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Forum: Copywriting 28th August 2016, 10:01 PM
Replies: 21
Views: 289
Posted By Jennie Heckel
Re: How much Experience do I need to get a job as a copywriter?

Hi Bobby,

I read the thread... and I looked at your website.

I would recommend a new design as this website is not as professional looking as you need it to be to be hired for more money by...
Forum: Copywriting 28th August 2016, 09:27 PM
Replies: 15
Views: 567
Posted By Jennie Heckel
Re: Would you write for 10 hours a week for 6,950.00 a month?

Hi All,

I guess this thread was good for me to read too...

Copywriters that make money are so busy they are sometimes guilty of letting their websites go to "seed"...

It only makes common...
Forum: Copywriting 28th August 2016, 09:10 PM
Replies: 24
Views: 236
Posted By Jennie Heckel
Re: Need Your Expert Help With LP

Hi Athena,

You need to dig deeper, all you have is surface reasons...

The app you described goes deeper that's why it works.

Who does this work the best for... and why does it work so well?...
Forum: Copywriting 28th August 2016, 08:53 PM
Replies: 24
Views: 236
Posted By Jennie Heckel
Re: Need Your Expert Help With LP

Hi Athena.

I looked this over too... Sadly Rick Duris is right.

You have to put yourself in the shoes of your perfect customer.

The perfect customer who is...

1. The woman who doesn't...
Forum: Copywriting 5th May 2016, 10:05 PM
Replies: 32
Views: 1,712
Posted By Jennie Heckel
Re: Plan to persuade ...

Many excellent thoughts and comments... I enjoyed reading them.

I have to agree with Rick Duris on many of his comments...

Split testing and properly understanding your split test results and...
Forum: Copywriting 15th April 2016, 03:33 PM
Replies: 8
Views: 1,037
Posted By Jennie Heckel
Re: How to charge premium prices without losing any sales... and make high-prices seem cheap!

Hi All,

One thing I have always found works for pricing anything.

Compare the price to something the client WANTS and is WILLING TO PAY TOP DOLLAR FOR.

For instance...like a doubling of...
Forum: Main Internet Marketing Discussion Forum 9th September 2015, 08:50 PM
Replies: 40
Views: 1,486
Posted By Jennie Heckel
Re: Clickbank product dissaproved? What to do?

Your site is probably made with wishlist.

It is why i don't use wish list. 9 times out of a 10 if it is sitting on a pirated site, it was secured with wish list. Personally I use Digital Access...
Forum: Copywriting 9th September 2015, 07:25 PM
Replies: 32
Views: 2,879
Posted By Jennie Heckel
Re: Do Experienced Copywriters really make good money

Dear Jim,

To answer your question...

Do skilled and experienced copywriters really make top dollar?

Yes and No... it all depends on what you mean by top dollar.

If you mean a job...
Forum: Copywriting 30th June 2014, 01:13 PM
Replies: 19
Views: 1,141
Posted By Jennie Heckel
Re: Best Synonym for "FREE"?

Hi All,

Get "The Synonym Finder" from Nancy LaRoche

This is a book I just ordered which had rave Amazon reviews.

No I'm not an affiliate...

Good luck with your launch.
Forum: Copywriting 30th June 2014, 12:50 PM
Replies: 42
Views: 3,926
Posted By Jennie Heckel
Re: The Care and Feeding of Copywriters

Hi Rick,

I have to admit, your thread headline "grabbed me"...

You wrote:
************************************************************************************

"Recently, I was...
Forum: Copywriting 30th January 2014, 01:23 PM
Replies: 25
Views: 3,060
Posted By Jennie Heckel
Re: You are only ONE "swipe" away from becoming rich...and that swipe is:

Hi All,

Interesting comments.

Here's some food for thought...

Why does one WSO sales letter bring in BAGS AND BAGS OF FAST MONEY...

While another...similarly wrote WSO sales letter...
Forum: Copywriting 30th January 2014, 12:25 PM
Replies: 14
Views: 1,739
Posted By Jennie Heckel
Re: This Swipe will change your life (and make you lots of money)

Hi All,

Totally agree. Super insights here...

