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Search: Posts Made By: BrianMcLeod
Forum: Copywriting 19th June 2015, 10:21 AM
Replies: 86
Views: 5,714
Posted By BrianMcLeod
Re: 4 postcards mailed, which was the winner?

You're planning to credit the source of these eventually, right Ewen?
Forum: Copywriting 4th June 2015, 11:10 AM
Replies: 9
Views: 1,198
Posted By BrianMcLeod
Re: That's that

RULE: Get rid of that everywhere you can.

Mike Schwenk shared a slick trick at one of my events:

Mark the word "that" as misspelled in your word processor's dictionary.

It'll show up with...
Forum: Copywriting 20th May 2015, 12:19 AM
Replies: 17
Views: 1,932
Posted By BrianMcLeod
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

Hey Mark, man... sorry to hear about you going through these tough health/life challenges.

Us Gen-X'ers are starting to get old and break...

I know you'll make it out the other end of all this...
Forum: Internet Marketing Product Reviews & Ratings 19th May 2015, 10:55 PM
Replies: 28
Views: 2,345
Posted By BrianMcLeod
Re: Looking for a drag-and-drop sales page builder. Tips?

Of all the page builder plugin/themes I've used/own, WP Profit Builder is best for exporting to HTML.

A bit of bloat in the resulting code when I last used it for that, but you're just serving...
Forum: Main Internet Marketing Discussion Forum 17th May 2015, 09:41 AM
Replies: 70
Views: 3,113
Posted By BrianMcLeod
Re: Warriors: Do You Want To Make Money Or Make Excuses?

Thanks for the replies, gang - especially the new folks who’ve found it useful… clearly not a waste of time and makes me glad I posted it.

NicheMan asks, "Why don’t more vets start threads?"
...
Forum: Main Internet Marketing Discussion Forum 16th May 2015, 01:41 PM
Replies: 70
Views: 3,113
Posted By BrianMcLeod
Warriors: Do You Want To Make Money Or Make Excuses?

FAIR WARNING: This isn’t a rant (really, it’s not…), but I’m not going to hold back here either…

Since this post is aimed primarily at folks new to the forum, I should probably tell you, at the...
Forum: Copywriting 5th May 2015, 12:48 PM
Replies: 10
Views: 1,851
Posted By BrianMcLeod
Re: Short Copy (260 words long) Worked Better?

Hey Tony,

Thoughts:

1) Simple offer, impulse buy at under $10 price point. Might have written them right out of the copy before.
2) Perfect example of what to split test - BIG differences...
Forum: Copywriting 5th May 2015, 04:16 AM
Replies: 17
Views: 2,045
Posted By BrianMcLeod
Re: Fair Pay For Copywriters

A VSL to sell pro copywriters into writing for you on a weird, risk-averse pricing ladder that starts off with a $20 article and ends with a $7K sales letter?

I'd seriously rethink your strategy...
Forum: Email Marketing 30th April 2015, 12:13 AM
Replies: 4
Views: 629
Posted By BrianMcLeod
Re: Segmenting List Question:

List Automation, Automation Rules, Campaign Automation... each ESP has their own name for it.

The basic gist is of the automation is:

When (email) subscribes to (list/campaign) unsubscribe from...
Forum: Copywriting 14th April 2015, 11:03 PM
Replies: 6
Views: 1,305
Posted By BrianMcLeod
Re: Luck with your own websites?

The hidden trap that nobody ever talks about:

Talented copywriters are often our own worst clients - by a hard mile.

When we're working for a client, we open a vein and bleed out for them
...
Forum: Main Internet Marketing Discussion Forum 9th April 2015, 08:29 AM
Replies: 11
Views: 1,400
Posted By BrianMcLeod
Re: How Does Andy Jenkins / Mike Filsaime... Make THIS Awesome Kind Of Video??

Keynote and Final Cut Pro - piloted by Andy who is a supremely talented video editor/producer.
Forum: Copywriting 6th April 2015, 04:34 PM
Replies: 42
Views: 2,216
Posted By BrianMcLeod
Re: Long Sales Copy

We're preaching to the choir now - they've moved the thread from Main Discussion into the CW subforum.
Forum: Copywriting 6th April 2015, 11:03 AM
Replies: 42
Views: 2,216
Posted By BrianMcLeod
Re: Long Sales Copy

In "How To Write A Good Advertisement" Victor Schwab masterfully simplifies this entire debate through a story about Max Hart and his ad man George Dwyer.

Hart and Dyer were arguing about whether...
Forum: Main Internet Marketing Discussion Forum 6th April 2015, 10:39 AM
Replies: 6
Views: 672
Posted By BrianMcLeod
Re: How this video is created? Any Software?

