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Showing results 1 to 56 of 60
Search took 0.02 seconds. Search: Posts Made By: bluewatersailor
Forum: Copywriting 26th June 2013, 01:59 PM
Replies: 32
Views: 1,339
Posted By The Copy Nazi
Re: Copy so bad that bad copy is offended?

WTF - this is what I like about her writing - she has an unusual turn of phrase. "Gaggle" is not uncommon. Neither is "sundry". You've never heard of "gaggle of geese"? Or "all and sundry"?

If...
Forum: Copywriting 26th June 2013, 07:57 AM
Replies: 13
Views: 1,402
Posted By Raydal
Re: If you often wonder why you don't get chosen for copy jobs, you need to read this

In the over 10 years of writing for clients I know that it is far
better NOT to get a client than to get a bad one. The stress
caused by a bad client cannot be paid for with any copywriting
fee. ...
Forum: Copywriting 26th June 2013, 07:16 AM
Replies: 13
Views: 1,402
Posted By shawnlebrun
If you often wonder why you don't get chosen for copy jobs, you need to read this

Back when I first started taking copy clients and writing for others... I'd send out a proposal for a job... and then sit back and wait.... and wait.... and wait...

And if I didn't hear back from...
Forum: Copywriting 21st June 2013, 04:21 AM
Replies: 15
Views: 1,265
Posted By The Copy Nazi
Re: Please Help With Short B2B Restaurant Letter

Go for the jugular. Get every one of your prospects. Forget email. Forget snail mail. Fedex the owner and/or the Chef something standout. Something tangible they have to sign for. Something in a box....
Forum: Copywriting 18th June 2013, 05:53 PM
Replies: 62
Views: 4,496
Posted By Robert_Rand
Re: Do you do what Ben Settle says?

I don't think anyone is disputing the power of proof. It's this that people disagree with:



Frank Kern had a very involved launch, leveraging all kinds of tactics - likability being at the top...
Forum: Copywriting 7th June 2013, 06:18 PM
Replies: 18
Views: 1,319
Posted By BrianMcLeod
Drayton Bird Unplugged: Wisdom, War Stories and Slashing Wit

I'm excited, humbled, proud and, honestly, a little star-struck to announce an incredible evening with direct-marketing legend Drayton Bird for the June 2013 Fast Effective Copy Live Monthly Training...
Forum: Copywriting 4th June 2013, 02:31 PM
Replies: 48
Views: 2,459
Posted By ParkerArrow
Re: Taco Bell takes a licking.

Great reply, BWS.

I think Taco Bell should sue his ass. Not for millions, but enough to put the fear of Gozer into the whole brigade of ungrateful hand-biters.
Forum: Copywriting 4th June 2013, 11:21 AM
Replies: 48
Views: 2,459
Posted By directmaildude
Re: Taco Bell takes a licking.

Yeah, gonna go out on a limb and say that the big wigs at TBell probably won't be using the phrase "Tongue The Taco" anytime soon. Might appeal to women, but for men it just makes our necks hurt.
;)
Forum: Copywriting 3rd June 2013, 08:00 PM
Replies: 5
Views: 670
Posted By ewenmack
Re: Looking for feedback on mobile app landing page

You haven't done the basic research who this is for.

Clue...it's not for the attendees.

Best,
Ewen
Forum: Copywriting 3rd June 2013, 08:40 AM
Replies: 9
Views: 995
Posted By shawnlebrun
Re: I'm so very sorry...

Hey Ben,

I read the section where you mentioned you're stuck creating your USP... and it's cool you wrote that because so many marketers do not put the time and effort into doing that.

Not sure...
Forum: Copywriting 3rd June 2013, 02:48 AM
Replies: 10
Views: 1,163
Posted By The Copy Nazi
Re: BS Detector - some of you guys actually write like this

If you can’t explain it simply, you don’t understand it well enough ~ Albert Einstein
Forum: Copywriting 1st June 2013, 04:38 PM
Replies: 9
Views: 995
Posted By shawnlebrun
Re: I'm so very sorry...

Mal,

The unfortunate thing about this is... someone may look at the 99 cent price tag, buy it, quickly scan it, not really put much thought into it, and move onto the next shiny new toy.

But...
Forum: Copywriting 31st May 2013, 12:59 PM
Replies: 16
Views: 2,515
Posted By The Copy Nazi
Re: Possibly the most important lesson I've learned in this business

Here's the latest. Jason's writing is coming along. This is what I did with it -
Forum: Copywriting 30th May 2013, 09:59 AM
Replies: 9
Views: 995
Posted By The Copy Nazi
I'm so very sorry...

