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Forum: Offline Marketing 13th April 2021, 10:09 AM
Replies: 21
Views: 640
Posted By kenmichaels
Re: Seasoned salesman needs a little support

I've witnessed your growth from the beginning. It's impressive and you have a real future ahead of you. Congratulations.

With that said, it's time for you to grow some more by taking your method...
Forum: Offline Marketing 24th March 2020, 08:45 AM
Replies: 28
Views: 3,254
Posted By Claude Whitacre
Re: Dan Kennedy about to exit if not already has

Guys; An update of sorts.

Dan Kennedy isn't dead. He was in Hospice, thinking he was going to die. That was months ago. He's still in a very weak state. I was told he can't even write yet.

...
Forum: Offline Marketing 29th February 2020, 08:32 PM
Replies: 66
Views: 2,335
Posted By max5ty
Re: Does cold calling still work?

I put cold calling (telephone) in the same camp as door to door sales.

Myself, I can handle rejection - but being a masochist for it isn't my goal when I wake up every day

I know people have...
Forum: Offline Marketing 17th February 2020, 01:04 PM
Replies: 66
Views: 2,335
Posted By umc
Re: Does cold calling still work?

Funny you should mention PWYW pricing. I literally implemented it this month after being frustrated trying to get coaching clients in a particular community I work in. I have had people coming at...
Forum: Offline Marketing 3rd May 2019, 11:29 AM
Replies: 170
Views: 4,566
Posted By myob
Re: Is Cold-Calling Still Effective?

Is cold calling really worth it? I don't pay attention to "studies", except for my own.

For me, cold calling is extremely powerful. My sales people average 2% conversions from dead cold leads.
...
Forum: Offline Marketing 26th April 2019, 01:03 PM
Replies: 11
Views: 509
Posted By Claude Whitacre
Re: Great Cold Calling Approach

No. It's all important. He also had to answer the very frequently asked question "How can you give me a lower rate?".

You have to justify why you are going to do something.

I get why you asked...
Forum: Offline Marketing 26th April 2019, 12:06 PM
Replies: 11
Views: 509
Posted By Claude Whitacre
Great Cold Calling Approach

I just had a cold call that I have to share here.

The guy asked for me by name, and then said "I'm reaching out to people who are already satisfied with their credit cards processing service....
Forum: Offline Marketing 20th April 2019, 09:57 AM
Replies: 170
Views: 4,566
Posted By Claude Whitacre
Re: Is Cold-Calling Still Effective?

For some reason, about once a year, this identical question gets asked, and the same answers are given.

Enjoy....
Forum: Offline Marketing 26th January 2019, 09:20 PM
Replies: 56
Views: 1,309
Posted By Jeffery
Re: I call BS on "people don't like to be sold to" -- a mini Rant

Reminds me of shopping for gardening equipment with my aged mother vs. shopping with my aged father.


Mom and Dad loved gardening. Both would spend lots of money on gardening equipment and lots...
Forum: Mind Warriors 14th August 2018, 10:59 AM
Replies: 76
Views: 2,406
Posted By Claude Whitacre
Re: Which one is more appealing, Flipping the Iceberg or Amazing Secret?

"Flipping the iceberg" is clever, but it doesn't mean anything. It has no appeal. It doesn't identify an audience. It doesn't convey a benefit.

What does your audience want?
What are they going...
Forum: Offline Marketing 28th January 2018, 08:43 AM
Replies: 199
Views: 8,380
Posted By Kay King
Re: What i learned after cold calling about 600-800 businesses.

I have seen similar comments by those who start cold calling. If the goal is sales (or appointments leading to sales) and you didn't make a sale...how can you say it was 'productive'? You were...
Forum: Offline Marketing 30th December 2017, 12:09 PM
Replies: 2
Views: 285
Posted By Claude Whitacre
Cold Calling VS Building A Business. Cattle Rustlers VS Owning A Ranch.

If you are selling to small business owners by cold calling, I think you'll find this valuable. It's an expanded story from one of my books on selling. Enjoy

I was selling vacuum cleaners in...
Forum: Offline Marketing 4th February 2017, 12:28 PM
Replies: 12
Views: 442
Posted By Claude Whitacre
Re: When is offline marketing more effective?

My experience as well. Online sales are cheaper to get, but less loyal, meaning they stick with you less.

For example, I used to sell a newsletter subscription two different ways, speaking in...
Forum: Offline Marketing 18th May 2016, 04:01 PM
Replies: 37
Views: 2,735
Posted By Claude Whitacre
Re: Another Cold Calling question.

