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Search: Posts Made By: Wile E Coyote
Forum: Main Internet Marketing Discussion Forum 1st July 2017, 01:02 PM
Replies: 5
Views: 113
Posted By Wile E Coyote
RE: Tips for compelling advertising banner?

Click-Through-Rates aren't the metric you need to be looking for.

Here's a real world example:

10,000 Impressions
20% CTR
2,000 Clicks
0.5% Conversion Rate
10 Conversions
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