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Search: Posts Made By: JohnRussell
Forum: Copywriting 29th May 2015, 05:15 PM
Replies: 11
Views: 1,821
Posted By Mark Pescetti
Re: Making Up Story Examples – Your Thoughts?

^^^^^^This.

You can create an "archetype" of your ideal customer or client and tell a story.

But it needs to be clear that you're making it up... which is a great way to start - if you don't...
Forum: Copywriting 28th May 2015, 06:18 AM
Replies: 72
Views: 4,528
Posted By Jennifer Hutson
Re: Does long form sales copy still work?

No problem, I was just poking fun. At least you had a sense of humor about it, as opposed to someone else :cool:
Forum: Copywriting 28th May 2015, 04:41 AM
Replies: 72
Views: 4,528
Posted By sethczerepak
Re: Does long form sales copy still work?

You should do both of course. But that has nothing to do with the topic of the thread, which is whether long form sales letters "still work."

Saying that an email series will outperform a long...
Forum: Copywriting 27th May 2015, 09:53 AM
Replies: 36
Views: 1,973
Posted By Raydal
Re: Do You Ever Grow Tired of Having To Write For The LCD?

For sure writing simple has nothing to do with writing for dumb people. It's a
matter of making your language accessible to all--both educated and uneducated.
Simple words. Simple sentences....
Forum: Copywriting 27th May 2015, 09:21 AM
Replies: 72
Views: 4,528
Posted By gjabiz
The SECRET of the well fed copywriter.

Thanks John Russell, you just gave away the store.

Saw a working flat screen on front porch with sign,- For Sale$50.00 I BOUGHT to use as a big monitor.

Once read a 500 page report on an...
Forum: Copywriting 22nd May 2015, 11:04 AM
Replies: 30
Views: 2,799
Posted By RickDuris
Re: Not strictly COPYWRITING but WOW - great piece of writing

I knew you weren't. And I'm sure you are.

Yeah, that's it. A monkey wrench. ;)

http://www.davistownmuseum.org/BioPics/CoesKeyWrench.jpg
Forum: Copywriting 22nd May 2015, 10:53 AM
Replies: 30
Views: 2,799
Posted By RickDuris
Re: Not strictly COPYWRITING but WOW - great piece of writing

John, you're a good man. I appreciate the authenticity and vulnerability it took to say that.

Let's be clear. I am not suggesting direct response copy is disappearing. Guys like Diess are doing...
Forum: Copywriting 22nd May 2015, 01:27 AM
Replies: 30
Views: 2,799
Posted By The Copy Nazi
Tip Not strictly COPYWRITING but WOW - great piece of writing

Confessions of a Google Spammer (http://inbound.org/post/view/confessions-of-a-google-spammer)
Forum: Copywriting 8th May 2015, 06:53 AM
Replies: 28
Views: 2,451
Posted By sethczerepak
Re: The 5-Minute Copywriting Challenge - Do You Know Which Ad Is Better?

lol, that was my first thought.

Seriously though, you (the OP) left out some important information about the target audience. Women...okay, that's a start. But age range and class is going to...
Forum: Copywriting 18th April 2015, 09:34 PM
Replies: 62
Views: 8,901
Posted By Alex Cohen
similar thought

I had a similar thought Mark.

A person who has never written a sales letter criticizing Gary B reminds me of a mosquito with an erection floating down the Mississipi river on his back yelling,...
Forum: Copywriting 17th April 2015, 08:56 AM
Replies: 62
Views: 8,901
Posted By MikeHumphreys
Re: Gary Bencivenga --- I'm not impressed!

Then it's time to forget about your formal education. I'm serious. I have two college degrees and two health-related professional licenses but when I sit down to write copy, I have to write at a much...
Forum: Copywriting 15th April 2015, 02:25 PM
Replies: 35
Views: 3,717
Posted By angiecolee
Re: [Need A Critique] Clothing Store Website Sales Letter

You're making steps in the right direction, but tread carefully.

Your job as a copywriter is NOT to tell them what they're thinking. It's to join the conversation already happening in their heads....
Forum: Copywriting 15th April 2015, 02:58 AM
Replies: 62
Views: 8,901
Re: Gary Bencivenga --- I'm not impressed!

(Disclaimer 1) All copy is subjective - I might like it - you may hate it.

What matters is the results.

(Disclaimer 2) I am a huge Bencivenga fan.

And I dislike long rambling spiels but I...
Forum: Copywriting 14th April 2015, 04:17 PM
Replies: 8
Views: 1,326
Posted By angiecolee
Re: Grow as a Copywriting Unit

Let me add a little perspective from a (recently promoted) corporate copywriter.

1) How are you earning it if you're asking for help getting it done?
2) What kind of research have you already...
Forum: Copywriting 13th April 2015, 02:03 PM
Replies: 35
Views: 3,717
Re: [Need A Critique] Clothing Store Website Sales Letter

Complex makes a good point.

So blend John and Ricks copy together.

