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Search: Posts Made By: Ross Bowring
Forum: Copywriting 14th November 2015, 01:58 PM
Replies: 21
Views: 1,165
Posted By marciayudkin
Re: is your copywriting client gonna be a pain in the A$$?

So true, so true.

This is something that is hard to believe until you've seen it in action. And it's true way beyond business. For example, someone who is obsessed with the idea that their...
Forum: Copywriting 7th November 2015, 03:11 PM
Replies: 18
Views: 1,077
Posted By RickDuris
Re: So, it's come to this...

Mike, I'm going to give you $100,000 worth of personal advice.

You should *LOVE* the situation you're in. Embrace it. Use it to your advantage.

What you should be doing right now is writing...
Forum: Copywriting 7th November 2015, 07:34 AM
Replies: 18
Views: 1,077
Posted By marciayudkin
Re: So, it's come to this...

Of course, you folks can do whatever you like with your money. But why you would want to give money to an able-bodied person you met online (in effect) 10 minutes ago is totally beyond me.

"Give...
Forum: Copywriting 15th July 2015, 01:52 AM
Replies: 21
Views: 3,188
Posted By marciayudkin
Re: WF copywriting forum dead?

I took a look at the private Facebook group and decided not to join. It did not look hospitable.

Marcia Yudkin
Forum: Copywriting 17th March 2015, 08:03 AM
Replies: 14
Views: 3,944
Posted By BrianMcLeod
Re: RIP Sylvie Fortin

I'm deeply saddened to learn about Sylvie's death... what a tough, inspiring woman.

The way Michel and Sylvie loved, lived and worked with each other is a model we can all learn from.

My mom...
Forum: Copywriting 7th December 2014, 08:08 AM
Replies: 0
Views: 992
Posted By The Copy Nazi
Why People With Brain Damage Make Better Copywriters

Over 1000 Proven Headlines You Can Adapt. George Katsoudas - "The Greek Geek" - pointed me to this collection. And it's a beauty. I love playing with headlines - don't you?
...
Forum: Copywriting 1st December 2014, 01:54 PM
Replies: 4
Views: 942
Posted By joe golfer
Somebody needs to do this for IM

I'd love to see an IMer create similar ads for their next launch.

A Bank Hired an Actor to Tell You He's an Actor Hired by a Bank. And It's Awesome | Adweek...
Forum: Copywriting 6th October 2014, 01:20 PM
Replies: 1
Views: 659
Posted By Mark Pescetti
Are we just dating... or is this something more?

There's been quite a few people posting here - looking to start their copy careers.

I really want to add something that I feel is important to the new copywriter conversation.

Because beyond...
Forum: Copywriting 29th July 2014, 04:50 PM
Replies: 14
Views: 1,134
Posted By sethczerepak
Re: Copywriting...Future Survival

CORRECTION.

Things are NOT drying up for the Freelance Copywriter who knows how to think and to sell. They're drying up for the confused person thinks they're a copywriter because they have a lap...
Forum: Copywriting 27th July 2014, 07:22 PM
Replies: 15
Views: 2,090
Posted By JohnRussell
Re: Lessons from the Titans of Direct Response

The example I used - Oscar Meyer Wiener - had the product name in it. As someone (Chris) who does not have the budget of Allstate or State Farm et al, I just think it's not a bad idea to use your...
Forum: Copywriting 27th July 2014, 07:21 PM
Replies: 24
Views: 1,424
Posted By Mark Pescetti
What The Walking Dead Taught Me About VSLs

http://markpescetti.com/wp-content/uploads/2014/07/Rick.png

So what does this picture have to do with how to write a better VSL?

In the picture above, Rick Grimes, the lead character in The...
Forum: Copywriting 13th July 2014, 03:02 AM
Replies: 32
Views: 1,741
Posted By marciayudkin
Re: "Guarantees" and "offers" in selling copywriting services?

Most highly paid professionals do not guarantee results or performance. Look at ballplayers, attorneys, doctors, opera stars...

Marcia Yudkin
Forum: Copywriting 22nd June 2014, 11:37 PM
Replies: 27
Views: 2,096
Posted By Sean Fry
Re: Brutal Copy Critique Of Jeff Bezos Sales Letter For The Amazon Fire Phone

Um, does anyone here not get that that letter is designed to do one thing?

To get people to watch the video. Jesus...copywriters. :P

The letter isn't designed to sell. The video is. Its...
Forum: Copywriting 19th June 2014, 11:12 AM
Replies: 27
Views: 2,096
Posted By Lance K
Re: Brutal Copy Critique Of Jeff Bezos Sales Letter For The Amazon Fire Phone

As far as sounding presumptuous and cold, I have a different take.

