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Search: Posts Made By: Ken Hoffman
Forum: Offline Marketing 22nd December 2012, 06:34 PM
Replies: 18
Views: 2,161
Posted By Ken Hoffman
Re: Do Coupon-postcards have enough response-rate te be profitable?

Response rates for different demograp)hics (including race) are going to vary tremendously based on each different market, and is going to be based on other demographic factors such as income, age,...
Forum: Offline Marketing 22nd December 2012, 12:46 PM
Replies: 13
Views: 1,283
Posted By Ken Hoffman
Re: JUST GOT A CONTRACT FOR APPOINTMENT SETTING $75/APPOINTMENT WITH MANUFACTURING COMPANIES

This is the #1 issue. Fear. But not just of getting audited. Fear that you are going to come in and screw up their books.

What's at the root of this fear?

Lack of credibility.

You need...
Forum: Offline Marketing 13th November 2012, 12:27 AM
Replies: 15
Views: 1,932
Posted By Ken Hoffman
Re: Critique my telemarketing script - PLEASE!!

By now you probably already figured this out...

If you hire a telemarketer you absolutely WILL burn through your contact list...fast.

Why?

They will need a script because they aren't as...
Forum: Wanted - Members Looking To Hire You 22nd August 2012, 10:13 AM
Replies: 4
Views: 651
Posted By Ken Hoffman
Re: Sales Copy for Craigslist

If you need copy that produces leads, you might want to stay away from general content writers who charge by the word, rather than by the project.

Check out my thread below to see how I can help...
Forum: Copywriting 5th July 2012, 10:36 PM
Replies: 21
Views: 1,680
Posted By Ken Hoffman
Re: Before I Hire a Copywriter, What Do I Need To Know?

Just to clarify. belief is quite different than emotional attachment. Belief is being certain that something is true. Certainty, if you will. And certainty does not require emotion.

However, I do...
Forum: Offline Marketing 1st July 2012, 11:40 AM
Replies: 30
Views: 1,384
Posted By Ken Hoffman
Re: Revenue Sharing with Clients- Is this for real?

Interesting thread. First the tax thing. You can structure in a way so that it's not considered commission. Even so I've never heard of sales people paying higher taxes than any other self-employed...
Forum: Offline Marketing 1st July 2012, 11:16 AM
Replies: 60
Views: 4,307
Posted By Ken Hoffman
Re: Wow. Cold Calling works. $3.5k+ of new business in a week.

The ideal combination is both. Direct mail/cold calling to generate the leads/appointments. And the telephone to answer objections and sell them.
Forum: Offline Marketing 1st July 2012, 11:05 AM
Replies: 60
Views: 4,307
Posted By Ken Hoffman
Re: Wow. Cold Calling works. $3.5k+ of new business in a week.

First, congrats on the success because that's most important.

I agree but I think flawed is the wrong word. Cold calling is brutally hard grunt work. Much better to outsource it to someone else...
Forum: Copywriting 30th June 2012, 08:07 PM
Replies: 17
Views: 1,453
Posted By Ken Hoffman
Re: Looking to Hire a Copywriter

You have absolutely no reason to apologize. It's amazing how quick people are to jump all over a potential prospect criticizing that they are paying too little, asking for too much, etc.

Perhaps...
Forum: Copywriting 30th June 2012, 08:02 PM
Replies: 17
Views: 1,453
Posted By Ken Hoffman
Re: Looking to Hire a Copywriter

You probably can do the copywriting yourself, but you are making a pretty large mistake by choosing to NOT seek professional counsel. (To use your words.)

It's very, very easy to screw up direct...
Forum: Copywriting 24th June 2012, 03:30 PM
Replies: 17
Views: 2,997
Posted By Ken Hoffman
Re: A Gary Halbert Tip

What's drivel is being so close-minded about something that more than one person who's massively successful has advocated doing to improve their copywriting.

Why?

Just to be contrarian?
...
Forum: Main Internet Marketing Discussion Forum 23rd June 2012, 07:21 PM
Replies: 7
Views: 540
Posted By Ken Hoffman
Re: Direct Response Marketing Advice Needed

Often times there are unlooked opportunities to leverage what you are currently doing. Banner ads tend to be wasteful and email marketing too, unless you have someone's endorsement to their list.
...
Forum: Main Internet Marketing Discussion Forum 23rd June 2012, 07:13 PM
Replies: 6
Views: 674
Posted By Ken Hoffman
Re: Video Marketing Help

Traffic Geyser is a great tool for video distribution.
Forum: Copywriting 21st June 2012, 10:30 PM
Replies: 28
Views: 5,027
Posted By Ken Hoffman
Re: New Scientific Evidence Supports Copying Sales Letters by Hand

It's silly to argue whether or not it works. Every copywriting giant advocates doing this will shortcut your learning curve for writing great copy.

