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Search: Posts Made By: AndrewCavanagh
Forum: Copywriting 19th November 2018, 09:32 PM
Replies: 9
Views: 389
Posted By AndrewCavanagh
Re: If your copy lacks this there will be no sale

What I see missing the most from poor copy is thinking through who's reading the copy...really getting inside their prospect's head, working out what's important to them...and writing the copy from...
Forum: Copywriting 19th November 2018, 09:27 PM
Replies: 10
Views: 473
Posted By AndrewCavanagh
Re: Anxious About the Future: Am I Good Enough?

Snail mail is kicking arse these days.

In fact a pile of old school stuff is now kicking arse because it's now fresh and "new" compared to the video sales letter format that's become so prevalent....
Forum: Copywriting 19th November 2018, 09:18 PM
Replies: 25
Views: 878
Posted By AndrewCavanagh
Re: Copywriting tips for emails?

I've been writing emails professionally for reasonably high level clients for over 14 years.

There are some huge elements already covered here like:
# The vital importance of the subject line
#...
Forum: Offline Marketing 22nd December 2016, 07:51 AM
Replies: 25
Views: 769
Posted By AndrewCavanagh
Re: How Much Do You Charge for Services?

This is a huge question and it brings up all kinds of different issues.

It's almost impossible to charge a business too much because most people starting out are way underpricing their services.
...
Forum: Main Internet Marketing Discussion Forum 22nd December 2016, 07:17 AM
Replies: 72
Views: 4,376
Posted By AndrewCavanagh
Re: Making Money Online: Reality vs. Fiction

There are some great online teachers who have the track record with their students.

That's what you should be looking for.

There are also some people claiming to have all the answers who...
Forum: Main Internet Marketing Discussion Forum 22nd December 2016, 07:12 AM
Replies: 10
Views: 273
Posted By AndrewCavanagh
Re: Why Do Most Offers End in the Number 7?

Way back before the internet a major direct mail marketer (I think it was Ted Nicholas) claimed that prices ending in 7 got a higher response rate than other prices.

In our testing we discovered...
Forum: Offline Marketing 11th May 2015, 08:27 AM
Replies: 4
Views: 1,448
Posted By AndrewCavanagh
Re: Burger King makes money giving away sleep masks!

Actually I'm pretty sure they would.

The coupons would be completely unnecessary. There are more than enough good people in
the world that you could count on someone waking you up in most cases...
Forum: Offline Marketing 11th May 2015, 08:21 AM
Replies: 150
Views: 18,941
Posted By AndrewCavanagh
Re: So who is a millionaire on here?

Two VERY common traits of many of the most successful business people I've met.

One of the big problems with people who've worked jobs most of their lives is they
find it really hard to get the...
Forum: Offline Marketing 14th May 2014, 03:58 AM
Replies: 45
Views: 2,766
Posted By AndrewCavanagh
Re: why is cold emailng so poor at lead gen?

If you're sending the same bland email to hundreds or thousands
of businesses at once you shouldn't expect a good response.

If you take the time to highly personalize each email and use a ...
Forum: Offline Marketing 12th May 2014, 05:13 AM
Replies: 36
Views: 1,689
Posted By AndrewCavanagh
Re: How high-pressure selling destroys your chances.

Using the dating analogy you're going to have a lot more luck
if you're introduced to a girl by someone she knows and trusts.

Another alternative that works well is if she hears about you
from...
Forum: Offline Marketing 6th December 2013, 05:59 AM
Replies: 18
Views: 1,639
Posted By AndrewCavanagh
Re: LQQK YOU LOT - It's the "Ideas 4 Offline Joint Ventures"...brainstorm..thread...thing

Real estate agent>>removalist
removalist>>>restaurant, plumber, dentist, doctor, handyman, painter, roofer etc etc etc...people moving into a new town will need almost every service.
Forum: Main Internet Marketing Discussion Forum 5th December 2013, 07:51 PM
Replies: 109
Views: 5,339
Posted By AndrewCavanagh
Re: $4,000 in two days...the death of cheap WSOs

Ask a few other people in the industry about him and his advice.

You'll be amazed at how much information you get in a short
space of time doing that.

Also remember that produce an information...
Forum: Offline Marketing 4th December 2013, 10:21 PM
Replies: 13
Views: 975
Posted By AndrewCavanagh
Re: What is the business service that brought you the business owner/client the fastest?

This is great advice.

It's vital to understand that business owners don't want any
particular service.

What they want is usually based around sales and profits.

But even more important,...
Forum: Offline Marketing 4th December 2013, 04:29 AM
Replies: 30
Views: 1,092
Posted By AndrewCavanagh
Re: Are we getting hung up on the "charging monthly" thing??