Now what do you DO with a SWIPE FILE?

Swipes are to be used for 'brain fodder' to give you IDEAS of great hooks, pre-heads, headlines, lead...
Forum: Main Internet Marketing Discussion Forum 10th January 2014, 12:13 PM
Replies: 54
Views: 2,812
Posted By Jennie Heckel
Re: Clickbank Affiliates - Am I missing something or getting ripped off?

Hi All,

Good comments.

Here are good thoughts to go by...

1. Do not promote products without checking and buying the product yourself. Because you need to buy the product to be able to...
Forum: Main Internet Marketing Discussion Forum 10th January 2014, 11:55 AM
Replies: 18
Views: 1,558
Posted By Jennie Heckel
Re: OptimizePress 1 getting hacked ever day.. what's the answer?

Hi Dan,

This may be a foolish question but as a web programmer and a web developer sometimes it is the SIMPLE thing you forgot to do that is getting your site hacked.

1. Did you disable the...
Forum: Main Internet Marketing Discussion Forum 10th January 2014, 11:45 AM
Replies: 21
Views: 1,466
Posted By Jennie Heckel
Re: Could you lose money like this with clickbank?

Hi All,

Clickbank has instigated new rules a year or so ago that say if a person refunds 3 products in a row they will no longer be able to buy a Clickbank product with that paypal account.
...
Forum: Copywriting 1st January 2014, 03:14 PM
Replies: 9
Views: 792
Posted By Jennie Heckel
Re: You Already Know More Than You Think You Know

Hey Mark,

Awesome...

I agree with your thinking.

For those of you who would LOVE to build your own copywriting business I have a few thoughts for you.

You do NOT have to be a...
Forum: Copywriting 31st December 2013, 08:32 PM
Replies: 14
Views: 1,413
Posted By Jennie Heckel
Re: Why So Few Copywriters Are Successful

Hi All,

I have to admit that is the difference between the SUCCESSFUL COPYWRITERS (THE WINNERS) that HAVE IT ALL...

...and the ones that don't quite make the cut -- IS THEY SACRIFICE FOR...
Forum: Copywriting 31st December 2013, 08:21 PM
Replies: 17
Views: 1,027
Posted By Jennie Heckel
Re: Help a confused rookie today

Hi Marketing Static,

We all have to start SOMEWHERE, right?

With that thought in mind...

Here are some things I would recommend for you to do to boost your training and future success as...
Forum: Copywriting 31st December 2013, 07:20 PM
Replies: 22
Views: 1,879
Posted By Jennie Heckel
Re: If you had no copywriting clients and needed money today...

Hi All,

I noticed this thread and thought I would chime in.

This is a hard question I am often asked from new copy cubs and new copywriters who don't know how to sell their own services well...
Forum: Copywriting 10th November 2013, 02:10 PM
Replies: 19
Views: 1,120
Posted By Jennie Heckel
Re: I want to give the right person $1000.00

Hey SEO DON,

I looked at this site...

The domain is www.crushbusiness.com (http://www.crushbusiness.com)

It's an interesting layout and sure-fire method to grab low hanging fruit which...
Forum: Copywriting 24th October 2013, 02:41 PM
Replies: 9
Views: 999
Posted By Jennie Heckel
Re: 25 Secrets Of Great Copywriting From Classic Literary Masters

Hi Rick and All,

“Easy reading is damn hard writing.” – Nathaniel Hawthorne

I loved that one!

Especially when writing in new niches you are not familiar with!

Thanks for sharing!
Forum: Copywriting 24th October 2013, 02:36 PM
Replies: 15
Views: 1,488
Posted By Jennie Heckel
Re: Has anyone thought about teaching copy online?

Hi Shawn,

Yes that is a good idea, but the only thing is...

Most of the high end copywriters and marketing clients I know and work with don't have the time to invest in putting on an online...
Forum: Copywriting 2nd July 2013, 06:47 PM
Replies: 27
Views: 1,636
Posted By Jennie Heckel
Re: GRAPHIC DESIGN QUESTION: Does butt UGLY sell?

