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Search: Posts Made By: SusanLandry
Forum: Copywriting 18th June 2012, 12:05 PM
Replies: 15
Views: 922
Posted By SusanLandry
Re: How do people trust a copywriter?

From my perspective/experience:

1. Testimonials. These should go beyond "Max is a great writer" and cite specific positive attributes about your work - as well as what it's like to work with you....
Forum: Copywriting 11th June 2012, 10:55 AM
Replies: 74
Views: 3,474
Posted By SusanLandry
Re: Copywriting for around $200?

I recently landed a client because he called to ask about prices. My rates are based straight out of Writer's Market, but he thought my prices were high because he's worked with other copywriters who...
Forum: Copywriting 11th June 2012, 09:09 AM
Replies: 2
Views: 759
Posted By SusanLandry
Re: Karon Thackston Course?

I'm not familiar with Karon's course per se, but I have worked with her on a professional level and would highly recommend any of her products. She's fantastic and extremely knowledgeable when it...
Forum: Copywriting 7th June 2012, 01:03 PM
Replies: 3
Views: 658
Posted By SusanLandry
Re: Catchy text for an outdoor game

It's hard to know what the game is all about from your brief description. Who exactly are you targeting? And like Olav pointed out, what is the benefit to the collector ("discover a new collectable...
Forum: Copywriting 6th June 2012, 11:36 AM
Replies: 6
Views: 689
Posted By SusanLandry
Re: Graphic banner or Text banner?

I concur with Mark - test for sure, but I think audiences' appreciation of before-and-after photos (for any niche) has waned dramatically. Some of the ads I see daily online are outrageous - 'Shopped...
Forum: Copywriting 6th June 2012, 07:44 AM
Replies: 32
Views: 1,472
Posted By SusanLandry
Re: Start earning what you're worth

Admittedly, I do get aggravated when I see writers charging rock-bottom rates for their services. I have to fight the urge to grab them by the lapels and shout, "For the love of God, have some...
Forum: Copywriting 3rd June 2012, 07:48 AM
Replies: 25
Views: 1,798
Posted By SusanLandry
Re: How do YOU stay motivated to write this much copy

Jason, I think that 'brain-dead' feeling you describe is pretty common among writers.

What about taking a week or two off to recharge, if it's feasible? I recently did this - I was feeling burnt...
Forum: Copywriting 1st June 2012, 05:12 AM
Replies: 25
Views: 1,302
Posted By SusanLandry
Re: Where copywriters compete and hope they get paid...

Its all circumstancial for me. I have another source of income which means this is all bonus money for me.

I respect your position, Andrei, and you do have some valid points about the benefits...
Forum: Copywriting 31st May 2012, 07:48 PM
Replies: 25
Views: 1,302
Posted By SusanLandry
Re: Where copywriters compete and hope they get paid...

Yep, my smackin' hand is itching. I wish the people who utilize these websites would realize that they are dragging down their respective professions by doing so. Sad part is, the person who...
Forum: Copywriting 31st May 2012, 06:05 PM
Replies: 25
Views: 1,302
Posted By SusanLandry
Where copywriters compete and hope they get paid...

And by compete I mean "whore themselves."

Heard today about a new site called Pluralis which is a new crowdsourcing website that functions much like 99 Designs, but is geared toward copywriters....
Forum: Copywriting 29th May 2012, 10:54 AM
Replies: 13
Views: 674
Posted By SusanLandry
Re: OK. This might be a stupid question, but...

The Warriors for Hire section here scares and saddens me, frankly. If you're a beginner, you're better off developing a differentiating message and then targeting serious clients through other means...
Forum: Copywriting 7th September 2011, 12:17 PM
Replies: 49
Views: 1,822
Posted By SusanLandry
Re: What's your biggest 'copy hate'?

Regarding copy itself: I loathe artificially hyped copy that "speaks" to the reader as if they're a bloody idiot who will swallow anything. I also detest copy that spits out fact after meaningless...
Forum: Copywriting 17th August 2011, 10:16 AM
Replies: 48
Views: 4,909
Posted By SusanLandry
Re: Copywriter Pricing Guide...

Ditto for me. I think there's a danger in having a set fee schedule, because projects vary so much in terms of topic complexity, existing reference materials, availability of research information,...
Forum: Copywriting 15th August 2011, 04:23 PM
Replies: 11
Views: 1,112
Posted By SusanLandry
Re: Copywriting Is Alive -- Part 1

:D I love it! Thanks for the belly laugh.

I'm sitting here in my diminutive 3-bedroom, 2-bath dwelling on a postage stamp-sized piece of land in the city, listening to my husband and sons run...
Forum: Copywriting 10th August 2011, 11:20 AM
Replies: 68
Views: 3,865
Posted By SusanLandry
Re: Copywriting Is Dead Part One

This forum offers great tips on copywriting and banking! Who knew? :D
Forum: Copywriting 10th August 2011, 08:30 AM
Replies: 13
Views: 725
Posted By SusanLandry
Re: Does anyone knows the word "Bargs"?

