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Search: Posts Made By: Dietriffic
Forum: Copywriting 15th June 2013, 05:10 AM
Replies: 19
Views: 2,046
Posted By AndrewCavanagh
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Forum: Copywriting 7th May 2013, 11:16 AM
Replies: 6
Views: 721
Posted By shawnlebrun
Re: I've gone through the checklist, now I'm asking for a critique

Hey Ben

As someone who has written well over 400 fitness-related sales letters... I can tell you that it's getting tougher and tougher to stand out in this market.

And that's the biggest thing...
Forum: Copywriting 4th May 2013, 07:04 AM
Replies: 3
Views: 759
Posted By Mr. Subtle
Re: Animated Headlines

I've always liked this makeover I did on Bencivenga's copy...

http://i41.tinypic.com/29viaf6.gif

The first second or two is what the original looks like (it's not animated) followed by my...
Forum: Copywriting 27th April 2013, 07:24 PM
Replies: 24
Views: 1,127
Posted By marciayudkin
Re: How Offensive is Too Offensive?

Well, that's a matter of opinion. I recently surveyed a group of women business owners on this and more than half said they would unsubscribe from someone who swore a lot in emails or they had...
Forum: Copywriting 3rd February 2013, 01:22 AM
Replies: 184
Views: 13,565
Posted By Colin Theriot
Re: Is NLP Utter Hogwash?

To take a step back and find the "Cult" marketing that allows "NLP" to thrive:

1. Take a study or discipline that people want to learn or want help with, do a survey of it and pull out some really...
Forum: Copywriting 2nd February 2013, 09:19 PM
Replies: 184
Views: 13,565
Posted By Pusateri
Re: Is NLP Utter Hogwash?

That's just plain asinine.

I've had some feuds with academics over the years, and academia certainly has its problems. But if you're going to say shit like that, you don't get to sit at the...
Forum: Main Internet Marketing Discussion Forum 18th January 2013, 05:30 AM
Replies: 31
Views: 1,541
Posted By Alexa Smith
Re: Aweber is stressing me out

It's certainly the only other one I'd be willing to use, myself. (To be honest, over the last few months I've gradually been beginning to wonder a little whether it might even be the other way round,...
Forum: Copywriting 2nd November 2012, 08:47 AM
Replies: 25
Views: 1,013
Posted By BrianMcLeod
Re: Squeeze page holes

Melanie,

Don't give it another moment's thought...

You got taken for a ride - there's NOBODY here who thinks that's acceptable.

Sometimes the rules that make for a sane forum can seem......
Forum: Copywriting 2nd November 2012, 07:08 AM
Replies: 25
Views: 1,013
Posted By The Copy Nazi
Re: Squeeze page holes

For once...I agree with everything the man says.

To re-iterate: the headline is a dud.

"Top secret" - yawn.

53 year old Mother of two??? Who cares? As my colleague says above - they are...
Forum: Copywriting 2nd November 2012, 06:26 AM
Replies: 25
Views: 1,013
Posted By max5ty
Re: Squeeze page holes

If I were advising you on your campaign...this would be my elevator critique:

17 pounds in almost 3 months is not what I would consider a "Breakthrough Formula". Are you serious?
...
Forum: Copywriting 2nd November 2012, 01:59 AM
Replies: 25
Views: 1,013
Posted By ewenmack
Re: Squeeze page holes

Hi Melanie,

Think of two opposing forces.

One is scepticism,
the other is belief.

If you realize your visitors have scepticism,
then you work on countering it with a greater force.
Forum: Copywriting 1st November 2012, 06:01 PM
Replies: 25
Views: 1,013
Posted By Mark Pescetti
Re: Squeeze page holes

Melanie!

Here's the thing:

You don't need to appeal to both.

Just honor your passion to help women and ALLOW that to come through.

It wants to come out.
Forum: Copywriting 23rd October 2012, 01:00 PM
Replies: 21
Views: 1,660
Posted By The Copy Nazi
The Truth About "The Truth About Abs"

From Tim Ferriss's ("The Four Hour Work Week") blog...an interview with Mike Geary.

Mike Geary's "The Truth About Abs" does $1 million in revenue per month.

More here - The Truth About Abs:...
Forum: Copywriting 28th May 2012, 03:35 PM
Replies: 61
Views: 3,849
Posted By bdnews
Re: Will you help me with my slogan, please?

Hi Melanie.

I've read your thread and it's very informative. Fortunately I have no need for your product, but if I did the above line would attract me.

1) The use of alliteration is nice.
2)...
Forum: Main Internet Marketing Discussion Forum 25th May 2012, 02:33 AM
Replies: 14
Views: 1,319
Posted By Derek Thomas
This Incredibly Simple Trick DOUBLED My Member Retention - I LOVE Membership Sites!

