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Search: Posts Made By: TomAndrews
Forum: Copywriting 18th April 2017, 08:49 AM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Thanks mate.

They certainly were. As I said in the article, Schwartz called it the prospect's "state of awareness".

Best copywriting book out there by a mile, imo.
Forum: Copywriting 2nd April 2017, 06:26 PM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely!

If you're sending warm traffic there from an email, you buy yourself more time.

But cold traffic?

Well, your headline is VITAL.
Forum: Copywriting 31st March 2017, 11:02 AM
Replies: 3
Views: 281
Posted By TomAndrews
RE: Why most copywriters struggle

I agree Mark.

So many people have limiting beliefs about money and what they should charge. They think "I wouldn't be able to afford $xxxx per month for this service, so therefore no one else...
Forum: Copywriting 31st March 2017, 10:46 AM
Replies: 6
Views: 200
Posted By TomAndrews
RE: Storytelling 2017

Hey Diana,

Listen to what NCMediaInc said; he/she summed it up perfectly.

What makes a good story today is, at its core, no different to what made a good story thousands of years ago.

Of...
Forum: Email Marketing 27th March 2017, 08:19 PM
Replies: 3
Views: 84
Posted By TomAndrews
RE: What would you do?

The best way?

Take all the guess work out of it. Ask your subscribers what format they want it in.

Heck, even better than that, is to create content across a wide range of formats.

Make a...
Forum: Copywriting 26th March 2017, 12:36 PM
Replies: 35
Views: 575
Posted By TomAndrews
RE: Which of these "headlines" is more compelling?

Ready for some brutal honesty? (All in good faith, of course, because it's for your own benefit.)

All of those headlines suck.

They're not specific enough. In fact, they're not specific at all....
Forum: Copywriting 26th March 2017, 12:15 PM
Replies: 14
Views: 392
Posted By TomAndrews
RE: Question for a copy coach

As Alex has said, hire someone who charges you a set fee.

After all, you have no idea how long it will take you to get good. I mean, 30 hours might be enough for "Person A" to get competent. But...
Forum: Copywriting 25th March 2017, 08:01 PM
Replies: 12
Views: 665
Posted By TomAndrews
The Ultimate Guide To Writing Great Sales Letter Headlines

If you want to write headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and ultimately buy from you, then this post will be one of the most important...
Forum: Email Marketing 25th June 2016, 05:34 PM
Replies: 9
Views: 198
Posted By TomAndrews
Re: Does anyone want to share some email list building tips

Rob's got it spot on. You need to make sure your freebie (I call it your "ethical bribe") really does solve a particular problem related to your market.

Too many marketers have the attitude: "Oh,...
Forum: Email Marketing 24th June 2016, 10:34 AM
Replies: 19
Views: 375
Posted By TomAndrews
How Often Should You Email Your List?

When it comes to writing and sending emails, many people will tell you “quality over quantity”.

I’ll tell you they’re only half right.

Yes, each email you send must be high quality (which is...
Forum: Email Marketing 23rd June 2016, 06:56 PM
Replies: 7
Views: 261
Posted By TomAndrews
Re: How I Used Magazine Covers to Write an Email That Got 1700% ROI

Completely agree with you Shawn.

Curiosity-based subject lines are great. As Gary Halbert said, curiosity is the most powerful human emotion.

However it's important to mix up the "types" of...
Forum: Main Internet Marketing Discussion Forum 22nd June 2016, 05:35 AM
Replies: 17
Views: 504
Posted By TomAndrews
Re: Finding a niche

Whilst you absolutely should do something you're passionate about, you need to make sure it's a profitable niche.

As CityCowboy said, the health, wealth and relationship niches are where the money...
Forum: Email Marketing 21st June 2016, 11:06 AM
Replies: 14
Views: 260
Posted By TomAndrews
Re: How To Revitalise An Old Email List

One coaching client of mine actually hadn't emailed his list for around a year when we started working together.

I told him to send an email to his list where he was just completely honest, along...
Forum: Email Marketing 20th June 2016, 10:34 AM
Replies: 25
Views: 523
Posted By TomAndrews
Re: Email marketing guide?

Here's a very brief overview of what you must do:

1) Build your email list

Do this by running PAID ads if possible, directing this traffic to a squeeze page. Here, you need to offer what's...
Forum: Email Marketing 20th June 2016, 10:21 AM
Replies: 11
Views: 302
Posted By TomAndrews
Re: How can i track cold emails?

On Aweber you can track who opens your email.

You just have to send your email as HTML.

