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Forum: Copywriting 28th October 2015, 11:07 AM
Replies: 52
Views: 2,757
Posted By maximus242
Re: Has COPY become a "COMMODITY"?

I think you're only highlighting your own ignorance of marketing.

It has always been the case that copywriting is 3rd or 4th on the list for impact on bottom line profit. This is true in direct...
Forum: Copywriting 11th October 2015, 09:04 PM
Replies: 52
Views: 2,757
Posted By maximus242
Re: Has COPY become a "COMMODITY"?

I think copy is less of a commodity than ever. As competition on the internet increases, marginal changes in conversion rates become more important. As the volume of sales on the internet increases,...
Forum: Copywriting 11th October 2015, 06:54 AM
Replies: 14
Views: 1,685
Posted By maximus242
Re: What is the latest on pricing psychology?

You want the latest in pricing psychology? My honest answer is go to your local walmart and see how they do the prices. It changes depending upon the price point. Walmart has way more testing data...
Forum: Copywriting 27th September 2015, 10:00 PM
Replies: 6
Views: 812
Posted By maximus242
Re: 2nd Attempt At Copy. Can you Critique?

It was not clear whether 10k meant $10,000 or 10,000 homes at first glance. I was unsure if it was an ad for realtors, real estate investors or advertising buyers.

I would try to summarize your...
Forum: Copywriting 11th November 2014, 09:37 PM
Replies: 24
Views: 2,173
Posted By maximus242
Re: [Critique request] Please give me your expert and BRUTALLY HONEST opinion.

I think you lack a compelling headline to make people want to read your ad.

A headline is like an advertisement for your advertisement. Why should they read your ad in the first place?

If your...
Forum: Copywriting 1st June 2014, 05:36 PM
Replies: 13
Views: 926
Posted By maximus242
Re: THANK YOU for changing this back to the Copywriting Forum!!!

The purpose of the copywriting forum is to promote and perpetuate the skill of persuasion in print.
Forum: Copywriting 23rd March 2014, 11:39 AM
Replies: 40
Views: 1,373
Posted By maximus242
Re: Critique Request, House Painting

Thanks for the feedback everyone, taking it all into consideration, and will post a new concept soon. As for why it is written as a press release, its an old tactic to get more readership. People...
Forum: Copywriting 21st November 2013, 08:29 PM
Replies: 13
Views: 1,101
Posted By maximus242
Re: Having John Carlton Review Launch Copy?

I think you should split test first
Forum: Copywriting 30th June 2013, 04:17 AM
Replies: 44
Views: 1,993
Posted By maximus242
Re: Advanced Copywriting...Lesson 1..."Proof"

Actually if you read the book "How To Argue and Win Everytime" you will discover top lawyer Jerry Spence, who is famous for having NEVER lost a criminal case - says that Story is the most persuasive...
Forum: Copywriting 27th June 2013, 06:18 PM
Replies: 44
Views: 1,993
Posted By maximus242
Re: Advanced Copywriting...Lesson 1..."Proof"

Actually there are plenty of control ads without a smidgen of proof. The key is not "proof" it is believability.

One of the most powerful but underused elements is the reason why. You can knock...
Forum: Copywriting 13th June 2013, 11:48 PM
Replies: 1
Views: 482
Posted By maximus242
Idea For Sales Letter Competition

So in light of the popular sales letter competition things going on.

Why dont we set it up as a service on the warrior forum?

Rules

1. Money is put into escrow through escrow.com
2....
Forum: Main Internet Marketing Discussion Forum 14th May 2013, 02:50 AM
Replies: 35
Views: 865
Posted By maximus242
Re: Price psychology in Internet Marketing

Go back to your guitar greg.
Forum: Main Internet Marketing Discussion Forum 13th May 2013, 10:51 PM
Replies: 35
Views: 865
Posted By maximus242
Re: Price psychology in Internet Marketing

No you dont understand the theory. The theory is that given the following choices:

1. $19.95
2. $19.97
3. $20.00

The price ending in seven will produce higher sales, all other factors being...
Forum: Copywriting 4th May 2013, 06:40 AM
Replies: 21
Views: 4,152
Posted By maximus242
Re: I just sold a copy of Breakthrough Advertising for $60, was that too cheap?

I think breakthrough advertising is the best book ever written on advertising, ever. Its better than bencivengas course or claytons stuff. Its pure psychology and strategy.

