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Search: Posts Made By: JohnRussell
Forum: Copywriting 28th April 2016, 08:30 AM
Replies: 14
Views: 903
Posted By JohnRussell
Re: Why didn't this convert

In a large enough group of people, there ARE people who could be convinced. Likely they're on the edge of converting anyway when they get your letter.

But those people are tough to find.

And...
Forum: Copywriting 27th April 2016, 07:22 AM
Replies: 23
Views: 1,262
Posted By JohnRussell
Re: landing page critique pls

I would think that an ad selling software that helps create headlines that "arrest the reader's attention" would itself have a headline that arrests the reader's attention, no?

I realize you're...
Forum: Copywriting 9th June 2015, 12:50 PM
Replies: 4
Views: 1,705
Posted By JohnRussell
Re: Judge this sales letter please?

Stick to your postcards....unless you want to throw money away mailing this letter.

I know you didn't write it...but that's the truth.

People will chuck the letter on the very first line.

If...
Forum: Copywriting 9th June 2015, 12:45 PM
Replies: 16
Views: 2,539
Posted By JohnRussell
Re: Does This Sound Like You?

Just because someone doesn't have their own products does not mean they aren't a good copywriter. I for one am happy to write for others and invest the profits for passive income.
Forum: Copywriting 9th June 2015, 06:08 AM
Replies: 13
Views: 2,253
Posted By JohnRussell
Re: Internet Copy Writing

Read Stephen King's On Writing.
Forum: Copywriting 3rd June 2015, 07:05 PM
Replies: 42
Views: 2,473
Posted By JohnRussell
Re: A Dog Walker's Sales Letter

What Ruins Otherwise Good Dogs

Do you remember when you got your dog?

You had such high hopes...

You'd train them. And you'd walk them every day, right?

Stuff happens I know. Life gets...
Forum: Copywriting 3rd June 2015, 06:47 PM
Replies: 71
Views: 3,973
Posted By JohnRussell
Re: Sales Letter pricing

This is not really true...there are plenty of writers you never heard of getting $5K+.

$5K is a very easy starting price among direct response publishers. AND....those deals almost always...
Forum: Copywriting 3rd June 2015, 12:12 PM
Replies: 14
Views: 1,369
Posted By JohnRussell
Re: Your opinions on these headlines...

Thanks to a new Google rule...

Your Website Will Soon Be INVISIBLE to Smartphone Users

But there's a simple 5-minute fix that will protect and grow your business...

Look around.
...
Forum: Copywriting 29th May 2015, 01:39 PM
Replies: 11
Views: 1,787
Posted By JohnRussell
Re: Making Up Story Examples – Your Thoughts?

The story in the famous Wall St. Journal ad was made up - but they admit that right upfront in the ad.

You can use that kind of strategy like this...

"Picture my make-believe coaching student,...
Forum: Copywriting 28th May 2015, 08:18 PM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Does long form sales copy still work?

BTW....if you're a master email marketer marketing to 17 year olds who use their parents credit cards...doesn't it worry you that 17 year olds don't use email nearly as much as they used to?

Maybe...
Forum: Copywriting 28th May 2015, 08:15 PM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Wow, MOST 17 tear olds like to read for pleasure.

I'm relaxed...I'm not worried in the least.



So you hustle kids with their parents credit cards with kick-ass emails. Nice racket. Bud.
Forum: Copywriting 28th May 2015, 01:35 PM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Does long form sales copy still work?

So what...people don't read long form letters on laptops anymore? Ipads? Direct mail dead?
Forum: Copywriting 28th May 2015, 04:51 AM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Does long form sales copy still work?

Pretty sure that was his clever way of saying he didn't believe me.
Forum: Copywriting 28th May 2015, 04:49 AM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Does long form sales copy still work?

Me.

J/k.

When I brought up 8-figure businesses, it wasn't because I have a Napoleon complex. Rather it was to convey that very successful businesses rely on long form sales letters.
Forum: Copywriting 27th May 2015, 05:44 PM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Does long form sales copy still work?

OK...Agora for one.

Is it any more credible just cause I named them?

