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Search: Posts Made By: leojq2
Forum: Offline Marketing 27th October 2016, 11:56 PM
Replies: 22
Views: 778
Posted By animal44
Re: What offline marketing strategies have you tried?

Referrals, networking, JVs

There was a TV series called Mr Selfridge, holywoodised story of Harry Selfridge coming to England to open Selfridge's. In the first episodes his financier drops out...
Forum: Offline Marketing 16th June 2015, 10:07 AM
Replies: 18
Views: 1,506
Posted By Claude Whitacre
Re: What if every "NO" cost you $100?

Every "No" didn't cost $100. It was an offer, designed to guarantee presentations. Almost nobody is going to take the money.

Years ago, the legendary life insurance salesman Ben Feldman would hand...
Forum: Offline Marketing 29th January 2015, 06:29 AM
Replies: 9
Views: 1,891
Posted By Oziboomer
Re: FedEx Direct Mail Campaign Renders "Advanced Warrior" Destitute

One thing in the self diagnosis that you might not have considered is "TIMING"

A lot of the daily deals type operations take several weeks to process payments to the advertiser who is scrambling...
Forum: Offline Marketing 6th February 2012, 12:46 AM
Replies: 221
Views: 18,110
Posted By Jgregory
Re: I LOVE direct mail. Do you?

This direct mail thread has gone in different directions but just refuses to go away. These are some of the best posts below. Some are mine and some from others.

I hope the bottom line for anyone...
Forum: Offline Marketing 6th November 2011, 05:22 PM
Replies: 221
Views: 18,110
Posted By Jgregory
Re: I LOVE direct mail. Do you?


Priority Mail is Not Expensive

These always gets opened 100% of the time. Do the math on a total mailing cost with 100% open rate. These are best used as followups, or with extreme...
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