Forum: Copywriting 
15th June 2013, 05:10 AM
|
|
Replies: 19
Views: 2,046 |
|
Forum: Copywriting
7th May 2013, 11:16 AM
|
|
Replies: 6
Views: 721 |
|
Forum: Copywriting
4th May 2013, 07:04 AM
|
|
Replies: 3
Views: 759  Re: Animated Headlines
I've always liked this makeover I did on Bencivenga's copy...
http://i41.tinypic.com/29viaf6.gif
The first second or two is what the original looks like (it's not animated) followed by my...
|
|
Forum: Copywriting
27th April 2013, 07:24 PM
|
|
Replies: 24
Views: 1,127 Re: How Offensive is Too Offensive?
Well, that's a matter of opinion. I recently surveyed a group of women business owners on this and more than half said they would unsubscribe from someone who swore a lot in emails or they had...
|
|
Forum: Copywriting
3rd February 2013, 01:22 AM
|
|
Replies: 184
Views: 13,565 Re: Is NLP Utter Hogwash?
To take a step back and find the "Cult" marketing that allows "NLP" to thrive:
1. Take a study or discipline that people want to learn or want help with, do a survey of it and pull out some really...
|
|
Forum: Copywriting
2nd February 2013, 09:19 PM
|
|
Replies: 184
Views: 13,565 Re: Is NLP Utter Hogwash?
That's just plain asinine.
I've had some feuds with academics over the years, and academia certainly has its problems. But if you're going to say shit like that, you don't get to sit at the...
|
|
Forum: Main Internet Marketing Discussion Forum
18th January 2013, 05:30 AM
|
|
Replies: 31
Views: 1,541 Re: Aweber is stressing me out
It's certainly the only other one I'd be willing to use, myself. (To be honest, over the last few months I've gradually been beginning to wonder a little whether it might even be the other way round,...
|
|
Forum: Copywriting
2nd November 2012, 08:47 AM
|
|
Replies: 25
Views: 1,013 Re: Squeeze page holes
Melanie,
Don't give it another moment's thought...
You got taken for a ride - there's NOBODY here who thinks that's acceptable.
Sometimes the rules that make for a sane forum can seem......
|
|
Forum: Copywriting
2nd November 2012, 07:08 AM
|
|
Replies: 25
Views: 1,013 Re: Squeeze page holes
For once...I agree with everything the man says.
To re-iterate: the headline is a dud.
"Top secret" - yawn.
53 year old Mother of two??? Who cares? As my colleague says above - they are...
|
|
Forum: Copywriting
2nd November 2012, 06:26 AM
|
|
Replies: 25
Views: 1,013 Re: Squeeze page holes
If I were advising you on your campaign...this would be my elevator critique:
17 pounds in almost 3 months is not what I would consider a "Breakthrough Formula". Are you serious?
...
|
|
Forum: Copywriting
2nd November 2012, 01:59 AM
|
|
Replies: 25
Views: 1,013 Re: Squeeze page holes
Hi Melanie,
Think of two opposing forces.
One is scepticism,
the other is belief.
If you realize your visitors have scepticism,
then you work on countering it with a greater force.
|
|
Forum: Copywriting
1st November 2012, 06:01 PM
|
|
Replies: 25
Views: 1,013 Re: Squeeze page holes
Melanie!
Here's the thing:
You don't need to appeal to both.
Just honor your passion to help women and ALLOW that to come through.
It wants to come out.
|
|
Forum: Copywriting
23rd October 2012, 01:00 PM
|
|
Replies: 21
Views: 1,660 The Truth About "The Truth About Abs"
From Tim Ferriss's ("The Four Hour Work Week") blog...an interview with Mike Geary.
Mike Geary's "The Truth About Abs" does $1 million in revenue per month.
More here - The Truth About Abs:...
|
|
Forum: Copywriting
28th May 2012, 03:35 PM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
Hi Melanie.
I've read your thread and it's very informative. Fortunately I have no need for your product, but if I did the above line would attract me.
1) The use of alliteration is nice.
2)...
|
|
Forum: Main Internet Marketing Discussion Forum
25th May 2012, 02:33 AM
|
|
Replies: 14
Views: 1,319 |
|
Forum: Copywriting
24th May 2012, 12:51 AM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
Melanie,
This is more than a slogan:
This is an example of product positioning, and it is a brilliant classic example.
Positioning was first developed by David Ogilvy in about 1969.
|
|
Forum: Copywriting
23rd May 2012, 11:25 AM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
Um, because a slogan, tagline, catchphrase is a priceless way of capturing the main marketing message/benefit in a heartbeat.
Small businesses gain from this just as much as large corporations.