PRO TIP: Don't start threads then immediately take them to private message - keep the conversation in the public thread so everyone else can benefit.



Typeface = Font

The video above uses an...
Forum: Main Internet Marketing Discussion Forum 6th April 2015, 08:42 AM
Replies: 6
Views: 672
Posted By BrianMcLeod
Re: How this video is created? Any Software?

Keynote (Mac) or Powerpoint (PC)

Chalkboard image background.

Handwritten typefaces.

Animated builds on each element.

No slide transitions.
Forum: Copywriting 6th April 2015, 08:21 AM
Replies: 42
Views: 2,216
Posted By BrianMcLeod
Re: Long Sales Copy

While it's easy to largely agree with your sentiment - technology helps us out here.

Clicktale, CrazyEgg and other behavioral tracking software makes knowing what people do on your website 100%...
Forum: Copywriting 18th March 2015, 08:34 AM
Replies: 16
Views: 1,868
Posted By BrianMcLeod
Re: Question To All Copywriting Warriors!!

Here's a core concept you need to learn - make your copy inviting to read, and make it useful to the reader, not just you.

Visually, your post below is an imposing blob of text.

Compare the...
Forum: Copywriting 17th March 2015, 08:03 AM
Replies: 14
Views: 3,875
Posted By BrianMcLeod
Re: RIP Sylvie Fortin

I'm deeply saddened to learn about Sylvie's death... what a tough, inspiring woman.

The way Michel and Sylvie loved, lived and worked with each other is a model we can all learn from.

My mom...
Forum: Copywriting 13th March 2015, 05:34 AM
Replies: 6
Views: 1,313
Posted By BrianMcLeod
Re: Teaching a course

I know a guy who knows a guy.

You're one guy and I'm the other.

Hit me up, Joe. I owe you a favor or two.
Forum: Copywriting 5th March 2015, 10:14 AM
Replies: 3
Views: 1,693
Posted By BrianMcLeod
Re: Good copywriter USP examples?

The most neglected copy written by the world's top copywriters... their own.

Good call with both Vin and Kevin, Alex.

Vin's bonafide Hollywood history and storytelling skill is fascinating.
...
Forum: Copywriting 1st March 2015, 08:56 AM
Replies: 2
Views: 1,061
Posted By BrianMcLeod
Re: Stories Sell - How Many Are True? - Do You Regret?

Nikhil,

The way you've worded the question makes it difficult to answer honestly.

"Do I regret ever writing a fake story?"

No. I can't answer any other way as it's phrased.

Do I regret...
Forum: Copywriting 27th February 2015, 09:02 PM
Replies: 16
Views: 1,315
Posted By BrianMcLeod
Re: Please Critique My Copy

A) TOTALLY UNSCIENTIFIC CONJECTURE: Perspective and setting images askew seems to make screencaps and certain other graphical elements more visually "believable". Maybe it's that they look less like...
Forum: Copywriting 27th February 2015, 08:59 AM
Replies: 16
Views: 1,315
Posted By BrianMcLeod
Re: Please Critique My Copy

DESIGN MATTERS...

Before:

http://cl.ly/image/340D1w0n1a0u/JonathanDeckBefore.jpg

After:

http://cl.ly/image/2S30032h160Q/JonathanDeckAfter.jpg
Forum: Main Internet Marketing Discussion Forum 8th February 2015, 09:09 AM
Replies: 19
Views: 1,105
Posted By BrianMcLeod
Re: How to calculate customer value?

Check out Putler... seems like a perfect fit for you.

Insightful Business Analytics for Web Entrepreneurs - Putler (http://www.putler.com)
Forum: Internet Marketing Product Reviews & Ratings 7th February 2015, 07:12 PM
Replies: 9
Views: 2,074
Posted By BrianMcLeod
Re: Can you fill me in on Perry Marshall

Is it not enough for you that more than a decade ago, Perry Marshall quite literally "wrote the book" on Google Adwords?

"The Definitive Guide To Google Adwords" was one of the most important and...
Forum: Main Internet Marketing Discussion Forum 5th February 2015, 08:26 AM
Replies: 59
Views: 1,902
Posted By BrianMcLeod
Re: WHY is it that marketers always HATE what works?

They CAN... and some always do.

That's a useful thing to remember or you'll drive yourself (and everyone else) nuts trying to "fix the herd", a futile fool's errand if there ever was one.
...
Forum: Main Internet Marketing Discussion Forum 3rd February 2015, 10:46 AM
Replies: 59
Views: 1,902
Posted By BrianMcLeod
Re: WHY is it that marketers always HATE what works?

A large majority of self-identified "internet marketers" are not actually marketers at all... they're hyper-engaged enthusiasts.

