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Forum: Email Marketing 14th March 2021, 07:55 AM
Replies: 4
Views: 94
Posted By Kay King
Re: How do I write a coupon newseletter?

This answer may be long - and convoluted - but it's info you need to understand. Until you do, you will keep asking the same questions.

Two weeks ago you were asking how to sell clickbank in...
Forum: Off Topic Forum 13th March 2021, 04:17 PM
Replies: 12
Views: 193
Posted By Claude Whitacre
Re: I did it.... 365 straight days of exercise

First, well done.

Second...
I want to introduce my own exercise program. I do it every day and haven't missed a day in years.

Every day;

20 minutes of mirror looking. 120 calories burned.
...
Forum: Copywriting 2nd March 2021, 09:05 PM
Replies: 3
Views: 83
Posted By WarriorForum.com
Is WordPress Completely Out of Touch with Publisher Needs?

A new article on Search Engine Journal (https://www.searchenginejournal.com/wordpress-out-of-touch/397202/) asks, given publishers have been scrambling to fix Core Web Vitals, does the fact that...
Forum: Offline Marketing 17th February 2021, 04:10 AM
Replies: 12
Views: 447
Posted By Jason Kanigan
Re: Who's starting a new business?

Are you serious? I recommend a better attitude! Sure, maybe you shouldn't be starting a conference business, or a restaurant, or a games center or anything dependent on groups of people physicially...
Forum: Copywriting 12th February 2021, 12:42 PM
Replies: 52
Views: 1,204
Posted By londonprince
Re: Would you work for free or cheap for your first client?

True. I started a candle company so am testing my copy there for FB ads. So that's how Im testing at the moment am trying find a master copywriter where I can be an apprentice also
Forum: Copywriting 7th February 2021, 12:04 PM
Replies: 52
Views: 1,204
Posted By Claude Whitacre
Re: Would you work for free or cheap for your first client?

That's the difference.

It's not even that successful business people put up with the grind, because it takes them to their goals. It's the grind itself, the struggle that attracts them.
Forum: Copywriting 28th January 2021, 01:40 PM
Replies: 34
Views: 764
Posted By Princess Balestra
Re: The Scapegoat Technique (A Must Know + Dangerous)

Princess Balestra Drahps Outta The Sky by Parrershoot
Mebbe Too Late In The Day
For Nowan's Ass To Be TROOLY SAVED



Lookin' at that headline from a personal POV, I gotta say I missed out...
Forum: Copywriting 27th January 2021, 05:31 PM
Replies: 34
Views: 764
Posted By GordonJ
Why I like the WF.

I belong to several copy writing/marketing/influence groups on Facebook, and at all kinds of websites. Almost all of them have a very particular bias, often toward a person, even long dead copy...
Forum: Copywriting 26th January 2021, 10:48 AM
Replies: 34
Views: 764
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

@Claude - I like your term "throwaway lines"

I find myself using those but never thought to phrase them like that.

I'll be in intense negotiations with someone, and when it seems to be getting...
Forum: Copywriting 26th January 2021, 10:07 AM
Replies: 34
Views: 764
Posted By GordonJ
I think PUA is a cult.

That book has some decent psychology, albeit skewed to his market, as you the researcher discovered, I'm sure.

The primary tool in Mystery's tool kit, is PRESELECTION. On social media, have pics...
Forum: Copywriting 25th January 2021, 09:58 AM
Replies: 34
Views: 764
Posted By Claude Whitacre
Re: The Scapegoat Technique (A Must Know + Dangerous)

Highly insightful post.

Of course, we all wear masks. But we don't think of it as a mask. Some of us are aware it's a mask, and some are less introspective.

When selling, I went too deep...
Forum: Copywriting 25th January 2021, 09:28 AM
Replies: 34
Views: 764
Posted By GordonJ
Up to periscope depth.

Deep diving, where the metal starts singing songs by Davy Jones, always made me anxious, so I did an "emergency blow" to reach the surface.

In reality, we are basic animals. A day at the zoo,...
Forum: Copywriting 25th January 2021, 03:46 AM
Replies: 34
Views: 764
Posted By Shawn Cesar
Re: The Scapegoat Technique (A Must Know + Dangerous)

Wow, that's really deep,

I read it four times and I think I need to go much deeper into it.

It's really amazing when people talk with passion, get washed away with their
thoughts and you...
Forum: Copywriting 25th January 2021, 03:33 AM
Replies: 34
Views: 764
Posted By Shawn Cesar
Re: One PERILOUS secret your copywriter Mentor kept from you.

Hmmmmmmmmmm,

Tons of ideas are popping up in my head.

