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Search: Posts Made By: wilmath
Forum: Copywriting 8th March 2013, 02:43 PM
Replies: 6
Views: 662
Posted By wilmath
Re: Would a fun, engaging, unique twist work?

Enlarging on what Pusateri said, you could make each aspect of the game varied, kind of like a miniature golf course.

The idea for miniature golf is to get the ball in the hole but each hole is a...
Forum: Copywriting 31st December 2012, 10:42 PM
Replies: 24
Views: 1,436
Posted By wilmath
Re: Novelists In Our Midst

Hey, above novelists why don't you tell us the titles and where to get them?
Forum: Copywriting 15th December 2012, 01:14 PM
Replies: 16
Views: 3,011
Posted By wilmath
Re: How to Sell Anything to Anyone - Why I Think Copywriting is Easy...

Welcome Back Shawn
When John Carleton was doing his golf instruction sales letters they did some research on golfers. They found out guys were more interested in pounding the hell out of the ball...
Forum: Offline Marketing 25th November 2012, 06:02 PM
Replies: 3
Views: 609
Posted By wilmath
Here's a way to close those deals - from a Pro

Zig Ziglar is considered a giant in sales and his specialty was closing.
Here is a video telling you how to do it.

Zig Ziglar - Secrets for Closing the Sale - "The Shame Close" - YouTube
Forum: Copywriting 21st November 2012, 06:55 PM
Replies: 20
Views: 1,728
Posted By wilmath
Re: Direct response flyers

It may not be your most important premium but
nurseries are great for diagnosing plant diseases.
They do this for free and the cure they prescribe is
often very inexpensive, a $10 bottle can save...
Forum: Copywriting 28th June 2012, 10:38 PM
Replies: 7
Views: 1,491
Posted By wilmath
Re: Looking for John Caples quote/example

In Caples book," How to Make your Advertising Make Money" he talks about how Readers Digest picked their articles. It is in the chapter "Sales Appeals That Last forever" on page 100.

Caples said...
Forum: Copywriting 3rd June 2012, 10:24 AM
Replies: 10
Views: 789
Posted By wilmath
Re: "My...this frypan really is hot!"


I'll buy it!

Now what is Caltex?

Motor oil? Butter? Hamburger?
Forum: Copywriting 16th May 2012, 07:46 PM
Replies: 8
Views: 1,117
Posted By wilmath
Re: Meet The Greatest Words Ever Assembled…

A New Consumer Concept lets
You Buy Stolen Merchandise
if You're Willing To Take a Risk.

That is the from Joe Sugerman in his ad for Consumers Hero.
It is a curiosity headline that works. I saw...
Forum: Copywriting 19th March 2012, 12:24 PM
Replies: 4
Views: 624
Posted By wilmath
Re: Ad copy graphics software?

The three major graphics programs are: Adobe Illustrator, CorelDraw, and Microsoft Publisher.
Most graphic artists use Adobe Illustrator, it has more features than the other two programs and works...
Forum: Copywriting 18th March 2012, 03:29 PM
Replies: 78
Views: 3,562
Posted By wilmath
Re: Question about why women shop for clothes...

Nobody has mentioned Art.
Women appreciate good design and like to surround themselves with it.
Sure, Jewelry and high end clothing can be used as a weapon but there is also the artistic...
Forum: Copywriting 6th March 2012, 07:47 PM
Replies: 47
Views: 1,980
Posted By wilmath
Re: Ads, flyers and sites

Ewen, on many different levels your flyer is a work of art. I can see why it works so well.
Nice Work!
Forum: Copywriting 19th January 2012, 01:54 PM
Replies: 13
Views: 872
Posted By wilmath
Re: Help: Need to add more power in my headline

Here's another one:
Get Prospects to Stampede to Your List!

Nice graphic Mr. Subtle
Forum: Copywriting 6th January 2012, 12:06 PM
Replies: 6
Views: 755
Posted By wilmath
Re: Ellipses...Best Practices?

I'm glad you made this post. I have had the same questions. Even among the old masters...
There are times when they are used as a period.
They are sometimes used as a "but wait there's more"...
Forum: Copywriting 23rd July 2011, 01:15 PM
Replies: 11
Views: 651
Posted By wilmath
Re: Writing copy for a physical product rather than an info product

In The Robert Collier Letter Book there are quite a few physical product ads.
Most of them were for mundane products, shirts, luggage so it was helpful to see how he sold things that everybody was...
Forum: Internet Marketing Product Reviews & Ratings 14th July 2011, 03:37 PM
Replies: 26
Views: 2,423
Posted By wilmath
Re: This copywriter is making me $580 an hour

The "hired a guy" sentence comes right after the subheading, "Why is this so Cheap"

But then if she was the copywriter...

That IS ambiguous!

Congrats, Laura
Forum: Copywriting 27th June 2011, 10:42 AM
Replies: 18
Views: 1,531
Posted By wilmath
Re: How viabler is autoresponder writing as a specialty?

You could sell your services to Advertising agencies. If you are good at what you do some of them would be interested and would keep coming back to you with different clients.
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