I'm a big fan of membership sites and the recurring income they can provide. However it's not technically "recurring" if people cancel within their first month, right? Thus member retention is ever...
Forum: Copywriting 24th May 2012, 12:51 AM
Replies: 61
Views: 3,849
Posted By Dan Curtis
Re: Will you help me with my slogan, please?

Melanie,

This is more than a slogan:



This is an example of product positioning, and it is a brilliant classic example.

Positioning was first developed by David Ogilvy in about 1969.
Forum: Copywriting 23rd May 2012, 11:25 AM
Replies: 61
Views: 3,849
Posted By Mark Pescetti
Re: Will you help me with my slogan, please?

Um, because a slogan, tagline, catchphrase is a priceless way of capturing the main marketing message/benefit in a heartbeat.

Small businesses gain from this just as much as large corporations.
...
Forum: Main Internet Marketing Discussion Forum 23rd May 2012, 06:42 AM
Replies: 6
Views: 3,482
Posted By Alexa Smith
Re: Clickbank cookie question

You're "sure"?! http://www.clicksmilies.com/s1106/fragend/confused-smiley-011.gif

Unlike you, I've actually tested a randomly selected cross-section of those products (as I've explained and...
Forum: Copywriting 23rd May 2012, 01:12 AM
Replies: 61
Views: 3,849
Posted By The Copy Nazi
Re: Will you help me with my slogan, please?

Why is it that amateurs always think they need a "catchy slogan"? (And I'm not having a go at you Melanie) But if you must, use what you've written above -

"A complete video training weight-loss...
Forum: Main Internet Marketing Discussion Forum 21st May 2012, 06:04 AM
Replies: 9
Views: 964
Posted By Paul Dunstan
Re: How Do You Solve This Problem With Continuity Membership Sites (thanks to Jermaine Griggs)?

I think you are right in your particular niche. GIve the core weight loss principles first. This is the real value that will show them that you mean to help them out. Then drip feed the exercise,...
Forum: Main Internet Marketing Discussion Forum 20th May 2012, 01:43 PM
Replies: 22
Views: 907
Posted By Alexa Smith
Re: 50% opt-in rate, but it's not what you think

This certainly wasn't what I found in any of the niches in which I successfully switched to single opt-in, so long ago now. My successful opt-in rate and my income from them both increased by the...
Forum: Copywriting 19th May 2012, 04:09 PM
Replies: 61
Views: 3,849
Posted By Mark Pescetti
Re: Will you help me with my slogan, please?

Here's what Special K is currently saying:

"What will you gain when you lose?"
Forum: Copywriting 18th May 2012, 02:56 PM
Replies: 61
Views: 3,849
Posted By ejunkie
Re: Will you help me with my slogan, please?

Hi Dietriffic,

Not to sound an alarm or something...

But be sure to check if you can use the word 'Cure' for naming a product or making a promise claim.

I have worked with mainstream...
Forum: Copywriting 18th May 2012, 02:38 PM
Replies: 61
Views: 3,849
Posted By Masterminding
Re: Will you help me with my slogan, please?

I hope you like a reality check :)

A slogan that can be used by a business in another market is not a good slogan, yes, even though all the corporate monsters have slogans that suck. They live off...
Forum: Copywriting 18th May 2012, 02:32 PM
Replies: 61
Views: 3,849
Posted By Eddie Spangler
Re: Will you help me with my slogan, please?

Here are couple nice potentials.

Give us a week, get weight loss for life
An ounce of dedication is worth 10 pounds of cure
Forum: Copywriting 18th May 2012, 02:31 PM
Replies: 61
Views: 3,849
Re: Will you help me with my slogan, please?

I have no idea on the legalities.

But I can't see how "feel the change" is a definitive promise.

And if anybody is not happy I assume you have a full money back guarantee anyway.


Judge -...
Forum: Copywriting 18th May 2012, 12:10 PM
Replies: 61
Views: 3,849
Posted By Mark Pescetti
Re: Will you help me with my slogan, please?

Not nearly enough information for me to even know where to practically start thinking.

The obstacles that get in the way of people who want to lose weight are invisible.

They're emotional...
Forum: Copywriting 18th May 2012, 12:10 PM
Replies: 61
Views: 3,849
Posted By Jonathan 2.0
Re: Will you help me with my slogan, please?

Hi Melanie. What about:



{Edit} Here's an improvement on the first headline:
Forum: Copywriting 12th May 2012, 07:47 AM
Replies: 19
Views: 2,718
Posted By Preeti
Re: Marie's Interesting Launch Sequence...