The letter is from Jeff Bezos. As a customer of Amazon I'd expect it to be a cold sounding business like mass email. If it was...
Forum: Copywriting 19th June 2014, 09:05 AM
Replies: 27
Views: 2,096
Posted By Will Compton
Forum: Copywriting 29th May 2014, 11:41 AM
Replies: 7
Views: 1,771
Posted By Will Compton
Lightbulb 19 Quotes From Ad Legend Claude Hopkins (The Father Of Modern Marketing) On Salesmanship In...

"19 Quotes From Advertising Legend
Claude Hopkins (The Father Of Modern
Marketing) On Salesmanship In Print!"




From: Will Compton
Just North of the Rio Grande
Thursday, 11:20
Forum: Copywriting 26th May 2014, 02:47 AM
Replies: 16
Views: 2,034
Posted By The Copy Nazi
Re: Where can i get $500+ copywriting clients

Some of his "great work" - O.P. - you might want to Google "PMS" before you go ahead with this.
Forum: Copywriting 23rd May 2014, 12:09 PM
Replies: 30
Views: 1,882
Posted By The Copy Nazi
Re: [Critique Request] - VSL Landing Page

Gosh - a FREE video. How exciting. I've been getting very tired of paying to watch videos.
Forum: Copywriting 22nd May 2014, 09:14 PM
Replies: 0
Views: 374
Posted By dgmufasa
Can this be considered copywriting?

Hi, delete this thread. Thanks!
Forum: Copywriting 20th May 2014, 08:02 AM
Replies: 76
Views: 3,514
Posted By Quality Copywriter
Re: Could I make a deal with a copywriter?

I know someone recently who has a few writers on here going on spec for them.

the chances are the copy will suck. but if you have some peanuts you'll always find some monkeys.

I personally...
Forum: Copywriting 18th May 2014, 05:47 AM
Replies: 76
Views: 3,514
Posted By sethczerepak
Re: Could I make a deal with a copywriter?

You need to read some of Zig Ziglar's books on selling my friend. You have a grossly distorted view of the craft and it's going to put a great big glass lid on your results.
Forum: Copywriting 14th May 2014, 10:59 AM
Replies: 13
Views: 1,270
Posted By angiecolee
Re: 5 common words that should be banned from sales copy. Do you guys agree?

Words are only meaningless corporate speak if you write them that way.

I'm pretty sure all of those words have been in innovative ways that have caught people's attention.
Forum: Copywriting 6th May 2014, 07:50 PM
Replies: 40
Views: 4,643
Posted By Daniel Scott
Re: Who is THE Top Dating Niche Copywriter?

Cashflow,

I'm in the niche and don't think we've met? PM me if you wanna connect. I won't be writing copy for you but can maybe introduce you to some guys who can.

Okay, great copywriters in...
Forum: Copywriting 1st May 2014, 06:36 PM
Replies: 21
Views: 1,224
Posted By Mark Pescetti
Re: Which Sales Video Do You Like Better?

The messages and emotion that Brandon touches upon are so honed in. But they're also universal.

I couldn't care less about dunking. And yet... after watching his video, I went out today, bought a...
Forum: Copywriting 30th April 2014, 06:43 AM
Replies: 40
Views: 4,643
Posted By davemiz
Re: Who is THE Top Dating Niche Copywriter?

just a lil FYI... *ALL* the top dating offers are written by the product owners.

no copywriters.

product owners.

chris is running his massive company, why would he take on a client? (he...
Forum: Copywriting 30th April 2014, 02:55 AM
Replies: 40
Views: 4,643
Posted By Cool Hand Luke
Re: Who is THE Top Dating Niche Copywriter?

Jim is Badass Ventures' head copywriter now and he does all their emails and upsell copy, but he didn't write the Tao VSL; that was done before he joined the company and was written by Jon Benson and...
Forum: Copywriting 26th April 2014, 01:00 AM
Replies: 54
Views: 3,974
Posted By Alex Cohen
Re: Writing Compelling Landing Page copy without hiring an expert copywriter

Besides the obvious fact that these percentages were dreamed up in Fantasyland, they add up to 105%.

Alex
Forum: Copywriting 25th April 2014, 03:24 PM
Replies: 15
Views: 1,639
Posted By michaelhearne
Re: Busting My Chops to Convert Cold Traffic...

i've got a control that's been converting at a profit on the front end to cold traffic for about 2 years now in the diet niche... and another in a health related niche that's ROI-ing very well to...
Forum: Copywriting 23rd April 2014, 02:18 PM
Replies: 20
Views: 1,807
Posted By angiecolee
The one TRUE method to making it as a copywriter...

