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Search: Posts Made By: Chris Rivers
Forum: Offline Marketing 7th July 2014, 04:04 PM
Replies: 18
Views: 1,492
Posted By Chris Rivers
"You're going to think I'm a jerk after reading this post..."

Hey,

You probably won't like me after today's post.

Here's why:

I have a no lying policy with my kids.

Before you applaud me, let me explain...
Forum: Offline Marketing 2nd July 2014, 03:19 PM
Replies: 2
Views: 615
Posted By Chris Rivers
"I wouldn't have believed this a few years ago. Now I'm a believer..."

Hey,

It's been said that out of all the things a consultant could
wish for, a hungry starving crowd should be on the top of
that wish list.

However, I've come to realize something else.
...
Forum: Offline Marketing 24th June 2014, 02:49 PM
Replies: 4
Views: 663
Posted By Chris Rivers
"Some of the best consultants often go out of business. Here's why..."

Hey,

It's a sad fact that some of the best consultants that I've
known over the past ten years have gone out of business.

Some wanted something different from life. A few retired
and now...
Forum: Offline Marketing 17th June 2014, 05:34 PM
Replies: 5
Views: 533
Posted By Chris Rivers
"Don't blame them if they don't want what you're selling..."

Hey,

A few times a month I'll sit down with my nine and eleven
year old sons and we'll watch right wing, somewhere in the
middle and left wing news programs.

Then, on commercial breaks,...
Forum: Offline Marketing 5th June 2014, 08:25 AM
Replies: 1
Views: 513
Posted By Chris Rivers
"Don't try to become a industry expert. Do this instead..."

Hey,

Picking a industry to specialize in is tough.

In fact, it's downright scary.

So many consultants get hung up on picking a niche that they eventually get paralyzed and never end up...
Forum: Offline Marketing 2nd June 2014, 01:51 PM
Replies: 3
Views: 595
Posted By Chris Rivers
"I ain't testing jack! Just tell me the best offline niches..."

Hey,

I'm going to try to say this as nicely as I can, but if it has a little bite to it, bear with me.

So many times I get consultants who email me and ask (aka demand) to know the best offline...
Forum: Offline Marketing 2nd June 2014, 06:44 AM
Replies: 5
Views: 1,091
Posted By Chris Rivers
Re: "The display ad design guru's you NEED to study..."

Hey upmatthews,

No you don't have to be a member of most chambers to get your ad/flyer inserted into their monthly mailout.

When I first started, I called every chamber in Connecticut and...
Forum: Offline Marketing 30th May 2014, 07:19 AM
Replies: 5
Views: 1,091
Posted By Chris Rivers
"The display ad design guru's you NEED to study..."

Hey,

Off and on over the past few years, I've subtly dropped
a few hints in posts and emails that I regularly use
display ads to get clients.

And no I'm not talking about online banner ads....
Forum: Offline Marketing 28th May 2014, 08:19 AM
Replies: 21
Views: 2,529
Posted By Chris Rivers
"If I hear what Dan Kennedy charges for consulting one more time..."

Hey,

I'm all about standing on the shoulders of giants in order
to reach higher and further, but there's a point when
it goes a bit too far.

Like when guys throw around how much Dan Kennedy...
Forum: Offline Marketing 23rd May 2014, 07:45 AM
Replies: 4
Views: 743
Posted By Chris Rivers
"You're not fooling anyone. Business owners know if you're just money-grubbing..."

Hey,

Have you noticed that business owners are getting
more cynical?

Is it something you're doing that's making their walls
come up?

If you come across desperate and are mostly just...
Forum: Offline Marketing 22nd May 2014, 10:24 AM
Replies: 2
Views: 631
Posted By Chris Rivers
"Here's what I'm teaching my kids about offline marketing & business..."

Hey,

A few years ago I was in barnes and nobles and stumbled
across something called a "legacy book".