But it's better to wait for the next post and read it.

I'm not new to copywriting, indeed I've spent a lot of time studying it but...
Forum: Copywriting 24th January 2021, 05:48 PM
Replies: 34
Views: 764
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

In reality, there's so much more to copywriting than most understand...

it takes years to understand, and then it can leave you just as confused as when you started.

Some things always seem to...
Forum: Copywriting 24th January 2021, 10:41 AM
Replies: 34
Views: 764
Posted By GordonJ
One PERILOUS secret your copywriter Mentor kept from you.

If you are a new copywriter, you must know the one thing that can ruin your career before it even gets started.

It is so dangerous, so costly, and if you don't know it, doom and gloom await you....
Forum: Copywriting 23rd January 2021, 09:20 AM
Replies: 34
Views: 764
Posted By Claude Whitacre
Re: The Scapegoat Technique (A Must Know + Dangerous)

I wouldn't touch that with a ten foot pole. Telling someone they can't control something inside themselves is another way for "It's because of me" to creep in. And that can never happen.

It can't...
Forum: Copywriting 23rd January 2021, 07:15 AM
Replies: 34
Views: 764
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

@Shawn Cesar...

the whole common enemy scenario serves a couple purposes. Most people don't want to admit they've caused most of their problems.

Although I've done it before...it's not always...
Forum: Copywriting 22nd January 2021, 03:23 PM
Replies: 34
Views: 764
Posted By max5ty
Re: The Scapegoat Technique (A Must Know + Dangerous)

Yes, it's called a common enemy.

It's used a lot in pharmaceutical pieces...

they lie and put out drugs that are harmful and hurt more than they help. Your prescriptions could be slowly...
Forum: Copywriting 17th January 2021, 03:28 PM
Replies: 15
Views: 383
Posted By ewenmack
Re: Creativity - Your Way?

The idea of taking an idea from one industry
and applying to another where it's not used.

I stole the reverse penalty idea from a book of Jay Abraham case studies.

It was a pest control co...
Forum: Copywriting 17th January 2021, 02:07 PM
Replies: 15
Views: 383
Posted By Claude Whitacre
Re: Creativity - Your Way?

That's it. That's the creativity. Creating gold out of lead. When I read stories of how a mundane offer was repurposed and a completely new appeal was created....that's the most complex kind of...
Forum: Copywriting 17th January 2021, 12:54 PM
Replies: 15
Views: 383
Posted By max5ty
Re: Creativity - Your Way?

Thank you Steve...

when I talk about being creative, I'm not referring to blind squirrels swinging across alligator-infested rivers while drinking a Budweiser and smoking a Marlboro.

I'm...
Forum: Copywriting 16th January 2021, 04:44 PM
Replies: 15
Views: 383
Re: Creativity - Your Way?

Shhh....

Don't tell the Princess, but I might have worked out how to make the "Mop Gas."

Just bung a few drops of lemon grass in the bucket.


Steve
Forum: Copywriting 16th January 2021, 01:23 PM
Replies: 15
Views: 383
Posted By Princess Balestra
Re: Creativity - Your Way?

That's real neat, Ewan.

But I jus' gotta ask ... what was keepin' the lone cleanah gowin'?

MOP GAS
sniff as you clean
for vigor real mean


As a mortal public servant, you'll know how hard...
Forum: Copywriting 14th January 2021, 02:29 PM
Replies: 15
Views: 383
Posted By ewenmack
Re: Creativity - Your Way?

On one occasion I got "creative" to dramatize the cost
of jet lag.

I got called in by friend who was the sales guy
at a London ad agency.

Their creative team couldn't come up with anything
...
Forum: Copywriting 14th January 2021, 01:44 PM
Replies: 15
Views: 383
Posted By Princess Balestra
Re: Creativity - Your Way?

What are fairy lights without a tree?

Jus' a whole buncha flash can't stand up on their own.

Vinery. Finery. Decor.

Always I would wanna figure copy in terms of meaningful dialog, resonant...
Forum: Copywriting 14th January 2021, 09:40 AM
Replies: 15
Views: 383
Posted By Claude Whitacre
Re: Creativity - Your Way?

PUMPKIN SPICE COUCHES x2: Two upholstered gently used loveseats in a rich caramel hue. Deep, comfortable seating. Generous arm with sturdy back pillow supports. Perfect for binging Netflix or cozying...
Forum: Copywriting 14th January 2021, 08:07 AM
Replies: 15
Views: 383
Posted By marciayudkin
Re: Creativity - Your Way?

This is exactly what I teach in my copywriting courses. If you have a choice between clarity and creativity, you should always choose clarity. Creativity is a bonus.

