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Search: Posts Made By: Memetics
Forum: Copywriting 23rd October 2015, 03:23 AM
Replies: 24
Views: 1,420
Posted By Memetics
Re: Storytelling = Subliminal Selling

I know how you feel, I used to feel the same way until one day standing in an airport check in line everything I had learned about narrative persuasion just clicked into place.

Quite an "aha...
Forum: Copywriting 21st October 2015, 01:57 AM
Replies: 14
Views: 883
Posted By Memetics
Re: Taking Articles from Magazines for Blogging

I am new to garden design and have just started doing my own. I chose to take articles from parks and municipal areas and utilise them for my own garden.

Is it wise to use sculptures from public...
Forum: Copywriting 14th October 2015, 11:20 AM
Replies: 44
Views: 1,531
Posted By Memetics
Re: Nothing to add, but...I wonder about...

You must "care" to some extent otherwise you wouldn't be selling your product/service in the first place, except....

In PUA persuasion there is a mindset called "outcome independent". It's a state...
Forum: Copywriting 14th October 2015, 07:38 AM
Replies: 44
Views: 1,531
Posted By Memetics
Re: What's the difference between "persuasion" and "manipulation"?

Agreed. To further complicate matters I would say that there are three types of deception.

(A) Emotional deception for the prospect's advantage.

(B) Emotional deception to the prospect's...
Forum: Copywriting 14th October 2015, 02:28 AM
Replies: 44
Views: 1,531
Posted By Memetics
Re: What's the difference between "persuasion" and "manipulation"?

Interesting thread. The "difference" depends on the methods used and the end result for the prospect; there are a trio of categorical premises involved assuming the four following criteria

(A) The...
Forum: Copywriting 28th September 2015, 04:13 AM
Replies: 12
Views: 856
Posted By Memetics
Re: why don't principles sell?

The problem is though Jason; when you're poor you have an immediate need for money just to keep your head above water. Everyday's a new day with the same challenges as the one before. From an...
Forum: Copywriting 20th September 2015, 12:38 PM
Replies: 27
Views: 1,760
Posted By Memetics
Re: Donald Trump Surge Thanks To Copywriting?

Trump's soundbites are straight out of persuasion 101 and classic language patterns designed to influence covertly. Because they're so simplistic there's a lot of conceptual fluency to them...
Forum: Copywriting 30th August 2015, 02:53 PM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

This ones pretty good.


The Language Pattern Bible: Indirect Hypnotherapy Patterns of Influence: Amazon.co.uk: Kerin P Webb, Gill M Webb, Andrea JM Lindsay: 9780955037412: Books
Forum: Copywriting 30th August 2015, 11:31 AM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Here's a better explanation than mine.

http://www.hypnosis101.com/nlp/hypnotic-language/nominalizations/

It doesn't go into the actual neuroscience but you can get the gist of how the brain...
Forum: Copywriting 30th August 2015, 10:34 AM
Replies: 49
Views: 3,246
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

In a way it's more to do with changing the meaning and classification of certain words in the prospects mind.

You take the "concept" of the word and alter it in a way that it links to new semantic...
Forum: Copywriting 11th August 2015, 10:39 AM
Replies: 21
Views: 1,854
Posted By Memetics
Re: $15,000.00 a seat seminars. Secret societies of persuasion AND

Interesting stuff, I would argue that the fruit at the very top of the persuasion tree is not for sale at any price. Knowledge becomes more valuable the fewer amount of other people possess the same...
Forum: Copywriting 10th August 2015, 10:11 AM
Replies: 17
Views: 1,639
Posted By Memetics
Re: Is there a good reason why sales pages are so narrow?

It's to do with the cognitive fluency of the prose, big blocks of text increase the cognitive load of the copy, which makes it more likely the the critical factor will have to come online to help out...
Forum: Copywriting 21st May 2015, 02:45 PM
Replies: 31
Views: 2,947
Posted By Memetics
Re: The Most Powerful Copywriting Secret Ever!

Altruistic people have a neural driver which predisposes them towards "group selection" behaviour.

Group selection - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Group_selection)...
Forum: Copywriting 21st May 2015, 11:32 AM
Replies: 31
Views: 2,947
Posted By Memetics
Re: The Most Powerful Copywriting Secret Ever!

This has the makings of an idea for an 1980's style sitcom.

