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Search: Posts Made By: Loren Woirhaye
Forum: Copywriting 21st January 2014, 05:32 PM
Replies: 18
Views: 3,577
Posted By Loren Woirhaye
Re: About Breakthrough Advertising

I was referring to the Bird book on salesletters
but his book on direct marketing is excellent too
and easier to get through than Seven Steps to
Freedom 2, which is rather technical about the...
Forum: Copywriting 20th January 2014, 09:59 PM
Replies: 18
Views: 3,577
Posted By Loren Woirhaye
Re: About Breakthrough Advertising

Drayton Byrd is as pragmatic and experienced as
Schwartz and the other luminaries on the list.

Read the Collier book at least twice before you
allow yourself to take a disliking to it. It is ...
Forum: Copywriting 20th January 2014, 08:09 AM
Replies: 31
Views: 1,722
Posted By Loren Woirhaye
Re: Who's the Best Copywriter of All Time? (so far)

There was a guy named "Bruce" something I can't
remember... in the 1920s... Ogilvy or somebody like
that apprenticed with him. He ran for president
of USA I think.

Copywriting is about...
Forum: Copywriting 7th January 2014, 10:32 PM
Replies: 13
Views: 996
Posted By Loren Woirhaye
Re: White Papers For Dummies

I've read it. It's more up-to-date and broader in
scope that the Stelzner book.

If you're considering going into white papers
as a specialty, definitely read it.
Forum: Copywriting 11th December 2013, 11:31 AM
Replies: 20
Views: 961
Posted By Loren Woirhaye
Re: Developing My USP

Read "Rapid Response Advertising" by Geoff Ayling. Twice.

Or hire somebody to work on it for you.

There's a way of drilling down into the underlying
patterns of desire and need copywriters...
Forum: Copywriting 18th September 2013, 09:58 PM
Replies: 27
Views: 1,592
Posted By Loren Woirhaye
Re: How Can A Newbie Fast-track to a Highly Paid Copywriter in the Shortest possible time?

A) Learn to sell face to face at seminars where you can
meet clients with money but who are just learning
about direct response marketing. That's one way to do it -
Dr. Kilstein's course on the...
Forum: Copywriting 7th September 2013, 08:02 PM
Replies: 32
Views: 1,241
Posted By Loren Woirhaye
Re: Does Just Being Helpful Sell?

yes, in a content marketing scenario.

Creating non-crap content however is not always
simple or easy, especially in crowded content
markets.... like blogs about picking up women
or whatever.
...
Forum: Copywriting 26th August 2013, 05:51 PM
Replies: 12
Views: 898
Posted By Loren Woirhaye
Re: It's Sooo Hard!

Get a colleague to take a look at your product and feed
you some ideas. Creating a product can make one resent
it and start feeling the product is stupid and not worth
much. A fresh set of...
Forum: Copywriting 14th July 2013, 04:27 PM
Replies: 25
Views: 1,284
Posted By Loren Woirhaye
Re: Long form sales letters getting negative reactions?

Show any sales letter to anyone who isn't interested
and they'll think it's stupid and a waste of their
time to read it.

Why should your friends who don't want your
product and don't do...
Forum: Copywriting 29th June 2013, 11:57 AM
Replies: 10
Views: 744
Posted By Loren Woirhaye
Re: Critique request for mailing

I think you may be overdoing it.

Drayton Byrd's book on copywriting has some
very sensible advice about these sorts of letters.
Worth the $20.
Forum: Copywriting 24th June 2013, 10:34 AM
Replies: 23
Views: 1,055
Posted By Loren Woirhaye
Re: Book Descriptions

Dump the first several paragraphs. I couldn't
stand to read that framing stuff. Get to telling
what their gonna get first and dimensionalize it
(Eugene Schwartz term I think).

Your bullet...
Forum: Copywriting 22nd May 2013, 09:49 AM
Replies: 8
Views: 755
Posted By Loren Woirhaye
Re: Questions About Web Copy for Business/Marketing Services

Use a combination of different formats:

- white paper
- sales letter
- postcard
- brochure
- case study

Some prospects will look at the sales letter and
roll their eyes but be intrigued by...
Forum: Copywriting 17th May 2013, 01:46 PM
Replies: 11
Views: 707
Posted By Loren Woirhaye
Re: How do People want things?

Much spending is aspirational.

People want things which they somehow (emotionally)
believe will help them become more complete. They
want companionship, ipads, nice cars, and so forth. ...
Forum: Copywriting 10th May 2013, 10:00 AM
Replies: 13
Views: 1,055
Posted By Loren Woirhaye
Re: Looking for feedback on sales copy and potentially a copywriter with proven track record

Your price is going to restrict the appeal of the
product.