Hi All,

My 2 cents.

I always suggest clients split test a PLAIN JANE PAGE = i.e. with no header and just plain text on white with navy blue subheads and no photos and just product images versus...
Forum: Copywriting 2nd July 2013, 06:41 PM
Replies: 5
Views: 584
Posted By Jennie Heckel
Re: Getting Conversion Rate Stats from Clients?

Hi All,

On conversion rates...

Most clients who are new to marketing don't know how to split test, check conversion rates, do conversion rate math or set up site analytics or track sales etc.
...
Forum: Copywriting 2nd July 2013, 06:21 PM
Replies: 13
Views: 1,372
Posted By Jennie Heckel
Re: If you often wonder why you don't get chosen for copy jobs, you need to read this

Hi All,

When I get a client request for a quote from one of my websites, or a referral from a past client or even for a repeat project from a past client this is what I do.

The 'sweet part' of...
Forum: Copywriting 17th June 2013, 05:27 PM
Replies: 4
Views: 1,385
Posted By Jennie Heckel
Re: Pre-head vs. 2 line headline

Dear Deezn,

The reason you use a pre-head is several fold.

1. Identify the person who is supposed to be reading it = For Accident Victims


2. Remove people who are not = NON Accident...
Forum: Copywriting 10th June 2013, 01:01 PM
Replies: 18
Views: 995
Posted By Jennie Heckel
Re: Short copy vs. Long copy? Think again...

Hi All,

I find the length of the copy totally depends on these things...

1. Where is the traffic coming from? Cold PPC, Optin, SEO or Organic, Warm List... this will make a huge difference on...
Forum: Copywriting 18th April 2013, 08:13 PM
Replies: 50
Views: 2,979
Posted By Jennie Heckel
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

Hi All,

This is an interesting discussion.

FYI: I know clients are impressed with portfolios of proven sales letters and rock-solid conversion stats.

Many clients will only hire you if...
Forum: Copywriting 18th April 2013, 07:47 PM
Replies: 4
Views: 1,418
Posted By Jennie Heckel
Re: Some interesting split-test results in the biz-opp niche...

Hi Shawn,

For me, my sales letter headlines have to pass my "newbie believeablity test".

What that means is THE BIG PROMISE IN YOUR HEADLINE... Is it really believeable?

Does what I say...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 10:01 PM
Replies: 41
Views: 2,634
Posted By Jennie Heckel
Re: Do Whiteboard Or Slideshow Videos Convert Better?

Hi All,

With my own copywritiing clients I find the best solution is to do the PowerPoint style videos first, get them converting well and then after the client HAS THE MONEY He/She MADE FROM...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 09:41 PM
Replies: 42
Views: 1,414
Posted By Jennie Heckel
Re: I quit my coach

Hi All,

I read most of the posts and the one thing I noticed was missing was -- A REWARD!

As a copywriter SOMETIMES get a dreary product to write about... one that I just can't seem to get my...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 09:19 PM
Replies: 7
Views: 505
Posted By Jennie Heckel
Re: Do you block search engines from indexing your sales letter sites?

Hi All,

Just add this code to the page in the html

<meta name="robots" content="noarchive">

If the site is already indexed then you have to go to Google Webmaster Tools and then have the...
Forum: Copywriting 7th January 2013, 09:22 PM
Replies: 15
Views: 2,247
Posted By Jennie Heckel
Re: Is this copywriting course worth $500?

Hi All,

I agree with Mike Humphreys.

I own many of the 'old copywriting master books' copywriting manuals and old swipe files... They are irreplaceable for background knowledge of...
Forum: Copywriting 4th January 2013, 08:05 PM
Replies: 18
Views: 1,626
Posted By Jennie Heckel
Re: Copywriting - An obvious sales letter? or disguise it as an article?

Hi All,

Brian and Laura are right on target.

TO HYPE OR NOT TO HYPE --- THAT is the question...