The opening credits feature billionaire copywriter Max5ty chomping a huge cigar sat next to his Olympic size pool. Meanwhile struggling...
Forum: Copywriting 11th May 2015, 01:53 PM
Replies: 36
Views: 2,163
Posted By Memetics
Re: Learning from the 10 BILLION dollar Friday about motivation.

I totally agree! You're talking about semantic node seeding but from a decision based frame work. Basically: Attaching your own value structure onto your prospect's instead of trying to usurp them....
Forum: Copywriting 10th May 2015, 12:30 PM
Replies: 36
Views: 2,163
Posted By Memetics
Re: Learning from the 10 BILLION dollar Friday about motivation.

That's a really good post gjabiz

In economics there's a concept known as "elasticity" Some goods are elastic and some are unelastic. Elastic goods are things you can do without when money is tight...
Forum: Copywriting 6th May 2015, 11:59 AM
Replies: 5
Views: 1,579
Posted By Memetics
Re: Crazy Idea That Helps Sell A Ton Of Stuff...

Very true, the reasoning is based on two psychological effects which attenuate the mind's critical factor (BS detector).

The first is a cognitive bias known as the "Rhyme as reason effect".
...
Forum: Copywriting 3rd May 2015, 10:49 AM
Replies: 22
Views: 1,973
Posted By Memetics
Re: What Are The Most Important Elements To A Sales Page?

Nearly a standard ASIA model.

Attention
Suspension
Insertion
Activation

First the headline to grab Attention. Triggers the brain's "Reticular activating system"

How Your Brain Controls...
Forum: Copywriting 29th April 2015, 01:25 PM
Replies: 5
Views: 1,363
Posted By Memetics
Re: remembering the fundamentals

"Neuro-magic" is exactly what it is. Once a person has learnt to write without having to "think" about the strokes they're making on the paper, then the writing has become an unconscious process; the...
Forum: Copywriting 15th April 2015, 01:46 PM
Replies: 19
Views: 2,183
Posted By Memetics
Re: An S in a headline pulls 3x more sales

It also works as a temporal clause presupposition (it will happen to you in the future) in the sense that the pluralisation implies an established cause and effect of the product.

You can double...
Forum: Copywriting 12th April 2015, 02:23 PM
Replies: 24
Views: 1,523
Posted By Memetics
Re: How do they not catch these things?...

Thanks. The sig is a paraphrase from the Dutch seventeenth-century philosopher Benedict de Spinoza. He proposed the theory that on encountering new information; first we believe the information (in...
Forum: Copywriting 12th April 2015, 08:21 AM
Replies: 24
Views: 1,523
Posted By Memetics
Re: How do they not catch these things?...

Who would have thought the word "from" could engender such confusion in such a short piece?

That's the problem with homonyms, their correct meaning in a piece of copy has to be deduced by the...
Forum: Copywriting 18th March 2015, 04:06 PM
Replies: 13
Views: 1,607
Posted By Memetics
Re: How I found email subject lines that doubled the open rates....

Interesting concept. A lot of research goes on behind the scenes before the contents of a cover are decided upon, they're the hook to get someone to either pick up and look inside or buy outright.
...
Forum: Copywriting 17th March 2015, 12:57 PM
Replies: 31
Views: 3,392
Posted By Memetics
Re: Copywriting with a story

Indeed, stories have been used for thousands of years as a method to bypass the brain's critical factor (BS detector) and deliver a persuasive message.

Due to the mind's capacity to empathise...
Forum: Copywriting 26th October 2014, 10:23 AM
Replies: 11
Views: 1,246
Posted By Memetics
Re: Why do tag lines attract people?

Taglines are designed for a number of reasons but the main one is to attract attention. A well thought out one will use a variety of psychological cues to lead the reader into the sales funnel with...
Forum: Copywriting 25th October 2014, 07:32 AM
Replies: 29
Views: 2,680
Posted By Memetics
Re: What do you think of princesses who swear like sailors?

Indeed. I'm not sure what the creators hoped to achieve with this. If you're looking to change another persons belief then it's far better to find common ground with them first, and move from there....
Forum: Copywriting 14th September 2014, 02:18 PM
Replies: 21
Views: 1,218
Posted By Memetics
Re: Starting Copy With A Question

Do you think opening with a question is a good idea? Really?

Well you would be right. The reason? Well it's complicated but it's all to do with emotion.

Emotions make people act, and the bigger...
Forum: Copywriting 26th August 2014, 03:26 PM
Replies: 15
Views: 783
Posted By Memetics
Re: Capitalizing words- When and when not to?