You have layout problems and the sales letter
is not specific enough, but the primary hurdle
I think you'll need to overcome is price...
Forum: Copywriting 2nd May 2013, 07:57 PM
Replies: 3
Views: 640
Posted By Loren Woirhaye
Re: what font.....

Get your hands on a copy of "Million Dollar Mailings"
and examine the letters.

For direct mail anything by Drayton Bird is gold
as well.

Drew Eric Whitman's "Ca$hvertising" book has good...
Forum: Copywriting 1st May 2013, 03:42 PM
Replies: 31
Views: 1,630
Posted By Loren Woirhaye
Re: Please give me feedback on my fitness sales page

What if you targeted couples who want to lose
weight together?
Forum: Copywriting 27th April 2013, 10:27 AM
Replies: 4
Views: 1,053
Posted By Loren Woirhaye
Re: 3 Copywriting Books That Are Non-Copywriting Books

"Your Attention Please" by Brown and Davis - best book
I have ever read on how to structure emails and blog
posts for maximum readership and impact... highly recommended.
Forum: Copywriting 1st April 2013, 07:25 PM
Replies: 1
Views: 542
Posted By Loren Woirhaye
April Fool copy and video.

This company does these every year. The prototypes
are real.

VeritasĀ® Spider Vise - Lee Valley Tools (http://www.leevalley.com/us/wood/page.aspx?p=70655&c)

Good marketing I'd say. I'm sure...
Forum: Copywriting 10th February 2013, 10:25 PM
Replies: 9
Views: 2,894
Posted By Loren Woirhaye
Re: Kill Yourself (Bill Hicks on Marketing)

Bill Hicks could be a poster boy for the tobacco industry.

...an unpaid, dead poster boy.

... maybe he was trying to say something by indulging
an addiction to a advertising-driven (plus...
Forum: Copywriting 8th February 2013, 11:54 AM
Replies: 4
Views: 672
Posted By Loren Woirhaye
Re: Looking for Clayton's OPM

There was one on ebay recently.
Forum: Copywriting 2nd February 2013, 04:34 PM
Replies: 7
Views: 914
Posted By Loren Woirhaye
Re: Need tactic to create urgency to buy in sales letter.

One good way to do it is find a way to offer
a "taste" of the product for free. Then you
show a lot of value and make a special
offer to purchase at a lower-than-regular
price for a short...
Forum: Copywriting 28th January 2013, 01:34 PM
Replies: 29
Views: 2,080
Posted By Loren Woirhaye
Re: How to come up with your "pen-name"?

Here's an ap that generates a name for you guaranteed
to appeal to the most wealthy copywriter-hiring entrepreneur
types.

The Porn Star Name Generator | Rum and Monkey...
Forum: Copywriting 19th January 2013, 12:02 AM
Replies: 31
Views: 1,275
Posted By Loren Woirhaye
Re: Do Classy Sales Pages Perform?

"classy" as opposed to what? crass?

Sure, classy sells. Read the Dan Kennedy book
he wrote with Sydney Biddle Barrows about how
to use a high-class approach to sell a decidedly
low-class...
Forum: Copywriting 16th January 2013, 02:11 PM
Replies: 3
Views: 621
Posted By Loren Woirhaye
Re: Copywriters who do direct mail

Call your local bulk mailer. They can merge and
purge bulk mail lists to hit those sorts of households.

Results are iffy though. You'll hit your target, but
also a lot of folks out of it...
Forum: Copywriting 13th January 2013, 01:12 AM
Replies: 9
Views: 896
Posted By Loren Woirhaye
Re: Breaking into the offline community?

The phone call, frightening and time consuming
as it is, is a very effective marketing method.

Targeting, sincerity and initiative are all it
takes. As long as the transaction and/or
lifetime...
Forum: Copywriting 11th January 2013, 11:12 AM
Replies: 32
Views: 1,289
Posted By Loren Woirhaye
Re: Crititique Plz... So close to walking away.

A faceless marketer with no medical degree selling
an ebook in a market saturated with real books
written by real (and well-known) medical doctors
is up against some very stiff competition.
Forum: Copywriting 10th January 2013, 12:46 PM
Replies: 184
Views: 13,411
Posted By Loren Woirhaye
Re: Is NLP Utter Hogwash?

In the NLP literature there is a vocabulary
which I find useful in understanding some
interesting connections between language
and behavior.

I find Satyr categories useful for understanding...
Forum: Copywriting 9th January 2013, 05:05 PM
Replies: 6
Views: 758
Posted By Loren Woirhaye
"The 12 cognitive biases that prevent you from being rational"

Nice article gives names to 12 cognitive biases.

