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Search: Posts Made By: Hans Klein
Forum: Copywriting 8th April 2014, 12:06 PM
Replies: 63
Views: 3,404
Posted By Hans Klein
Re: Helping a homeless guy out...

Hey Mark... you might want to tell the story of transformation that's already happened.
How by his action and intention of sitting down to write and finish his book... the coffee shop is rallying...
Forum: Copywriting 4th April 2014, 07:13 AM
Replies: 63
Views: 3,404
Posted By Hans Klein
Re: Helping a homeless guy out...

This is very cool Mark.

If you create a blog, you might want to use Culture | Tumblr ( as a platform to get traffic and social media that sh*t up.

Forum: Copywriting 9th January 2013, 07:48 AM
Replies: 32
Views: 1,293
Posted By Hans Klein
Re: Crititique Plz... So close to walking away.

A couple of quick notes for you...

>>> Comprehensive Literature Review Reveals:

Simplify the language.

Write like how you would talk if you were there in person.

You probably wouldn't...
Forum: Copywriting 4th January 2013, 09:02 AM
Replies: 5
Views: 895
Posted By Hans Klein
Killer Makes Bread (Damaging Admission Inside)

I was browsing Reddit this morning and came across this
picture of a loaf of bread...

A Loaf Of Bread (

Only... it's not any ordinary bread.

It's made by a...
Forum: Copywriting 8th July 2012, 08:54 AM
Replies: 17
Views: 1,096
Posted By Hans Klein
Re: Losing People At The Order Page? (physical product)

>>>Having Everything You Need To Get In Shape

This sounds like WORK as soon as I buy your product.

Instead... talk about immediate gratification. Something like (and this is just an...
Forum: Copywriting 16th June 2012, 11:41 AM
Replies: 20
Views: 886
Posted By Hans Klein
Re: Life story in sales copy!?

Think in terms of how who you are... helps you SELL.

A story about a visit to the hospital and nearly losing everything for a weight loss product can help you. Not just because it helps connect...
Forum: Copywriting 1st April 2012, 04:06 PM
Replies: 25
Views: 919
Posted By Hans Klein
Re: First CB product would like Honest reviews..

You've got a lot more work to do. Not because what you've done so far is that bad. But... because this is an ultra-competitive market. You're not where you need to be yet.

Here are some notes:
Forum: Copywriting 21st March 2012, 02:14 PM
Replies: 24
Views: 752
Posted By Hans Klein
Re: What Would You Do If...

>>> What would you do?

Yep... listen to Daniel.

Something else is when you're just getting started...

You don't have to wait for clients to come to you... you can go to them.

Contact up...
Forum: Copywriting 17th March 2012, 07:06 AM
Replies: 9
Views: 1,298
Posted By Hans Klein
Re: Sales letter from Heaven? or Hell!

Hi Sev,

A big note for you...

You need to work on crafting a better offer... what it is that you're going to give the prospect when he/she responds to your letter.

For instance, your offer...
Forum: Copywriting 7th March 2012, 07:26 PM
Replies: 23
Views: 1,051
Posted By Hans Klein
Re: Any experts here wanna critique a rookie's headline?

You're trying to do too much with your headline. You've got a lot of unnecessary words and aren't getting at your core benefit.

Imagine you're standing in front of your prospect... Joe or Jane...
Forum: Copywriting 2nd February 2012, 03:43 PM
Replies: 17
Views: 823
Posted By Hans Klein
Re: Could you please critique my sales letter?

Hi Melanie...

You're on the right track. But, here are some notes for you to make your sales copy even better...

First... the biggest objection you face is... "I can't do it." Your target...
Forum: Internet Marketing Product Reviews & Ratings 23rd January 2012, 01:51 PM
Replies: 51
Views: 11,075
Posted By Hans Klein
Re: mobile money bandit

Inside the members area, Justin has a list of around 20 affiliate networks for just U.S. affiliates and a second list of about 15 affiliate networks that people in other countries can apply to.
Forum: Main Internet Marketing Discussion Forum 23rd November 2011, 02:51 PM
Replies: 182
Views: 11,034
Posted By Hans Klein
Re: $600 worth of Clickbank refunds this month. Sick of it.

Why not solve the problem on your own?