Well as usual: it depends. The current consensus is that capitalisation makes the reader focus more on the word because it stands out and we pay attention to the beginning and end of things than the...
Forum: Copywriting 25th August 2014, 11:21 AM
Replies: 15
Views: 783
Posted By Memetics
Re: Capitalizing words- When and when not to?

All though it's counterintuitive I wouldn't recommend this.

The reason is: when you learn to read, you start by reading every letter and then put the word together in your mind. The slow...
Forum: Copywriting 23rd August 2014, 04:21 AM
Replies: 5
Views: 875
Posted By Memetics
Re: Copy Writing "Speed Bump" Clarification Please

It does indeed, if you're engrossed in reading a piece of copy you are in a mild trance.

Break it and you're back to square one.
Forum: Copywriting 19th August 2014, 01:34 PM
Replies: 12
Views: 1,133
Posted By Memetics
Re: A Few Copywriting Questions If You Will

"Facts" are what the brain requires to prevent the critical part of the mind from vetoing the access of the emotion triggering parts of your copy, which then in turn activate the decision to buy.
...
Forum: Copywriting 7th August 2014, 02:27 PM
Replies: 37
Views: 1,514
Posted By Memetics
Re: Ancient Stuff...

Have you looked at Jungian Archetypes before? They're a sort of "Memory" that you're born with that the human brain has evolved to give you a framework to build beliefs upon.

If you're using a...
Forum: Copywriting 3rd August 2014, 11:34 AM
Replies: 35
Views: 1,392
Posted By Memetics
Re: A Question Of Grammar

The laws of grammar to some extent aren't laws at all in copywriting. I prefer to think of them more as guidelines. Obvious grammatical mistakes should be avoided at all costs as they can jar a...
Forum: Copywriting 3rd August 2014, 07:22 AM
Replies: 13
Views: 1,037
Posted By Memetics
Re: Details That Close Sales

Very true, the more senses you engage, the more real the experience becomes for the reader, and the more links created to your product in their mind. Nearly everyone has a dominant representation...
Forum: Copywriting 16th July 2014, 01:30 PM
Replies: 31
Views: 1,955
Posted By Memetics
Re: Can you please explain to me why this is a good sales letter?

When encountering new information you automatically believe the information for 300 milliseconds then your critical factor decides whether to "Unbelieve" it or not. If it aligns with your existing...
Forum: Copywriting 14th July 2014, 12:20 PM
Replies: 18
Views: 1,622
Posted By Memetics
Re: a small tip that may help your copywriting.

Storytelling as a method of accessing the mind is a bit of a bug in the brain's software. It developed as a method of passing valuable information to the listener in prehistoric times and gave the...
Forum: Copywriting 22nd June 2014, 12:12 PM
Replies: 10
Views: 737
Posted By Memetics
Re: What methods do you use to...

Write the whole thing out by hand then highlight the parts you like best. Write these parts out then join them together as best you can into a short paragraph.

Use this paragraph as the seed to...
Forum: Offline Marketing 7th May 2014, 11:16 AM
Replies: 18
Views: 1,850
Posted By Memetics
Re: Gatekeeper asks: "Is this a sales call?"

The first thing you need to do when encountering this is to disable the gate keepers autopilot response. They've used it so many times they don't have to think about it as it's like a programme...
Forum: Copywriting 5th May 2014, 02:50 PM
Replies: 3
Views: 649
Posted By Memetics
Re: Snake Oil or a Scientific Process?

It's very effective. Eventually you pick up the concepts and methods which made the copy great and then it's incorporated into your mind on an unconscious level. It influences your creativity in the...
Forum: Copywriting 1st May 2014, 10:12 AM
Replies: 10
Views: 916
Posted By Memetics
Re: the power of story

The mind is prewired to give stories access to the emotional brain by attenuating the critical factor. Humans have learnt through stories for hundreds of thousands of years before the adoption of the...
Forum: Copywriting 20th February 2014, 12:47 PM
Replies: 24
Views: 3,072
Posted By Memetics
Re: Hypnosis in copywriting...

If you want a really good example of hypnosis in copy then check out the sales page for Igor Ledochowski's conversational hypnosis course.

I was going to list all the methods he uses but there's...
Forum: Copywriting 19th February 2014, 02:00 PM
Replies: 24
Views: 3,072
Posted By Memetics
Re: Hypnosis in copywriting...

Interesting perspective Max5ty here's my take on the matter...

