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Search: Posts Made By: Loren Woirhaye
Forum: Copywriting 6th January 2015, 10:32 AM
Replies: 22
Views: 2,711
Posted By Loren Woirhaye
Re: Is there an ideal length for a sales page?

It really depends on the complexity of the appeal, competition
in reaching the target buyer, general competition, price,
the distinctiveness of the product and whether people
actually need it. ...
Forum: Copywriting 21st July 2014, 10:43 AM
Replies: 15
Views: 909
Posted By Loren Woirhaye
Re: I'm not here to chew the fat on being fat....

Generally with copy, sincerity is an effective approach.
It won't work if the product doesn't have appeal. Often
what good copywriters do is discover what's cool
and effective about the product...
Forum: Copywriting 27th February 2014, 11:41 AM
Replies: 2
Views: 432
Posted By Loren Woirhaye
Is "The Closers" out of print now?

I just recommend the book to someone and went to look
for it and there's only used copies at high prices available
now, plus a book called "The Closers 2".

Anyone know what's going on with this?
Forum: Copywriting 6th February 2014, 09:56 PM
Replies: 40
Views: 3,032
Posted By Loren Woirhaye
Re: Bob Bly: Cold-calling potential clients is a "terrible idea"...

Well, he's writing from a rather tidy position as the
author of a bunch of books.

The biggest problem in getting copywriting clients
in my experience is navigating the tricky terrain
between...
Forum: Copywriting 21st January 2014, 05:32 PM
Replies: 18
Views: 3,542
Posted By Loren Woirhaye
Re: About Breakthrough Advertising

I was referring to the Bird book on salesletters
but his book on direct marketing is excellent too
and easier to get through than Seven Steps to
Freedom 2, which is rather technical about the...
Forum: Copywriting 20th January 2014, 09:59 PM
Replies: 18
Views: 3,542
Posted By Loren Woirhaye
Re: About Breakthrough Advertising

Drayton Byrd is as pragmatic and experienced as
Schwartz and the other luminaries on the list.

Read the Collier book at least twice before you
allow yourself to take a disliking to it. It is ...
Forum: Copywriting 20th January 2014, 08:09 AM
Replies: 31
Views: 1,718
Posted By Loren Woirhaye
Re: Who's the Best Copywriter of All Time? (so far)

There was a guy named "Bruce" something I can't
remember... in the 1920s... Ogilvy or somebody like
that apprenticed with him. He ran for president
of USA I think.

Copywriting is about...
Forum: Copywriting 19th January 2014, 10:48 PM
Replies: 5
Views: 1,438
Posted By Loren Woirhaye
Re: Direct Mail Swipe File

Rory Fatt gives great swipe file too.

The Denny Hatch book is great. Get a magnifying glass
to read it.
Forum: Copywriting 19th January 2014, 07:03 AM
Replies: 12
Views: 1,454
Posted By Loren Woirhaye
Re: The best books on writing Direct Mail

Herschell Gordon Lewis, mentioned above, did a book
on envelopes. I have not read it. The layouts and
fonts he uses as examples are probably dated, but
the principles should be sound. He's...
Forum: Copywriting 14th January 2014, 11:16 AM
Replies: 16
Views: 967
Posted By Loren Woirhaye
Re: 50%upfront? or 100%?

You will almost certainly get ripped off if you don't get
paid 100% of the fee prior to delivering the finished copy.

You will not get ripped off every time, but you will
get ripped off for...
Forum: Copywriting 7th January 2014, 10:32 PM
Replies: 13
Views: 996
Posted By Loren Woirhaye
Re: White Papers For Dummies

I've read it. It's more up-to-date and broader in
scope that the Stelzner book.

If you're considering going into white papers
as a specialty, definitely read it.
Forum: Copywriting 3rd January 2014, 09:56 PM
Replies: 0
Views: 533
Posted By Loren Woirhaye
Gag headline generator

Click-bait site Upworthy may have a noble agenda,
but I'm annoyed by their coy headlines so I never
watch any of their videos.

Here's a joke headline generator for Upworthy
style coy video...
Forum: Copywriting 25th December 2013, 12:55 PM
Replies: 47
Views: 2,825
Posted By Loren Woirhaye
Re: Quit my job to pursue this, no views and no sales.

Check the WSO section or War Room for things you can
use to get some cashflow. Pick one, dig in and do it.
You'll probably find the labor tedious, but that's
a dirty secret to internet marketing...
Forum: Copywriting 11th December 2013, 11:31 AM
Replies: 20
Views: 961
Posted By Loren Woirhaye
Re: Developing My USP

Read "Rapid Response Advertising" by Geoff Ayling. Twice.