...doesn't exist.

Unless you count "writers write" as the essential part of that equation. It IS true, after all...you'll never be a copywriter if you only study, never write.

The funny thing...
Forum: Copywriting 21st April 2014, 05:44 PM
Replies: 15
Views: 1,119
Posted By Mark Pescetti
Re: Do You Want To Be The Best... Or Not?

Great post Andy.

I especially dig the bit above.

You're right. A lot of people do think hiring a copywriter is like having a license to print money. That's even truer when they're paying in the...
Forum: Copywriting 21st April 2014, 12:35 PM
Replies: 15
Views: 1,119
Posted By Mark Pescetti
Do You Want To Be The Best... Or Not?

There are a lot of copywriters. More everyday.

But when you actually get some controls under your belt, you're in the company of an elite few.

In other words...

The copy world is pretty...
Forum: Copywriting 19th April 2014, 04:13 PM
Replies: 22
Views: 1,615
Posted By colmodwyer
Re: Is copywriting intimidating to you??? Here's the solution (for me at least...)

I think, if you want to be a copywriter you need to study copywriting.

Sales experience surely helps, but if you don't have any I wouldn't recommend getting some to become a better copywriter....
Forum: Copywriting 18th April 2014, 07:09 AM
Replies: 15
Views: 1,639
Posted By davemiz
Re: Busting My Chops to Convert Cold Traffic...

hate to break the news to ya... if you dont have a backend, you're not going to be doing ppc for too long...

you wont be able to spend enough $$ for the traffic and customers.

you have no...
Forum: Copywriting 17th April 2014, 05:26 PM
Replies: 15
Views: 1,639
Posted By RickDuris
Re: Busting My Chops to Convert Cold Traffic...

You say that as if cold traffic could be lumped into one big bucket.

The big dogs don't look at it like that.

For instance, I'm sure you figured out search traffic converts differently than...
Forum: Copywriting 4th April 2014, 06:40 AM
Replies: 23
Views: 1,413
Posted By sethczerepak
Re: Here's Another Reason You Should NEVER Give Up...

Crossroads demon.

Ten more years to live it up.
Forum: Copywriting 3rd April 2014, 05:28 PM
Replies: 19
Views: 927
Posted By Will Compton
Re: First copy for free.

John Carlton (http://www.john-carlton.com) (the most ripped-off writer on the web) calls it the "Shameless Whore" stage where you are taking every job that comes your way for cheap - or free. In The...
Forum: Copywriting 26th March 2014, 12:39 AM
Replies: 23
Views: 1,287
Posted By The Copy Nazi
Re: Is This the Best Salesletter Ever??

How much is the OSHA fine? Hit that. Have several yarns about how some companies were hit thousands of dollars in fines they could have avoided by investing $187 in your booklets. Yeah - end the...
Forum: Copywriting 24th March 2014, 04:13 PM
Replies: 16
Views: 829
Posted By sethczerepak
Re: Starting a Sales Letter with Testimonials.

Yeah, I get that. Just busting your balls - After all, this is the copywriting forum lol
Forum: Copywriting 24th March 2014, 07:23 AM
Replies: 16
Views: 829
Posted By sethczerepak
Re: Starting a Sales Letter with Testimonials.

IMHO, it depends on who your heroes and role models are. I was looking at personal finance books at Barnes and Noble just yesterday. Found one with Warren Buffets testimonial on it, I didn't buy it...
Forum: Copywriting 21st March 2014, 01:53 PM
Replies: 5
Views: 654
Posted By Benjamin Farthing
Any copywriter could have told you that...

Research published in the American Journal of Health Promotion showed that advertisements telling smokers why to quit are more effective than ads telling them how to quit.

In fact, even briefly...
Forum: Copywriting 15th March 2014, 11:54 AM
Replies: 12
Views: 1,313
Posted By The Copy Nazi
Re: A simple way to increase squeeze page conversions

I'm working with a client that has a new way of doing squeezes and getting the opt-in. He's seeing 70/80/90% conversions. Yeah. Launches soon so I can't tell you more. You're on the right track here...
Forum: Copywriting 14th March 2014, 08:05 AM
Replies: 25
Views: 1,068
Posted By Mario Castelli
Re: Which Sales Page Do You Like Better?