It means you are doing at least one major part...wrong.

Working for a month with no result, doesn't build character, it's nature's way of telling you that you are doing it incorrectly.
Forum: Offline Marketing 28th January 2016, 05:26 PM
Replies: 15
Views: 2,137
Posted By kenmichaels
So...you've got no skills

Just a few rambling thoughts I had because of someones post.

1) When I first started in business I thought I had no skills and it took me
quite a while to get over that "in over my head" feeling...
Forum: Offline Marketing 24th December 2015, 03:11 PM
Replies: 23
Views: 1,867
Posted By Claude Whitacre
"I Just Get Paid Commission"

I didn't know where to share this, so you guys are getting it.
Today a very new Lexus pulled up, and an older couple got out of the car and came in, with a vacuum cleaner to fix. It was a very minor...
Forum: Offline Marketing 19th December 2015, 10:53 AM
Replies: 123
Views: 6,832
Posted By Claude Whitacre
Re: Cold Calling Effectiveness

And this is why I'm going to kill myself.
Forum: Offline Marketing 19th December 2015, 09:15 AM
Replies: 7
Views: 710
Posted By Claude Whitacre
Re: What was your worst strategy, lose money, avoid failure ?!

Perhaps 25 years ago, I bought a distributorship of carpet cleaners. It was a store, that rented carpet cleaners, and we sold them in people's homes, after offering to clean a room of carpet for...
Forum: Offline Marketing 13th December 2015, 11:35 PM
Replies: 18
Views: 1,658
Posted By Jeremiah Walsh
Re: Do You Send Emails When Cold Calling?

I always sent an email after I call. Every single time. And I will make at least 7 call/email combo touches until I give up on a prospect. If you do this, you will almost certainty have a response.
...
Forum: Offline Marketing 8th December 2015, 01:18 PM
Replies: 40
Views: 2,694
Posted By chamberlain
Re: How many calls did you make today?

I would have to disagree too. You can run all the online ads you want, send mailers and emails as well, absolutely nothing can be more effective than a phone conversation except for face to face....
Forum: Offline Marketing 8th December 2015, 10:57 AM
Replies: 40
Views: 2,694
Posted By Ron Lafuddy
Re: How many calls did you make today?

I'm gonna go out on a limb here and make a prediction.

In the near future and beyond...people will still talk to each other to do business
and make deals. It's called "conversation".

Nothing...
Forum: Offline Marketing 1st December 2015, 03:40 PM
Replies: 24
Views: 2,157
Posted By Claude Whitacre
Do You Really Want To Get In Front Of The Business Owner?

You need to use the methods outlined in the book, The Power to Get In by Michael A. Boylan . It costs a penny now on Amazon. Here's a link.

The Power to Get in: Michael A. Boylan: 9780312151935:...
Forum: Offline Marketing 22nd November 2015, 12:05 PM
Replies: 26
Views: 1,207
Posted By ewenmack
Re: Selling Will Writing Over The Phone

There are what appears to be 3 major holes
in your process...

1 Not enough understanding what the prospects wants
on the first call

2 Sending written material makes them go cold

3 On...
Forum: Offline Marketing 5th October 2015, 11:43 PM
Replies: 9
Views: 1,104
Posted By John Durham
John Durham is thinking....

Now that I have a partner strong and wise enough to invest our money, rightly... I'd better find it in my ass to create that killer team one more time...

You see my friends, money's purpose is to...
Forum: Offline Marketing 21st September 2015, 10:55 PM
Replies: 30
Views: 1,375
Posted By SalesGod
Re: I need some expert advice on this idea I have

Telemarketing would be the fastest way to start getting results. you can jump on the phone tomorrow and close deals or you can waste a bunch of money building a website and waiting for people to find...
Forum: Offline Marketing 9th September 2015, 01:35 PM
Replies: 35
Views: 1,518
Posted By Claude Whitacre
Re: Door to door issue. Need Advice

In my career, I've made about 12,000 in home sales calls. Not calling for an appointment, I mean full sales presentations, in person. About two hours each. How many doors have I knocked on? My guess...
Forum: Offline Marketing 7th September 2015, 01:21 PM
Replies: 69
Views: 4,226
Posted By Claude Whitacre
Re: How do you get jacked up?

I also heard it on a recording. A few seconds of coughing, and the guys says, "Excuse me, I'm calling about..." And I was convinced for a few seconds, that it was a live call.