Copy is aural really, not visual like some...
Forum: Copywriting 20th June 2012, 03:06 PM
Replies: 3
Views: 595
Posted By Ken Hoffman
Re: Trying This Again Please Let Me Know What You Think Critique 2.0

You need to focus the copy. Either pick the "get women" approach, or the "create a great social circle" approach. Either works, but trying to do both dilutes your approach. I agree about the subhead,...
Forum: Copywriting 20th June 2012, 01:07 PM
Replies: 2
Views: 579
Posted By Ken Hoffman
Re: Critique My Squeeze Page

Not bad. But you are trying to say too much. You need to simplify and focus on one thing. The biggest problem I see is the headline. It's confusing and non-compelling at first glance. I would go with...
Forum: Copywriting 19th June 2012, 10:50 PM
Replies: 8
Views: 1,035
Posted By Ken Hoffman
Re: Plz critique my salespage

The two biggest problems I see are 1. Headline has zero impact. 2. The copy does not address any of the typical objections of someone in this market. Why is this course different than the rest? Why...
Forum: Main Internet Marketing Discussion Forum 18th June 2012, 07:30 PM
Replies: 38
Views: 1,198
Posted By Ken Hoffman
Re: $350 to invest - What would you do?

Asking this question is a great way to blow $350.

The better question to focus on is what Internet marketing strategy/business do I want to get into?

Focusing on spending a certain dollar...
Forum: Copywriting 18th June 2012, 05:46 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

If it helps to make the world a better place, why wouldn't you want that for yourself too?

The world changes from one person's transformation at a time.

"You can can light a thousand candles,...
Forum: Copywriting 18th June 2012, 05:40 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

This thread could have been answered in one comment:

No one should be struggling to find a copywriter. There's tons of them out there for just about every budget. Just look under Warriors For...
Forum: Copywriting 18th June 2012, 04:36 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

Darin-

I see that you promote a self-development course for:
"The Creation of An Enlightened Planetary Civilization"

But based on all the negativity, assumptions, and limiting beliefs of...
Forum: Copywriting 18th June 2012, 04:30 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

The problem with this approach is unless someone has some skin in the game, they tend to not follow your advice, not implement quickly, and generally have less incentive to see things through.

I...
Forum: Copywriting 18th June 2012, 11:23 AM
Replies: 28
Views: 5,027
Posted By Ken Hoffman
Re: New Scientific Evidence Supports Copying Sales Letters by Hand

It is beneficial. So is studying and reading great copy. The downside to hand copying, is it is time consuming and so limits the amount of material you can digest. I think it's important to do both.
Forum: Copywriting 18th June 2012, 11:11 AM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

I had no intent to insult anyone. I was merely expressing my opinion about his beliefs and thoughts.

I think Mark's comments were accurate and fair considering TheSalesBooster attempted to damage...
Forum: Copywriting 18th June 2012, 10:52 AM
Replies: 15
Views: 927
Posted By Ken Hoffman
Re: How do people trust a copywriter?

I agree that sometimes it's good to go against the grain, but when every single top copywriter in the business (Without exception)uses testimonials on their site, I think it's a mistake to not use...
Forum: Main Internet Marketing Discussion Forum 17th June 2012, 10:17 PM
Replies: 18
Views: 597
Posted By Ken Hoffman
Re: What Converts Best In Video...

Much more important to conversion is the script.
Forum: Copywriting 17th June 2012, 07:47 PM
Replies: 28
Views: 5,027
Posted By Ken Hoffman
Re: New Scientific Evidence Supports Copying Sales Letters by Hand

This is not new news. We have known for a long time that there is a link between handwriting and the unconcscious mind. I don't believe that same link exists when you type. Why? The reason for the...
Forum: Copywriting 17th June 2012, 07:37 PM
Replies: 15
Views: 927
Posted By Ken Hoffman
Re: How do people trust a copywriter?

A lot of it has to do with YOU. And having the ability to convey certainty to your clients that you can get results for them. That has to do with Mr. Confidence as John Carlton says.
...
Forum: Copywriting 17th June 2012, 07:30 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

Ironically, YOUR post sounded defensive, not mine.

You didn't say overnight, but you implied that it could easily be learned quickly from books. (Like many others think)

My post was based on...
Forum: Copywriting 17th June 2012, 07:18 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

I'm not aware of any copywriter that thinks their clients have unlimited amounts of money to burn.