MaksP The Truth (like your YouTube videos btw),

You can't be looking for where to "add" certain elements to your sales letter. That's like putting a paint job on a car with an engine that doesn't...
Forum: Copywriting 5th March 2014, 12:17 PM
Replies: 10
Views: 692
Posted By BrianMcLeod
Re: Do You Ever Get Jealous?

Can someone please hijack/troll this thread so I can feel confident we're all in the right place?

Thanks.
Forum: Copywriting 5th March 2014, 10:35 AM
Replies: 10
Views: 692
Posted By BrianMcLeod
Re: Do You Ever Get Jealous?

Everyone, even if only momentarily, covets what others seem to have.

But the picture is always incomplete, isn't it?

The working stiff wants the rich man's money, power and freedom to live on...
Forum: Copywriting 26th February 2014, 07:54 PM
Replies: 5
Views: 679
Posted By mhdeaton
Gym Membership Copywriting

Getting ready to do some postcards, letters and radio for local YMCA was wondering if anyone has seen any swipes for marketing gym memberships.

Willing to pay of course for the right resources.
...
Forum: Copywriting 25th February 2014, 08:00 AM
Replies: 5
Views: 835
Posted By shawnlebrun
How $8 domains helped me land more copy clients

I remember going through Gary Bencivenga's copywriter seminar a few years back and something he mentioned really stuck out to me.

Gary said that when he first went solo, he used to have different...
Forum: Copywriting 5th February 2014, 01:19 PM
Replies: 13
Views: 952
Posted By ronrule
Re: Furniture store owner loses $7 millon - calls it "building the brand"

Furniture often has a 300% markup, so while the sticker price may be $7 million, it's probably closer to $2.5-$3 million out of pocket for him. He's likely making more than that in an average month....
Forum: Copywriting 5th February 2014, 12:30 PM
Replies: 13
Views: 952
Posted By max5ty
Re: Furniture store owner loses $7 millon - calls it "building the brand"

I apologize if I was wrong.

I had heard of stories like this before, like the one I mentioned where he had insurance. On the story I mentioned, it wasn't his first promotion. On T.V. he was...
Forum: Copywriting 3rd February 2014, 09:11 AM
Replies: 26
Views: 2,378
Posted By davemiz
Re: One of the Best Copywriters Online Today...

ya... met chris at one of kerns mass control events. been friends with him since.

we bounce ideas off each other.

amazing blogger.... and writer.

dude is a blogging MACHINE.

told him for...
Forum: Copywriting 27th January 2014, 12:30 PM
Replies: 14
Views: 1,739
Posted By The Copy Nazi
This Swipe will change your life (and make you lots of money)

"Beware the lollipop of mediocrity; lick it once and you’ll suck forever." — Brian Wilson.

Brian Wilson - who he? The genius behind The Beach Boys. Look it up.

Oh ok... I'll spell it out. If...
Forum: Copywriting 25th January 2014, 01:47 PM
Replies: 26
Views: 3,413
Posted By marciayudkin
Re: Interview with Bob Bly: How New Copywriters Can Land Clients

I was a nobody once, with no copywriting clients. I used content marketing, as presently conceived, to get going. I went after a regular column in a magazine, any business magazine. I must have...
Forum: Copywriting 22nd January 2014, 06:10 PM
Replies: 5
Views: 1,542
Posted By shawnlebrun
Re: Some examples of upsell page copy?

To take what Ross said a step further... go to the big players online and plunk down some cash and go through their sales funnel. Sure, you're spending some moolah, but look at it as an investment in...
Forum: Copywriting 22nd January 2014, 12:51 PM
Replies: 5
Views: 1,542
Posted By BrianMcLeod
Re: Some examples of upsell page copy?

That's too easy. There's got to be a less efficient, more frustrating way that's free.
Forum: Copywriting 22nd January 2014, 09:58 AM
Replies: 18
Views: 761
Posted By Andrew Gould
Re: Getting that last 50% without being ripped off?

The vast majority of people have zero intention of ripping you off.

Stop wasting your time and energy worrying about it.
Forum: Copywriting 21st January 2014, 04:41 PM
Replies: 32
Views: 1,686
Posted By Mario Castelli
Re: Any feedback on this video salesletter?

It definitely isn't lacking in credibility. I believe what he's saying.

Problem is... it comes off as too technical. It's just not emotional
enough. And since he's targeting women, that's a MAJOR...
Forum: Copywriting 21st January 2014, 03:00 PM
Replies: 32
Views: 1,686
Posted By Cool Hand Luke
Re: Any feedback on this video salesletter?

For starters he should consider ditching the fake Facebook comments below the VSL.
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