It goes way beyond just security. A business that has regular
paying clients has a higher value.

You're also taking a lot of the sales pressure off yourself.

One huge problem with going from...
Forum: Offline Marketing 1st December 2013, 10:35 PM
Replies: 28
Views: 2,498
Posted By AndrewCavanagh
Re: I'm making $80/hr locally

What's really great about dealing with Offline clients is that you
can build the business and lifestyle you want...you just need to
engineer it that way as you have done.

Does your $80 an hour...
Forum: Offline Marketing 12th November 2013, 11:25 PM
Replies: 9
Views: 535
Posted By AndrewCavanagh
Re: Lots of talk about leads & such, but what about marketing skills?

This is obviously a very important topic.

Most important of all (in my opinion) is to ground yourself
in marketing fundamentals.

That will give a foundation so you can understand where
any...
Forum: Offline Marketing 11th November 2013, 06:12 AM
Replies: 7
Views: 1,355
Posted By AndrewCavanagh
Re: My cold emails get a 9% response rate - possible?

If you're personalizing emails you certainly can get
a high response rate.

I know of strategies that get over 50% of people you
send it to to respond.

But as you say, they're not going to be...
Forum: Offline Marketing 11th November 2013, 01:21 AM
Replies: 87
Views: 20,295
Posted By AndrewCavanagh
Forum: Offline Marketing 11th November 2013, 01:19 AM
Replies: 87
Views: 20,295
Posted By AndrewCavanagh
Re: Offline Businesses that earn $1000+ per customer

The most effective ways to get high paying clients
are usually:

# Being referred to them by someone they know and
trust. If you're smart you can engineer this and it's a
strategy you should...
Forum: Offline Marketing 7th November 2013, 04:29 AM
Replies: 87
Views: 20,295
Posted By AndrewCavanagh
Re: Offline Businesses that earn $1000+ per customer

Most businesses in the industrial and manufacturing
sector are charging in the tens of thousands, hundreds
of thousands or more for one contract.

And very few marketers, if any, ever approach...
Forum: Copywriting 5th November 2013, 11:39 PM
Replies: 6
Views: 608
Posted By AndrewCavanagh
Re: Do You Place Headlines In Letters?

What you need to think through is what you're
trying to achieve when they open that letter.

If your letter is supposed to look like a private
letter from a friend (handwritten name and...
Forum: Offline Marketing 4th November 2013, 10:34 PM
Replies: 21
Views: 918
Posted By AndrewCavanagh
Re: Pay Day!

Great stuff.

I can remember some of your early posts just trying to come
to grips with this business.

It's great to see you getting some results.


Anything that gets you in contact with a...
Forum: Offline Marketing 4th November 2013, 10:25 PM
Replies: 5
Views: 553
Posted By AndrewCavanagh
Re: Sales Process While Closing

1. Ask questions and gather information about the
business and the business owner and what's important
both to him and to the business.

LISTEN and be genuinely interested in the business and...
Forum: Offline Marketing 28th October 2013, 10:42 PM
Replies: 10
Views: 816
Posted By AndrewCavanagh
Re: Persistence Pays Off

That's such a HUGE tip.

Many people here it will go straight over their heads because
they think cold calling on the phone and "closing" the sale
is the be all and end all.

The reality is if...
Forum: Offline Marketing 28th October 2013, 10:17 PM
Replies: 12
Views: 2,332
Posted By AndrewCavanagh
Re: 500 dollars a day, hard work!

"I work as a Independent contractor doing courier work"

How many businesses do you come in contact with now
in your day to day work?

Some you might think "they're way too big for me to
work...
Forum: Offline Marketing 26th October 2013, 03:59 AM
Replies: 35
Views: 5,095
Posted By AndrewCavanagh
Re: How to get offline clients?

A simple way to start is to talk to business owners you already
know and business owners who other people will introduce you
to.

When you talk to a business owner ask them a lot of questions...
Forum: Offline Marketing 18th October 2013, 06:47 AM
Replies: 18
Views: 1,908
Posted By AndrewCavanagh
Re: How to start a local consulting business?

Dan's post covered nearly everything.

Just one more direct answer.

The QUICKEST way is to just start right NOW.

It doesn't take any SEO skill or marketing skill to talk to
a business owner...
Forum: Main Internet Marketing Discussion Forum 15th October 2013, 07:43 AM
Replies: 78
Views: 2,311
Posted By AndrewCavanagh
Re: Turning $7 buyers into big money spenders-Why I believe it is tough to do

I have some serious seven figure income marketers who buy
every product I put out (I notice these things).

And the price of the product doesn't seem to matter too much
to them.