They compulsively consume a never ending procession of marketing...
Forum: Main Internet Marketing Discussion Forum 3rd February 2015, 07:11 AM
Replies: 21
Views: 717
Posted By BrianMcLeod
Re: Members who request download access years later....charge them?

Ken, you're a true long-timer in this biz and you surely have a good handle on whether or not what I'm saying below is true for you in your business...

...but I've found that the customers who...
Forum: Copywriting 3rd February 2015, 05:56 AM
Replies: 23
Views: 1,592
Posted By BrianMcLeod
Re: Can you critique my Copy

Pro Tip: If you have to argue/explain what your offer actually is/isn't about - your copy is a FAIL.
Forum: Main Internet Marketing Discussion Forum 28th January 2015, 04:14 PM
Replies: 7
Views: 598
Posted By BrianMcLeod
Forum: Copywriting 22nd January 2015, 05:06 PM
Replies: 12
Views: 1,599
Posted By BrianMcLeod
Re: How should I choose a copywriter to work with?

Welcome Scott,

You've gotten some really solid advice in this thread so far (nice job, gang.)

You have a 109 year company history and back story to work with, a big plus in terms of...
Forum: Copywriting 14th January 2015, 07:46 AM
Replies: 29
Views: 3,975
Posted By BrianMcLeod
Re: I'm sorry -- it just gives me THE CREEPS...

http://www.warriorforum.com/members/brianmcleod-albums-loudmac-s-profile-stuff-picture16236-gravediggerpost.jpg
Forum: Main Internet Marketing Discussion Forum 13th January 2015, 04:25 PM
Replies: 33
Views: 1,665
Posted By BrianMcLeod
Re: Congrats JVZoo on $100 Million Mark

http://www.warriorforum.com/members/brianmcleod-albums-loudmac-s-profile-stuff-picture16246-hearditoninternet.jpg
Forum: Copywriting 10th January 2015, 09:12 AM
Replies: 6
Views: 1,404
Posted By BrianMcLeod
Re: Question about JV/royalty stuff

First and foremost, those most likely to seek this type of "performance" arrangement are typically the least likely to execute professionally on the campaign or generate enough properly targeted...
Forum: Main Internet Marketing Discussion Forum 3rd January 2015, 05:52 PM
Replies: 8
Views: 610
Posted By BrianMcLeod
Re: Podcasting software

Look into Josh Bartlett's Audello software:

http://audello.com
Forum: Copywriting 30th December 2014, 06:29 AM
Replies: 5
Views: 1,806
Posted By BrianMcLeod
Re: organizing copywriters software

Try Trello:

http://trello.com
Forum: Copywriting 22nd December 2014, 05:12 AM
Replies: 29
Views: 1,982
Posted By BrianMcLeod
Re: Need Help in Choosing a Headline Please...

Toughen up, fragile flower. You're making this personal - it's not.

You're supposed to be a direct marketer... a paid advertising champion. Get a grip.

In a headline, every word, every comma,...
Forum: Copywriting 21st December 2014, 06:40 AM
Replies: 9
Views: 4,167
Posted By BrianMcLeod
Re: Jim Rutz

One of the greatest of the greats.

Jim Rutz was one of Carlton's early mentors and chiefs as well as David Deutsch.

The inventor of the magalog format that's gone on to generate money to the...
Forum: Copywriting 21st December 2014, 06:30 AM
Replies: 29
Views: 1,982
Posted By BrianMcLeod
Re: Need Help in Choosing a Headline Please...

http://f.cl.ly/items/1b3e2d2S0v2B281y340H/butthurt.png

MAYBE five minutes in Photoshop, dude...

Heads up - if you want expert help (for FREE), don't get defensive when you get it.
Forum: Copywriting 20th December 2014, 09:19 AM
Replies: 7
Views: 5,304
Posted By BrianMcLeod
Re: Copywriting for your own products -- Chris Haddad

Not a particularly new concept for explainer or brand vids. But definitely way out of the ordinary for a VSL.

If I remember correctly from our FEC interview, I don't think the puppets worked out...
Forum: Copywriting 20th December 2014, 09:06 AM
Replies: 29
Views: 1,982
Posted By BrianMcLeod
Re: Need Help in Choosing a Headline Please...

My sardonic sense of graphical humor seems to be sailing right over my point...

These headlines are carnival barkers... a very common mistake made by rookies and product creators trying to write...
Forum: Copywriting 20th December 2014, 06:35 AM
Replies: 29
Views: 1,982
Posted By BrianMcLeod
Re: Need Help in Choosing a Headline Please...

http://cl.ly/image/0e0G1P382N06/suckers.png
Forum: Copywriting 19th December 2014, 09:22 AM
Replies: 5
Views: 1,306
Posted By BrianMcLeod
Re: Fail Harder...