... I've been a selfish prick and kept this guy all to myself. This guy can write. Check it out. 99c on Kindle (and if you don't have a device just download the reader). Don't know him. No...
Forum: Copywriting 27th May 2013, 10:53 AM
Replies: 34
Views: 1,909
Posted By The Copy Nazi
Trust me Dude, I'm Lying

http://img1.imagesbn.com/p/9781591846284_p0_v2_s260x420.JPG


Excerpt from "Trust me, I'm Lying. Confessions of a media manipulator". Want a F.R.E.E. copy? Leave a comment and I'll point you to...
Forum: Copywriting 24th May 2013, 01:16 AM
Replies: 15
Views: 2,541
Posted By Tinkerbell
Re: How much does it cost to get a top copywriter to seriously critique a sales page?

I wasn't going to reply to this, but while clicking away, I was thinking, "You know, newbies running around saying they are copywriters can't cheapen business for a top copywriter. It would pretty...
Forum: Copywriting 23rd May 2013, 10:46 AM
Replies: 30
Views: 930
Posted By shawnlebrun
Re: Why Firing Some Clients is a Good Thing

Believe me, I get it...

Some clients may not have the same luxury I had and have now.

I got into copywriting at a time when I was already fairly wealthy, and never
had to choose between a...
Forum: Copywriting 23rd May 2013, 10:37 AM
Replies: 30
Views: 930
Posted By angiecolee
Re: Why Firing Some Clients is a Good Thing

I see both points - I remember living on Del Taco's $0.39 tacos with my roommate in LA while trying like hell to pick up gigs on Elance and Guru. And the $50-100 those guys paid me? They took up half...
Forum: Copywriting 21st May 2013, 02:11 PM
Replies: 30
Views: 930
Posted By copyassassin
Re: Why Firing Some Clients is a Good Thing

I know what you mean.

been there done that.

I like to say, "The Devil dresses in white"




Shawn,
Forum: Copywriting 21st May 2013, 12:46 PM
Replies: 30
Views: 930
Posted By shawnlebrun
Re: Why Firing Some Clients is a Good Thing

Joe and Adam, you're both spot on.

For some reason, and I still see it all the time... many service providers and/or clients
feel there has to be a "winner and loser" when it comes to working...
Forum: Copywriting 21st May 2013, 12:21 PM
Replies: 30
Views: 930
Posted By copyassassin
Re: Why Firing Some Clients is a Good Thing

Joe,

Valid point.

However, I think in some cases it runs deeper.

We want to make the client happy.

It's a blessing and curse.
Forum: Copywriting 21st May 2013, 11:39 AM
Replies: 30
Views: 930
Posted By joe golfer
Re: Why Firing Some Clients is a Good Thing

I think it takes some younger copywriters/consultants a little bit of time before they realize they are the boss.

Some are used to working for others and taking direction.

But this is their...
Forum: Copywriting 21st May 2013, 09:24 AM
Replies: 30
Views: 930
Posted By shawnlebrun
Why Firing Some Clients is a Good Thing

I understand that many folks on this forum are "newer" and may have a bit of trouble landing clients...

But if you're currently working with/for clients who are making your life LESS content......
Forum: Copywriting 14th May 2013, 10:07 AM
Replies: 8
Views: 912
Posted By Raydal
Re: Empty words and phrases like "value" are what hold many of you back

Here are some other commonly used words that lack force because their meaning is too ethereal:


“It” – State what “it” is rather than leave “it” for the reader to figure out. This word can...
Forum: Copywriting 13th May 2013, 06:37 PM
Replies: 13
Views: 656
Posted By max5ty
Re: There may be gerbils in my copy.

I like your attitude :cool:
Forum: Copywriting 13th May 2013, 01:05 PM
Replies: 5
Views: 658
Posted By Alex Cohen
Re: How to lose every single one of your clients in one fell swoop

Try Copyscape Plagiarism Checker - Duplicate Content Detection Software (http://copyscape.com) instead. It'll give you a convenient listing of the plagiarized copy.

Alex
Forum: Copywriting 13th May 2013, 10:22 AM
Replies: 13
Views: 656
Posted By Andrew Gould
Re: There may be gerbils in my copy.

Ok, instead of being the salesman, be the customer: if you were looking to buy a quality, telephoto zoom lens what would you want to know before you handed over the cash?

