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Search: Posts Made By: TomAndrews
Forum: Copywriting 18th April 2017, 08:49 AM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Thanks mate.

They certainly were. As I said in the article, Schwartz called it the prospect's "state of awareness".

Best copywriting book out there by a mile, imo.
Forum: Main Internet Marketing Discussion Forum 2nd April 2017, 06:34 PM
Replies: 9
Views: 320
Posted By TomAndrews
RE: Beware When Choosing A Mentor

Those people drive me insane.

Especially the ones renting cars, houses, models, and a bookshelf, just so they can pretend they're made of gold.

Not mentioning any names, of course...
Forum: Main Internet Marketing Discussion Forum 2nd April 2017, 06:31 PM
Replies: 9
Views: 320
Posted By TomAndrews
RE: Beware When Choosing A Mentor

Yeah I agree - you absolutely don't need a mentor.

I think the two massive benefits of having one, from my own current experience, are more accountability and, the biggest one, I am being advised...
Forum: Copywriting 2nd April 2017, 06:26 PM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely!

If you're sending warm traffic there from an email, you buy yourself more time.

But cold traffic?

Well, your headline is VITAL.
Forum: Copywriting 2nd April 2017, 06:25 PM
Replies: 12
Views: 665
Posted By TomAndrews
Forum: Main Internet Marketing Discussion Forum 31st March 2017, 12:10 PM
Replies: 9
Views: 320
Posted By TomAndrews
Beware When Choosing A Mentor

The internet...

There's some amazing things about it. And some that aren't. And that's putting it mildly.

See, it's become a bit of a breeding ground for self-proclaimed business mentors.
...
Forum: Copywriting 31st March 2017, 11:02 AM
Replies: 3
Views: 281
Posted By TomAndrews
RE: Why most copywriters struggle

I agree Mark.

So many people have limiting beliefs about money and what they should charge. They think "I wouldn't be able to afford $xxxx per month for this service, so therefore no one else...
Forum: Copywriting 31st March 2017, 10:46 AM
Replies: 6
Views: 200
Posted By TomAndrews
RE: Storytelling 2017

Hey Diana,

Listen to what NCMediaInc said; he/she summed it up perfectly.

What makes a good story today is, at its core, no different to what made a good story thousands of years ago.

Of...
Forum: Copywriting 29th March 2017, 12:49 PM
Replies: 4
Views: 260
Posted By TomAndrews
RE: What Can Copywriters Learn From Dating?

Yes, but I prefer studying "real life" more.

And how many times do you walk down the street and see a couple who are miles apart in terms of physical attractiveness? (Excluding famous and/or rich...
Forum: Copywriting 29th March 2017, 12:43 PM
Replies: 4
Views: 260
Posted By TomAndrews
RE: What Can Copywriters Learn From Dating?

Okay, I should have said "excluding people with fame and/or money".

People MUST be attracted to you. Denying that is crazy.

But, of course, attraction is subjective. I'm 5'7. Some women can't...
Forum: Copywriting 28th March 2017, 08:36 PM
Replies: 4
Views: 260
Posted By TomAndrews
What Can Copywriters Learn From Dating?

Face it.

When it comes to dating, looks matter.

Or at the very least, how you present yourself matters.

If someone doesn't find you attractive to look at, nine times outta ten, they're never...
Forum: Email Marketing 27th March 2017, 08:19 PM
Replies: 3
Views: 84
Posted By TomAndrews
RE: What would you do?

The best way?

Take all the guess work out of it. Ask your subscribers what format they want it in.

Heck, even better than that, is to create content across a wide range of formats.

Make a...
Forum: Copywriting 27th March 2017, 07:52 PM
Replies: 0
Views: 148
Posted By TomAndrews
Auntie Aida's Copywriting Formula

Right, first things first...

Who the hell is Auntie Aida? Has your Dad got a long lost-sister he hasn't told you about? Or is she your Mum's secret twin?

Breathe. It's none of those.

You...
Forum: Copywriting 27th March 2017, 07:47 PM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely.

If you can find that sweet spot, then you're onto a winner.
Forum: Copywriting 27th March 2017, 07:46 PM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Ben Settle's "Copyslacker" is another great course.