I had no idea what it was, so I thumbed through it and
discovered one of life's...
Forum: Offline Marketing 21st May 2014, 08:06 AM
Replies: 3
Views: 2,474
Posted By Chris Rivers
Tired of gimmicks? Here's some great training programs...

Hey,

This is the first time in a loooooonnnnnggg time that this has happened to me.

I've literally gone through Todd Brown's Six Figure Funnel Formula about five or six times over the past few...
Forum: Offline Marketing 20th May 2014, 12:56 PM
Replies: 8
Views: 956
Posted By Chris Rivers
"I'm not a coward, but this stuff gets scary sometimes. Here's what I mean..."

Hey,

One of the biggest challenges that is rarely acknowledged when it comes to building a successful offline business or consulting practice is fear.

And no I'm not talking about fear of...
Forum: Offline Marketing 19th May 2014, 05:29 PM
Replies: 6
Views: 1,427
Posted By Chris Rivers
"Stop struggling. It's alot easier to get a ton of clients when..."

Hey,

It's alot easier to get clients when...

...you have several detailed case studies that prove that you can do what you say you can do.

This may seem obvious to you and I now, but the...
Forum: Offline Marketing 4th March 2014, 10:47 AM
Replies: 4
Views: 674
Posted By Chris Rivers
"You can lead a consultant to water, but..."

Hey,

Some consultants or offline marketers are so stubborn.

I try to share pearls with them, but they prefer glass marbles.

Oh well, you can lead them to water, but...

Now, here's what I...
Forum: Offline Marketing 15th January 2014, 08:55 AM
Replies: 2
Views: 632
Posted By Chris Rivers
"Print ads are so old school, but they still get clients..."

Hey,

It seems like print ads are no longer fashionable.

However, those of us who still use them and follow giants
like Dan Kennedy, know that most of his most successful
consultant students...
Forum: Offline Marketing 13th January 2014, 06:48 PM
Replies: 0
Views: 410
Posted By Chris Rivers
"Consultants who can't make a good ad to save their life..."

Hey,

One of the most irritating things that I deal with on a
regular basis is offliners or consultants who constantly
complain that display ads don't work for them.


They complain that...
Forum: Offline Marketing 9th January 2014, 07:15 PM
Replies: 2
Views: 784
Posted By Chris Rivers
"Here's the real reason why many consultants and offliners just up and quit ..."

Hey,

I know I harp alot about making sure that you do
money-making activities on a daily basis.

And it's the right thing to harp on.

But, did you know that you could call 500 business...
Forum: Offline Marketing 6th January 2014, 07:40 PM
Replies: 20
Views: 1,638
Posted By Chris Rivers
Re: Planet Fitness and Pizza.... is this wrong?

Hey,

I was thinking the same thing.

And it's definitely smart marketing for them.

The only thing better than that is the gym that gives out
glazed donuts.

Give em what they want and...
Forum: Offline Marketing 6th January 2014, 07:01 PM
Replies: 11
Views: 774
Posted By Chris Rivers
Re: How does offline marketing/web design work in bad economy?

I'll add my vote of approval to what Don said.

It's a great time to get into offline marketing if you can actually produce leads, clients and customers for small business owners.

For anybody...
Forum: Offline Marketing 6th January 2014, 03:33 PM
Replies: 3
Views: 895
Posted By Chris Rivers
"You're a marketing consultant, not a life coach. Now act like it...

Hey,

I was sitting here typing out a breakdown of the first
of seven daily money-making activities and I realized
that I made an assumption the other day.

The assumption I made is that you...
Forum: Offline Marketing 3rd January 2014, 07:35 PM
Replies: 5
Views: 1,457
Posted By Chris Rivers
"Here's how I get all of my clients. It's ugly but it works.."

Hey,

One of the toughest thing about mentoring other
consultants is hearing the heart-wrenching struggles
that many are going through.