Melanie, great post! I've watched some of Marie's stuff and I think she does a fabulous job!

However, I have to disagree with you here.

You're from the UK so you have a British accent I'm...
Forum: Copywriting 12th May 2012, 07:20 AM
Replies: 19
Views: 2,718
Re: Marie's Interesting Launch Sequence...

Diet,

Fear not, bet your video will be even better than hers.

We all love ya and more importantly so does your hubby.


Steve
Forum: Main Internet Marketing Discussion Forum 7th May 2012, 08:25 AM
Replies: 43
Views: 1,497
Posted By Alexa Smith
Re: Unethical to promote products you've never used?

It's clearly both illegal and immoral, so it doesn't actually matter to me whether or not it's considered "unethical".

The problem here isn't about promoting things you've never used, is it? It's...
Forum: Main Internet Marketing Discussion Forum 21st April 2012, 07:38 AM
Replies: 44
Views: 1,765
Posted By tpw
Re: List Building. Don't Believe the Lie!

I know people who have split test pop-ups against a wide range of factors.

Although you say that most folks who have tested "income derived from the two different lists built over an extended...
Forum: Main Internet Marketing Discussion Forum 17th April 2012, 09:36 PM
Replies: 6
Views: 593
Posted By WhamSoft
Re: Google Analytics new interface query...

Hi,

I do it like this.

Content > Pages

Select the page you're interested in.

Then select "secondary dimension" button > Traffic sources > Keywords.
Forum: Main Internet Marketing Discussion Forum 20th December 2011, 09:26 AM
Replies: 78
Views: 3,793
Posted By Harvey Segal
Re: Can We Please STOP Asking For Legal Advice?

As John is not a lawyer I am unable to follow
the above advice.

.
Forum: Copywriting 18th August 2011, 10:46 AM
Replies: 51
Views: 2,201
Posted By writeandreview
Re: Hubby Did My Copy! Should I Sack Him?

Hi -

I know how hard it can be to write your first long form letter. I feel your hubby's pain.

Some grammar tips that may help:


Try not to overuse passive verbs like "will be". Look...
Forum: Copywriting 18th August 2011, 09:07 AM
Replies: 51
Views: 2,201
Posted By MissLizzie
Re: Hubby Did My Copy! Should I Sack Him?

Personally, I think your hubby's missed a trick. You clearly have some great credentials to sell an ebook on healthy eating, but we have to scroll down the page to find out who you are, and then,...
Forum: Main Internet Marketing Discussion Forum 17th August 2011, 03:22 PM
Replies: 5
Views: 432
Posted By Andy Fletcher
Re: Paying affiliates when you live in the UK

That's correct. The US uses double reporting for much of its tax law. Ie you report that you paid someone $XYZ and they report that they received it. Hence the 1099 form.

In the UK we just use...
Forum: Main Internet Marketing Discussion Forum 17th August 2011, 03:06 PM
Replies: 5
Views: 432
Posted By Alexa Smith
Re: Paying affiliates when you live in the UK

I'm neither an accountant nor a lawyer ("whoda thunk?") but I believe that there's absolutely no issue at all here, for you, living in the UK. It's up to the affiliates to declare their own earnings...
Forum: Main Internet Marketing Discussion Forum 17th August 2011, 03:01 PM
Replies: 5
Views: 432
Posted By JPaston
Re: Paying affiliates when you live in the UK

As I understand it, if you're outside the US you don't have to bother. You're outside the jurisdiction that requires this sort of stuff.

From the UK you can carry out business with your affiliates...
Forum: Main Internet Marketing Discussion Forum 17th August 2011, 02:59 PM
Replies: 5
Views: 432
Posted By TrafficMystic
Re: Paying affiliates when you live in the UK

If you trust your affiliates I dont believe any are needed in the uk.
I pay my affiliates 10k+ a month and I'm based in the uk and never had any issues.

The affiliates are based in the us, asia,...
Forum: Main Internet Marketing Discussion Forum 17th August 2011, 11:59 AM
Replies: 12
Views: 830
Posted By Alexa Smith
Re: Kindle plus Clickbank?

I think it's partly because you're more aware of ClickBank than of some other aspects of internet marketing, and therefore you notice it more. In the same way, I ask myself "why do I keep reading...
Forum: Copywriting 15th August 2011, 12:50 PM
Replies: 24
Views: 770
Posted By RickDuris
Re: Is this your opinion on launch sequence copywriting?

I don't know who's hosting your email, here are the numbers I'd want to be tracking (assuming you have all the pieces in place:)

1. Total emails sent.

2. Total emails opened and percentage of...
Forum: Copywriting 15th August 2011, 11:33 AM
Replies: 24
Views: 770
Posted By Jeff Walker
Re: Is this your opinion on launch sequence copywriting?