What 12 figure businesses do you write for then?
Forum: Copywriting 27th May 2015, 11:28 AM
Replies: 36
Views: 1,967
Posted By JohnRussell
Re: Do You Ever Grow Tired of Having To Write For The LCD?

I'll take your word for it...I don't know much about him really. I'm no aspiring novelist - I'm a salesman.
Forum: Copywriting 27th May 2015, 11:22 AM
Replies: 36
Views: 1,967
Posted By JohnRussell
Re: Do You Ever Grow Tired of Having To Write For The LCD?

Perhaps.

You're deflecting from the real point which was that the purpose behind simple copy is not to write for the LCD, it's to write for flow.

As an aside...

Hemingway...
Forum: Copywriting 27th May 2015, 10:32 AM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: The SECRET of the well fed copywriter.

Let's say you lost your job. You're the only breadwinner for the family. It's been weeks and your savings are exhausted. And you're nowhere near landing a job.

You're desperate - you don't want...
Forum: Copywriting 27th May 2015, 10:11 AM
Replies: 72
Views: 4,520
Posted By JohnRussell
Forum: Copywriting 27th May 2015, 10:10 AM
Replies: 36
Views: 1,967
Posted By JohnRussell
Re: Do You Ever Grow Tired of Having To Write For The LCD?

Thanks...I first heard Carlton say it...he must 'ave swiped it :)
Forum: Copywriting 27th May 2015, 06:35 AM
Replies: 36
Views: 1,967
Posted By JohnRussell
Re: Do You Ever Grow Tired of Having To Write For The LCD?

I think you miss the point of simple writing. It's not writing for the lowest common denominator. Rather, it's writing to increase flow.

As John Carlton says, your copy should be like a greased...
Forum: Copywriting 27th May 2015, 06:31 AM
Replies: 72
Views: 4,520
Posted By JohnRussell
Re: Does long form sales copy still work?

I guess the 8 figure businesses I write for should fold up shop then :)

Absolutely long copy works on an initial encounter if the message is matched to the market.
Forum: Copywriting 22nd May 2015, 10:58 AM
Replies: 30
Views: 2,791
Posted By JohnRussell
Re: Not strictly COPYWRITING but WOW - great piece of writing

Thanks. Sorry if I wasn't clear...I make a very good living as a copywriter...nowhere close to abandoning anything.

I just felt like all I have to do is continue to get better...this just throws...
Forum: Copywriting 22nd May 2015, 10:33 AM
Replies: 30
Views: 2,791
Posted By JohnRussell
Re: Not strictly COPYWRITING but WOW - great piece of writing

Deep down, I know what you say to be truth.

It reminds me of a time long ago when I first learned DOS. I was pretty proud of myself. I could move shit around my PC with a long string of...
Forum: Copywriting 16th May 2015, 06:06 AM
Replies: 10
Views: 1,201
Posted By JohnRussell
Re: Planning Out Sales Pages - in Word (???)

Many - maybe most - of the big mailers still work in Word. It pains me to have to purchase Word to use on my mac but that's how many of them are expecting the copy.

And, it does limit the amount...
Forum: Copywriting 16th May 2015, 06:01 AM
Replies: 8
Views: 1,551
Posted By JohnRussell
Re: Vitamin Copy Controls

"Turn off your cell phone..."

I was watching that on my cell phone lol.

Good copy.
Forum: Copywriting 15th May 2015, 04:52 AM
Replies: 7
Views: 1,052
Posted By JohnRussell
Re: Critique and advice

Hogan!

Showing my age here.
Forum: Copywriting 9th May 2015, 10:31 PM
Replies: 14
Views: 1,926
Posted By JohnRussell
Re: Critique - Hold nothing back - Meetup Group

I have a problem....:) I go right for the sale immediately ... I am not good at storyelling...Copy Nazi is...and his post is very instructional as to how to write copy with a story, I appreciate it.
Forum: Copywriting 8th May 2015, 02:03 PM
Replies: 14
Views: 1,926
Posted By JohnRussell
Re: Critique - Hold nothing back - Meetup Group

Dude...look at your first sentence:

"Ever wondered how people build websites like Twitter, Facebook and Meetup?"

The answer is no. Almost nobody will read past that first sentence.