The only way to really...
Forum: Copywriting 1st May 2013, 11:32 AM
Replies: 31
Views: 1,635
Posted By maximus242
Re: Please give me feedback on my fitness sales page

You know whats the problem with this letter? Boring. B-O-R-I-N-G Boring.

P.S. Headline = Sucks
Forum: Copywriting 17th March 2013, 05:38 PM
Replies: 24
Views: 1,388
Posted By maximus242
Re: Critique Request: Screenwriting Analysis Sales Letter

This is not very good.

Lets start with the subhead:

"Want script coverage notes to improve your story almost overnight?"

Change it to:

"Want to improve your story almost overnight?"
Forum: Copywriting 17th March 2013, 05:18 PM
Replies: 17
Views: 1,118
Posted By maximus242
Re: Who else want to BRUTALLY destroy my headlines?

No

They care about making mistakes. One of the best control packages for this market was written by Gary Bencivenga. The title of the ad was:

"Do You Make These Mistakes In Job Interviews?"
...
Forum: Copywriting 17th March 2013, 01:27 AM
Replies: 27
Views: 3,251
Posted By maximus242
Re: Copying Copy, has it helped you?

I think there is a very big danger to copying out salesletters by hand. Its this:

Copying salesletters by hand can lead newbies to focus on HOW THEY SAY IT instead of on WHAT THEY SAY.

Most...
Forum: Copywriting 17th March 2013, 01:11 AM
Replies: 17
Views: 1,118
Posted By maximus242
Re: Who else want to BRUTALLY destroy my headlines?

You exaggerate way too much. Honesty sells much better than bs.

Advertising is useless if nobody BELIEVES your advertising

Just say the truth:

"Head Hunter Reveals: 7 Mistakes Most People...
Forum: Copywriting 16th March 2013, 10:43 AM
Replies: 17
Views: 1,118
Posted By maximus242
Re: Who else want to BRUTALLY destroy my headlines?

Resume Writing Magic: Your Surefire Formula
To Easily Craft A Resume
That ALWAYS Gets Read And Gets YOU Hired!

This headline is unbelievable. Who is going to believe there is a formula that...
Forum: Copywriting 15th March 2013, 06:51 PM
Replies: 9
Views: 3,337
Posted By maximus242
Re: An 80 page sales letter to sell a $5,000 copywriting course

Yes we know because he used more or less the same salesletter to sell seats to his seminar, which sold out very quickly. I believe 100 seats were available at $5000 each.

95% of the people who see...
Forum: Copywriting 24th February 2013, 03:00 AM
Replies: 15
Views: 964
Posted By maximus242
Re: Need Sales Letter Critique

Hi,

I think you are off to a great start. Structuring your letter, offer and what you want to say better will help a lot.

First start with getting clear about what you want to offer, like...
...
Forum: Copywriting 6th January 2013, 10:13 AM
Replies: 39
Views: 1,497
Posted By maximus242
Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

The difference between copy that sells and copy that doesn't sell is...

the same as the difference between a salesman that sells and a salesman that doesn't sell.

Why does one salesman...
Forum: Copywriting 28th December 2012, 03:09 AM
Replies: 39
Views: 1,734
Posted By maximus242
Re: Did Joe Vitale Actually Write This?

You people (excepting Harlan) are all making the idiotic mistake of assuming you are your market.

Listen up bimbos, just because it doesnt compel you to buy doesnt make it a bad sales letter. Joe...
Forum: Copywriting 13th December 2012, 10:26 AM
Replies: 27
Views: 1,793
Posted By maximus242
Re: How do you become the best?

Copywriting is not about writing its about psychology.

The psychology of getting someone to perform a desired action. The words are just a means to an end.

It works like this:

See words ->...
Forum: Main Internet Marketing Discussion Forum 2nd December 2012, 08:32 PM
Replies: 78
Views: 1,590
Posted By maximus242
Re: Join Google In The Fight Against Internet Control

Ever heard of Guantanamo Bay?

A fee based model per email was thought of a long time ago, if the UN had control they could finally impose it

This is not Google trying to protect its own...
Forum: Main Internet Marketing Discussion Forum 2nd December 2012, 08:22 PM
Replies: 78
Views: 1,590
Posted By maximus242
Re: Join Google In The Fight Against Internet Control

Its about preventing governments from having global domination of the internet. If passed, the govt will be dictating to you what you can and cant do.