No copywriter will (Or should) guarantee you a winner because the copy is only one element of...
Forum: Copywriting 16th June 2012, 03:37 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

This kind of thinking is responsible for the massive amount of bad copy on the web today.

Copywriting is deceptively simple. It's very easy to think you know what you are doing from reading a...
Forum: Copywriting 16th June 2012, 03:19 PM
Replies: 21
Views: 981
Posted By Ken Hoffman
Re: Are you a copywriter?

It's amazing to me the insignificant things people spend their time and energy arguing about. Then again, when you start a thread with an ultimatum with no authority, I guess people will respond....
Forum: Copywriting 29th May 2012, 10:56 PM
Replies: 61
Views: 21,159
Posted By Ken Hoffman
Re: Michael Masterson copywriting course (AIWA)- anyone has any experience on it?

I think there's a lot of reasons. Laziness. Many copywriters aren't good at or don't like self promotion. Limiting beliefs about money. Lack of business management savvy. Lack of focus. Choosing to...
Forum: Copywriting 28th May 2012, 07:24 PM
Replies: 7
Views: 1,084
Posted By Ken Hoffman
Re: Classic copywriting books. Any ideas?

For someone just starting out I would recommend Vic Schwabs How to write a good advertisement and John Caples Tested Advertising Methods. Also, Joe Sugarman's Adweek Copywriting Secrets. After all...
Forum: Copywriting 28th May 2012, 11:16 AM
Replies: 41
Views: 4,321
Posted By Ken Hoffman
Re: NLP copywriting power words

One other thing I'll add. People sometimes forget that the words alone are only 7% of the communication. So as a copywriter that leaves out 93% of the communication.

Most of the value of NLP...
Forum: Copywriting 28th May 2012, 11:06 AM
Replies: 31
Views: 1,774
Posted By Ken Hoffman
Re: 5 minutes with A Level copywriter hirer

I will not dispute what Harlan has said. I will add this though. There was a time for every A-list writer, when they were NOT an A-list writer. Yet, every one of them found a way to the top.
...
Forum: Copywriting 28th May 2012, 10:44 AM
Replies: 11
Views: 1,892
Posted By Ken Hoffman
Re: Looking for feedback on AWAI's Bootcamp

Be careful! They try to lure you in with a few success stories of people who landed clients there. But look at the numbers. If 500 people attend...how many of those are copywriters? And how many are...
Forum: Copywriting 28th May 2012, 10:19 AM
Replies: 41
Views: 4,321
Posted By Ken Hoffman
Re: NLP copywriting power words

There is so much to NLP that it is easily misunderstood and distorted, even by people who think they know what it is.

You really can't make an evaluation on it until you have experienced it first...
Forum: Copywriting 28th May 2012, 10:04 AM
Replies: 10
Views: 1,981
Posted By Ken Hoffman
Re: Looking For a Coach

I'm currently being coached by Mike Humphreys. I can't say enough good things about him Improved my copywriting, helped get clients and more. If you have any specific questions I'd be happy to answer...
Forum: Copywriting 27th May 2012, 10:47 PM
Replies: 61
Views: 21,159
Posted By Ken Hoffman
Re: Michael Masterson copywriting course (AIWA)- anyone has any experience on it?

Since I have known AWAI a very long time I'm going to say a few words.

Back when it came out, the AWAI course was groundbreaking. There were no direct mail copywriting courses. Outside of...
Forum: Copywriting 20th May 2012, 05:34 PM
Replies: 48
Views: 9,385
Posted By Ken Hoffman
Re: Training:Gary Bencivenga vs Clayton Makepeace

Gary is toned down, but I don't think any more applicable to B2B. I'd look at someone like Bob Bly for that. Or even some of the older stuff from Ted Nicholas.

Copywriting skills are the same...
Forum: Main Internet Marketing Discussion Forum 20th May 2012, 02:18 PM
Replies: 94
Views: 1,902
Posted By Ken Hoffman
Re: Are coaches/mentors really even necessary?

Most of the really succcessful people have had or continue to have a coach. What's unnecessary to some degree are all the info courses. You only need more information, if you've already applied...
Forum: Offline Marketing 19th May 2012, 11:26 PM
Replies: 26
Views: 1,890
Posted By Ken Hoffman
Re: 2,000 Cold Calls and Email Leads..No Sales

Lots of good points here. Bottom line. If you are offering something of value that people want, AND you are good at selling, you'll get some business. 2000 calls is NOT a lot. Especially doing that...
Forum: Copywriting 19th May 2012, 07:44 PM
Replies: 21
Views: 946
Posted By Ken Hoffman
Re: Truth Please: The Money is In The List or Offer?

