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Search: Posts Made By: angiecolee
Forum: Copywriting 7th July 2017, 09:09 AM
Replies: 11
Views: 351
Posted By angiecolee
Re: My thoughts on writing ad copy

TL;DR.

You really gotta learn to structure your thoughts in a way that's easy to scan and read.
Forum: Copywriting 7th July 2017, 09:08 AM
Replies: 18
Views: 397
Posted By angiecolee
Re: Suggestions for writing a Personal Brand "elevator pitch"

Echoing what Princess and Gordon said - WAYYYYYYYY too long.

If it helps, picture yourself, hand outstretched, ready to shake. You've got from the time you pulled your hand out of your pocket from...
Forum: Copywriting 5th July 2017, 09:21 AM
Replies: 26
Views: 668
Posted By angiecolee
Re: What problems do you face as a copywriter?

That was my thought here.

First - leading questions. OP, it's clear to me you already have an answer in mind and you're hoping someone will pipe up with it. But if you're doing true market...
Forum: Copywriting 27th June 2017, 10:54 PM
Replies: 21
Views: 674
Posted By angiecolee
Re: A little knowledge is a dangerous thing, but a smitten more...

I think that's great - odds are it's the different paths that led to our different outlooks. A lot of my learning about fonts and kerning, etc came from working in-house with a design team.

And I...
Forum: Copywriting 26th June 2017, 12:47 PM
Replies: 21
Views: 674
Posted By angiecolee
Re: A little knowledge is a dangerous thing, but a smitten more...

Let me be clear: copywriting IS a business opportunity. It HAS allowed me to quit my job (as a full-time corporate copywriter) and bring home the bacon... while at home.

But it's a biz opp for...
Forum: Copywriting 18th June 2017, 12:03 AM
Replies: 21
Views: 674
Posted By angiecolee
Re: A little knowledge is a dangerous thing, but a smitten more...

I have a slightly different perspective, but mostly because I believe in being a lifelong student...

Study. But take action.

Do both.

Copywriters are great synthesizers of ideas, and you...
Forum: Copywriting 10th June 2017, 02:31 PM
Replies: 11
Views: 369
Posted By angiecolee
Re: Hello all! I'm new here and I've got some questions.

I got some great advice from Rick Duris not so long ago when I left the corporate copywriting world to start my own business...

Having a successful copywriting business depends on 4 components:...
Forum: Copywriting 14th May 2017, 10:32 PM
Replies: 13
Views: 490
Posted By angiecolee
Re: Learning the game - Confused

Blunt talk.

If you're paying Carlton to learn even just SOME of his secrets...

JUST DO WHAT HE SAYS.

You don't have to get it. You don't have to think he's right.

There's a REASON you're...
Forum: Copywriting 14th May 2017, 10:29 PM
Replies: 4
Views: 237
Posted By angiecolee
Re: How quickly can a novice get up to speed?

How fast can you pick yourself up and recover when you fall on your face?

That's about how fast you tend to get up to speed.
Forum: Copywriting 15th March 2017, 09:55 AM
Replies: 23
Views: 469
Posted By angiecolee
Re: [A Brain Teaser for Copywriters] Spin Something Old into Something New

Agreed - a better exercise in choosing words wisely is the 55 word story. A few of my writer friends and I have been doing that lately as a fun way to break up all the not-so-fun stuff that comes...
Forum: Copywriting 23rd February 2017, 03:24 PM
Replies: 8
Views: 310
Posted By angiecolee
RE: Make your sales copy weed free!

I admit to not clicking through to the article - my commentary was more to the general nature of "words and phrases to avoid" posts that pop up rather routinely.

If you're saying there's something...
Forum: Copywriting 23rd February 2017, 10:37 AM
Replies: 8
Views: 310
Posted By angiecolee
RE: Make your sales copy weed free!

I don't agree with "avoid these words" type posts.

Sometimes it's just the right thing to say.

I don't particularly agree with using cliches and idioms, but they're popular for a reason - most...
Forum: Copywriting 21st February 2017, 08:45 PM
Replies: 17
Views: 591
Posted By angiecolee
Re: Did Gary Halbert Consider Himself The Best Copywriter?