How would you like to pay tax and a fee on...
Forum: Mind Warriors 14th November 2012, 01:54 AM
Replies: 13
Views: 449
Posted By maximus242
You can do it!

You can become all that you dream of. You can do it! You can achieve the things you want in life and fulfill your destiny. You can make it, I believe in you. You know why? Because once long ago there...
Forum: Copywriting 3rd November 2012, 06:23 AM
Replies: 13
Views: 1,035
Posted By maximus242
Re: Adwords services: Is this the new normal?

Over time markets move from integration to modularization

Specialization increases as markets stabilize and profit margins erode.

Its perfectly possible to use someone who just does campaign...
Forum: Copywriting 26th October 2012, 06:30 AM
Replies: 51
Views: 3,506
Posted By maximus242
Re: UNCENSORED My Life As A Multi-Million Dollar Copywriter

If he is such a good copywriter why does nobody believe him?

I thought good copywriters built belief in their copy - not doubt...
Forum: Copywriting 17th October 2012, 08:50 AM
Replies: 52
Views: 1,867
Posted By maximus242
Re: I Love You...

The battle of the gurus has begun!

The van riding copywriting hippi squares off against the miraculous computer nerd who has 3 online virtual girlfriends and is a wealthy god with bentlys and...
Forum: Copywriting 15th August 2012, 03:12 AM
Replies: 63
Views: 1,637
Posted By maximus242
Forum: Copywriting 29th July 2012, 12:48 AM
Replies: 6
Views: 590
Posted By maximus242
Re: what would you do...

You should learn how to negotiate better.

Demand 30% of gross sales upfront and let her talk you down to 15%.

Tell her that she has no chance of making it without you and that you will sell...
Forum: Copywriting 6th July 2012, 12:32 AM
Replies: 28
Views: 2,756
Posted By maximus242
Re: You Have A Gun To Your Head - Which ONE Would You Choose?

Ill tell you what Rezbi,

At your level the best thing you can do is to study hundreds of sales letters in depth. Thats where you will see the real secrets, in the work itself.

Its the...
Forum: Copywriting 3rd July 2012, 08:54 AM
Replies: 46
Views: 1,514
Posted By maximus242
Re: Would appreciate some critique for 'Product Creation' copy

What the ****?

Beautiful sales page, ugly ass product image

Ugly ass banner

And most of all, I am extremely confused about what your product actually IS

I dont get it, what are you...
Forum: Mind Warriors 1st July 2012, 03:28 AM
Replies: 22
Views: 864
Posted By maximus242
The REAL Reason Why You Buy So Many WSO's

The real reason the majority of people buy WSO's or any IM products is because...

They dont believe they have what it takes

They dont believe they know enough already

They dont have the...
Forum: Copywriting 30th June 2012, 12:32 PM
Replies: 26
Views: 1,680
Posted By maximus242
Re: I need my copy reviewed by a pro

I think your copy gets better as you read. Probably should get rid of the first part. I think you have the wrong angle. Doing something closer to how you went from failure to success and making that...
Forum: Copywriting 26th June 2012, 01:07 PM
Replies: 17
Views: 1,457
Posted By maximus242
Re: Looking to Hire a Copywriter

Wow this forum has gone awol. Its probably the only place in the world where people raising their hands saying they want to give you money get yelled at.
Forum: Copywriting 22nd June 2012, 09:19 AM
Replies: 31
Views: 1,722
Posted By maximus242
Re: I think my sales letter is great. You?

Your headline sucks, plain and simple. Dont make a big deal out of it, just write another one.

Also dont attack the copy of people who are critiquing your work when you openly asked for critiques....
Forum: Copywriting 21st June 2012, 09:28 AM
Replies: 31
Views: 1,722
Posted By maximus242
Re: I think my sales letter is great. You?

I think your headline is wordy and lacks emotional power.

Seems like you tried to add a bunch of adjectives instead of trying to add substance. First know what you want to say, then say it.
...
Forum: Copywriting 20th June 2012, 12:57 AM
Replies: 34
Views: 1,280
Posted By maximus242
Re: Are You All Talk?

I think the reality of the situation is anyone who is arrogant enough to think they know everything about copywriting knows very little at all.

The more you learn, the more you realize how little...
Forum: Copywriting 7th April 2012, 08:26 PM
Replies: 11
Views: 1,120
Posted By maximus242
Re: I Need A COPYWRITER For A Postcard Campaign - HELP!

I think Steves on the right track.

