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Search: Posts Made By: Phillip Lambert
Forum: Offline Marketing 29th July 2011, 12:51 AM
Replies: 21
Views: 4,314
Posted By Phillip Lambert
Re: Telemarketing Script?

"Hello this is Phil Lambert speaking how are you?

Tell me are you the person responsible for the success or the demise of
your business? (70% laugh rate - Need this question to get past the gate...
Forum: Offline Marketing 11th May 2011, 04:03 PM
Replies: 51
Views: 3,675
Posted By Phillip Lambert
Re: How To Get Offline Local Business...With Direct Mail

Hello Phillip,

The use of SMS in this way is very interesting. I've recently sent out letters to businesses to establish JV's and followed up with a phonecall, which worked, but I like your idea...
Forum: Offline Marketing 11th May 2011, 01:15 AM
Replies: 51
Views: 3,675
Posted By Phillip Lambert
Re: How To Get Offline Local Business...With Direct Mail

Yes I use it all the time.

Latest direct mail project: I wrote a hand written letter with red ink on a yellow lined pad (very short letter) Included a mini dart board and inserted both into a very...
Forum: Copywriting 6th January 2011, 06:41 PM
Replies: 11
Views: 1,133
Posted By Phillip Lambert
Re: B2B Sales Page need a critique please

Nice try guys - but his whole strategy is wrong!

Obviously you guys haven't done much B2B lead generation before.

I wouldn't let any CEO see this very amateurish website - It SCREAMS small time...
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