Or hire somebody to work on it for you.

There's a way of drilling down into the underlying
patterns of desire and need copywriters...
Forum: Copywriting 5th December 2013, 10:22 AM
Replies: 35
Views: 1,471
Posted By Loren Woirhaye
Re: How can I get full time income from writing?

Read Gordon Burgett's stuff.

The hustle of selling sales copy does not suit everyone
who wants to be a writer. The learning curve to
get effective at sales copy can be steep as well.
Burgett...
Forum: Copywriting 30th November 2013, 03:48 PM
Replies: 6
Views: 722
Posted By Loren Woirhaye
Re: Building a Client Acquisition Machine?

Oh. And read "Million Dollar Consulting" by Weiss.
Forum: Copywriting 29th November 2013, 06:00 PM
Replies: 6
Views: 722
Posted By Loren Woirhaye
Re: Building a Client Acquisition Machine?

It's smart to be realistic about the kind of clients
who are likely to be running capitalized businesses
with a future which can benefit from ongoing
direct response copy. Many internet...
Forum: Copywriting 1st November 2013, 09:25 AM
Replies: 47
Views: 2,244
Posted By Loren Woirhaye
Re: Copywriting Help For Fishoil.com

Do an opt-in giveaway of a ebook about fish oil
(with special offer).

The offer is everything. The book is the bait to get
in the email box, where you will have abundant
opportunity to make...
Forum: Copywriting 23rd October 2013, 08:23 PM
Replies: 35
Views: 2,044
Posted By Loren Woirhaye
Re: Where do you copywriters find work?

Read Peter Bowerman's book.
Forum: Copywriting 21st October 2013, 01:44 PM
Replies: 6
Views: 793
Posted By Loren Woirhaye
Re: My Blog: Ditch or Grow?

Terrible layout. So focused on affiliate click bait and
the cartoon person, it's impossible for me to take seriously.

Focus on content. Put it right up there in front, above
the fold.

If...
Forum: Copywriting 20th October 2013, 02:02 AM
Replies: 5
Views: 615
Posted By Loren Woirhaye
Re: I want to learn how to write persuasive, profit pulling copy!

Read Robert Collier's book again.

The stuff you're doing is all hype, intangibles. I used
to peddle "money programs" that were all hype and
did well selling them. Hype is fun to write and some...
Forum: Copywriting 14th October 2013, 03:10 PM
Replies: 11
Views: 796
Posted By Loren Woirhaye
Re: Musical Genius

I think playing an instrument and working at it just
teaches you that high level skills are attainable
if you put in the time to practice a lot. Some
skills are finite I suppose, operating a...
Forum: Copywriting 18th September 2013, 09:58 PM
Replies: 27
Views: 1,592
Posted By Loren Woirhaye
Re: How Can A Newbie Fast-track to a Highly Paid Copywriter in the Shortest possible time?

A) Learn to sell face to face at seminars where you can
meet clients with money but who are just learning
about direct response marketing. That's one way to do it -
Dr. Kilstein's course on the...
Forum: Copywriting 7th September 2013, 08:27 PM
Replies: 34
Views: 2,466
Posted By Loren Woirhaye
Re: What are some of your "wow" books?

I've read the other book by Steinmetz "How To Sell At Higher
Prices That Your Competitors" and while it is rather
technical in some ways it hammers home the arithmetical
realities of how to sell a...
Forum: Copywriting 7th September 2013, 08:02 PM
Replies: 32
Views: 1,241
Posted By Loren Woirhaye
Re: Does Just Being Helpful Sell?

yes, in a content marketing scenario.

Creating non-crap content however is not always
simple or easy, especially in crowded content
markets.... like blogs about picking up women
or whatever.
...
Forum: Copywriting 31st August 2013, 08:28 PM
Replies: 12
Views: 975
Posted By Loren Woirhaye
Re: What's going on here?

Disrupting a vertical can get pricey. Oh, media
spend you know. Willing talent isn't all that's
required. Seems to me you're running a game
to get somebody really good in a deal that shifts...
Forum: Copywriting 26th August 2013, 10:54 PM
Replies: 12
Views: 896
Posted By Loren Woirhaye
Re: It's Sooo Hard!

To put it otherwise:

What's the good outcome?

You scare the crap out if the prospect (death on the high seas)?

Disentary? rape?

I doubt it.
Forum: Copywriting 26th August 2013, 10:49 PM
Replies: 12
Views: 896
Posted By Loren Woirhaye
Re: It's Sooo Hard!