Both are critical. You can't be wildly successful without an irresisitible offer combined with the right list of prospects. Among other things as well.
Forum: Copywriting 19th May 2012, 07:40 PM
Replies: 31
Views: 1,774
Posted By Ken Hoffman
Re: 5 minutes with A Level copywriter hirer

Amen. There will always be naysayers telling you what's realistic and finding a million reasons why something can't be done. Who knows. Maybe he's right. But all it takes is ONE person to disprove...
Forum: Copywriting 17th May 2012, 01:43 PM
Replies: 31
Views: 1,774
Posted By Ken Hoffman
Re: 5 minutes with A Level copywriter hirer

I'm not certain that's an absolute truth. That they won't consider even looking at your stuff unless you're copy cubbing underneath a A list writer. Obviously, that makes it much, much, easier.
...
Forum: Copywriting 17th May 2012, 11:47 AM
Replies: 7
Views: 1,504
Posted By Ken Hoffman
Re: Top 10 Non-Copywriting Resources For Copywriter

There's another recent thread that lists the greatest copywriting books. These 10 plus a very long list of others are on there. Also "Positioning" is a better book than the 22 Immutable Laws of...
Forum: Copywriting 17th May 2012, 11:43 AM
Replies: 11
Views: 1,820
Posted By Ken Hoffman
Re: What is the Very Best Copywriting Course

You're not going to be better than 95% of the writers out there simply by studying a few courses. No matter how good those courses are. Get a coach. That's the only way to catch the mistakes you...
Forum: Copywriting 15th May 2012, 12:18 AM
Replies: 67
Views: 5,875
Posted By Ken Hoffman
Re: How to Find More Clients

Ultimately, that's the real test of your chops. NOT whether you can use your copywriting skills to market your own copywriting service. (Self-marketing is different than marketing a product) But can...
Forum: Main Internet Marketing Discussion Forum 8th May 2012, 10:38 PM
Replies: 35
Views: 79,512
Posted By Ken Hoffman
Re: help with dental office name!!!

I don't know that ANYONE speaks for most people, including myself.

My comment is not based on my opinion. It's based on what actually works in marketing professional practices, such as dentists....
Forum: Main Internet Marketing Discussion Forum 7th May 2012, 12:33 AM
Replies: 7
Views: 1,692
Posted By Ken Hoffman
Re: Any tips for converting cold traffic?

I agree. Without seeing the actual page it's all speculation. However, based on what you've said, I believe that it's likely the copy on your squeeze page. It's good enough for the warm traffic, but...
Forum: Main Internet Marketing Discussion Forum 7th May 2012, 12:27 AM
Replies: 83
Views: 2,778
Posted By Ken Hoffman
Re: Why Sellers like Fiverr soo much? Here it is..

Yes, but you pay a huge price for not having to worry about the "usual hassles." Your logic is similar to the person wanting a job instead of having to work so hard on their own being self-employed....
Forum: Main Internet Marketing Discussion Forum 7th May 2012, 12:20 AM
Replies: 31
Views: 1,028
Posted By Ken Hoffman
Re: Mentor program for newbies i.e. (internship)

I think there's a lot of wannabes out there. So I think you'd need to prove yourself first. Pick someone you want to work for. Research them extensively. Then find a way to demonstrate value to them...
Forum: Main Internet Marketing Discussion Forum 7th May 2012, 12:11 AM
Replies: 35
Views: 79,512
Posted By Ken Hoffman
Re: help with dental office name!!!

It needs to sound professional to have any credibility. Dentists are professionals. I wouldn't never go to a dentist that had a cutesy or clever name.

The name of the business should ideally...
Forum: Main Internet Marketing Discussion Forum 7th May 2012, 12:03 AM
Replies: 6
Views: 796
Posted By Ken Hoffman
Re: Promoting a drug addiction website and ways to make money?

I would strongly suggest you contact Wendi.com and try to do an affililate with her drug addiction hypnosis programs. She has a HUGE following and great products. She has one for stopping drinking...
Forum: Copywriting 5th May 2012, 10:36 AM
Replies: 35
Views: 3,743
Posted By Ken Hoffman
Re: What do you think of Ted Nicholas?

This is facinating to me. If you read through all the threads there is a common theme that I think we all agree to, yet the debate on the tiny part we disagree on continues.

One thing I...
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