However...

I disagree a...
Forum: Copywriting 13th January 2021, 03:29 PM
Replies: 15
Views: 383
Posted By ewenmack
Re: Creativity - Your Way?

Sometimes the "creativity" is just sayin you'll give the basics
you'd expect others would give, but don't.

Like I did in my lawncare biz.

"I will Turn Up On Time, Do What I say I Will Do,...
Forum: Copywriting 13th January 2021, 03:13 PM
Replies: 15
Views: 383
Re: Creativity - Your Way?

A quick shortcut (that I forgot to mention)...

Ask the product/service a few open ended questions (it may not reply - but you can).


What, Where, Why, When, Who, How


Often the answers...
Forum: Copywriting 13th January 2021, 10:31 AM
Replies: 15
Views: 383
Posted By Claude Whitacre
Re: Creativity - Your Way?

I'm not really a copywriter, I'm a salesman. But I write my own copy.

But to me, creativity isn't the goal. Clarity is the goal. If what I do looks creative, that's fine. But people don't buy...
Forum: Copywriting 13th January 2021, 09:59 AM
Replies: 15
Views: 383
Posted By GordonJ
And so I end every evening prayer with...

tacked on to the end of evening prayers...

And Lord God, please, PLEASE don't let any Warrior think that I lack creativity. I just couldn't bear that burden, it is just too much to ask of me....
Forum: Copywriting 13th January 2021, 06:06 AM
Replies: 15
Views: 759
Posted By SARubin
Re: Your process of writing for specific customers

Lesson #1 - You are not your customer.
Unless you plan on buying 100% of your own product, then we really need to think about what the other person wants.


What are the ingredients for great...
Forum: Copywriting 11th January 2021, 07:32 AM
Replies: 15
Views: 383
Creativity - Your Way?

Much has been said about copywriting creativity.

Our pal Max swears it’s the key to sustained super success - you can read his thoughts on the “Share One Secret…” thread.

We know being...
Forum: Offline Marketing 24th December 2020, 11:35 AM
Replies: 15
Views: 431
Posted By Jeffery
Re: Who still uses business cards? And if so, HOW?

Dude, it went digital years ago. When you see two people pointing their phones at each other's phone they are exchanging digital business cards. Some events even have public digital card machines...
Forum: Copywriting 29th October 2020, 04:33 PM
Replies: 18
Views: 616
Posted By AdmanMrWoo
Re: CONNECTIVES: The Copywriting "Trick" To Help You Make And Complete The "Perfect" Ad:

THE OLDER YA GET THE MORE DEAD FRIENDS YA HAVE THAN LIVING FRIENDS.



I used to call Barrie about once a month or so.

I loved that man.

He was something of a mentor to me.
Forum: Offline Marketing 7th October 2020, 09:41 AM
Replies: 41
Views: 2,270
Posted By max5ty
Easy Money

Heard about this earlier in the week in an email and thought I'd pass it on...

On Google Maps a business can post a 360 degree video of their business. Most don't know how to create one.

You...
Forum: Copywriting 28th July 2020, 02:49 PM
Replies: 14
Views: 436
Posted By Jack Zenert
RE: Initial Copywriting Strategy

Another one that I would suggest studying, as he is very direct, is Dan Kennedy. He has a number of books and is one of the best all time copywriters.
The Ultimate SalesLetter is a good easy read to...
Forum: Copywriting 28th July 2020, 01:27 PM
Replies: 14
Views: 436
Posted By King Manu
Re: Initial Copywriting Strategy

Pleasure to help.

I see. It's hard to work with difficult people that don't understand that it's your job as a copywriter to know better than them what works.

I guess you can encourage changes...
Forum: Copywriting 28th July 2020, 07:49 AM
Replies: 4
Views: 226
Posted By Princess Balestra
Re: An empty content is useless

Guy lost me at 1.37.

Then I skipped, momentarily recalled the collective memory of long-dead ancestors as my life flashed beore me, an' decided to context out in the name of essential foddah.
...
Forum: Copywriting 28th July 2020, 06:25 AM
Replies: 14
Views: 436
Re: Initial Copywriting Strategy

Let's fast track this in 3 steps - before your boss gives up hope in you becoming the acclaimed chief copywriter.

There might be too much evaluating on this - with far too many discussions with...
Forum: Copywriting 28th July 2020, 05:33 AM
Replies: 14
Views: 436
Posted By King Manu
Re: Initial Copywriting Strategy

The thing is there are many aspects of it and I don't see only one advice I could give.