Most times when I boil it down to the core problem,...
Forum: Offline Marketing 1st January 2014, 07:46 PM
Replies: 4
Views: 629
Posted By Chris Rivers
Re: Local media moving onto your turf

I completely agree with the concept of being a white label partner with bigger agencies, but I also think that for us small one or two man shops, it's a long shot to get into these lucrative type of...
Forum: Offline Marketing 1st January 2014, 07:30 PM
Replies: 6
Views: 833
Posted By Chris Rivers
Re: January - the opportunities for the offline marketer

The other thing that I find to be effective at the beginning of the year is to present my prospects (or past clients I'm attempting to upsell) a full fledged marketing plan for the year.

The key...
Forum: Offline Marketing 1st January 2014, 07:18 PM
Replies: 16
Views: 871
Posted By Chris Rivers
Re: Where's your sweet spot?

Hey Ewen,

My sweet spot is similar to yours in that I really become a force to be reckoned with when I get the opportunity to create a comprehensive marketing plan that helps a client "get" the...
Forum: Offline Marketing 10th December 2013, 09:49 AM
Replies: 1
Views: 496
Posted By Chris Rivers
"Will 2014 be your breakout year for your offline business?"

Hey,

If you are to have any chance of 2014 being the
banner year that you want, you're going to have
to change some things.

Maybe it will be spending more time prospecting
on a daily...
Forum: Offline Marketing 9th December 2013, 04:50 PM
Replies: 1
Views: 656
Posted By Chris Rivers
"It might be time to go get a j.o.b."

Hey,

Over the past few months, several consultants have
quietly emailed me and confessed that they had to go
back into the workforce as a employee.

And you know what?

Every single one of...
Forum: Offline Marketing 6th December 2013, 04:50 PM
Replies: 3
Views: 897
Posted By Chris Rivers
"It's almost impossible to fail when you do this..."

Hey,

If you've been following my posts and emails
for a while, then you likely know that I'm a big
believer in the power of focus.

When I say power of focus, I'm talking about your ...
Forum: Offline Marketing 5th December 2013, 05:24 PM
Replies: 3
Views: 593
Posted By Chris Rivers
"What to do if you didn't hit your goals in 2013..."

Hey,

Over the past few weeks I've gotten dozens of emails from
various guru's and experts who all claim that they all hit all
their goals for 2013 while doubling or tripling their income.
...
Forum: Offline Marketing 12th November 2013, 11:53 AM
Replies: 8
Views: 1,298
Posted By Chris Rivers
"If you're having a slow month, try this..."

Hey,

I've received several emails over the past few days about what I shared last week, so I thought I'd share more about my mindset.

Basically, last week I shared that if I had to get three...
Forum: Offline Marketing 6th November 2013, 06:06 PM
Replies: 2
Views: 604
Posted By Chris Rivers
"You're wasting your time setting up landing pages. Here's why I say that..."

Hey,

Today I was re-reading a book on creating display ads and I realized that it's been a while since I've ran a direct offer ad for my own business.

You may be shaking your head and saying...
Forum: Offline Marketing 4th November 2013, 09:38 AM
Replies: 3
Views: 622
Posted By Chris Rivers
I have seen the enemy, and he is me!

Hey,

One of the scariest days of my life was when I realized that I was my own worst enemy.

It wasn't a competitor that was calling all of my best leads and telling them not to hire me.

I...
Forum: Offline Marketing 25th October 2013, 12:47 PM
Replies: 15
Views: 1,102
Posted By Chris Rivers
Re: "Becoming a expert in one niche may be too risky. Do this instead..."

Hey Jack,

Two things:

I completely agree with you that nobody should every pass themselves off as something they're not. But, just to be clear, that's not what I was talking about. It's clearly...
Forum: Offline Marketing 24th October 2013, 05:01 PM
Replies: 15
Views: 1,102
Posted By Chris Rivers
"Becoming a expert in one niche may be too risky. Do this instead..."