Split testing a hyped copy versus a non-hyped copy (in a true split test) will give you...
Forum: Copywriting 4th January 2013, 07:07 PM
Replies: 7
Views: 1,018
Posted By Jennie Heckel
Re: Writing Copy or Create Sales Video First?

Sven,

I normally write the sales copy first, then take the 'meat' out of the sales copy and create the video script.

I do an outline first, and then write the sales letter copy.

Next,...
Forum: Copywriting 4th January 2013, 06:16 PM
Replies: 9
Views: 942
Posted By Jennie Heckel
Re: Stalled prospect? This may help you

Hi All,

On the subject of Copywriting Guarantees...

As far as a guarantee I usually give a 'free copy edit to boost conversions' if they don't hit a certain level of $$ gross sales with 1,000...
Forum: Copywriting 1st January 2013, 07:44 PM
Replies: 9
Views: 942
Posted By Jennie Heckel
Re: Stalled prospect? This may help you

Hi Philip,

That's a catch 22.

Many of my copy cubs are very hesitant to charge what they are really worth!

(My copy cubs quote way too low for their work and I always tell them to...
Forum: Copywriting 1st January 2013, 06:35 PM
Replies: 27
Views: 1,619
Posted By Jennie Heckel
Re: What I Do INSTEAD of Writing For Clients

Hi Harlan,

I totally agree with you! Loved your idea, it is so sweet and unique!

(That's an interesting story about how your new USP popped up!)

The fact is...

The 'smart copywriters'...
Forum: Main Internet Marketing Discussion Forum 16th December 2012, 12:46 PM
Replies: 122
Views: 5,876
Posted By Jennie Heckel
Re: Going to be homeless soon

Hi Mark,

Yes, as we agreed per PMB.

He is working on research for me and some article writing and he will work up to writing some emails and web copy in time. I have no intention of giving...
Forum: Copywriting 16th December 2012, 11:45 AM
Replies: 50
Views: 3,077
Posted By Jennie Heckel
Re: Stop The Wedding! 99 cents eBook sells 3,500 copies a day

Hi All,

My thoughts on the Kindle publisher and this info came from a high end Kindle Marketing course I purchased.

1. You create a teaser book for .99 to get the VISITOR COUNT UP! And to...
Forum: Main Internet Marketing Discussion Forum 16th December 2012, 11:17 AM
Replies: 122
Views: 5,876
Posted By Jennie Heckel
Re: Going to be homeless soon

Hi CHPA,

Hi, this is Jennie...

Mark contacted me via PMB to tell me about this thread.

Please contact me for some copy work. Mark told me he feels you can do copy work as a copy cub for...
Forum: Main Internet Marketing Discussion Forum 16th December 2012, 10:51 AM
Replies: 23
Views: 1,207
Posted By Jennie Heckel
Re: WSO Sales copy - does anyone know a good copywriter?

Hi All,

I want to thank Mark for his high recommendation of my WSO copy and design services.

Mark is a great copywriter in his own right. His prices, like most top copywriters here, are...
Forum: Copywriting 15th December 2012, 03:27 PM
Replies: 24
Views: 1,412
Posted By Jennie Heckel
Re: What makes the difference between a GREAT copywriter and a mediocre one?

Hi All,

Interesting comments.... I enjoyed reading them.

To me when a client say's "I'm a good copywriter or I wrote good copy for them..."

They are generally referring to the $$$ dollar...
Forum: Copywriting 30th November 2012, 05:58 PM
Replies: 49
Views: 1,367
Posted By Jennie Heckel
Re: Applied Copywriting Principles to my "Day Gig;" May have scared some people

Hey Jeremey,

I would turn this around and put yourself in the seat of the person reading your email.

Just think about it from the other end, how many hundreds of emails they receive a day...
Forum: Copywriting 25th November 2012, 08:24 PM
Replies: 10
Views: 746
Posted By Jennie Heckel
Re: Who was the first client you fired? And why did you fire them?