Best few hundred bucks I've ever spent.
Forum: Copywriting 26th March 2017, 12:36 PM
Replies: 35
Views: 575
Posted By TomAndrews
RE: Which of these "headlines" is more compelling?

Ready for some brutal honesty? (All in good faith, of course, because it's for your own benefit.)

All of those headlines suck.

They're not specific enough. In fact, they're not specific at all....
Forum: Copywriting 26th March 2017, 12:15 PM
Replies: 14
Views: 392
Posted By TomAndrews
RE: Question for a copy coach

As Alex has said, hire someone who charges you a set fee.

After all, you have no idea how long it will take you to get good. I mean, 30 hours might be enough for "Person A" to get competent. But...
Forum: Copywriting 26th March 2017, 12:05 PM
Replies: 12
Views: 665
Posted By TomAndrews
RE: The Ultimate Guide To Writing Great Sales Letter Headlines

Absolutely.

A headline which appeals to one audience will completely bomb to another. If you don't write to the correct audience, then you're screwed.

No two ways about it.

Tom
Forum: Copywriting 25th March 2017, 08:19 PM
Replies: 43
Views: 1,101
Posted By TomAndrews
RE: Attention.

Yep, getting the attention of your ideal prospect is the most important part of any sales copy.

Without it, it doesn't matter how great the rest of your copy is. After all, if you didn't catch...
Forum: Copywriting 25th March 2017, 08:01 PM
Replies: 12
Views: 665
Posted By TomAndrews
The Ultimate Guide To Writing Great Sales Letter Headlines

If you want to write headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and ultimately buy from you, then this post will be one of the most important...
Forum: Copywriting 25th March 2017, 07:59 PM
Replies: 8
Views: 427
Posted By TomAndrews
RE: How to Promote your Copywriting on Instagram?

Post videos showing off your knowledge. Use the right hashtags.Grow an audience.

If you always focus on giving value, you'll eventually get people coming to you.

Tom Andrews
Forum: Social Media 17th November 2016, 06:12 AM
Replies: 14
Views: 163
Posted By TomAndrews
Re: Why social media is the best customer service tool at your disposal.

Good points, Matt.

I don't like social media from a personal standpoint. In fact, I think people would generally be much happier without it.

But, as a business owner, it's literally a...
Forum: Email Marketing 29th June 2016, 03:39 PM
Replies: 7
Views: 202
Posted By TomAndrews
Re: AutoResponders: MailChimp vs Active Campaign vs ?

When something is free, it's usually free for a reason...

I highly recommend Aweber.

Tom
Forum: Email Marketing 27th June 2016, 09:27 AM
Replies: 15
Views: 169
Posted By TomAndrews
Re: Using other people content

Never, ever, ever steal content.

Plus, as well as being a con-artist (it's blunt, but it's true - after all, you're tricking your email list into believing that you've written the content when you...
Forum: Email Marketing 27th June 2016, 09:21 AM
Replies: 2
Views: 72
Posted By TomAndrews
Re: What have you found to be the best time to reach out to your email list?

I always thought it was early morning.

But lately I've been having real success sending them between 8-9 pm.

Why?

I guess just because people are less occupied at this time.

Though in...
Forum: Email Marketing 25th June 2016, 05:34 PM
Replies: 9
Views: 198
Posted By TomAndrews
Re: Does anyone want to share some email list building tips

Rob's got it spot on. You need to make sure your freebie (I call it your "ethical bribe") really does solve a particular problem related to your market.

Too many marketers have the attitude: "Oh,...
Forum: Email Marketing 25th June 2016, 05:27 PM
Replies: 19
Views: 375
Posted By TomAndrews
Re: How Often Should You Email Your List?

Cheers for the reply Shawn. Put a lot of thought into it.

That's very interesting. I've never touched the golf niche (or had a client who has, either) so I'll keep that in mind. Thanks!
...
Forum: Email Marketing 25th June 2016, 05:17 PM
Replies: 19
Views: 375
Posted By TomAndrews
Re: How Often Should You Email Your List?

Great book and love Grant!

Yes, storytelling certainly is one of the most important skills you can possess.

Tom
Forum: Email Marketing 25th June 2016, 05:12 PM
Replies: 9
Views: 152
Posted By TomAndrews
Re: Ten Tips to Write Email Subject

Good post.