There is some...
Forum: Offline Marketing 13th October 2013, 11:22 PM
Replies: 17
Views: 1,048
Posted By AndrewCavanagh
Re: New to DIRECT MAIL, is this realistic?

Your costing per letter is just not right.

Remember you have to pay for postage and printing the
letters.

And most likely you'll have to pay for a list.

Also at the price point you're...
Forum: Offline Marketing 12th October 2013, 09:59 PM
Replies: 27
Views: 2,785
Posted By AndrewCavanagh
Re: For SEO Guys: A Quick And Dirty Guide to Getting Clients

Great post Ewen.

Nice way to use Spyfu as a client finding tool.

Kindest regards,
Andrew Cavanagh
Forum: Main Internet Marketing Discussion Forum 8th October 2013, 06:28 AM
Replies: 25
Views: 739
Posted By AndrewCavanagh
Re: Your first 3 months as an internet marketer.

Selling your freelancing services IS real marketing.

And the better you get at it and the more value you
can provide with your services the more money you
can make.


Always remember in the...
Forum: Offline Marketing 1st October 2013, 05:41 AM
Replies: 93
Views: 3,756
Posted By AndrewCavanagh
Re: WORST Cold Walking Experience EVER - Offline is not for me.

As someone already said...it can't get any worse.

So if that's the WORSE that can happen (and I'm pretty
sure it is) then you really don't have anything to worry
about do you.


Looking at...
Forum: Offline Marketing 24th September 2013, 10:31 PM
Replies: 18
Views: 924
Posted By AndrewCavanagh
Re: New to offline services.......is list building a good service to sell?

Actually most brick and mortar businesses have a huge number
of prospects and clients already walking into their physical premises.

You can follow up with those prospects and clients using email....
Forum: Offline Marketing 24th September 2013, 08:42 PM
Replies: 7
Views: 708
Posted By AndrewCavanagh
Re: Overcoming Prospect Fears Of Lost Money!

First the smartest thing you can do is talk to
prospects who are willing to invest some money
to get results rather than beating yourself to
death with people who want to nickle and dime you.
...
Forum: Offline Marketing 24th September 2013, 09:17 AM
Replies: 18
Views: 924
Posted By AndrewCavanagh
Re: New to offline services.......is list building a good service to sell?

It's a GREAT service.

But understand your prospects don't understand the value of
"list building" or "autoresponders".

You need to speak THEIR language and make the connections
for them.
...
Forum: Offline Marketing 11th September 2013, 08:54 PM
Replies: 50
Views: 2,614
Posted By AndrewCavanagh
Re: Old school marketing still rules.

I have a friend who owns millions of dollars worth of residential and
commercial real estate and he always makes his own cheap signs
with ply and red paint.

He rarely has a property that's empty...
Forum: Main Internet Marketing Discussion Forum 11th September 2013, 07:43 AM
Replies: 57
Views: 1,566
Posted By AndrewCavanagh
Re: Do I need kids to gain your trust?

For a while the world's most trusted internet marketer
was Jim Cockrum...at least according to one website.

I'm business partners with Jim in one membership site
and I can tell you he has a a...
Forum: Offline Marketing 11th September 2013, 07:22 AM
Replies: 4
Views: 899
Posted By AndrewCavanagh
Re: $100k in 60 Days

Very well put and you've really hit the nail on the head.

The other side of this is that most people have such a
high personal cost of living (they spend too much, have
too many repayments on...
Forum: Offline Marketing 21st August 2013, 07:58 AM
Replies: 61
Views: 2,163
Posted By AndrewCavanagh
Re: What to sell to no search volume towns?

You have so much to learn about selling cars.

The greatest car salesman in history had one huge
secret...he'd send cards to everyone who came in
contact with him.

Birthday cards, thank you...
Forum: Offline Marketing 20th August 2013, 07:08 AM
Replies: 6
Views: 775
Posted By AndrewCavanagh
Re: The "Secret" to "Selling Your Stuff!

I have to agree with you there.

I delete all the emails I get like that too.

Not saying that the email wouldn't work to some
extent.

I wonder what the response rate is like with an
email...
Forum: Main Internet Marketing Discussion Forum 20th August 2013, 06:37 AM
Replies: 14
Views: 750
Posted By AndrewCavanagh
Re: Where to begin...

Some of the parts you're selling are so specific if you
create a page for each part you're selling optimized
for the name of the part chances are that's going to
come up in the search engines...
Forum: Main Internet Marketing Discussion Forum 20th August 2013, 01:14 AM
Replies: 8
Views: 497
Posted By AndrewCavanagh
Re: Any guides on how to create a great offer?

I wrote a sophisticated product on this topic called
Offers Unleashed.

I'm not quite sure how to answer your first question.

What do you mean by...