Next...
Forum: Copywriting 8th May 2015, 08:51 AM
Replies: 28
Views: 2,445
Posted By JohnRussell
Re: The 5-Minute Copywriting Challenge - Do You Know Which Ad Is Better?

It also sounds to me like it was written for a UK audience. I am no expert in that but for some reason it does. Maybe I am trying to justify why the ads don't make sense.

I actually thought...
Forum: Copywriting 5th May 2015, 06:23 PM
Replies: 17
Views: 2,040
Posted By JohnRussell
Re: Fair Pay For Copywriters

You're preaching to the choir there...
Forum: Copywriting 17th April 2015, 10:43 AM
Replies: 62
Views: 8,820
Posted By JohnRussell
Re: Gary Bencivenga --- I'm not impressed!

To add to what Mike said about lowering the reading level of the copy...

It's to increase 'flow'.

If your reader stumbles in a word - they're gone (often anyway).

Readability trumps...
Forum: Copywriting 15th April 2015, 02:36 PM
Replies: 35
Views: 3,702
Posted By JohnRussell
Re: [Need A Critique] Clothing Store Website Sales Letter

Angie makes a great point. And you could use her advice to change a line like this:

"You woke up this morning and tried on your favorite pair of blue jeans, but they wouldn't zip."

to...
Forum: Copywriting 15th April 2015, 01:14 PM
Replies: 35
Views: 3,702
Posted By JohnRussell
Re: [Need A Critique] Clothing Store Website Sales Letter

Much better...

If you're going that angle, try making it even simpler but more specific...

24 Maternity Tops Under $20

So Stylish and Comfortable, You'll Wish You Could
Wear Them Even...
Forum: Copywriting 15th April 2015, 01:06 PM
Replies: 7
Views: 1,704
Posted By JohnRussell
Re: Great copy gigs if you're willing to relocate

These guys are more of an aggregator...you see the same jobs over and over, many of which are not really active.
Forum: Copywriting 14th April 2015, 04:54 PM
Replies: 62
Views: 8,820
Posted By JohnRussell
Re: Gary Bencivenga --- I'm not impressed!

What is your opinion?

That anybody could sell an olive oil of the month club by giving away a free bottle?

Or that the copy doesn't work but he keeps giving the olive oil away hoping to make it...
Forum: Copywriting 14th April 2015, 04:15 PM
Replies: 62
Views: 8,820
Posted By JohnRussell
Re: Gary Bencivenga --- I'm not impressed!

Pretty sure it's his business:

Fresh Pressed Olive Oil, LLC in Garden City NY - Company Profile (http://www.corporationwiki.com/New-York/Garden-City/fresh-pressed-olive-oil-llc/62932647.aspx)
...
Forum: Copywriting 14th April 2015, 04:06 PM
Replies: 8
Views: 1,325
Posted By JohnRussell
Re: Grow as a Copywriting Unit

I could save you one more step and pitch it to the bank for you.

Heck...I could even write it too.

But then I'd have to take your pay of course...

You need to research until you are sick of...
Forum: Copywriting 14th April 2015, 03:46 PM
Replies: 62
Views: 8,820
Posted By JohnRussell
Re: Gary Bencivenga --- I'm not impressed!

He's not giving away a bottle of olive oil...

He's giving away a bottle of HIS olive oil. It's his business...his money.

Think he'd be giving it away if he wasn't making money?
Forum: Copywriting 10th April 2015, 07:48 PM
Replies: 35
Views: 3,702
Posted By JohnRussell
Re: [Need A Critique] Clothing Store Website Sales Letter

It's been a long time since my wife was pregnant...but I did listen to her at the time :)
Forum: Copywriting 10th April 2015, 07:06 PM
Replies: 35
Views: 3,702
Posted By JohnRussell
Re: [Need A Critique] Clothing Store Website Sales Letter

You are working way to hard at that...try something simpler that's entering the conversation already going on in the prospects mind...

Why Pregnant Women Dress Like Old Ladies

And how to feel...
Forum: Copywriting 21st February 2015, 11:40 AM
Replies: 2
Views: 1,073
Posted By JohnRussell
Re: This Copy Failed. I don't know why...