Maybe I'm just the party pooper LOL. I don't understand the point of trying to guess what someone who's deceased may or may not have thought of himself.

I'm much more interested in what living...
Forum: Copywriting 21st February 2017, 06:09 PM
Replies: 17
Views: 591
Posted By angiecolee
Re: Did Gary Halbert Consider Himself The Best Copywriter?

No offense but - why does it matter?
Forum: Copywriting 11th February 2017, 07:29 PM
Replies: 7
Views: 388
Posted By angiecolee
Re: How can i write anything if everything is copyrighted?

I think you're misunderstanding copyright and plagiarism.

No, you cannot copy a sentence someone else wrote and claim it's original.

Yes, you can read sentences others wrote, formulate your...
Forum: Copywriting 23rd January 2017, 10:52 PM
Replies: 8
Views: 229
Posted By angiecolee
Re: Im looking for a site... a copywriting one

Ugly fruit is still edible - likely just as tasty as less perfect-looking fruit.

Yet somehow it still takes people an awful lot of convincing to eat it.

It's called presentation. That's what...
Forum: Copywriting 2nd January 2017, 02:06 PM
Replies: 22
Views: 444
Posted By angiecolee
Re: How to know how much i am worth?

Part of that value is confidence, right? If you're not sure what you can deliver, then you're not sure what value you provide, and you're not sure how to position your value against what you want to...
Forum: Copywriting 2nd January 2017, 11:56 AM
Replies: 22
Views: 444
Posted By angiecolee
Re: How to know how much i am worth?

I would challenge this.

It's not about how much THEY are willing to pay.

It's about the value YOU deliver.

People will willingly pay people/businesses they LIKE, because they value the...
Forum: Copywriting 28th December 2016, 07:36 PM
Replies: 14
Views: 368
Posted By angiecolee
Re: "Looking for a developer" ads flagged on Craigslist

I didn't assume anything about your posts, and assuming I'm out to get you doesn't bother me or affect my business. That's a skill you might want to learn (not letting internet randoms get under your...
Forum: Copywriting 28th December 2016, 05:42 PM
Replies: 14
Views: 368
Posted By angiecolee
Re: "Looking for a developer" ads flagged on Craigslist

Wow - OK. Someone definitely pissed in your Cheerios this morning.

1. You are aware this is the Copywriting section though, right? Maybe a mod mistakenly placed your post in here, because this is...
Forum: Copywriting 28th December 2016, 01:20 PM
Replies: 14
Views: 368
Posted By angiecolee
Re: "Looking for a developer" ads flagged on Craigslist

I see you haven't really answered my questions, though...
Forum: Copywriting 28th December 2016, 11:10 AM
Replies: 14
Views: 368
Posted By angiecolee
Re: "Looking for a developer" ads flagged on Craigslist

1) we're not CL support, so I'm not sure how much we can do.

2) speaking of what we CAN do, it's not much without more concrete detail.

Your post as it stands is kinda like going to the doctor...
Forum: Copywriting 23rd December 2016, 07:33 PM
Replies: 22
Views: 444
Posted By angiecolee
RE: How to know how much i am worth?

If you base your pricing on what you think others will accept instead of what you need/are worth, you're setting yourself up for failure.
Forum: Copywriting 23rd December 2016, 05:15 PM
Replies: 22
Views: 444
Posted By angiecolee
RE: How to know how much i am worth?

You should really check out the stickies. This question has been asked many times.

The short answer: whatever you feel comfortable charging.

The more complicated answer: a combination of what...
Forum: Copywriting 12th December 2016, 10:25 PM
Replies: 13
Views: 381
Posted By angiecolee
Re: "Prove you're Good at Writing Copy by Selling your Own Product"

Drop shipping. White labeling Amazon products. Hitting up all the neighborhood garage sales and resale shops, picking up a box of crap on the cheap, and selling it at a markup.

I disagree with the...
Forum: Copywriting 12th December 2016, 11:28 AM
Replies: 17
Views: 539
Posted By angiecolee
Re: Industries/Companies looking for Copywriters

As a matter of fact, I live in the SF Bay Area.