The truth is, I...
Forum: Offline Marketing 31st August 2015, 09:53 AM
Replies: 22
Views: 1,226
Posted By DABK
Re: A.B.C

Always be closing = ears are closed, common sense has departed, aggression's moved in, annoying experience ahead (as a consumer).

Someone from Amway wanted to convince me to join. He was from the...
Forum: Offline Marketing 30th August 2015, 12:28 PM
Replies: 24
Views: 1,184
Posted By Jason Kanigan
Re: Brick and Mortar Store - Website

A website by itself means very little.

It's a billboard in a desert.

Are people searching online for this store?

How will visitors be arriving at it?

This is what you need to figure out...
Forum: Offline Marketing 29th August 2015, 05:28 AM
Replies: 22
Views: 1,226
Posted By Oziboomer
Re: A.B.C

Much better to be ABBR...

Always be building relationships.
Forum: Offline Marketing 28th August 2015, 10:09 PM
Replies: 22
Views: 1,226
Posted By tryinhere
Re: A.B.C

outdated .

JayKay Beat me to it.
Forum: Offline Marketing 28th August 2015, 08:59 PM
Replies: 22
Views: 1,226
Posted By iAmNameLess
Re: A.B.C

Hyper-aggressive nonsense that newbies use as their mantra.
Forum: Offline Marketing 28th August 2015, 08:42 PM
Replies: 22
Views: 1,226
Posted By bigoil
Re: A.B.C

To me it means the product isn't any good...
Forum: Offline Marketing 28th August 2015, 08:39 PM
Replies: 22
Views: 1,226
Posted By JayKay Dowdall
Re: A.B.C

It's a phrase that's outdated, and has little value... Much like this thread.

OP, I've seen at least 2 threads of yours asking for people to give information and opinions about sales, objections,...
Forum: Offline Marketing 14th August 2015, 07:48 PM
Replies: 44
Views: 4,560
Posted By massiveray
Re: Some thoughts for cold callers...

Yezzir, I'm terrible on the phone but learned very early on that just putting the numbers in and being a normal conversational person with a good offer gets consistent results.

Even though I try...
Forum: Offline Marketing 11th August 2015, 08:29 PM
Replies: 8
Views: 1,598
Posted By Lance K
Re: Blue Collar Millionaires

I couldn't agree more. There are a handful of them that could fall pretty hard from what I saw. Unless of course, there's more to their business/wealth than what the show explained.

I enjoyed...
Forum: Offline Marketing 11th August 2015, 03:39 PM
Replies: 8
Views: 1,598
Posted By marciayudkin
Re: Blue Collar Millionaires

I recently re-read the book THE MILLIONAIRE NEXT DOOR, and it's still an excellent, eye-opening read.

Some of the businesses in the book are rather blue-collar in nature, and from the profiles in...
Forum: Offline Marketing 9th August 2015, 12:09 PM
Replies: 5
Views: 1,423
Posted By IAmPaulJames
Google Home Service Ads

Long time since I've posted anything here, but this place helped me out a lot so figured I'd pop back in and share some info I found out about Home Service Ads.

By now you've heard that the...
Forum: Offline Marketing 1st August 2015, 04:49 AM
Replies: 26
Views: 2,126
Posted By zimbizee
Re: Can you use text messages to contact businesses?

Cop out, Man up and pick up the phone.

If someone text me touting for biz i couldn't take them seriously.
Forum: Mind Warriors 31st July 2015, 01:49 AM
Replies: 12
Views: 1,216
Posted By edmltw
Slower is Better... Apparently.

Just found this small gem lying around and I decided to share it with you guys

Apparently slowing down your actions and taking deliberate ones can improve your focus and achieve goals in more a...
Forum: Mind Warriors 11th July 2015, 08:10 AM
Replies: 9
Views: 1,609
Posted By gjabiz
Why (and how) I retired at 22...and why you should too.

I did my first "retirement" at 22. Actually didn't work except for a social life for about 4 years.

Here's is why (and how).

First, I'm an old guy now, officially retired. But I took 4 years...
Forum: Offline Marketing 7th July 2015, 09:30 AM
Replies: 19
Views: 1,686
Posted By Claude Whitacre
Re: Your Idea Sucks... Now Give Up... Please

And that's the test. If it sells, it's a good idea. If it doesn't sell, then it isn't. (assuming your time/costs aren't out of line)

And that person that buys, cannot be your mother. A real...
Forum: Offline Marketing 1st June 2015, 09:48 AM
Replies: 44
Views: 4,560
Posted By AmericanMuscleTA
Re: Some thoughts for cold callers...