But I would say the most important aspect is to study your audience as much as you can. Go and talk with...
Forum: Copywriting 27th July 2020, 11:26 AM
Replies: 14
Views: 436
Posted By King Manu
Re: Initial Copywriting Strategy

If you think that is all you need to write good copy, you need to study copywriting ASAP. That is enough to write mediocre SEO articles at best.

The only real strategy for copywriting is:

1....
Forum: Offline Marketing 27th July 2020, 07:45 AM
Replies: 13
Views: 482
Posted By Matthew Stanley
RE: What do you think of management consultants?

Have had a fair bit of experience with this in corporate america as well. Frank's post above matches a lot of my experience too ... esp in the "no one ever got fired for hiring [du jour...
Forum: Offline Marketing 27th July 2020, 06:01 AM
Replies: 13
Views: 482
Posted By Frank Donovan
Re: What do you think of management consultants?

In my pre-internet experience of the corporate world there were two main reasons why businesses would hire a consultant: 1) It was a means of distancing the "decision makers" from any potential...
Forum: Copywriting 11th July 2020, 10:01 AM
Replies: 56
Views: 810
Posted By Kay King
Re: Do you listen to music when you write copy? Or you write in total silence?

No music - I end up listening to the music and it is a distraction for me.


I have a Sound Machine and if there are any noises bothering me - appliances running, etc - I use the 'rain' or 'surf'...
Forum: Copywriting 11th July 2020, 08:37 AM
Replies: 56
Views: 810
Posted By Brian Collier
RE: Do you listen to music when you write copy? Or you write in total silence?

I actually read once that the early video games have some of the best music to listen to while working, because they were meant to keep you focused on the game.

I have an hour-long version of the...
Forum: Copywriting 10th July 2020, 08:28 AM
Replies: 56
Views: 810
Posted By myob
Re: Do you listen to music when you write copy? Or you write in total silence?

Usually I have no choice but to just keep on writing during protests, riots, gunshots, screams, sirens, drug raids, low flying helicopters, and background sounds of big city anarchy. Deadlines have...
Forum: Copywriting 10th July 2020, 03:36 AM
Replies: 56
Views: 810
Posted By Jeffery
Re: Do you listen to music when you write copy? Or you write in total silence?

My wife and I keep an apartment in the city because we both work in the city and we have a house outside the city that is for the weekends.

The first week in the city apartment we discovered the...
Forum: Copywriting 9th July 2020, 05:24 PM
Replies: 56
Views: 810
Posted By GordonJ
I picked this up from a million dollar a year copywriter.

This guy, who had an office next to mine, would dim the lights and put on classical music, he seemed to like LARGO. I was listening to soft rock, and he said one day, when you sing along, even just...
Forum: Copywriting 8th July 2020, 04:55 PM
Replies: 80
Views: 1,858
Posted By myob
Never show your best copywriting in public

The best stuff is whispered softly behind closed doors. It's the language of enchantment and seduction that throws a bone to the guard dogs of logic and reason.

(Study post #2. :D)
Forum: Copywriting 8th July 2020, 11:03 AM
Replies: 80
Views: 1,858
Posted By Jeffery
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Personally, I just look over everybody's shoulder.
Forum: Offline Marketing 2nd July 2020, 06:10 PM
Replies: 9
Views: 314
Posted By myob
Re: FIVVER IS NOW ADVERTISING ON TV??? WTF???

Cable TV is very inexpensive especially in small markets, and can be targeted by demographics or ethnicity through a wide variety of channels available. I've also had success with "cable crawls",...
Forum: Offline Marketing 2nd July 2020, 02:22 PM
Replies: 9
Views: 314
Posted By AdmanMrWoo
Re: FIVVER IS NOW ADVERTISING ON TV??? WTF???

Hold on there bucky... you can't sell just anything on TV. Most TV advertising is a miserable failure when measuring COST PER LEAD and COST PER SALE.



The Sock Puppet, selling what... some pet...
Forum: Offline Marketing 2nd July 2020, 02:01 PM
Replies: 100
Views: 1,699
Posted By AdmanMrWoo
Re: GAMES MLMers PLAY - And Why Gary Halbert Hated MLMers.

Dear Sir,

If you think $15,000 is a "ripoff"... what about paying $100 bucks for a salescript that brings you NO leads and NO sales? That, my friend is a "ripoff".



I've been paid $15,000...
Forum: Offline Marketing 2nd July 2020, 10:28 AM
Replies: 100
Views: 1,699
Posted By GordonJ
This is more revelation of your background.

This is typical Warrior type thinking. Drawing upon YOUR own limited experiences to make judgments about what other people do.

One solution would be, get to KNOW more people, people who would,...
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