...
|
|
Forum: Main Internet Marketing Discussion Forum
23rd May 2012, 06:42 AM
|
|
Replies: 6
Views: 3,482 Re: Clickbank cookie question
You're "sure"?! http://www.clicksmilies.com/s1106/fragend/confused-smiley-011.gif
Unlike you, I've actually tested a randomly selected cross-section of those products (as I've explained and...
|
|
Forum: Copywriting
23rd May 2012, 01:12 AM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
Why is it that amateurs always think they need a "catchy slogan"? (And I'm not having a go at you Melanie) But if you must, use what you've written above -
"A complete video training weight-loss...
|
|
Forum: Main Internet Marketing Discussion Forum
21st May 2012, 06:04 AM
|
|
Replies: 9
Views: 964 |
|
Forum: Main Internet Marketing Discussion Forum
20th May 2012, 01:43 PM
|
|
Replies: 22
Views: 907 Re: 50% opt-in rate, but it's not what you think
This certainly wasn't what I found in any of the niches in which I successfully switched to single opt-in, so long ago now. My successful opt-in rate and my income from them both increased by the...
|
|
Forum: Copywriting
19th May 2012, 04:09 PM
|
|
Replies: 61
Views: 3,849 |
|
Forum: Copywriting
18th May 2012, 02:56 PM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
Hi Dietriffic,
Not to sound an alarm or something...
But be sure to check if you can use the word 'Cure' for naming a product or making a promise claim.
I have worked with mainstream...
|
|
Forum: Copywriting
18th May 2012, 02:38 PM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
I hope you like a reality check :)
A slogan that can be used by a business in another market is not a good slogan, yes, even though all the corporate monsters have slogans that suck. They live off...
|
|
Forum: Copywriting
18th May 2012, 02:32 PM
|
|
Replies: 61
Views: 3,849 |
|
Forum: Copywriting
18th May 2012, 02:31 PM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
I have no idea on the legalities.
But I can't see how "feel the change" is a definitive promise.
And if anybody is not happy I assume you have a full money back guarantee anyway.
Judge -...
|
|
Forum: Copywriting
18th May 2012, 12:10 PM
|
|
Replies: 61
Views: 3,849 Re: Will you help me with my slogan, please?
Not nearly enough information for me to even know where to practically start thinking.
The obstacles that get in the way of people who want to lose weight are invisible.
They're emotional...
|
|
Forum: Copywriting
18th May 2012, 12:10 PM
|
|
Replies: 61
Views: 3,849 |
|
Forum: Copywriting
12th May 2012, 07:47 AM
|
|
Replies: 19
Views: 2,718 Re: Marie's Interesting Launch Sequence...
Melanie, great post! I've watched some of Marie's stuff and I think she does a fabulous job!
However, I have to disagree with you here.
You're from the UK so you have a British accent I'm...
|
|
Forum: Copywriting
12th May 2012, 07:20 AM
|
|
Replies: 19
Views: 2,718 |
|
Forum: Main Internet Marketing Discussion Forum
7th May 2012, 08:25 AM
|
|
Replies: 43
Views: 1,497 |
|
Forum: Main Internet Marketing Discussion Forum
21st April 2012, 07:38 AM
|
|
Replies: 44
Views: 1,765 Re: List Building. Don't Believe the Lie!
I know people who have split test pop-ups against a wide range of factors.
Although you say that most folks who have tested "income derived from the two different lists built over an extended...
|
|
Forum: Main Internet Marketing Discussion Forum
17th April 2012, 09:36 PM
|
|
Replies: 6
Views: 593 |
|
Forum: Main Internet Marketing Discussion Forum
20th December 2011, 09:26 AM
|
|
Replies: 78
Views: 3,793 |
|
Forum: Copywriting
18th August 2011, 10:46 AM
|
|
Replies: 51
Views: 2,201 Re: Hubby Did My Copy! Should I Sack Him?
Hi -
I know how hard it can be to write your first long form letter. I feel your hubby's pain.
Some grammar tips that may help:
Try not to overuse passive verbs like "will be". Look...
|
|
Forum: Copywriting
18th August 2011, 09:07 AM
|
|
Replies: 51
Views: 2,201 Re: Hubby Did My Copy! Should I Sack Him?
Personally, I think your hubby's missed a trick. You clearly have some great credentials to sell an ebook on healthy eating, but we have to scroll down the page to find out who you are, and then,...
|
|
Forum: Main Internet Marketing Discussion Forum
17th August 2011, 03:22 PM
|
|
Replies: 5
Views: 432 Re: Paying affiliates when you live in the UK
That's correct. The US uses double reporting for much of its tax law. Ie you report that you paid someone $XYZ and they report that they received it. Hence the 1099 form.