If you're familiar with real estate, then you're familiar with how it's skyrocketing here.

I've worked with RE agents on selling not just homes,...
Forum: Copywriting 7th December 2016, 09:41 AM
Replies: 17
Views: 539
Posted By angiecolee
Re: Industries/Companies looking for Copywriters

Easy answer: all of them.

Harder question(s): which one do you want to work in, and how do you find the people who hire copywriters in those industries?
Forum: Copywriting 6th December 2016, 05:50 PM
Replies: 14
Views: 343
Posted By angiecolee
Re: does my site make you want to do business with me?

1) $20 isn't enough to motivate me to do anything these days.Frankly anyone who has the means to split test your offer against theirs is unlikely to be motivated by $20. There's no risk on your part....
Forum: Copywriting 4th December 2016, 12:17 PM
Replies: 5
Views: 197
Posted By angiecolee
Re: Understanding Call To Action

I get the feeling that English is not your first language.
Forum: Copywriting 3rd December 2016, 10:03 PM
Replies: 29
Views: 745
Posted By angiecolee
Re: Freelancers working for pennies seems to be on the rise...and it needs to stop.

Amen Kanda.

I ain't worried about the kids getting pennies. They're not on my level and they're certainly NOT my competition.

And if you're serious about this business, you shouldn't be...
Forum: Copywriting 3rd December 2016, 09:58 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

Forget practicing and studying. Get one project. GET RESULTS.

You want confidence to charge people high figures? Show them you can sell the shit out of whatever they're trying to move.

THAT is...
Forum: Copywriting 2nd December 2016, 12:41 AM
Replies: 7
Views: 350
Posted By angiecolee
Re: Ho Much Do Top Copywriters Charge?

It's not uncommon to see a consult arrangement + fixed fee + backend proposal.
Forum: Copywriting 29th November 2016, 12:37 PM
Replies: 12
Views: 264
Posted By angiecolee
Re: Is copywriting actually creative?

No, I'm not creative when I create something. That concept is just plain bananas.
Forum: Copywriting 27th November 2016, 11:54 AM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

My friends often approach me to ask me to help them write what I like to call "thinly veiled rage" letters. Politest wording you could ever encounter. Not a single ******* doubt that I'm pissed off...
Forum: Copywriting 24th November 2016, 02:49 PM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

If you're serious about your copy/business education, all of these encounters are part of it. Something to learn from every interaction and experience, good or bad.
Forum: Copywriting 24th November 2016, 02:42 PM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

Stop buying into the drama. You don't have to play ball just because she's got a bat and is screaming at you. If you stop being her source of drama, she'll find someone else to play ball with,...
Forum: Copywriting 24th November 2016, 02:32 PM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

Heed the advice of the others. If there's one thing I've learned, it's don't kiss and tell. I don't air details and dirty laundry unless it's one on one and I'm trying to save a colleague from...
Forum: Copywriting 20th November 2016, 02:49 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

No, thankfully. Most people in marketing feel the same way I did about non-marketers throughout the company being able to tell us how to do stuff. I care too much about what I do to stay in a...
Forum: Copywriting 19th November 2016, 09:17 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

LOL Rick - maybe soon, man. Just gave the J-O-B notice and am going freelance full-time very soon.
Forum: Copywriting 19th November 2016, 04:10 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

When I started, I was lucky to be making $2 an hour after all the work I put into stuff. I thought I would work much faster than I ultimately did, or I SORELY underestimated what it'd take to get...
Forum: Off Topic Forum 18th November 2016, 04:01 PM
Replies: 23
Views: 550
Posted By angiecolee
RE: Fast Food Content Writing - Who is to blame?

Meh - eventually they'll just be paying their article writers to talk to one another. That in and of itself would be interesting if I weren't wary about the volume of delusional newbs that will write...
Forum: Copywriting 15th November 2016, 08:20 PM
Replies: 11
Views: 212
Posted By angiecolee
Re: What are the techniques copywriters should be forgetting about?

OP - I got news for ya dude. Part of my transition from newb to experienced copywriter was people calling me out on my assumptions and bullshit.