Hi All,

As a suggestion... (I learned this the hard way when I first started out as a copywriter over 14 years ago...) Now I require a questionnaire be filled out before a call to discuss a...
Forum: Copywriting 25th November 2012, 07:10 PM
Replies: 28
Views: 2,401
Posted By Jennie Heckel
Re: Copywriters - How To Get Really Rich

Hey Harlan,

I love your work and greatly admire you... You're the best!

Your courses have helped me finally break the 10% conversion rate barrier for a sales letter.... That's one conversion...
Forum: Copywriting 12th November 2012, 03:26 PM
Replies: 9
Views: 1,038
Posted By Jennie Heckel
Re: If You Market On Clickbank...

Hi All,

I do work with many Clickbank clients in IM, self help, alternative health and related markets.

The comments above are right on.

Most of my best Clickbank clients have closed...
Forum: Copywriting 12th November 2012, 02:08 PM
Replies: 11
Views: 1,810
Posted By Jennie Heckel
Re: "Handwriting" Fonts for Long Form Sales Letters

Hi Jeremy,

What I like to do with a handwriting font is to put it inside a sticky note.

Makes the sticky note graphic look more real.

So any text on a graphic should be in a handwriting...
Forum: Copywriting 12th November 2012, 02:03 PM
Replies: 10
Views: 724
Posted By Jennie Heckel
Re: Link between Obsessive Complusive Disorder and Copywriters

Hi All,

Great title...!

It got me to CLICK!

I do agree...

Most of the top income generating marketers and big bad copywriters (the ones I personally know...) are a "little bit...
Forum: Copywriting 12th November 2012, 01:34 PM
Replies: 9
Views: 764
Posted By Jennie Heckel
Re: Before you ask for a critique....

Hi All,

One thing that I think a lot of copywriters and marketers don't address (and that is the cause of failed launches) is anything that STOPS OR INTERUPTS THE SALE...

When a copywriter...
Forum: Ad Networks (CPM/CPL, Display) 13th June 2012, 08:17 PM
Replies: 108
Views: 33,256
Posted By Jennie Heckel
Re: ClickSure.com working?

FYI

I tried to launch a new product launch on Clicksure about a month ago.

Went through their song and dance to get the codes for payment and they NEVER told me or my client that it would...
Forum: Search Engine Optimization 13th June 2012, 08:02 PM
Replies: 17
Views: 614
Posted By Jennie Heckel
Re: On Page Overoptimization - How Much Is Too Much?

Hi All,

Just finished a Brad Callen webinar.

Google is penalizing for "over optimization" of sites and web pages, so watch it and try to keep the keyword density of your main keyword phrase...
Forum: Copywriting 21st May 2012, 12:05 PM
Replies: 48
Views: 9,075
Posted By Jennie Heckel
Re: Training:Gary Bencivenga vs Clayton Makepeace

Hi All,

I had a nice guy from this forum send me a quick note about this thread. (I will keep his name confidential). I am glad he had took the effort to do so. He is kind and deserves a pat on...
Forum: Copywriting 6th May 2012, 02:23 PM
Replies: 18
Views: 1,217
Posted By Jennie Heckel
Re: I use to think WarriorForum was kind of noobish, But there's one thing you are pretty good at...

Hi The Sales Booster....

Thanks for the post that is an interesting question.

I feel you ARE looking for some NEW information and resources but... your post sort of "stings" the way it was...
Forum: Copywriting 3rd May 2012, 07:38 PM
Replies: 21
Views: 1,167
Posted By Jennie Heckel
Re: What Made This Letter So Successful

The KEY is the story... it seems REAL.

The reader can identify with the 2 men and can see themselves in EITHER story line.

The LOOPS in this story were properly closed and give the reader the...
Forum: Copywriting 3rd May 2012, 06:36 PM
Replies: 24
Views: 1,341
Posted By Jennie Heckel
Re: Is Video beating old fashion copywriting?

Hi All,

This is what I have recently found when talking with my high end Clickbank clients and concerning new projects and the newest trends with our split testing...

1. Longer videos...
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