* Create an effective "stick" thank you page and welcome email
* Tell new customers you're offering a special bonus in the next 48 hours... and do so.
Forum: Main Internet Marketing Discussion Forum 16th November 2011, 01:38 PM
Replies: 30
Views: 773
Posted By Hans Klein
Re: I cant get my website to convert

You've already received lots of comments on your design. But... when you get that solved, you still have a lot of work to do fine-tuning your pitch.

Here are some notes regarding the copy:

Forum: Copywriting 11th November 2011, 08:43 AM
Replies: 11
Views: 642
Posted By Hans Klein
Re: Can you please have a quick look at my opt-in landing page?...

Yep... Daniel got the main issue.

There's nothing special about the content you're offering.

Who are you? Why don't the "Gurus" share these secrets? How did you discover them?

On a short...
Forum: Copywriting 23rd October 2011, 08:08 AM
Replies: 30
Views: 878
Posted By Hans Klein
Re: My first Opt-In Copy page

Hi Diana,

Ashley is right. The sample headers you have are pretty bad.

So... first thing I'd do is remove them.

The second thing is you need to spend some money to get better background...
Forum: Copywriting 20th September 2011, 12:49 PM
Replies: 20
Views: 1,123
Posted By Hans Klein
Re: 7 Facts you didn't know ...

Gary Halbert had a good issue on how to incorporate odd facts into the intro of your copy:

The Gary Halbert Letter (
Forum: Copywriting 5th September 2011, 10:14 AM
Replies: 12
Views: 879
Posted By Hans Klein
Re: Mysterious conversion drop - can you figure it out?

You've got a lot of issues, but two big questions you need to answer are:

* Why do I care about Omega 3? If you do answer this, it's buried in the copy.

Use studies and expert quotes to...
Forum: Copywriting 15th August 2011, 12:42 PM
Replies: 40
Views: 1,700
Posted By Hans Klein
Re: Do I need to fire this copywriter?

I hate to say it. I would love to be supportive of whoever wrote this.

But I don't think this piece isn't salvageable without a complete rewrite.

The entire premise of "Mental weight loss" is a...
Forum: Copywriting 10th August 2011, 09:09 AM
Replies: 19
Views: 914
Posted By Hans Klein
Re: I Don't Know What I'm Doing Wrong?

Hi Matt,

A couple of notes:

* Why is keyword research important?

You say, "you show how to find the best keywords"... but how are they the "Best?"

Get more specific...
Forum: Main Internet Marketing Discussion Forum 7th August 2011, 11:33 AM
Replies: 6
Views: 556
Posted By Hans Klein
Re: A/B Split Tests

The easiest way to get started is a tool provided by Google:

The main things you need to watch out for are:

1. Making sure you've received enough traffic...
Forum: Main Internet Marketing Discussion Forum 7th August 2011, 11:12 AM
Replies: 53
Views: 3,610
Posted By Hans Klein
Re: Is ClickBank worth it with the high refund rate?

Most products don't have 50% refund rates.

If they have refund rates that high... it's because their copy is written to get 50% refund rates... and their product is crap.

Here are a few ways to...
Forum: Copywriting 5th August 2011, 08:22 AM
Replies: 19
Views: 947
Posted By Hans Klein
Re: My First Copywriting Attempt!

Hi John...

Far more important than what the copy says... is how you're positioning yourself.

Give yourself a pay raise... and don't call yourself another "Article writer."

Look around in the...
Forum: Copywriting 25th July 2011, 08:26 AM
Replies: 26
Views: 948
Posted By Hans Klein
Re: Copy for the WF? What is a 'manageable' price for all involved?

>>> afford copy at $4,000 a pop ... and probably not even $1,000 a pop.

But why can't they afford it? The reason is they're not doing things on a scale where they have any confidence that they'll...
Forum: Copywriting 15th June 2011, 02:26 PM
Replies: 13
Views: 892
Posted By Hans Klein
Re: Copywriters coming to the NC Warrior Event?

Brian you and Sam did a great job putting together the event. It was good to meet you and hang with Mike, Ross, and all the other copywriters there. It was a packed house!

Looking forward to next...
Forum: Copywriting 15th June 2011, 08:05 AM
Replies: 10
Views: 1,210
Posted By Hans Klein
Re: Any mentors taking on students anytime in the near future?

Here's the thing about mentoring...