You absolutely should start the convo if you want...
Forum: Copywriting 15th November 2016, 09:47 AM
Replies: 6
Views: 228
Posted By angiecolee
Re: Starting Out as a New Copy Writer

1) find your OWN style. When people ultimately hire me, it's for the unique perspective and experience I bring to the table. It's not because of which guru I can quote or which acronym techniques I...
Forum: Copywriting 15th November 2016, 09:40 AM
Replies: 11
Views: 212
Posted By angiecolee
Re: What are the techniques copywriters should be forgetting about?

What is up with all these newbs making massive sweeping generalizations?

With few notable exceptions, none of these tactics is ever gonna die. None of the channels will ever really be tapped out....
Forum: Copywriting 15th November 2016, 09:31 AM
Replies: 6
Views: 184
Posted By angiecolee
Re: Are the days of hype marketing gone?

The answer, as usual, depends on the market.

Some respond to hype and some don't.
Forum: Copywriting 6th November 2016, 11:39 AM
Replies: 10
Views: 267
Posted By angiecolee
Re: Why you should think of yourself as 'sales-detective' rather than just a copywriter?

Junaid, with all the just-trying-to-helpness I've got in my body:

If you want to be a good copywriter you have got to cut the fluff. You spend so much time in extended metaphors trying to be...
Forum: Copywriting 2nd November 2016, 04:00 PM
Replies: 2
Views: 109
Posted By angiecolee
Re: How to tell if a paid training course is worthwhile

Expertise handed down from someone using another company's intellectual property. Follow at your own risk.
Forum: Copywriting 1st November 2016, 09:04 PM
Replies: 11
Views: 167
Posted By angiecolee
Re: What do you think about my strategy for writing slogans?

Nesha, again....

The only person keeping you from making real money doing this is you.

I'm not saying you could start this business tomorrow, but you should check out how other people build...
Forum: Copywriting 1st November 2016, 05:35 PM
Replies: 11
Views: 167
Posted By angiecolee
Re: What do you think about my strategy for writing slogans?

I get paid a lot more for naming and slogan generation than $30, that's for damn sure. There are entire agencies dedicated to just naming.
Forum: Copywriting 1st November 2016, 01:13 PM
Replies: 9
Views: 413
Posted By angiecolee
Re: Jay Abraham's Headline Collection

Regardless of the genre or field or flavor of the writing, there's something to be learned from people like Jay and Brian.
Forum: Copywriting 1st November 2016, 08:04 AM
Replies: 11
Views: 167
Posted By angiecolee
Re: What do you think about my strategy for writing slogans?

If you're going to be generating slogans and taglines, you need to be aware of basic trademark issues and clearance. If you turn over something your client loves and someone else registered it, and...
Forum: Copywriting 31st October 2016, 05:26 PM
Replies: 16
Views: 495
Posted By angiecolee
Re: How to Make Money Freelancing

You do not need to be more literary. You need to find a unique angle or perspective to share.
Forum: Copywriting 31st October 2016, 04:57 PM
Replies: 12
Views: 327
Posted By angiecolee
Re: How to Write a Sales Page: Tips for Beginners

Another hint, from one chick to (I assume, based on name) another:

Let it go.

People are gonna dog you all the time, whether you're in the right or wrong. If you believe strongly in what...
Forum: Copywriting 31st October 2016, 04:56 PM
Replies: 22
Views: 307
Posted By angiecolee
Re: Would You do Work Your Employer is Not Paying for?

I say these things to the newbs, understanding how difficult it may seem.

The reality is, from one former newb to another, that more often than not, you're making it MUCH harder than it has to be....
Forum: Copywriting 31st October 2016, 04:52 PM
Replies: 9
Views: 413
Posted By angiecolee
Re: Jay Abraham's Headline Collection

So much good stuff - I'm adding this to my Kindle so I can browse on the fly.
Forum: Copywriting 31st October 2016, 04:50 PM
Replies: 22
Views: 307
Posted By angiecolee
Re: Would You do Work Your Employer is Not Paying for?

I write them a letter stating that I can absolutely do the things they're requesting, after we talk about an adjustment in the project fee and the deliverable dates.

If they throw a fit, I simply...
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