This is EXACTLY the right approach... do an Internal Launch first (ie, just to your list, no outside JV partners or affiliates), and then after you have the launch dialed in then you roll it out to...
Forum: Copywriting 15th August 2011, 07:47 AM
Replies: 24
Views: 770
Posted By kellyburdes
Re: Is this your opinion on launch sequence copywriting?

Like Drez said you need to have a script for your entire process.

Keep in mind that your first piece of prelaunch content is the most important. It's like the headline in your sales copy, it...
Forum: Copywriting 15th August 2011, 07:01 AM
Replies: 24
Views: 770
Posted By Drez
Arrow Re: Is this your opinion on launch sequence copywriting?

Actually EVERYTHING should be scripted - to some degree or another. But especially the offer video.

Jeff Walker points out that it critical to mention that you'll be offering a product later on,...
Forum: Main Internet Marketing Discussion Forum 11th March 2011, 02:54 PM
Replies: 14
Views: 964
Posted By lotsofsnow
Re: Is clickbank any good for affiliate promotion/recruitment?

There is a very simple but effective method to recruit top affiliates in record time.

1. List product on Clickbank as a vendor
2. Create 5 to 7 (the more the better) affiliate accounts on CB...
Forum: Copywriting 16th November 2010, 01:42 PM
Replies: 32
Views: 913
Posted By docsulo
Re: Me again!! Different approach now...

Okey dokey.

I'm back.

Read the copy and didn't like it one bit.

You really are getting ahead of yourself though.

I asked all the questions I did (in a previous post) because YOU should...
Forum: Copywriting 11th November 2010, 05:48 PM
Replies: 32
Views: 913
Posted By MontelloMarketing
Re: Me again!! Different approach now...

I'm going to give you a piece of advice I know isn't what you're looking for... But hopefully it will help you.

I write a lot in your niche. My copy in health and fitness has generated more than...
Forum: Copywriting 11th November 2010, 12:19 PM
Replies: 32
Views: 913
Posted By docsulo
Re: Me again!! Different approach now...

Putting aside the fact I don't like the headline...

1. Change "Cooking" to "Cook"

2. What other verbs could you use besides "make"?

3. Maybe pick one - Cooking Faster, eating healthier or...
Forum: Copywriting 11th November 2010, 12:10 PM
Replies: 32
Views: 913
Posted By docsulo
Re: Me again!! Different approach now...

I haven't read the whole thing because the first item that caught my eye had the phrase "THE FINAL SOLUTION" in it.

The things that are associated with THE FINAL SOLUTION (Final Solution -...
Forum: Copywriting 11th November 2010, 11:55 AM
Replies: 32
Views: 913
Posted By Stephen Dean
Re: Me again!! Different approach now...

I love your guys' formatting, looks quite clean. (Except maybe the headline.)

I'll look over it more closely later, but for now I can say seeing "The Final Solution" in red made me think of...
Forum: Copywriting 15th October 2010, 11:28 AM
Replies: 19
Views: 915
Posted By Stephen Dean
Re: Product launched...a few questions

The "You Might Also Like" section should probably include a link to your sales page.

And yes, keep optimizing a strategy to collect emails at the site. That's your best bet.

I like the What...
Forum: Copywriting 15th October 2010, 10:52 AM
Replies: 19
Views: 915
Posted By Oxbloom
Re: Product launched...a few questions

I see absolutely nothing in your blog that suggests to me that people reading it are going to be attracted to a headline saying, "save up to 30% on food."

I'd change the ad to reflect the desires...
Forum: Copywriting 15th October 2010, 08:26 AM
Replies: 19
Views: 915
Posted By Plugleap
Re: Product launched...a few questions

i) That is a good idea using the sidebar, I like it.

ii) Maybe you should hit up some affiliate networks and give them a percentage of your sales, and they will find affiliates for you! (hit me...
Forum: Copywriting 18th August 2010, 07:00 AM
Replies: 51
Views: 2,201
Posted By ewenmack
Re: Hubby Did My Copy! Should I Sack Him?

Just went back and had a look at the negative word fix...still not right.

"Continualsly' can have people thinking.."oh my god, I'll end up a stick!"

Better wording would be ..."AND stay at your...
Forum: Main Internet Marketing Discussion Forum 10th June 2010, 04:06 PM
Replies: 69
Views: 5,820
Posted By BrianMcLeod
Re: Everything You Need To Know About Persuasion In 1 Sentence!

Don't let ANYBODY tell you can't have the dream business that you've always wanted.

You deserve it... and you CAN have it.

It just takes going about things a little differently than you've done...
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