Re: How would you optmize this direct mail campaign?

I think it was mentioned, but they increase home value.

Also, custom features help when it comes time to sell a home.
"Oh, that one, honey, because it already has a deck."

Don't forget yard...
Forum: Offline Marketing 24th February 2016, 12:02 PM
Replies: 25
Views: 1,352
Posted By bob ross
Re: How would you optmize this direct mail campaign?

Leverage past, recent, and current installations.

Homeowners who are spending $20k+ on decks will be living in neighborhoods that are filled with other people who can. Everytime one is sold, they...
Forum: Offline Marketing 24th February 2016, 11:37 AM
Replies: 25
Views: 1,352
Posted By gjabiz
Re: How would you optmize this direct mail campaign?

You would target these by Zip Code. But, if he wants that kind of homeowner, who doesn't already have a deck, maybe he could customize his mailing.

With google, he could snap a pic of the house...
Forum: Offline Marketing 24th February 2016, 09:35 AM
Replies: 25
Views: 1,352
Posted By bizgrower
Re: How would you optmize this direct mail campaign?

Hot Tub sellers would be another group to co-market with.
They might have customers with no decks, or decks that are not structurally sound enough for a tub.

Google Earth can also be used to...
Forum: Offline Marketing 24th February 2016, 07:39 AM
Replies: 25
Views: 1,352
Posted By Oziboomer
Re: How would you optmize this direct mail campaign?

Terry,

Here's another one for filing or acting on.

It is pretty easy to get data on property transfers and the rateable value of the land or value of the purchase.

When people buy a home...
Forum: Offline Marketing 24th February 2016, 03:11 AM
Replies: 25
Views: 1,352
Posted By SashaLee
Re: How would you optmize this direct mail campaign?

Hi there,

@Robscom

Rooting is the process of removing the Android boot up screen and replacing it with one of your own. You can search Youtube on how to do this. One of our programmers did it...
Forum: Offline Marketing 24th February 2016, 12:57 AM
Replies: 25
Views: 1,352
Posted By ewenmack
Re: How would you optmize this direct mail campaign?

Here's an example you can model...

http://i40.tinypic.com/28ixpxu.jpg

Best,
Ewen
Forum: Offline Marketing 23rd February 2016, 04:25 PM
Replies: 25
Views: 1,352
Posted By 100PctCoupons
Re: How would you optmize this direct mail campaign?

Hi, I would try to think along the lines of a contest based on a survey. More than likely a scratch and win contest. You offer a great prize, they have to answer a survey which is a list of...
Forum: Offline Marketing 23rd February 2016, 04:06 PM
Replies: 25
Views: 1,352
Posted By animal44
Re: How would you optmize this direct mail campaign?

If you can do a JV with someone with access to your customers you can:

1. Exchange offers to each others list.
2. Do a profit share - you only pay if there is a sale.
3. Some other arrangement...
Forum: Offline Marketing 23rd February 2016, 03:16 PM
Replies: 25
Views: 1,352
Posted By Robscom
Re: How would you optmize this direct mail campaign?

Please be patient with me. I have a few questions:

1. What do you mean by "root it"?
2. How did you deliver it? Did you use fedex, mail, etc?

Thanks in advance.
Forum: Offline Marketing 23rd February 2016, 03:04 PM
Replies: 25
Views: 1,352
Posted By SashaLee
Re: How would you optmize this direct mail campaign?

Hi there,

We had a similar client-getting puzzle and here is what we did,

We sent them an Android tablet with a custom video introducing the client, the process, the tools, the results and...
Forum: Offline Marketing 23rd February 2016, 08:46 AM
Replies: 25
Views: 1,352
Posted By HelenVendo
Re: How would you optmize this direct mail campaign?

You have a really narrow target audience. Of course creation of well designed broschure and sending it directly to those who can be interested is great. But in this way you won't be able to capture...
Forum: Offline Marketing 23rd February 2016, 07:07 AM
Replies: 25
Views: 1,352
Posted By Oziboomer
Re: How would you optmize this direct mail campaign?

Hi Terry,

I know a shed builder that used Google Earth to identify areas where specific households were lacking sheds but had assets sitting out in the weather....boats...trailers...extra vehicles...
Forum: Offline Marketing 23rd February 2016, 03:16 AM
Replies: 25
Views: 1,352
Posted By campbelljof
Re: How would you optmize this direct mail campaign?

Target homeowners by create an attractive newsletter and email templates. If the newsletter and email will be impressive, surely you can earn that sum of money!
Forum: Offline Marketing 23rd February 2016, 01:28 AM
Replies: 25
Views: 1,352
Posted By Alex Cohen
Re: How would you optmize this direct mail campaign?

I would design a high-quality, persuasive post card... and mail it to homeowners who live in more expensive homes.

That's the view from 30,000 feet. Lots of details to work out.

Alex
Forum: Offline Marketing 21st February 2016, 06:59 PM
Replies: 16
Views: 1,745
Posted By Ron Lafuddy
Re: Offline vs online marketing, am I missing something?

Thanks for the update.

Sounds like you have a plan and are ready to proceed.

And hey, if for some reason they don't bite on your idea, let them know that you intend to take it to a competitor -...
Forum: Offline Marketing 21st February 2016, 03:28 AM
Replies: 16
Views: 1,745
Posted By animal44
Re: Offline vs online marketing, am I missing something?

My early mentors said that the herd is almost always wrong. I tend to agree... ;)

We use sometimes Direct Mail mostly for customer reactivations and JV deals. We've found you get a better...
Forum: Offline Marketing 20th February 2016, 09:16 PM
Replies: 16
Views: 1,745
Posted By Ron Lafuddy
Re: Offline vs online marketing, am I missing something?

First I'd like to thank you for making me take another look at direct mail as an option. Previously, I'd used it mostly for customer reactivation, but the ability to target any market I'm after, with...
Forum: Offline Marketing 20th February 2016, 03:12 PM
Replies: 16
Views: 1,745
Posted By Joe Stewart
Re: Offline vs online marketing, am I missing something?

Last I heard, Bob Ross and many of his students are still doing very well with direct mail clients, though I don't know what kind of repeat business they get. The difference between ValPak and a...
Forum: Offline Marketing 20th February 2016, 02:10 PM
Replies: 16
Views: 1,745
Posted By trevordd
Re: Offline vs online marketing, am I missing something?

Hello, guys! As for some marketing techniques. Have you ever tried such things as Ringostat (https://www.g2crowd.com/products/ringostat/details) service? It helps marketers to monitor different...
Forum: Offline Marketing 20th February 2016, 12:22 PM
Replies: 16
Views: 1,745
Posted By iAmNameLess
Re: Offline vs online marketing, am I missing something?

A lot of Valpak franchises are struggling as it is right now.

I'm not criticizing the OPs idea... but as far as it being a sustainable business, it's a question that needs to be carefully...
Forum: Offline Marketing 20th February 2016, 09:25 AM
Replies: 16
Views: 1,745
Posted By Oziboomer
Re: Offline vs online marketing, am I missing something?

I still love mailing so it is not a dig at the viability or the post but maybe there is something to be learned from other businesses that could never fail like....

Kodak

Encyclopedia...
Forum: Offline Marketing 20th February 2016, 09:06 AM
Replies: 16
Views: 1,745
Posted By Ron Lafuddy
Re: Offline vs online marketing, am I missing something?

Good question

The folks at Valpak may know something about Direct Mail as a sustainable business.

https://en.wikipedia.org/wiki/Valpak

"Today, Valpak operates nearly 170 franchise offices in...
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