Definitely agree with the fact people tend to overdo it with the capitals.

When your email pops up in your prospect's inbox, you wanna make it appear as though it could have been...
Forum: Email Marketing 24th June 2016, 10:34 AM
Replies: 19
Views: 375
Posted By TomAndrews
How Often Should You Email Your List?

When it comes to writing and sending emails, many people will tell you “quality over quantity”.

I’ll tell you they’re only half right.

Yes, each email you send must be high quality (which is...
Forum: Email Marketing 24th June 2016, 10:22 AM
Replies: 11
Views: 302
Posted By TomAndrews
Re: How can i track cold emails?

Make sure all your emails provide both VALUE and ENTERTAINMENT.

If you do this, then people will actually enjoy reading your emails.

Tom
Forum: Email Marketing 24th June 2016, 09:49 AM
Replies: 34
Views: 1,207
Posted By TomAndrews
Re: have email list more than 2 million

This.

(And great analogy haha!)
Forum: Email Marketing 24th June 2016, 09:44 AM
Replies: 4
Views: 114
Posted By TomAndrews
Re: reliable auto responder to add emails?

I've always used Aweber with great success.
Forum: Email Marketing 23rd June 2016, 07:26 PM
Replies: 59
Views: 1,593
Posted By TomAndrews
Re: Benefits of Email Marketing

Let's say you've got 5,000 people on your list.

How long would it take to speak with all these people on the phone?

Weeks. (And that's presuming you get hold of them all.)

Now compare that...
Forum: Email Marketing 23rd June 2016, 07:18 PM
Replies: 20
Views: 684
Posted By TomAndrews
Re: Which tools I should use for starting email marketing?

As others have said, Aweber's fantastic.

It's got pretty much everything you need.

Though if you've got a fairly complex sales funnel where you need to move people between different lists,...
Forum: Email Marketing 23rd June 2016, 07:14 PM
Replies: 7
Views: 132
Posted By TomAndrews
Re: Can you tell me the basics of email marketing ?

It takes a while to learn the basics, longer still to get quite good at it, and a looong time to master it.

I suggest you go and invest in some books. They're great for newbies to learn the...
Forum: Email Marketing 23rd June 2016, 06:56 PM
Replies: 7
Views: 261
Posted By TomAndrews
Re: How I Used Magazine Covers to Write an Email That Got 1700% ROI

Completely agree with you Shawn.

Curiosity-based subject lines are great. As Gary Halbert said, curiosity is the most powerful human emotion.

However it's important to mix up the "types" of...
Forum: Email Marketing 23rd June 2016, 06:49 PM
Replies: 29
Views: 1,218
Posted By TomAndrews
Re: Bought an email list. What next? Help.

As others have said, buying an email list isn't a good strategy.

Drive traffic to a landing page... Put up an opt-in box... Offer a compelling freebie in exchange for their email address.
...
Forum: Email Marketing 23rd June 2016, 06:46 PM
Replies: 13
Views: 330
Posted By TomAndrews
Re: HELP! How to rent email list (800k+)

To be honest, if you really do have an 800,000 strong email list, then whatever you're spending on your email service provider should pale in comparison to the money you should be making from such a...
Forum: Email Marketing 22nd June 2016, 12:37 PM
Replies: 9
Views: 197
Posted By TomAndrews
Re: Freebie Giveaway in Exchange for Email

Well, I offer a free digital issue of my £99 / month newsletter. So I do give quite a lot of value away. But that's only so I can prove to people that the newsletters are worth the money.

However,...
Forum: Email Marketing 22nd June 2016, 12:29 PM
Replies: 7
Views: 143
Posted By TomAndrews
Re: Does GetResponse fabricate their email statistics?

I am almost certain it will be spambots.

The same thing happened to one of my clients recently.

Tom
Forum: Email Marketing 22nd June 2016, 10:59 AM
Replies: 25
Views: 345
Posted By TomAndrews
Re: Back To List Building. Please Advices?

I've never had an issue with Aweber.

But then again, I only send plain-text emails, which get through the spam filters much easier than HTML.