Think in terms of the whole package... look at PLR
stuff you can get to put together some bonuses
or whatever.

Sometimes the initial appeal catches attention
(in this case a rather fearful...
Forum: Copywriting 26th August 2013, 05:51 PM
Replies: 12
Views: 896
Posted By Loren Woirhaye
Re: It's Sooo Hard!

Get a colleague to take a look at your product and feed
you some ideas. Creating a product can make one resent
it and start feeling the product is stupid and not worth
much. A fresh set of...
Forum: Copywriting 23rd August 2013, 11:50 AM
Replies: 10
Views: 734
Posted By Loren Woirhaye
Re: Looking for feedback on autism site

What Ray said.

Those supplement claims are insulting.

Get yourself to some autism conferences.
Forum: Copywriting 21st August 2013, 09:35 AM
Replies: 34
Views: 2,466
Posted By Loren Woirhaye
Re: What are some of your "wow" books?

"Rapid Response Advertising" by Ayling.

I spent like $45 on my first copy a few years back.
Now prices have crashed to a penny.
It's a remarkable book in my opinion, equal to
Schwartz in...
Forum: Copywriting 20th August 2013, 09:39 AM
Replies: 9
Views: 690
Posted By Loren Woirhaye
Re: Is there a book like this?

Sugarman's "Advertising Secrets" and "Marketing Secrets"
are sources. Beyond that, you can find a lot of his
old ads in magazines like Popular Mechanics.

Keep in mind that the reason Sugarman...
Forum: Copywriting 2nd August 2013, 09:34 PM
Replies: 15
Views: 665
Posted By Loren Woirhaye
Re: Writing Copy for a Software

Identify the property (or plural) of the software
which makes it better than other options.

If you can't make it out to be the best value,
the absolute cheapest or the absolute best...

......
Forum: Copywriting 1st August 2013, 11:21 AM
Replies: 13
Views: 606
Posted By Loren Woirhaye
Re: viewer return rate

Great thread.
Forum: Copywriting 31st July 2013, 03:36 PM
Replies: 19
Views: 2,963
Posted By Loren Woirhaye
Re: Frank Kern Really Knows His Marketing

He must be hanging out with Jay Abraham.
Forum: Copywriting 27th July 2013, 05:42 PM
Replies: 13
Views: 606
Posted By Loren Woirhaye
Re: viewer return rate

It won't be easy.

Give them something worth a lot... for almost
nothing.

You'll have to offer something of real value. Not B.S.
value.

Thus, in part, the term "customer acquisition...
Forum: Copywriting 26th July 2013, 11:10 AM
Replies: 10
Views: 1,108
Posted By Loren Woirhaye
Re: "Play Guitar" Swipe File?

You might look at those old "play piano" ads.

Constructing an accurate avatar of the customer
and having a plan to drive the correct demographic
of traffic is important.

Players that don't...
Forum: Copywriting 24th July 2013, 01:50 PM
Replies: 10
Views: 1,386
Posted By Loren Woirhaye
Re: Live Face on Web -- a cool way to present sales copy? Or just creepy?

Since a lot of people are borderline illiterate, things
like this tend to boost involvement with some
types of products.

It was a cool technical trick a few years ago, but
it's less impressive...
Forum: Copywriting 14th July 2013, 04:27 PM
Replies: 25
Views: 1,283
Posted By Loren Woirhaye
Re: Long form sales letters getting negative reactions?

Show any sales letter to anyone who isn't interested
and they'll think it's stupid and a waste of their
time to read it.

Why should your friends who don't want your
product and don't do...
Forum: Copywriting 13th July 2013, 10:47 AM
Replies: 6
Views: 963
Posted By Loren Woirhaye
Re: Script for construction promo video - Need critique

It's real bad. Meandering, dumb prose and a dull point.


This is better. A 2 minute edit.

"Building your new home will be thrilling experience but also stressful and emotional. At ****...
Forum: Copywriting 9th July 2013, 10:25 AM
Replies: 13
Views: 904
Posted By Loren Woirhaye
Re: Guilt and shame

Well, some entrepreneurs and therapists made
a lot of money with that "pray away the gay"
stuff. They probably didn't need sales letters
though because there was a lot of social
pressure...
Forum: Copywriting 6th July 2013, 11:05 AM
Replies: 33
Views: 1,314
Posted By Loren Woirhaye
Re: Blast your ratings away on my sales page!

Gimmicky pitch. I dunno, maybe such things work
in Asian markets but to me it's an eye-roller.
Forum: Copywriting 1st July 2013, 01:56 PM
Replies: 15
Views: 972
Posted By Loren Woirhaye
Re: What do you think of this letter?