First of all it depends on what you mean by "Hypnosis". From a sales letter point of view then hypnosis is simply a method or...
Forum: Copywriting 17th February 2014, 12:12 PM
Replies: 14
Views: 770
Posted By Memetics
Re: You really can make people believe a lie... with good advertising

It probably did, someone at De Beers is most likely balancing the increased customer demand against the supply on an hourly basis just to keep that maximal revenue stream sweet spot.

Reminds me of...
Forum: Copywriting 17th February 2014, 11:23 AM
Replies: 14
Views: 770
Posted By Memetics
Re: You really can make people believe a lie... with good advertising

The ultimate scarcity tactic: Reduce supply and increase demand.
Forum: Copywriting 12th February 2014, 11:43 AM
Replies: 12
Views: 1,110
Posted By Memetics
Re: Two Psychological Techniques to Hold Prospects 'at Ransom' With

Car salesmen call this the "Puppydog close". They encourage you to take the car for 24 hours to "Get a feel for it" knowing full well when you drive off the lot in "your car" and see it parked on...
Forum: Copywriting 3rd February 2014, 12:53 PM
Replies: 15
Views: 848
Posted By Memetics
Re: Super Bowl Ads

It's all about "Top Of Mind" for the big corporations, but the Turbo tax ad uses a technique known as "Semantic netting". It assumes nearly all of it's potential customers have graduated high school...
Forum: Copywriting 30th January 2014, 02:04 PM
Replies: 6
Views: 707
Posted By Memetics
Re: Humor in Copy

Nearly all humour is based on the element of surprise, and when that "surprise" upsets our pattern recognition faculties and prediction loving mind... then the emotional brain soon perks up and opens...
Forum: Copywriting 21st January 2014, 12:48 PM
Replies: 41
Views: 1,511
Posted By Memetics
Re: Anyways...

The human brain is essentially unchanged over the last 50,000 years but what we are seeing now is the expression of previously dormant cognitive based genes coming to the fore to deal with the huge...
Forum: Copywriting 19th January 2014, 03:08 PM
Replies: 41
Views: 1,511
Posted By Memetics
Re: Anyways...

I see what you mean now, I would have used the words "Neurophysiology" or "Neurology" myself. My mistake.

From a sales or persuasion perspective the customers "Physiology" is the non verbal...
Forum: Copywriting 19th January 2014, 02:50 PM
Replies: 41
Views: 1,511
Posted By Memetics
Re: Anyways...

It was the bit about "How our physiology helps us make decisions" that made me wonder, in particular the word "Physiology"

As you can't observe someones physiology over the phone how will this...
Forum: Copywriting 19th January 2014, 02:05 PM
Replies: 41
Views: 1,511
Posted By Memetics
Re: Anyways...

Interesting, if you don't mind me asking, Do you use a working model derived from the Facial Feedback Hypothesis?
Forum: Mind Warriors 15th January 2014, 01:23 PM
Replies: 15
Views: 1,448
Posted By Memetics
Re: Key Principles of Persuasion

With the exception of scarcity all of Cialdini's principles are derived from the meta program of inclusion.

The human brain evolved in a society where everyone lived in tribes of up to 150 people...
Forum: Mind Warriors 15th January 2014, 11:51 AM
Replies: 15
Views: 1,448
Posted By Memetics
Re: Key Principles of Persuasion

Influence: The Psychology of Persuasion is a must read for anyone interested in the field.

When you've read it buy a good book on evolutionary psychology and read that too. It will give you the...
Forum: Mind Warriors 10th December 2013, 02:08 PM
Replies: 11
Views: 941
Posted By Memetics
Re: Question regarding Hypnosis

All of hypnosis works by suspending the minds critical factor long enough to generate an emotional response and then leading it to where you want to go.

If at any time the critical factor...
Forum: Mind Warriors 9th December 2013, 03:58 PM
Replies: 11
Views: 941
Posted By Memetics
Re: Question regarding Hypnosis

If the OP was simply saying affirmations to themselves then first person is fine.

As they're listening to a hypnosis tape speaking to themselves then third person referentiality is required to...
Forum: Copywriting 1st December 2013, 12:50 PM
Replies: 41
Views: 2,151
Posted By Memetics
Re: You're Trying Too Damn Hard!

Golfers call it "Choking", darts players call it "The yips"

Essentially; it's when an unconscious process is interfered with by a conscious one to the detriment of itself.

Whereas a golfer when...
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