As long as its tasteful and not cheesy. There is a difference between outright deception and subtle design.

Magalogs, Bookalogs, Personalized mailings, etc....
Forum: Copywriting 29th March 2012, 06:38 PM
Replies: 20
Views: 845
Posted By maximus242
Re: Sales Copy Please

because if its low they get chased with pitchforks and torches, and if its high theyre afraid theyll overpay
Forum: Copywriting 21st March 2012, 01:08 AM
Replies: 10
Views: 1,551
Posted By maximus242
Re: The copywriting process?

It would help if you knew how to write copy...
Forum: Copywriting 20th March 2012, 09:33 PM
Replies: 27
Views: 1,139
Posted By maximus242
Re: My salesthread here converts bad - while my services work really great, pls leave your opinion

It still sucks, but its improved.

Now if you have a problem with what we say get out of our forum. If you come here for a critique request, EXPECT TO BE CRITIQUED.

We are not here to pat you on...
Forum: Copywriting 20th March 2012, 03:23 AM
Replies: 27
Views: 1,139
Posted By maximus242
Re: My salesthread here converts bad - while my services work really great, pls leave your opinion

I am 100% against hype. If a letter contains hype thats a bad thing. The problem with your report is that its:

1. Hard to read
2. Not interesting
3. Poorly written
4. Lacking in structure
5....
Forum: Copywriting 19th March 2012, 11:55 PM
Replies: 27
Views: 1,139
Posted By maximus242
Re: My salesthread here converts bad - while my services work really great, pls leave your opinion

Oh FFS you've got to be kidding me, you dont know why this doesnt convert?

How about dense pages of text with massive block paragraphs for starters.
Forum: Copywriting 17th March 2012, 03:23 AM
Replies: 44
Views: 1,398
Posted By maximus242
Re: How is it possible to write a sales letter in a week or less?

I have a lot of skepticism about people who claim to consistently write good copy in a few hours. Sure you may get lucky, but to strike it rich 9 times out of 10, yeah right.

And if its someone...
Forum: Copywriting 23rd February 2012, 11:46 AM
Replies: 10
Views: 561
Posted By maximus242
Re: Critique Request for WSO Post...Thanks

I think your biggest mistakes are:

Formatting is hard to read
You didnt use an outline
There is no clear logical flow to your copy
Your copy is not clear

What you need to do is write down...
Forum: Copywriting 23rd February 2012, 05:29 AM
Replies: 13
Views: 712
Posted By maximus242
Re: Long time no see - this involves a critique request. Fair warning.

Well its possible that I dont know your market but I really think that the typical entreprenuer whos thinking about hiring a copywriter is going to look at your copy and compare it to other people...
Forum: Copywriting 23rd February 2012, 05:17 AM
Replies: 13
Views: 712
Posted By maximus242
Re: Long time no see - this involves a critique request. Fair warning.

I think the whole think needs to be rewritten. To many problems to list.
Forum: Mind Warriors 22nd February 2012, 11:24 AM
Replies: 39
Views: 676
Posted By maximus242
What Are You Thankful For?

I am thankful for you warriors, because it is the entreprenuers, the go getters of the world who help to shape, enhance, and bring about a greater place for everyone to live in.

:) What are you...
Forum: Copywriting 18th February 2012, 11:54 AM
Replies: 57
Views: 2,904
Posted By maximus242
Re: The sheer number of critique requests is getting ridiculous

Its not that subtle, its that it gets in the way of a lot of good content. A lot of things dont get seen because critique requests are cluttering things up. So much time and attention is given to...
Forum: Copywriting 18th February 2012, 11:52 AM
Replies: 7
Views: 597
Posted By maximus242
Re: Weird results from email split test

Oh it works the same way with squeeze pages, sometimes less copy converts higher because it works on impulse.

Theres a big difference between freebie vs non freebie copy
Forum: Copywriting 18th February 2012, 10:27 AM
Replies: 9
Views: 668
Posted By maximus242
Warrior Forum Critique Service?

What do you guys think of unifying a bunch of the copywriters on this forum for a critique service? We offer a set amount and at least x number copywriters will contribute an x number of words...
Forum: Copywriting 18th February 2012, 12:11 AM
Replies: 57
Views: 2,904
Posted By maximus242
Re: The sheer number of critique requests is getting ridiculous

So shall we give it a third go then?

WE WANT A SUB FORUM
WE WANT A SUB FORUM
WE WANT A SUB FORUM
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