Hey,

Over the past few months, I've realized that the way I've been taught (and have taught) about becoming a expert in a niche has been flawed.

It wasn't until a consultant emailed me and told...
Forum: Offline Marketing 3rd October 2013, 05:10 PM
Replies: 0
Views: 457
Posted By Chris Rivers
"Yes, it's that important. Ignore it at your own peril..."

Hey,

Today I have a little truth serum.

It's me being open and transparent about my shortcomings.

Here it is:

One of the things that has always amazed me is that from time to time, I...
Forum: Offline Marketing 20th September 2013, 05:40 AM
Replies: 4
Views: 558
Posted By Chris Rivers
"Stay strong and stay the course..."

Hey,

I just wanted to make a quick post today to encourage you stay strong and stay the course.

If you've taken the time to create a plan and a strategy that you believe will help you hit your...
Forum: Offline Marketing 16th September 2013, 09:31 AM
Replies: 7
Views: 903
Posted By Chris Rivers
Re: "I was dying a little bit more each day..."

Hey Jason,

You bring up some good points, but let me just state that I didn't say rely on one source of leads. In fact, in the examples I listed, I listed three examples of lead sources and I only...
Forum: Offline Marketing 12th September 2013, 05:48 PM
Replies: 12
Views: 1,086
Posted By Chris Rivers
"I don't need another stinking lead generation software..."

Hey Offliner,

I don't mean to come across too harsh, but I'm pretty much done buying lead generation software.

It's not that I don't need more leads.

It's just that with rare exception, the...
Forum: Offline Marketing 11th September 2013, 04:15 PM
Replies: 0
Views: 602
Posted By Chris Rivers
"It's so easy to hate Dan Kennedy..."

Hey Offliner,

One of the things that never cease to amaze me is the many pots that mega-consultant Dan Kennedy has his hands in.

Now, to us veterans, that's nothing new.

But, to someone...
Forum: Offline Marketing 5th September 2013, 01:41 PM
Replies: 3
Views: 925
Posted By Chris Rivers
Restaurant with no birthday club, no catering and no delivery. Do they like money?...

Hey Offliners,

I'm going to throw a monkey wrench at you today.

But, it will be worth it.

See, I know that reputation management and mobile marketing is the hottest thing in offline...
Forum: Offline Marketing 4th September 2013, 05:18 PM
Replies: 7
Views: 1,176
Posted By Chris Rivers
"Who has time to convince a restaurant owner to get a website?..."

Hey Offliners,

In my opinion, there is no bigger waste of time than trying to "convince" a restaurant owner that they need a website.

As a general rule in life, I don't spend one minute trying...
Forum: Offline Marketing 23rd August 2013, 05:22 PM
Replies: 3
Views: 630
Posted By Chris Rivers
"Here's what bothers me about some offline marketers..."

Hey Offliners,

It really bothers me when I get emails from offline marketers who are trying everything they can to get clients, but it seems that nothing is working.

After spending hours of my...
Forum: Offline Marketing 19th August 2013, 04:56 PM
Replies: 2
Views: 601
Posted By Chris Rivers
"Don't blame the economy if not doing this one thing destroys your offline business..."

Hey Offliners,

One of the things that always concerns me about many offline marketers I talk to is the fact that they don't use any consistent form of paid advertising to consistently get clients....
Forum: Offline Marketing 12th August 2013, 07:30 AM
Replies: 2
Views: 770
Posted By Chris Rivers
"My website is perfect, but I'm still not getting clients. What's wrong?...."

Hey Offliners,

Over the past few days I've been visually mapping out the flow and process of a new website I'm working on, BEFORE actually spending one minute designing it.

Which is how I now...
Forum: Offline Marketing 8th August 2013, 04:53 PM
Replies: 7
Views: 725
Posted By Chris Rivers
"If anyone can do offline marketing, then why can't I get clients?..."

Hey Offliners,

If anyone can do offline marketing, then why doesn't everyone get paying clients?