The 12 cognitive biases that prevent you from being rational...
Forum: Copywriting 5th January 2013, 04:07 PM
Replies: 15
Views: 2,242
Posted By Loren Woirhaye
Re: Is this copywriting course worth $500?

Clayton's stuff is primo.

I'd recommend you pour over a lot of his free blog
content first and assess whether his style clicks
for you.
Forum: Copywriting 30th December 2012, 12:21 PM
Replies: 7
Views: 833
Posted By Loren Woirhaye
Re: Shockingly Sexist Ads...

Oh... I thought it said "sexy" ads.

Bummer.

:(
Forum: Copywriting 25th December 2012, 11:31 PM
Replies: 11
Views: 866
Posted By Loren Woirhaye
Re: 35 daily visitors, 0 sale! Could anyone help me review my copy?

High price. You gotta prove you're the $#& to get a
price like that on a Wordpress software thingie. More
polish required. Using Vimeo, Youtube etc. on a
sales page looks un-pro.
Forum: Copywriting 16th December 2012, 03:50 PM
Replies: 14
Views: 1,348
Posted By Loren Woirhaye
Re: A *ucking Nude Copywriter! - Male Positioning

I read about that guy awhile back. He got sacked
in a Madison Avenue agency downsizing during the
financial crisis of 2008. Decided to have a go
at freelancing.
Forum: Copywriting 14th December 2012, 08:16 PM
Replies: 7
Views: 1,739
Posted By Loren Woirhaye
Re: If you want a big time gig, don't do this...

Most journeymen in any trade have way to broad
a focus. I know something about this because
I have a trade skill in a field unrelated to selling
and have marketed myself -

- the issue is...
Forum: Copywriting 13th December 2012, 12:06 PM
Replies: 13
Views: 903
Posted By Loren Woirhaye
Re: How Would You Improve This Copy ( Affluent Market)...

Page tries to do too many things at once.

Focus on hyping the report. Report title sucks. The
cover graphic sucks.

Eliminate the attempt to sell the builder at this
stage.

Sell the fear...
Forum: Copywriting 30th November 2012, 10:56 AM
Replies: 13
Views: 939
Posted By Loren Woirhaye
Re: Author of book on Creativity Busted for being a bit too...Creative?

I read the book before the hullaboo hit. It was okay.

Lehrer was born in 1981. I've read that cheating and
plagiarism are endemic in that generation and
subsequent ones. With the...
Forum: Copywriting 17th November 2012, 10:40 AM
Replies: 10
Views: 1,530
Posted By Loren Woirhaye
Re: How To Come Up With Taglines?

It's prohibitively priced for many, but this book
offers insights I have not seen elsewhere. It
affected my thinking on advertising deeply.

Rapid Response Advertising: Geoff Ayling, Jeff...
Forum: Copywriting 17th November 2012, 10:20 AM
Replies: 23
Views: 1,741
Posted By Loren Woirhaye
Re: Starting copywriting

Buy some PLR products in a niche you feel confident
you can get some forum sig-line traffic for (video games,
fitness, etc.), write your own sales letters, and drive
traffic to your sales letters...
Forum: Copywriting 15th November 2012, 07:43 PM
Replies: 20
Views: 1,698
Posted By Loren Woirhaye
Re: Direct response flyers

Incentive, incentive, incentive.

You need an offer... no offer, no response.

Tell 'em what they can get and tell 'em how to get it.

"come on in to buy from us" is not an offer.

"NEW!...
Forum: Copywriting 9th November 2012, 09:39 PM
Replies: 5
Views: 1,114
Posted By Loren Woirhaye
Re: Someone Show Me 3 examples of content emails,soft sell emails,and hard sell emails..

1: "thanks for subscribing. Here's some useful information about how to live with warts on your <blank>."

2: "Buy this product or your life will suck and nobody will ever like you and you'll die...
Forum: Copywriting 8th November 2012, 11:15 AM
Replies: 15
Views: 4,695
Posted By Loren Woirhaye
Re: robert collier letter book in public domain?

I'll just put this here:

The book is currently in print in a nicely bound edition with
stitched signatures in both hardcover and softcover at a
reasonable price.

The book is printed and...
Forum: Copywriting 7th November 2012, 04:13 PM
Replies: 6
Views: 1,303
Posted By Loren Woirhaye
Re: Any Great One-Time-Offer Swipes?

Just buy some basic info-product from Ryan Deiss or somebody
like that and you'll get pulled through a pretty strong
series of OTOs. Take screenshots. Many of the IM
bigshots try to upsell on...
Forum: Copywriting 4th November 2012, 09:58 AM
Replies: 38
Views: 1,562
Posted By Loren Woirhaye
Re: Who Wins In A Fight: Copywriters Or Marketers?