It failed because it's full of hype, not specific and does not come close to entering the conversation that's already going on in the prospects mind...not to mention the design looks spammy and makes...
Forum: Copywriting 18th January 2015, 01:15 PM
Replies: 14
Views: 2,558
Posted By JohnRussell
Re: Perry Belcher The World's Greatest Copywriter?

It's pretty widely accepted that Gary B. is the greatest living copywriter....at least it is in the circles I travel.
Forum: Copywriting 23rd December 2014, 08:08 PM
Replies: 20
Views: 1,957
Posted By JohnRussell
Forum: Copywriting 21st December 2014, 07:22 PM
Replies: 29
Views: 1,942
Posted By JohnRussell
Re: Need Help in Choosing a Headline Please...

Brian is right on the money...

You know when you walk into a furniture store where the sales guys are commissioned and they swarm you like vultures?

Feels slimy.

That's what your headlines...
Forum: Copywriting 13th November 2014, 05:01 PM
Replies: 22
Views: 1,839
Posted By JohnRussell
Re: A List Of The Biggest Ad Agencies

I like that.

Although, truthfully, the easiest people to sell are salespeople.
Forum: Copywriting 13th November 2014, 04:53 PM
Replies: 16
Views: 2,911
Posted By JohnRussell
Re: Titans Of Direct Response Seminar Notes

The key is picking clients who can pay you enough that you have the time to research properly....
Forum: Copywriting 13th November 2014, 04:10 PM
Replies: 16
Views: 2,911
Posted By JohnRussell
Re: Titans Of Direct Response Seminar Notes

OK...my analogy really sucked :)

My point was...exhaustive research to a copywriter should be a normal practice - just part of the job, like keeping the truck on the road is to a trucker.

Ok,...
Forum: Copywriting 13th November 2014, 01:52 PM
Replies: 34
Views: 3,140
Posted By JohnRussell
Re: Can you guys help me make a life decision?

Paraphrasing Tim Ferriss...

The things that worry you the most in life rarely - if ever - happen.

If copywriting is truly a passion then make it happen. Damn the torpedos.
Forum: Copywriting 13th November 2014, 01:47 PM
Replies: 16
Views: 2,911
Posted By JohnRussell
Re: Titans Of Direct Response Seminar Notes

I have to agree.

"Titans Takeaway #7: If you’re writing copy, you have to dig deeper than anyone else to find the big idea…"

It's like saying...

'If you're a truck driver, you have to keep...
Forum: Copywriting 25th October 2014, 06:43 AM
Replies: 18
Views: 2,264
Posted By JohnRussell
Re: Need to Write Very First Copy Quickly

I hate when people write 'a copy' to.



Sorry...had to do it.
Forum: Copywriting 22nd September 2014, 05:52 AM
Replies: 19
Views: 1,542
Posted By JohnRussell
Re: "Features AND Benefits"

I ran 4 different FB campaigns for a chiropractor:

-back pain
-headaches
-sciatica
-I don't remember the fourth.

Hands down the Sciatica campaign pulled the best. The people were desperate...
Forum: Copywriting 16th September 2014, 08:25 PM
Replies: 22
Views: 1,391
Posted By JohnRussell
Re: Sales Letter Question: Video, Text, or Video AND Text?

What I have seen work well - but I don't know your market to be sure - is to have both.

BUT...

You have the VSL only on page. If somebody goes to exit the page they get a message to stay on...
Forum: Copywriting 16th September 2014, 07:33 PM
Replies: 22
Views: 1,391
Posted By JohnRussell
Re: Sales Letter Question: Video, Text, or Video AND Text?

What market is this in?

It makes a difference...
Forum: Copywriting 16th September 2014, 07:22 PM
Replies: 75
Views: 4,071
Posted By JohnRussell
Re: Looking for a mentor

Not really.

I think most people were trying to be helpful. If you called out who you felt was not being helpful then we could defend ourselves at least.

Besides...do you think the OP should be...
Forum: Copywriting 16th September 2014, 05:47 PM
Replies: 20
Views: 1,494
Posted By JohnRussell
Re: Crickets In The Copywriting Section

That's true of some pros but not all.

Busy people can and do pop in and post. It's a break from the real work for some.
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