No, I don't think "bargs" is a good way to convey the concept of bargains/deals. I've never heard it used, and it appears at first glance as a misspelling of either "barges" or bangs." Trying to...
Forum: Copywriting 9th August 2011, 01:47 PM
Replies: 68
Views: 3,865
Posted By SusanLandry
Re: Copywriting Is Dead Part One

In good times clients want to capitalize on the money flow.

And in bad times they urgently want an increase in business.

Precisely.
Forum: Copywriting 9th August 2011, 12:03 PM
Replies: 68
Views: 3,865
Posted By SusanLandry
Re: Copywriting Is Dead Part One

I have to agree with max5ty and Marcia here. Maybe the days of the maniacal, "This Secret Will Fill Your Pockets and Change Your Life!" sales letter are coming to a close, but that doesn't mean...
Forum: Copywriting 9th August 2011, 10:20 AM
Replies: 10
Views: 701
Posted By SusanLandry
Re: Newbie Salescopy Critique

Hi there,

This is indeed a tough market. I like the way you relate to the reader's pain points in the introductory paragraph, but I do think your sales copy needs a lot of work. Here are my...
Forum: Copywriting 9th August 2011, 08:37 AM
Replies: 11
Views: 771
Posted By SusanLandry
Re: Want to write good copy?

Awesome article - bookmarked it - thank you, Alex!!
Forum: Copywriting 9th August 2011, 08:26 AM
Replies: 5
Views: 609
Posted By SusanLandry
Re: One niche or multiple niches?

I wholeheartedly agree with Mitt and Pete (and Bob Bly). Specializing in a particular niche or project type can help build credibility by positioning you as an expert. At the same time, I wouldn't...
Forum: Copywriting 5th February 2010, 02:07 PM
Replies: 31
Views: 4,199
Posted By SusanLandry
Re: How To Get More Copywriting Clients From The Warrior Forum

Mike, you rock. ;) This is a great point.

I think that if you're a copywriter whose leads are drying up, you definitely need to take a hard look at your marketing approach and step out of the...
Forum: Copywriting 4th February 2010, 02:45 PM
Replies: 6
Views: 830
Posted By SusanLandry
Re: Not my Forte, help needed!

Hi John,

Well, my suggestion was only that; the point is that you need to know exactly what your prospects want and need and then create a headline that speaks to these needs. It's more important...
Forum: Copywriting 4th February 2010, 01:49 PM
Replies: 6
Views: 830
Posted By SusanLandry
Re: Not my Forte, help needed!

Hi John,

Here are some thoughts regarding your copy. Please keep in mind that these are intended to be helpful criticisms:


Your headline is mind-boggling; it tripped me up instantly. It...
Forum: Copywriting 4th February 2010, 01:27 PM
Replies: 10
Views: 1,405
Posted By SusanLandry
Re: What Would You Charge for Just a Squeeze Page?

Hi Mike! Nice to see you as well. I'm doing great - hope you are, too. I hadn't gotten around to checking out this forum until now, and I'm very glad that I did.

Great advice re: the squeeze...
Forum: Copywriting 4th February 2010, 01:24 PM
Replies: 23
Views: 1,107
Posted By SusanLandry
Re: Where Can I find a Copy Writer?

Thanks for the welcome, Mark! I couldn't agree with you more. Those bid-for-work sites drag down this profession and make it more difficult for qualified copywriters to command professional rates.
Forum: Copywriting 4th February 2010, 11:48 AM
Replies: 23
Views: 1,107
Posted By SusanLandry
Re: Where Can I find a Copy Writer?

No offense to anyone on here who gets work through Guru or Elance, but I have never had much luck finding competent writers on those sites. With a few rare exceptions, of course, these resources are...
Forum: Copywriting 4th February 2010, 11:41 AM
Replies: 10
Views: 1,405
Posted By SusanLandry
Re: What Would You Charge for Just a Squeeze Page?

Thanks, Collette. You said it perfectly! I might use that explanation if he balks. ;)
Forum: Copywriting 4th February 2010, 11:39 AM
Replies: 10
Views: 1,405
Posted By SusanLandry
Re: What Would You Charge for Just a Squeeze Page?

Thank you, Ray. I think the client is a bit gun-shy about hiring another copywriter and wants to test the waters. Hopefully it will lead to the whole sales package, but I'm not factoring that notion...
Forum: Copywriting 4th February 2010, 11:05 AM
Replies: 10
Views: 1,405
Posted By SusanLandry
Forum: Copywriting 4th February 2010, 09:06 AM
Replies: 10
Views: 1,405
Posted By SusanLandry
What Would You Charge for Just a Squeeze Page?

Hi everyone,

I've never done only a squeeze page (without the accompanying sales letter) and I'm scratching my head over here. Thought it might be best to get a reality check from some of my...
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