And I'm not sure I'd use...
Forum: Copywriting 13th May 2013, 10:15 AM
Replies: 5
Views: 658
Posted By katherineolga
Re: How to lose every single one of your clients in one fell swoop

Love the humor in this. Knowing what not to do is an important step in the learning process! ;-)
Forum: Copywriting 13th May 2013, 08:28 AM
Replies: 13
Views: 656
Posted By Andrew Gould
Re: There may be gerbils in my copy.

Ok, but I would still want more information than you're giving, at the moment it's very much like how I'd expect the Canon glossy marketing bumph to read (short blurb with a spec table).

If you...
Forum: Copywriting 13th May 2013, 07:27 AM
Replies: 13
Views: 656
Posted By Andrew Gould
Re: There may be gerbils in my copy.

If I'm buying a second-hand lens, my primary concern is the condition: are their marks and scratches on the glass? What's the body like? What was it used for? How old is it? Is there still warranty...
Forum: Copywriting 11th May 2013, 04:21 PM
Replies: 10
Views: 1,836
Posted By TaraCarson
Re: Warning: Major Disposable Income Shift Coming Says Doberman Dan

Superman and Star Trek look like they'll be good. :)

A friend and I did an experiment last year to test a theory about price-value perception. We created a "high end designer sunglasses" brand out...
Forum: Copywriting 11th May 2013, 08:45 AM
Replies: 26
Views: 1,580
Posted By BrianMcLeod
Re: I am looking for a writer

Like I said, you and Ronak Shah are made for one another.

Get to work. There's happy sexy feelings to be had.
Forum: Copywriting 7th May 2013, 08:50 AM
Replies: 3
Views: 1,129
Posted By shawnlebrun
To Kenneth Strong

When I was a police officer back in 1995... I felt a closer brotherhood to all my fellow police officers.

These days, as a copywriter and internet marketer... I feel a special bond and almost...
Forum: Copywriting 7th April 2013, 11:32 AM
Replies: 19
Views: 1,135
Posted By RogozRazvan
Re: The 15 Minute Sales Letter

Look ...

I don't know a lot of universal truths but I'm convinced
of one.

And that is that 1 - 2 - 3 thinking works only in some
circumstances. The most effective person is not the one...
Forum: Copywriting 7th April 2013, 08:01 AM
Replies: 19
Views: 1,135
Posted By Daniel Scott
Re: The 15 Minute Sales Letter

I'm conflicted as I write this.

On one hand, I think it's great you're trying to add value to the forum.

On the other, I'm noticing you haven't actually added any at all.

You've got a...
Forum: Copywriting 7th April 2013, 07:43 AM
Replies: 6
Views: 606
Posted By Steve The Copywriter
Re: The 15 Minute Sales Letter Pt 2

Yea, it's a template - so it is. And it can make a bit and sometimes a lot of dosh.

Luckily, here in the UK - new legislation has just been rushed through parliament.

We can no longer say "This...
Forum: Copywriting 12th March 2013, 11:39 AM
Replies: 3
Views: 720
Posted By Nick Brighton
It's Like Twitter. Except We Charge People To Use It." This is hilarious...

Thought some of you fellow freelancers might appreciate this (although might also be a giggle for the designers on this forum too.)

Check out this hilarious email discussion between a designer...
Forum: Copywriting 12th March 2013, 03:59 AM
Replies: 1
Views: 559
Posted By verial
Arrow Finding a Balance: The art and science of copywriting.

I've been spending more time in consulting and less in copywriting these days. But the fact that I now have to explain WHY I do what I do has brought to light why some of my copywriting techniques...
Forum: Copywriting 12th March 2013, 03:34 AM
Replies: 19
Views: 1,101
Posted By Steve The Copywriter
Re: Copywriting... on a business card?

The 5 main objections are

No Need

No Money

No Hurry

No Desire
Forum: Copywriting 11th March 2013, 10:13 PM
Replies: 19
Views: 1,101
Posted By Robert_Rand
Re: Copywriting... on a business card?

"Do the thing you fear, and the death of fear is certain."
-Emerson

"Everything you want is just outside your comfort zone."
-Robert Allen

:)
Forum: Copywriting 11th March 2013, 01:47 PM
Replies: 19
Views: 1,101
Posted By Steve The Copywriter
Re: Copywriting... on a business card?

BWS,

Chas is right. The more targeted the audience the better the response.

Don't worry about doing a full on f2f sales presentation - you probably won't when you just want leave a card.

A...
Forum: Copywriting 11th March 2013, 01:14 AM
Replies: 19
Views: 1,101
Posted By chasnsx
Re: Copywriting... on a business card?