In the UK we just use...
|
|
Forum: Main Internet Marketing Discussion Forum
17th August 2011, 03:06 PM
|
|
Replies: 5
Views: 432 Re: Paying affiliates when you live in the UK
I'm neither an accountant nor a lawyer ("whoda thunk?") but I believe that there's absolutely no issue at all here, for you, living in the UK. It's up to the affiliates to declare their own earnings...
|
|
Forum: Main Internet Marketing Discussion Forum
17th August 2011, 03:01 PM
|
|
Replies: 5
Views: 432 Re: Paying affiliates when you live in the UK
As I understand it, if you're outside the US you don't have to bother. You're outside the jurisdiction that requires this sort of stuff.
From the UK you can carry out business with your affiliates...
|
|
Forum: Main Internet Marketing Discussion Forum
17th August 2011, 02:59 PM
|
|
Replies: 5
Views: 432 Re: Paying affiliates when you live in the UK
If you trust your affiliates I dont believe any are needed in the uk.
I pay my affiliates 10k+ a month and I'm based in the uk and never had any issues.
The affiliates are based in the us, asia,...
|
|
Forum: Main Internet Marketing Discussion Forum
17th August 2011, 11:59 AM
|
|
Replies: 12
Views: 830 Re: Kindle plus Clickbank?
I think it's partly because you're more aware of ClickBank than of some other aspects of internet marketing, and therefore you notice it more. In the same way, I ask myself "why do I keep reading...
|
|
Forum: Copywriting
15th August 2011, 12:50 PM
|
|
Replies: 24
Views: 770 |
|
Forum: Copywriting
15th August 2011, 11:33 AM
|
|
Replies: 24
Views: 770 |
|
Forum: Copywriting
15th August 2011, 07:47 AM
|
|
Replies: 24
Views: 770 |
|
Forum: Copywriting
15th August 2011, 07:01 AM
|
|
Replies: 24
Views: 770 |
|
Forum: Main Internet Marketing Discussion Forum
11th March 2011, 02:54 PM
|
|
Replies: 14
Views: 964 |
|
Forum: Copywriting
16th November 2010, 01:42 PM
|
|
Replies: 32
Views: 913 Re: Me again!! Different approach now...
Okey dokey.
I'm back.
Read the copy and didn't like it one bit.
You really are getting ahead of yourself though.
I asked all the questions I did (in a previous post) because YOU should...
|
|
Forum: Copywriting
11th November 2010, 05:48 PM
|
|
Replies: 32
Views: 913 Re: Me again!! Different approach now...
I'm going to give you a piece of advice I know isn't what you're looking for... But hopefully it will help you.
I write a lot in your niche. My copy in health and fitness has generated more than...
|
|
Forum: Copywriting
11th November 2010, 12:19 PM
|
|
Replies: 32
Views: 913 Re: Me again!! Different approach now...
Putting aside the fact I don't like the headline...
1. Change "Cooking" to "Cook"
2. What other verbs could you use besides "make"?
3. Maybe pick one - Cooking Faster, eating healthier or...
|
|
Forum: Copywriting
11th November 2010, 12:10 PM
|
|
Replies: 32
Views: 913 Re: Me again!! Different approach now...
I haven't read the whole thing because the first item that caught my eye had the phrase "THE FINAL SOLUTION" in it.
The things that are associated with THE FINAL SOLUTION (Final Solution -...
|
|
Forum: Copywriting
11th November 2010, 11:55 AM
|
|
Replies: 32
Views: 913 Re: Me again!! Different approach now...
I love your guys' formatting, looks quite clean. (Except maybe the headline.)
I'll look over it more closely later, but for now I can say seeing "The Final Solution" in red made me think of...
|
|
Forum: Copywriting
15th October 2010, 11:28 AM
|
|
Replies: 19
Views: 915 Re: Product launched...a few questions
The "You Might Also Like" section should probably include a link to your sales page.
And yes, keep optimizing a strategy to collect emails at the site. That's your best bet.
I like the What...
|
|
Forum: Copywriting
15th October 2010, 10:52 AM
|
|
Replies: 19
Views: 915 Re: Product launched...a few questions
I see absolutely nothing in your blog that suggests to me that people reading it are going to be attracted to a headline saying, "save up to 30% on food."
I'd change the ad to reflect the desires...
|
|
Forum: Copywriting
15th October 2010, 08:26 AM
|
|
Replies: 19
Views: 915 Re: Product launched...a few questions
i) That is a good idea using the sidebar, I like it.
ii) Maybe you should hit up some affiliate networks and give them a percentage of your sales, and they will find affiliates for you! (hit me...
|
|
Forum: Copywriting
18th August 2010, 07:00 AM
|
|
Replies: 51
Views: 2,201 Re: Hubby Did My Copy! Should I Sack Him?
Just went back and had a look at the negative word fix...still not right.
"Continualsly' can have people thinking.."oh my god, I'll end up a stick!"
Better wording would be ..."AND stay at your...
|
|
Forum: Main Internet Marketing Discussion Forum
10th June 2010, 04:06 PM
|
|
Replies: 69
Views: 5,820 |