In terms of driving free traffic to your site,...
Forum: Main Internet Marketing Discussion Forum 22nd June 2016, 05:35 AM
Replies: 17
Views: 504
Posted By TomAndrews
Re: Finding a niche

Whilst you absolutely should do something you're passionate about, you need to make sure it's a profitable niche.

As CityCowboy said, the health, wealth and relationship niches are where the money...
Forum: Main Internet Marketing Discussion Forum 22nd June 2016, 05:29 AM
Replies: 52
Views: 1,607
Posted By TomAndrews
Re: Why You Need To Sell Ebooks, Instead of Online Courses?

Whilst I believe everyone should publish a book (helps massively with positioning), you can charge a lot more for online courses, because they're of much higher perceived value (even if we know...
Forum: Email Marketing 21st June 2016, 01:45 PM
Replies: 20
Views: 299
Posted By TomAndrews
Re: Hey, [First Name] Is Personalizing your Emails Still Works In 2016?

I've never thought of it like this. Very interesting point.
Forum: Email Marketing 21st June 2016, 01:42 PM
Replies: 1
Views: 84
Posted By TomAndrews
How To Run A Successful Email Promotion

Email marketing is a great way to promote yourself, your business, and your products/services.

Do it well and you can speak to potentially thousands of genuine prospects (depending on the size of...
Forum: Email Marketing 21st June 2016, 11:06 AM
Replies: 14
Views: 260
Posted By TomAndrews
Re: How To Revitalise An Old Email List

One coaching client of mine actually hadn't emailed his list for around a year when we started working together.

I told him to send an email to his list where he was just completely honest, along...
Forum: Email Marketing 21st June 2016, 04:30 AM
Replies: 11
Views: 302
Posted By TomAndrews
Re: How can i track cold emails?

I personally only use plain text because there's a reduced risk of them ending up as spam. Plus, the only figure I care about is how many sales I make. I don't worry about open rates.

But, if you...
Forum: Email Marketing 21st June 2016, 04:25 AM
Replies: 9
Views: 197
Posted By TomAndrews
Re: Freebie Giveaway in Exchange for Email

Great advice from Rob.

The biggest problem I see most people make with their freebie, is that they offer something that doesn't provide much value to their target market.

As Rob said, you've...
Forum: Email Marketing 21st June 2016, 04:15 AM
Replies: 2
Views: 77
Posted By TomAndrews
Re: I need help with content.

Info products are great, just because the costs are so low.

Tom
Forum: Email Marketing 20th June 2016, 12:09 PM
Replies: 3
Views: 107
Posted By TomAndrews
How To Conduct An Email Survey

Ever wondered what exactly to sell to your email list?

If so, then you'll want to read this post, because I will tell you how you can learn exactly what the people on your email list want to buy....
Forum: Email Marketing 20th June 2016, 12:03 PM
Replies: 26
Views: 606
Posted By TomAndrews
Re: Subscribers buy nothing from me.

My main product is a monthly subscription newsletter (£99/month), which I plug in my emails nearly every day.

Though just after the monthly deadline to subscribe before it gets sent to the...
Forum: Email Marketing 20th June 2016, 10:36 AM
Replies: 20
Views: 299
Posted By TomAndrews
Re: Hey, [First Name] Is Personalizing your Emails Still Works In 2016?

I like using it every so often, just for a bit of "shock" effect.

Yes, if you personalize every email you send, it will come across as a bit of a gimmick.

But if you do it just once or twice a...
Forum: Email Marketing 20th June 2016, 10:34 AM
Replies: 25
Views: 523
Posted By TomAndrews
Re: Email marketing guide?

Here's a very brief overview of what you must do:

1) Build your email list

Do this by running PAID ads if possible, directing this traffic to a squeeze page. Here, you need to offer what's...
Forum: Email Marketing 20th June 2016, 10:21 AM
Replies: 11
Views: 302
Posted By TomAndrews
Re: How can i track cold emails?

On Aweber you can track who opens your email.

You just have to send your email as HTML.

Tom
Forum: Email Marketing 20th June 2016, 10:17 AM
Replies: 26
Views: 606
Posted By TomAndrews
Re: Subscribers buy nothing from me.

Start sending them daily email.

Seriously, do it.

And, yes, you are going to pitch in every single email you send.

However, you will only pitch AFTER you have already provided both value and...
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