Are you looking for someone to take you under their wing like a true "Copy cub"? Someone who critiques all your writing ruthlessly and takes your success...
Forum: Copywriting 8th June 2011, 12:47 PM
Replies: 13
Views: 892
Posted By Hans Klein
Re: Copywriters coming to the NC Warrior Event?

Hey... don't hate. I like to keep my toes looking good. They are after all the most underrated, of all body parts. I mean without them... you may have minor difficulty swimming or running swiftly....
Forum: Copywriting 31st May 2011, 07:04 AM
Replies: 12
Views: 682
Posted By Hans Klein
Re: Is this heading in the right direction?

Hi Jackson...

>>> cost you more money to get someone to rewrite it or is going to cost you precious time in making it reach that level of quality that you strive to deliver to your readers.
Forum: Copywriting 17th April 2011, 08:44 AM
Replies: 13
Views: 770
Posted By Hans Klein
Re: Critique This Hostel's Sales Copy Please? :)

Why should someone stay here versus another hostel?

So, it's not just giving the benefits (safe, clean, etc...). But, what's you're strongest selling point others lack? Then, drive this home. Why...
Forum: Copywriting 18th November 2010, 10:14 PM
Replies: 7
Views: 2,296
Posted By Hans Klein
Re: Yep It's Here!! Christmas Offer Sales Letter

This is good. Here's another quick shot...

Hi FIRSTNAME, Samantha here...

The other day I turned on the car radio and was surprised by one of my favorite Christmas songs I hadn't heard in...
Forum: Copywriting 18th November 2010, 08:55 AM
Replies: 7
Views: 2,296
Posted By Hans Klein
Re: Yep It's Here!! Christmas Offer Sales Letter

This is the perfect email to tell a story... to remind folks' about childhood memories or old times of Holiday's past where music was an integral part of the experience.

Tell a story about how the...
Forum: Copywriting 3rd November 2010, 08:25 AM
Replies: 15
Views: 880
Posted By Hans Klein
Re: Why Isn't My 4 min Sales Video Working? Help!

A few comments:

* 150 views is nothing, especially if the wrong, untargeted traffic is coming to it. You want to be getting lightning targeted traffic from Google. Look for terms to optimize...
Forum: Copywriting 25th October 2010, 07:08 AM
Replies: 28
Views: 902
Posted By Hans Klein
Re: Which Headline Is More Powerful?

With money and the success of your piece on the line, it would be wise to head back to the drawing table.

How should you do this?

Here are a few possibilities to consider:

* Start by...
Forum: Copywriting 23rd October 2010, 09:08 AM
Replies: 4
Views: 548
Posted By Hans Klein
Re: New Sales Page - Feedback Appreciated

Hi Mike... Here are a few quick comments from taking a glance:

* How can you get more specific? "Truck loads of Hungry buyers" might be transformed into something with more specific claims like,...
Forum: Copywriting 20th October 2010, 11:49 AM
Replies: 23
Views: 1,226
Posted By Hans Klein
Re: Graphics in Copy?

Graphics tend to go one of two routes:

1. Distract from the selling process. Rather than focusing on the copy, the reader focuses on the graphics that don't have much meaning.

2. Enhance...
Forum: Copywriting 22nd September 2010, 12:53 PM
Replies: 67
Views: 3,363
Posted By Hans Klein
Re: What percentage of copywriters also play the guitar?

I don't play guitar, but I see some similarities between this and how copywriters think.

Here's a well-written piece about copywriter traits that came to mind when reading this thread: How to...
Forum: Copywriting 7th September 2010, 09:07 AM
Replies: 68
Views: 6,960
Posted By Hans Klein
Re: Why Are Copywriters So Expensive?

I think what a lot of marketers miss is that a skilled copywriter is NOT just someone in charge of putting words to paper.

But, he or she helps run the show. A good copywriter also:

* Helps...
Forum: Copywriting 5th September 2010, 05:30 PM
Replies: 15
Views: 1,016
Posted By Hans Klein
Re: Does hiding the price or putting it right at the end really work better?

This is well put.

When you as the prospect go and look for the price... you may have a pre-set number you are willing to accept and preconceived notions of what you're getting for your money...
Forum: Main Internet Marketing Discussion Forum 4th September 2010, 12:41 PM
Replies: 42
Views: 1,190
Posted By Hans Klein
Re: When is the proper time to start selling to your list?