There are dozens of reasons why so many consultants start out hopeful and energetic, but find...
Forum: Offline Marketing 5th August 2013, 04:34 PM
Replies: 13
Views: 940
Posted By Chris Rivers
Re: "This jerk is wasting everybody's time..."

Hey Ken,

It sounds like you're able to pull it off and make it work well for you.

I'm not that lucky.

I don't know anything about your personal appearance, but I know me.

I'm a 6'8"...
Forum: Offline Marketing 5th August 2013, 03:04 PM
Replies: 13
Views: 940
Posted By Chris Rivers
"This jerk is wasting everybody's time..."

Hey Offliners,

Last week I talked about getting in good with trade associations. It's a solid strategy that you should start working on immediately.

Based on the feedback I received, it's clear...
Forum: Offline Marketing 1st August 2013, 02:57 PM
Replies: 0
Views: 515
Posted By Chris Rivers
"Here's how you get trade associations to funnel clients to you..."

Hey Offliners,

After thinking about it a little bit more, I've come to the conclusion that being a endorsed service provider, is the holy grail of marketing consulting.

(Endorsed service...
Forum: Offline Marketing 31st July 2013, 09:39 AM
Replies: 3
Views: 875
Posted By Chris Rivers
"Am I the only one that's tired of getting clients the hard way?..."

Hey Offliners,

A few months ago, I kinda got burnt out and needed some time to recharge my batteries.

So, I took a week off and really begin to think about how I could start to work less, but...
Forum: Offline Marketing 25th July 2013, 04:46 PM
Replies: 4
Views: 640
Posted By Chris Rivers
"I don't want to be a marketing guru, I just want to build websites..."

Hey Offliners,

Do you find yourself struggling to pick a niche, vertical or industry that you position yourself in as the go-to expert?

Is it because you're afraid of missing out on a future...
Forum: Offline Marketing 24th July 2013, 01:12 PM
Replies: 3
Views: 876
Posted By Chris Rivers
"These are four business owners who LOVE to hire offline marketers..."

Hey Offliners,

If I gave you my two week timeshare in Costa Rica and told you everything was pre-paid in advance except travel costs to get there, how would you choose to get there?

Would you...
Forum: Offline Marketing 18th July 2013, 05:29 AM
Replies: 6
Views: 882
Posted By Chris Rivers
"Okay, here's the secret to scaling up your offline business..."

Hey Offliners,

I often hear offline marketers ask questions about how to scale up and grow their offline business.

However, what I really hear in that question is "How do I get more clients."...
Forum: Offline Marketing 17th July 2013, 07:54 AM
Replies: 9
Views: 799
Posted By Chris Rivers
"Why are you so afraid of picking one niche?..."

Hey Offliners,

Honestly, just between me and you, why haven't you picked a niche, vertical or industry to become the obvious marketing expert to?

Is it because you don't want to miss out on a...
Forum: Offline Marketing 3rd July 2013, 11:40 AM
Replies: 30
Views: 2,842
Posted By Chris Rivers
Re: What Do Restaurants Need?

Jason, you're so right.

It's tough for most offline marketers to do, but we MUST look at it from the restaurant owners perspective.

The things you listed are gold.

I can tell you from...
Forum: Offline Marketing 2nd July 2013, 12:06 PM
Replies: 2
Views: 498
Posted By Chris Rivers
"If this isn't one of your first hires for your offline biz, you're losing money..."

Hey Offliners,

Most offline marketers don't even consider the advice I'm about to share with you, so if you do it, it can have a profound effect on your offline business.

One of your first...
Forum: Offline Marketing 2nd July 2013, 09:38 AM
Replies: 4
Views: 641
Posted By Chris Rivers
"Only using free lead gen methods is giving me a ulcer..."

Hey Offliners,

Every offline marketer in the world loves lead generation methods that don't cost us a penny.

However, I've also found that while I may not pay cash upfront for free lead gen...
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