Uh one... Uh tuhoo... Uh thuhree....

<CRUNCH!>

Uh thuree.

One of my all time faves.
Forum: Copywriting 17th December 2014, 08:06 AM
Replies: 16
Views: 2,716
Posted By BrianMcLeod
Re: Anyone ever do VSL in addition to written copy?

Based on what you've shared, I don't see any real benefit to this strategy and several ways it might work against you...

A great VSL communicates both the emotional and logical case for buying....
Forum: Main Internet Marketing Discussion Forum 15th December 2014, 06:37 PM
Replies: 13
Views: 1,552
Posted By BrianMcLeod
Re: How Do Vendors feel about sharing a buyers list with Affiliates on jvzoo?

You're misunderstanding how this works.

Affiliates don't get the global buyer list, only the vendor gets that... The vendor isn't affected by this feature at all. It's just a convenience for...
Forum: Copywriting 11th December 2014, 06:02 AM
Replies: 52
Views: 3,928
Posted By BrianMcLeod
Re: To the best copywriters on the forum

Just when I'd mostly given up hope for this subforum...

MRMagMark drops in with one of the best posts I've read here.

Where ya been hiding, man?

Tihal, you say:
Forum: Copywriting 8th December 2014, 10:01 AM
Replies: 8
Views: 1,063
Posted By BrianMcLeod
Re: To Mail or Not to Mail, That is the Question!

Once upon a different business lifetime, I trained salespeople. Lots of them.

We sold a professional service to independent inventors, which is a nice way of saying regular folks with product...
Forum: Main Internet Marketing Discussion Forum 8th December 2014, 03:42 AM
Replies: 4
Views: 1,047
Posted By BrianMcLeod
Re: Check my article/content uniqueness

Great post!

(if ya can't beat 'em, join 'em...)
Forum: Copywriting 5th December 2014, 06:38 AM
Replies: 3
Views: 916
Posted By BrianMcLeod
Re: Resources For Scripting Video Advertisements (including Storyboarding)?

Here's a Word DOC storyboard template that'll help:

https://copy.com/FdgbpiUY9kQnoUFV

(The silly Honey Badger stuff is just to demonstrate how a typical treatment might be filled in..)
Forum: Main Internet Marketing Discussion Forum 2nd December 2014, 04:57 PM
Replies: 18
Views: 1,064
Posted By BrianMcLeod
Re: Host a Video With Password Protection for Online Course or WSO?

Build a members area in Wordpress and use one of a myriad of membership plugins to secure the content and automate the access for new members/sales.

Here's a few to research:

FREE: S2 Member
...
Forum: Copywriting 27th November 2014, 06:00 AM
Replies: 6
Views: 1,036
Posted By BrianMcLeod
Re: Kitchen Sales Copywriting Product Production Question

You're in a good spot to run some paid traffic to a survey funnel campaign, David. Let the audience segment itself and tell you what it wants.

Example (not necessarily exactly right for you, but...
Forum: Main Internet Marketing Discussion Forum 12th November 2014, 07:28 AM
Replies: 23
Views: 611
Posted By BrianMcLeod
Re: Internet Marketing While Deployed

Steve,

Thank you for your service, sacrifice and putting your safety in jeopardy to help defend ours.

Please shoot me a private message with your best email so I can gift you some useful...
Forum: Copywriting 10th November 2014, 04:34 AM
Replies: 19
Views: 1,967
Posted By BrianMcLeod
Re: What works best in Internet marketing – long copy or short copy?

So much bad advice... so little incentive to correct it. Thanks to those who've attempted to inject a little common sense and sanity. You've been soundly ignored.

This thread makes my brain hurt....
Forum: Copywriting 31st October 2014, 04:32 PM
Replies: 29
Views: 1,972
Posted By BrianMcLeod
Re: Wanting advice from experienced copywriters who have seen it all...

Heh. Yay built-in iMovie templates.

They make WF jokes so much more fun.
Forum: Copywriting 31st October 2014, 12:53 PM
Replies: 29
Views: 1,972
Posted By BrianMcLeod
Re: Wanting advice from experienced copywriters who have seen it all...

No way... it's MINE

Copywriter The Trailer - YouTube
Forum: Copywriting 31st October 2014, 11:51 AM
Replies: 29
Views: 1,972
Posted By BrianMcLeod
Re: Wanting advice from experienced copywriters who have seen it all...

In a world where copy has slowly devolved to nothing but copied copies...

ONE MAN stood tall...

Earning his name...

Not by his copies...

But by his writing.
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