(Looked it over - didn't watch the videos)

Not bad.

Implies they don't have to sweat and can
get a flat tummy eating fatty foods and lifting
dumbells. Nice one.

I found it kind of...
Forum: Copywriting 1st July 2013, 09:46 AM
Replies: 18
Views: 979
Posted By Loren Woirhaye
Re: Books/Programs on Direct Mail Techniques?

Read Jeffrey Lant - "Money Making Marketing".

His book on copywriting is good too and
pragmatic for this sort of client-getting
use of the mail.
Forum: Copywriting 29th June 2013, 11:57 AM
Replies: 10
Views: 744
Posted By Loren Woirhaye
Re: Critique request for mailing

I think you may be overdoing it.

Drayton Byrd's book on copywriting has some
very sensible advice about these sorts of letters.
Worth the $20.
Forum: Copywriting 28th June 2013, 02:35 PM
Replies: 18
Views: 979
Posted By Loren Woirhaye
Re: Books/Programs on Direct Mail Techniques?

You'll get some work if you mail 4 times.
Ideally you should mail for 18 months
with at least 12 points of contact, but
starting from zero, 4 is not bad.

It will mostly be from seasoned old...
Forum: Copywriting 28th June 2013, 02:28 PM
Replies: 9
Views: 644
Posted By Loren Woirhaye
Re: Prospect Have Bad Reviews - Should We Take The Project?

My mom started a private school and over the decades
it's been running, there have been a lot of parents
who freaked out and pulled their kids out of the school,
attempted coups, badmouthed...
Forum: Copywriting 28th June 2013, 10:59 AM
Replies: 18
Views: 979
Posted By Loren Woirhaye
Re: Books/Programs on Direct Mail Techniques?

"Bill Myers direct mail bootcamp"

It's an audio product. They sold off the resale rights to
a bunch of people and you can buy it pretty cheap on ebay.

It's really excellent. I think Gary...
Forum: Copywriting 25th June 2013, 02:39 PM
Replies: 11
Views: 931
Posted By Loren Woirhaye
Re: Copywriting vs In person/phone sales... Which did you choose and why?

I've done phone sales pretty successfully... and
I'm an introvert. I won't say I liked the prospecting
process but once I got into rapport with a prospect,
my English major language skills were...
Forum: Copywriting 24th June 2013, 02:54 PM
Replies: 23
Views: 1,055
Posted By Loren Woirhaye
Re: Book Descriptions

Well, he's a print guy. I have some of his books. He
probably doesn't know anything about websites and
it looks like he's been struggling with health problems
in the last year.

Here's his...
Forum: Copywriting 24th June 2013, 10:57 AM
Replies: 16
Views: 1,144
Posted By Loren Woirhaye
Re: SOS: What Must I Do To Be Saved? The Agony of A Non-Converting Sales Copy. Please Appraise My Pa

Nobody here is likely to understand your market. It
looks like you're marketing to people in Africa -
perhaps within a specific country.

The market will probably be a lot less mature than the...
Forum: Copywriting 24th June 2013, 10:34 AM
Replies: 23
Views: 1,055
Posted By Loren Woirhaye
Re: Book Descriptions

Dump the first several paragraphs. I couldn't
stand to read that framing stuff. Get to telling
what their gonna get first and dimensionalize it
(Eugene Schwartz term I think).

Your bullet...
Forum: Copywriting 5th June 2013, 10:37 AM
Replies: 3
Views: 778
Posted By Loren Woirhaye
Re: Boring commercial makes millions

I saw it again and I noticed on the end they tell
you to go to their website for more information...

they are tracking results with a url like

http://clrwebsite.com/TV42
Forum: Copywriting 4th June 2013, 06:05 PM
Replies: 9
Views: 1,339
Posted By Loren Woirhaye
Re: Email Sequence Writing Software

You can open new windows in Notepad++ and drag them
around. Windows 7 has a slick windows selection
feature that lets you click a special button and
scroll through your open windows too.

A...
Forum: Copywriting 30th May 2013, 03:24 PM
Replies: 6
Views: 949
Posted By Loren Woirhaye
Forum: Copywriting 30th May 2013, 12:39 PM
Replies: 6
Views: 949
Posted By Loren Woirhaye
Re: Eugene Schwartz Legal Advertising Swipe

Somebody had a WSO some time ago. you'd buy
the WSO and it was a PDF that told you where
to find Schwartz swipes on a certain newspaper
archive site. You would pay to join the archive
site for...
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