Tom
Forum: Social Media 20th June 2016, 09:53 AM
Replies: 14
Views: 286
Posted By TomAndrews
Re: How can I generate leads on my social media?

I don't really know anything about crowdfunding, but I suggest running paid Facebook ads.

If you want to do it free, then hashtagging key words on Twitter could help.

Also, get people sharing...
Forum: Website Design 20th June 2016, 09:46 AM
Replies: 86
Views: 2,348
Posted By TomAndrews
Re: My Website Is Not Getting Traffic- Is this normal? Please help

I strongly advise you to run some paid ads.

Start a Facebook business page and run some ads on there, directing people to your website.

Trust me, if you want to really see the number of...
Forum: Main Internet Marketing Discussion Forum 20th June 2016, 06:19 AM
Replies: 25
Views: 671
Posted By TomAndrews
Re: What Niches are doing really well through Internet Marketing

Selling weight loss supplements to women could potentially be a very profitable venture.

People in that market are always on the look out for a "magic" solution.

So as long as you're selling a...
Forum: Social Media 19th June 2016, 06:47 PM
Replies: 28
Views: 828
Posted By TomAndrews
Re: Instagram vs. Facebook for business marketing

If you're selling physical goods, instagram could be a good way of showing them off.

Apart from that, Facebook is much better because you can communicate with your market much easier, and in a lot...
Forum: Email Marketing 19th June 2016, 06:45 PM
Replies: 6
Views: 92
Posted By TomAndrews
Re: Is it a good idea to have a search box on an email campaign?

I definitely don't recommend it.

Keep your emails as simple as possible.

Make them look as though they could have been sent by a friend. In other words, make them plain-looking.

Just make...
Forum: Email Marketing 19th June 2016, 06:37 PM
Replies: 2
Views: 70
Posted By TomAndrews
Re: Personalized Email Marketing Between Myth and Reality

The best way to be personal in your emails is just to write your emails like you're talking to a friend.

If someone reads an email that's very "corporate" sounding, it's not going to sound very...
Forum: Email Marketing 18th June 2016, 07:03 AM
Replies: 1
Views: 66
Posted By TomAndrews
Re: Do your newsletters increase engagement?

I think print newsletters are very effective as a marketing tool. Although you obviously have to take into account the cost factor.

Definitely agree with you though that your blogs could make for...
Forum: Email Marketing 18th June 2016, 06:49 AM
Replies: 21
Views: 1,026
Posted By TomAndrews
re: Promoting click bank affiliate products with email marketing?

I will add, running paid Facebook ads are a very cost-efficient way of driving traffic to your site/squeeze page.
Forum: Email Marketing 17th June 2016, 05:25 AM
Replies: 9
Views: 138
Posted By TomAndrews
Re: Recommendations for new list building?

Yes, definitely focus on building your own list before you do any swaps.

Running paid Facebook ads is a very cost effective way of growing your list.

Tom
Forum: Main Internet Marketing Discussion Forum 16th June 2016, 05:01 PM
Replies: 13
Views: 220
Posted By TomAndrews
Re: Morality in Marketing

Before I left the "J.O.B" a few years ago, I was in a sales role selling gym memberships. However, I personally hated the gym and thought the company treated its members poorly.

Didn't sit well...
Forum: Email Marketing 16th June 2016, 04:48 PM
Replies: 21
Views: 1,026
Posted By TomAndrews
re: Promoting click bank affiliate products with email marketing?

100% this.

The money is in the list, as they say.

To entice people on to your list, offer them what's called an "ethical bribe". What this is, is a freebie you give them (such as a report on a...
Forum: Email Marketing 15th June 2016, 04:51 AM
Replies: 3
Views: 137
Posted By TomAndrews
Re: How to Grow Your Email List?

Completely agree with the points you make in your "prominent sign up forms" paragraph.

Email is much more personal and effective at making sales than social media will ever be. So it's vital to...
Forum: Email Marketing 14th June 2016, 01:51 PM
Replies: 4
Views: 91
Posted By TomAndrews
Re: Email opening hacks

Completely agree, the subject line is very important.

When I first started out doing email (what a lost soul I was coming to think of it...) I didn't believe the subject line was all that vital....
Forum: Email Marketing 14th June 2016, 10:36 AM
Replies: 2
Views: 246
Posted By TomAndrews
The "Game of Thrones" Guide To Email Marketing

If you want to know how to get the majority of your list to eagerly read all of your future emails, then this post will show you how.

But first, I have to tell you something: I'm a massive "Game...
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