We're all looking for that perfect client, the guy with
a giant customer universe, access to viable lists,
capital to mail, fulfillment in place, and a dazzling,
life-changing product... and he...
Forum: Copywriting 19th October 2012, 11:23 AM
Replies: 8
Views: 570
Posted By Loren Woirhaye
Re: Anywhere To Get Copy Critique Without Publically Posting?

The first rule of getting anybody to do anything
is to offer an attractive incentive.
Forum: Copywriting 2nd August 2012, 06:31 PM
Replies: 14
Views: 3,260
Posted By Loren Woirhaye
Re: BEST books or courses for learning how to write killer sales copy?

Well, there are lots of instructional books and courses and
some of them are exquisite. Most are repetitive, but if you
think like a musician or an athlete you appreciate the
value of repetition...
Forum: Copywriting 17th July 2012, 03:03 PM
Replies: 10
Views: 827
Posted By Loren Woirhaye
Re: How should I approach these magazines?

The clients are already going to buy. It's like selling food
or pants - the buyers are going to buy.

You'll want to read Dan Kennedy's two books on
marketing to the affluent... the one called...
Forum: Copywriting 12th July 2012, 02:24 PM
Replies: 9
Views: 1,747
Posted By Loren Woirhaye
Re: How to write letters that sell by Christian Godefroy

There are a few differences in the printed vs. the online version.

It is a very cool book focused on the creative aspect of
writing winning direct response copy, imo.
Forum: Copywriting 9th July 2012, 06:53 AM
Replies: 48
Views: 2,041
Posted By Loren Woirhaye
Re: Need help: getting a past due client to pay up

Start writing collection letters. There's a lot of good
stuff on the topic in Robert Collier's book.
Forum: Copywriting 5th July 2012, 10:11 AM
Replies: 38
Views: 1,820
Posted By Loren Woirhaye
Re: How Do You Slow Down The Sales Letter Skimmer?

Multi-page letter. Make them click.
Forum: Main Internet Marketing Discussion Forum 4th July 2012, 12:37 PM
Replies: 29
Views: 1,264
Posted By Loren Woirhaye
Re: My List Building "Success" After A Month..Any Thoughts?

Just keep working like you're doing and it will start to happen
for you. The Gurus like to boast of extremely rapid list-building
but it's not so easy for most people starting out to do that
due...
Forum: Copywriting 14th June 2012, 02:27 PM
Replies: 56
Views: 2,931
Posted By Loren Woirhaye
Forum: Copywriting 6th June 2012, 10:28 PM
Replies: 5
Views: 689
Posted By Loren Woirhaye
Re: Please critic my video script and help me improve it

Not very good. Make it so you can read it in under 90
seconds without sounding rushed and edit out assumptions
about how much the prospect has spent. It sounds like
you're promoting a real...
Forum: Copywriting 6th June 2012, 12:20 PM
Replies: 9
Views: 1,271
Posted By Loren Woirhaye
Re: IS IT POSSIBLE: A Million Dollars in Two Months... Writing Copy?

You would do it by finding a hot product mainstream product
like a pill or coins. Then you'd find some suckers 'er, backers
to finance list rental, postage, fulfillment and inventory - then
you'd...
Forum: Copywriting 17th May 2012, 11:59 AM
Replies: 7
Views: 1,450
Posted By Loren Woirhaye
Re: Top 10 Non-Copywriting Resources For Copywriter

This one isn't well-known, but very useful. It's focus is
management to workforce communication within large
organizations, but it addresses the very big problems
all "force communicators" (read...
Forum: Copywriting 16th May 2012, 10:21 PM
Replies: 35
Views: 1,119
Posted By Loren Woirhaye
Re: Can you guys give me feedback on my copy?

When I used to "court" architects for my fabrication
business I would mail these cheap text-laden postcards
with an offer of a free info-packet. Basic lead generation
marketing. Only a tiny...
Forum: Copywriting 15th May 2012, 02:59 PM
Replies: 35
Views: 1,119
Posted By Loren Woirhaye
Re: Can you guys give me feedback on my copy?

You're overselling in my opinion.

People who own wineries are likely both smart and busy
and unlikely to respond to this sort of pitch. I would
however expect that they might respond to an...
Forum: Copywriting 15th May 2012, 12:19 PM
Replies: 12
Views: 1,257
Posted By Loren Woirhaye
Re: Emotional Headlines vs Big Benefit Headlines

Tabloid copy works in direct mail magalogs because they
look like.... tabloids!

Direct mail gets to different market segments, some
of which aren't even reachable with the internet, but
they...
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