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Search: Posts Made By: bluewatersailor
Forum: Copywriting 15th June 2013, 07:28 AM
Replies: 11
Views: 1,053
Posted By bluewatersailor
Re: Hilarious eBay ad (that actually worked!)

I'm rather new to this game, but I just can't buy into the "no humor allowed" meme. No, you can't go into a comedy routine or waste the buyer's time showing just how excruciatingly clever and funny...
Forum: Copywriting 4th June 2013, 11:16 PM
Replies: 31
Views: 851
Posted By bluewatersailor
Re: Question on English usage of "more"

Note that you never saw me disagreeing with that. :) I'll note, regarding an earlier comment, that even in a grammar book test, you're given a sentence - not just a word - to correct. The entire...
Forum: Copywriting 4th June 2013, 06:34 AM
Replies: 48
Views: 2,459
Posted By bluewatersailor
Re: Taco Bell takes a licking.

I wonder mightily, I do. I suspect you're giving him credit for much more self-awareness than he actually has.

When I was a young immigrant living in L.A., my first American friends were... from...
Forum: Copywriting 3rd June 2013, 08:40 PM
Replies: 48
Views: 2,459
Posted By bluewatersailor
Re: Taco Bell takes a licking.

I just saw a BP ad trying to recoup from the disaster they created:

BP's Commitment to America has Never Been Stronger - YouTube

"When we made our commitment to the Gulf..."

My snap reaction...
Forum: Copywriting 2nd June 2013, 09:19 PM
Replies: 10
Views: 1,163
Posted By bluewatersailor
Re: BS Detector - some of you guys actually write like this

I wrote one of those generators for an article some years back. Here you go, just in case you ever run short and desperately need some:

The Gibberish Generator...
Forum: Copywriting 23rd May 2013, 10:24 AM
Replies: 30
Views: 930
Posted By bluewatersailor
Re: Why Firing Some Clients is a Good Thing

I think that this has now come down to people talking past each other. I also think that there's truth at both ends of the spectrum - once sour carping is ignored, that is - and BOTH of the...
Forum: Copywriting 21st May 2013, 10:00 AM
Replies: 30
Views: 930
Posted By bluewatersailor
Re: Why Firing Some Clients is a Good Thing

I'm not yet a copywriter, much less one with clients - but I've been a consultant for well over 20 years at this point. Shawn has hit the nail right on the head with this one; this is one of the...
Forum: Copywriting 13th May 2013, 04:25 PM
Replies: 13
Views: 656
Posted By bluewatersailor
Re: There may be gerbils in my copy.

[3-hour-long before-dinner prayer, Suth'n Baptist style] "...and MOST of all, Lord, we THANK YOU for not letting it be PELICANS. Seagulls once in a while would be OK, Lord, but NEVER pelicans....
Forum: Copywriting 13th May 2013, 01:04 PM
Replies: 13
Views: 656
Posted By bluewatersailor
Re: There may be gerbils in my copy.

Hmm... assuming I was, say, a wedding photog... the real questions here would be "will it make me money?", "will it do the job I need?", and "will it keep its value?" I'd want to know that it was a...
Forum: Copywriting 13th May 2013, 09:23 AM
Replies: 13
Views: 656
Posted By bluewatersailor
Re: There may be gerbils in my copy.

I've never done any face-to-face selling, so I don't know - but I'm trying to learn. Hence, my current focus on "Tested Sentences". If you have any advice, I'd certainly appreciate it.



My...
Forum: Copywriting 13th May 2013, 08:00 AM
Replies: 13
Views: 656
Posted By bluewatersailor
Re: There may be gerbils in my copy.

Excellent advice, thank you - I'm always very careful to always denote that in all my used listings, as well as explicitly and carefully describe the level of functionality (smooth/gritty operation,...
Forum: Copywriting 7th April 2013, 08:55 PM
Replies: 19
Views: 1,135
Posted By bluewatersailor
Re: The 15 Minute Sales Letter

Oh, absolutely; this place is just awful, The Masters hell-bent on keeping newbies from learning anything so they can keep the fame and the fortune all to themselves.

For some crazy reason, though...
Forum: Copywriting 12th March 2013, 08:51 AM
Replies: 10
Views: 725
Posted By bluewatersailor
Re: Email Copy Quote for a Newbie - What to Price?

[QUOTE=lynnswayze;7837531]I was propositioned by a CEO friend of mine asking what I would charge for an eblast for her tech company. I have never written copy but I am heading in that...
Forum: Copywriting 8th March 2013, 03:02 PM
Replies: 19
Views: 1,101
Posted By bluewatersailor
Re: Copywriting... on a business card?

Steve, that's a perfect step-by-step checklist for creating a great business card for the purpose I'm thinking of (essentially a mini-flyer.) Thanks - it's *SHINY!*
Forum: Copywriting 8th March 2013, 10:52 AM
Replies: 19
Views: 1,101
Posted By bluewatersailor
Re: Copywriting... on a business card?

Took me a lot of years to build this kind of life. When you love something, though...

I've tossed a bunch of pics of her up at a friend's request; here she is:

S/V Flight - Random pics...
Forum: Copywriting 7th March 2013, 10:16 PM
Replies: 19
Views: 1,101
Posted By bluewatersailor
Re: Copywriting... on a business card?

Hey, Robert -



Hm. I obviously failed to get the idea across, which carries a lesson of its own: I'm not selling a $500 website. I'm selling Web *presence* to people who don't have any - and a...
Forum: Copywriting 6th March 2013, 11:21 PM
Replies: 42
Views: 1,762
Posted By bluewatersailor
Re: Bad speling, poor gramar good??

I don't know if my attitude about this is anything like the usual, but to me, poor spelling in an ad is like an unswept floor in a store, and bad grammar (not slightly off, or slangy - bad) is akin...
Forum: Copywriting 6th March 2013, 10:48 PM
Replies: 17
Views: 1,264
Posted By bluewatersailor
Re: First-time copywriting attempt

Some quick folks around here. :) I sure appreciate it anyway - thanks!
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