Even if your emails don't have a specific call-to-action to buy... it's important that they still add to the selling process.

For instance, they might educate the prospect on what a smart buying...
Forum: Copywriting 29th August 2010, 01:28 PM
Replies: 13
Views: 893
Posted By Hans Klein
Re: Newbie in copy writing - Need Help with sales page critique

Good job on taking action.

Study this bad boy: Stop Your Divorce! By Homer McDonald (

See how the opening speaks directly to the guy (or person) searching for...
Forum: Copywriting 24th August 2010, 10:11 AM
Replies: 26
Views: 1,435
Posted By Hans Klein
Re: I'm a n00b Copywriter. Still, my first sales letter looks so professional.. Your views?

Just a quick note from glancing through the thread and your sales page... explain what the 200% guarantee means. Do you mean "double your money back?" Either way, I am not sure this is clear... and...
Forum: Copywriting 20th August 2010, 09:58 AM
Replies: 25
Views: 1,503
Posted By Hans Klein
Re: What's with all the false scarcity on clickbank?

False scarcity works more often than not.

However, a lot more powerful than false scarcity is real scarcity.

You know, actual reasons why it's in the client's best interest to act now.

Forum: Copywriting 20th August 2010, 08:19 AM
Replies: 16
Views: 3,120
Posted By Hans Klein
Re: How I got my first Client

Cool topic.

Here's my "first client" story...

I had written for myself and studied a lot of the books...

Learning about direct-response was something that I was passionate about.

So, at...
Forum: Copywriting 10th August 2010, 09:39 AM
Replies: 10
Views: 1,008
Posted By Hans Klein
Re: [What I Learned] Day Three: Research Is King

This one grabbed me and I went back to read your other posts. Good work. When you're done, you should put them in a blog so folks can go back and read them all in a row.
Forum: Copywriting 31st July 2010, 06:55 AM
Replies: 24
Views: 1,093
Posted By Hans Klein
Re: Is "Who Else ..." type of headline works nowadays?

It is possible that the phrase "who else" is not the most effective phrase you can use.

However... it doesn't really matter. Far more important than HOW you say your sales message... is WHAT...
Forum: Copywriting 7th July 2010, 07:09 AM
Replies: 7
Views: 715
Posted By Hans Klein
Re: Help to Build the "Pay for Information" Case In Sales Letters

Here's the thing:

Most free information out there is junk. Even, from my experience, most paid information sucks.

Look at any magazine in the check-out line. The headlines sizzles, "Get A...
Forum: Copywriting 28th June 2010, 01:36 PM
Replies: 9
Views: 861
Posted By Hans Klein
Re: My Flyer for services - How Bad is It?

Hi Eric,

Rather than educate your prospects about direct-response (they don't care)... tell them what it does for them (I wouldn't even mention the word "direct-response" in your lead gen ad)
Forum: Copywriting 31st May 2010, 07:40 AM
Replies: 20
Views: 1,070
Posted By Hans Klein
Re: How would you sell or position this?

Hi Gixxer,

Great question.

>>>I've lived it and learned and can help a lot of people.

That's great that you're actually practicing what you preach.

The thing about alternative health/...
Forum: Copywriting 28th May 2010, 08:19 AM
Replies: 25
Views: 1,268
Posted By Hans Klein
Re: Any chance of having a peek...

The first thing that hit me is that the headline says, "Finally what astronomers have been looking for", but the market seems like it would be amateurs and so I am think you need to put the word...
Forum: Copywriting 7th May 2010, 09:19 AM
Replies: 17
Views: 1,092
Posted By Hans Klein
Re: 1 in 70 Conversion Rate - What Would You Change?

Hi Phil,

Here are a few notes:

* What's compelling about a 28 year old football fanatic... or why would this lead you to be able to develop a surefire betting system? Lots of folks are...
Forum: Local Meetups, Mastermind Groups and Warrior Events 26th June 2009, 10:36 AM
Replies: 109
Views: 8,208
Posted By Hans Klein
Re: Announcing the Second Annual Warrior Networking Event, 2009 Edition

Sounds like a great event. Please add me to the announcement list.

I plan on coming.

Hans Klein
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