This reminds me of what Dan Kennedy said, "It's easier to find a new audience than write a new speech."
Forum: Offline Marketing 19th May 2015, 12:43 PM
Replies: 51
Views: 5,091
Posted By Claude Whitacre
Re: Just bought a bar, need a catchy name

Why not just use your family's last name? If your last name is something like Hitler, maybe Mariner Pub.
Forum: Offline Marketing 19th May 2015, 12:05 AM
Replies: 51
Views: 5,091
Posted By Peter Lessard
Re: Just bought a bar, need a catchy name

You are trying to put how the bar will be perceived into the name but it is the other way around.
How you design, market and serve will decide how it is perceived.

If it's family owned and...
Forum: Offline Marketing 18th May 2015, 09:22 PM
Replies: 51
Views: 5,091
Posted By velvet
Re: Just bought a bar, need a catchy name

Hi Reignman003,
I think the Five Star part will come from your reputation, how it looks, the food and the service.

How about these,

Slap a Fish (Bar & Bistro)

Boatsoakers (Bar & Bistro)
...
Forum: Offline Marketing 22nd April 2015, 07:47 PM
Replies: 18
Views: 1,658
Posted By Sonomamike
Re: Do You Send Emails When Cold Calling?

I've had a ton of success over the years using just the phone...built one business to $3 million in sales using the telephone...but I must say I've really upped my closure rate by sending the...
Forum: Offline Marketing 6th April 2015, 10:34 PM
Replies: 9
Views: 2,197
Posted By John Durham
Re: Why You Have To Pay Telemarketers Hourly! The REASON Why They Wont Work On Commission!

Most of them are trying to sell telemarketers an opportunity that they themselves would not buy, if the shoe were on the other foot, then wondering why no one is taking them up on the offer, and...
Forum: Offline Marketing 6th April 2015, 06:50 PM
Replies: 9
Views: 2,197
Posted By John Durham
Why You Have To Pay Telemarketers Hourly! The REASON Why They Wont Work On Commission!

Why do you have to pay hourly?


Because you don't know your numbers! You have no track record of what your selling process will produce!


I see a lot of people post about hiring...
Forum: Offline Marketing 21st March 2015, 01:58 PM
Replies: 202
Views: 35,688
Posted By John Durham
Re: My 3 month cold calling test results - Inexperienced caller, ridiculous script, results

Exactly.

That is exactly as it should be.

Thank you.

It's really not apples and oranges, some just pose it that way because they don't want to be lumped in as a mere "telemarketer", which I...
Forum: Offline Marketing 21st March 2015, 09:18 AM
Replies: 202
Views: 35,688
Posted By John Durham
Re: My 3 month cold calling test results - Inexperienced caller, ridiculous script, results

The great feeling you get from that never gets old. I remember when my own light bulb came on. It was so thrilling to know that I could make something happen. It's just as thrilling watching it...
Forum: Main Internet Marketing Discussion Forum 30th September 2014, 01:47 PM
Replies: 14
Views: 638
Posted By koolphoto
Re: Text vs Video in a Course?

I prefer PDF to learn in general. When it comes to some type of step by step learning, then I like video.

I like to think of online learning the same way I used to do it in school. I had a text...
Forum: Main Internet Marketing Discussion Forum 30th September 2014, 10:37 AM
Replies: 14
Views: 638
Posted By travlinguy
Re: Text vs Video in a Course?

Not all courses need to be in video. As mentioned, lots of video flat out suck. There are others where the nugget you want is buried somewhere and very hard to find.

Ideally, if you absolutely...
Forum: Main Internet Marketing Discussion Forum 30th September 2014, 10:32 AM
Replies: 14
Views: 638
Posted By John Rogers
Re: Text vs Video in a Course?

The thing I absolutely hate about video is trying to go back and find a segment later, especially in long videos. But I think that most people prefer video over text. My recommendation is to use...
Forum: Offline Marketing 3rd September 2014, 09:34 AM
Replies: 9
Views: 2,429
Posted By sandalwood
Re: 9x12 EDDM (Email only) or a Don Alm Strategy (Email only?)

Jeremy,

Part of your post says:

What I'd like to do is to get a school (or school district) to give us permission to use their name/logo/permission to raise funds on their behalf, and then...
Forum: Offline Marketing 17th August 2014, 07:10 PM
Replies: 18
Views: 3,122
Posted By Jack Gordon
Re: My unique direct marketing technique...

Sorry Rob, this data is US-specific. I wouldn't even begin to know how to apply the model in a different country.

Thanks for asking, though.

:)
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