Having had a lot of experience at direct marketing my offline business, I can tell you: Do not pin business cards up on supermarket bulletin boards or leave them in restaurants unless you want a lot...
Forum: Copywriting 10th March 2013, 01:54 PM
Replies: 5
Views: 664
Posted By Mark Andrews
Re: What is copywrite

Bloody bald headed water gypsies ^
they get everywhere these days. :D

Copywriting is simply salesmanship-
in-print Chris. Writing copy which
creates a strong call to action usually
to buy...
Forum: Copywriting 10th March 2013, 08:34 AM
Replies: 10
Views: 725
Posted By LexiB
Re: Email Copy Quote for a Newbie - What to Price?

I edited your quote and only left the important parts.

Based on what you wrote above, why are you offering (or why did she ask) to write copy for this person?

I guess people will give you...
Forum: Copywriting 8th March 2013, 07:40 PM
Replies: 13
Views: 2,392
Posted By joe golfer
Re: Bencivenga's Cracker Jack Secret - Applying It To The Web

Check out this copywriter's site. It does just what you are talking about--it reads like a special report.

Copywriting Maniac - The Affordable Internet Marketing...
Forum: Copywriting 8th March 2013, 11:00 AM
Replies: 19
Views: 1,101
Posted By Steve The Copywriter
Re: Copywriting... on a business card?

Writing a good business card is very similar to writing a good postcard.

Here's a link giving you my "secret formula" to make them get a great response.
...
Forum: Copywriting 7th March 2013, 04:19 AM
Replies: 42
Views: 1,762
Posted By laurencewins
Re: Bad speling, poor gramar good??

There's a similar thread running here already. I HATE people using bad grammar and spelling. If they do it deliberately, it makes me wonder why and what other things they may be doing badly. I never...
Forum: Copywriting 7th March 2013, 01:07 AM
Replies: 42
Views: 1,762
Posted By BudaBrit
Re: Bad speling, poor gramar good??

I've actually learned to make more "mistakes" grammatically. Long flowing sentences just don't hack it on the 'net.

And, I would never have previously started a sentence with "and", but it seems...
Forum: Copywriting 6th March 2013, 04:24 PM
Replies: 2
Views: 797
Posted By Mark Pescetti
The feeling of helping people, help people

The first time my copy produced any real money for someone, I admit it, I felt jacked.

It was orgasmic.

The desire to keep recreating that feeling is addicting.

But I knew that feeling...
Forum: Copywriting 6th March 2013, 04:21 PM
Replies: 17
Views: 1,264
Posted By Andrew Gould
Re: First-time copywriting attempt

The J. Peterman Company (http://www.jpeterman.com) is the place to go for quality, "low key" copy.

[EDIT] Beaten by Joe...
Forum: Copywriting 6th March 2013, 04:18 PM
Replies: 17
Views: 1,264
Posted By joe golfer
Re: First-time copywriting attempt

Just a comment on your site setup: In my humble but correct opinion, too many photography websites lead with a single slide show. Yes, that is the product. Yes, her photos are great. But that is not...
Forum: Copywriting 6th March 2013, 05:31 AM
Replies: 17
Views: 1,264
Posted By sabinavarga
Re: First-time copywriting attempt

Maybe it should be based on both. You can read a lot and that helps, but, from my experience, you will only get more confident by practicing; by making mistakes, and by overcoming them (and here is...
Forum: Copywriting 6th March 2013, 01:39 AM
Replies: 17
Views: 1,264
Posted By Alex Cohen
Re: First-time copywriting attempt

Good to hear you read all those books.

Sounds like what you need to know at this point then is how to structure a sales letter.

There are dozens of structures you could use. David Frey has a...
Forum: Copywriting 5th March 2013, 06:20 PM
Replies: 17
Views: 1,264
Posted By sabinavarga
Re: First-time copywriting attempt

First, good for you that you're "finally diving into it" :).

Second, your lack of confidence will and does show in your writing. Nobody got it right the first time (I think). But if you're hoping...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 5th March 2013, 04:09 PM
Replies: 7
Views: 731
Posted By Quad312
Re: How do I monetize an art site?

A couple of the links on the "the art of life" and the "contact" page direct to this page to order, but it's not a valid page:
http://artofkamchatka.com/order-prints/

Other than the "in your...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 5th March 2013, 12:23 PM
Replies: 7
Views: 731
Posted By agmccall
Re: How do I monetize an art site?

Your sales page looks ok. What I would do is add a category in the top nav bar linking to the sales page. something like "Purchase Artwork" or "Purchase" or "Aquire Artwork" whatever looks good...
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