"1. How long does an offer have to be...
Forum: Offline Marketing 20th August 2013, 12:30 AM
Replies: 61
Views: 2,163
Posted By AndrewCavanagh
Re: What to sell to no search volume towns?

First you should know that getting traffic to a website is
just one of a whole pile of strategies you can use for a
brick and mortar business and NOT the most important
strategy.

For most...
Forum: Offline Marketing 15th August 2013, 08:16 AM
Replies: 10
Views: 1,679
Posted By AndrewCavanagh
Re: Join The Million Dollar Team!!!! For free!!!

If you're going to all the trouble of talking to a business and
convincing them to let you redesign their site I think two
points are important:

# 1: Why settle for an affiliate commission on...
Forum: Offline Marketing 15th August 2013, 06:26 AM
Replies: 26
Views: 1,187
Posted By AndrewCavanagh
Re: What to offer companies that have alredy website

What skills do you already have?

Most internet marketing skills can be used to help bring a business
more sales and/or profits.

That's where your focus needs to be...helping a business make...
Forum: Main Internet Marketing Discussion Forum 15th August 2013, 06:21 AM
Replies: 41
Views: 1,560
Posted By AndrewCavanagh
Re: "Make $3000 a Day online!"

I've made more than $3,000 in a day but it's not a "system" you
can sell that's "push button" requiring no skill, no training and
"just a few minutes a day".

You need to be realistic.

The...
Forum: Main Internet Marketing Discussion Forum 14th August 2013, 07:50 AM
Replies: 95
Views: 2,151
Posted By AndrewCavanagh
Re: Sorry to be a skeptic

If you can code anything you already have enough skill to
make money.

You could sell your services right now to brick and mortar
businesses (creating them websites, ecommerce solutions
etc...
Forum: Offline Marketing 12th August 2013, 09:35 PM
Replies: 36
Views: 1,481
Posted By AndrewCavanagh
Re: What service do you love to sell that also has the most impact for your clients? Love to know...

Probably a lead generating report that can be delivered as
a pdf online and printed and sent or given away offline.

I've written a ton of those over the years and when clients
use them they can...
Forum: Main Internet Marketing Discussion Forum 12th August 2013, 09:31 PM
Replies: 30
Views: 776
Posted By AndrewCavanagh
Re: Discourage or encourage brother (13y) from venturing into IM?

I think the focus shouldn't be so much on earning money but
in learning fundamental marketing principles and just having
fun building skills.

If he's developing skills and learning marketing...
Forum: Copywriting 12th August 2013, 07:55 AM
Replies: 3
Views: 764
Posted By AndrewCavanagh
Re: To All The Frustrated People...

Damn. I got all excited about buying a leather toilet seat
cover and they're not making them any more!
Forum: Offline Marketing 7th August 2013, 09:35 PM
Replies: 20
Views: 984
Posted By AndrewCavanagh
Re: This strategy is working well with local businesses (no cold calling etc)

The idea of making a first contact with people through
facebook and online is a good one and it certainly can
work.

Ideally you need to be REALLY personal and avoid any
recommendation of...
Forum: Main Internet Marketing Discussion Forum 6th August 2013, 10:57 PM
Replies: 15
Views: 495
Posted By AndrewCavanagh
Re: Pricing question - Would you charge high income earners more for your services?

Every project is different so every project should
have a different price.

The real issue here is the value you're delivering.

If all you're doing is putting up a website and you have
no...
Forum: Offline Marketing 6th August 2013, 10:18 PM
Replies: 102
Views: 4,787
Posted By AndrewCavanagh
Re: I'm unemployed. I have the time now... Need advice

There are a huge variety of ways to get prospects
contacting you first or to get face to face with prospects
without cold calling.

In fact something that's rarely mentioned here is that
you're...
Forum: Offline Marketing 6th August 2013, 10:09 PM
Replies: 12
Views: 2,023
Posted By AndrewCavanagh
Re: 6 Years and 182 Employees Later. Growing An SEM Company To A Million Dollar Business

Nice story.

Great to hear people are doing well in other countries too.

Kindest regards,
Andrew Cavanagh
Forum: Social Media 6th August 2013, 09:58 PM
Replies: 41
Views: 938
Posted By AndrewCavanagh
Re: Facebook Is A Greedy PIG

This is an interesting topic because it brings up an interesting
insight into the way people think about social media sites.

The obvious answer is that the site is Facebook's and they can
run it...
Forum: Offline Marketing 5th August 2013, 10:16 PM
Replies: 45
Views: 3,098
Posted By AndrewCavanagh
Re: Ever hit rock bottom?

I was lucky enough to have brick and mortar businesses in my
20s.

I started out with just one market stall and before long I had
6 or 7 different businesses and around 12 full time and part...
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