Both are great (I like Johns appeal to the ego and that women know best. And Ricks "you know what, you don't have to buy…but...
Forum: Copywriting 12th April 2015, 02:09 PM
Replies: 35
Views: 3,717
Posted By sethczerepak
Re: [Need A Critique] Clothing Store Website Sales Letter

This is much clearer than the original.

Especially, the "feel like yourself" angle.

"Pregnancy Bliss" is just too vague.

Could mean a lot of things.
Forum: Copywriting 11th April 2015, 09:14 PM
Replies: 35
Views: 3,717
Posted By splitTest
Forum: Copywriting 11th April 2015, 03:23 AM
Replies: 35
Views: 3,717
Re: [Need A Critique] Clothing Store Website Sales Letter

Great copy by John.

And dare I say, it would fit perfectly onto a Postcard.


Steve
Forum: Copywriting 10th April 2015, 07:46 PM
Replies: 35
Views: 3,717
Posted By angiecolee
Re: [Need A Critique] Clothing Store Website Sales Letter

Normally I'd be skeptical of whether a man could truly enter a woman's mind, especially when it's in the throes of the hormone-induced neurosis that is pregnancy.

John, you just proved me wrong....
Forum: Copywriting 24th December 2014, 10:35 AM
Replies: 13
Views: 1,792
Posted By The Copy Nazi
Re: Does my wife's site have potential to make money?

Nothing to do with copywriting. Nothing whatsoever. This forum has lost the plot. This is my final post. I'm out. Good luck with your blogging and content-writing.

...
Forum: Copywriting 13th November 2014, 07:36 PM
Replies: 16
Views: 2,921
Posted By Alex Cohen
Re: Titans Of Direct Response Seminar Notes

The event was the cult of personality on display. And in that environment anything the worshiped say is revered.

Alex
Forum: Copywriting 13th November 2014, 04:44 PM
Replies: 22
Views: 1,846
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Okay, so you're just getting started and building your portfolio.



This is a stupid and arrogant attitude.

Sorry to be so blunt, but such offensively ignorant statements deserve to be met...
Forum: Copywriting 26th September 2014, 07:08 AM
Replies: 19
Views: 1,606
Posted By BrianMcLeod
Re: Ten Golden Secrets For Killer Web Site Copy That Pumps Money Into Your Business

Everything that's broken in this subforum is expressed right there...



PUT UP or shut up would be more accurate.

But sure - go ahead and pike for the drive-by link-dropper who's yet to...
Forum: Copywriting 16th September 2014, 05:11 PM
Replies: 20
Views: 1,494
Posted By Alex Cohen
Re: Crickets In The Copywriting Section

Your surprise reveals a misunderstanding of the Warrior Forum's primary demographic.

No doubt you've noticed that the WSO sub forum gets the most visitors by far. Know why? Go through the WSOs...
Forum: Copywriting 9th September 2014, 03:08 PM
Replies: 46
Views: 1,255
Posted By Lance K
Re: My Reputation Is More Important Than Hype - Can You Help?

I was wondering the same thing. :)




Makes perfect sense. Just curious as to the OPs line in the sand regarding hype. As long as it's not completely over the top and is accompanied by enough...
Forum: Copywriting 9th September 2014, 01:55 PM
Replies: 46
Views: 1,255
Posted By Lance K
Re: My Reputation Is More Important Than Hype - Can You Help?

Not really.

He asked a question so as to help and your answer seemed like more theory.

I think what John was getting at is...what are your specific results using this system over X time period....
Forum: Copywriting 5th September 2014, 03:51 PM
Replies: 75
Views: 4,073
Posted By shawnlebrun
Re: Looking for a mentor

If you look through the replies... you'll see that every single one who posted DID indeed give valuable feedback when it comes to copywriting and selling.

And that is to SELL why someone would...
Forum: Copywriting 5th September 2014, 08:11 AM
Replies: 75
Views: 4,073
Posted By angiecolee
Re: Earn extra cash mentoring.

This is not about your audience. This is still about you.

YOU want someone with these qualifications and YOU are ASSUMING they want to take time out of their busy schedules to draw up a proposal...
Forum: Copywriting 5th September 2014, 07:30 AM
Replies: 75
Views: 4,073
Posted By shawnlebrun
Re: Looking for a mentor

Too funny John.... your post showed up right when I posted mine... since you said it perfectly, I wouldn't have even needed to post... so I'm glad he's got a few folks reinforcing the most important...
Forum: Copywriting 3rd September 2014, 09:33 AM
Replies: 2
Views: 489
Posted By Raydal
Why people [really] buy?

Here's [my] take ...

At the most basic level, a prospect would buy your product to
satisfy a need. The intensity of that need has been often been
ranked using Maslow’s hierarchy of needs after...
Forum: Copywriting 2nd September 2014, 11:20 AM
Replies: 46
Views: 1,755
Posted By Mark Pescetti
Re: Please Critique My First Attempt At Copy.

Lol. You're probably right.
Forum: Copywriting 31st August 2014, 12:38 PM
Replies: 46
Views: 1,755
Posted By angiecolee
Re: Please Critique My First Attempt At Copy.

John said it perfectly.

Use your story telling skills, but no going for the Pulitzer.

This is not the place to show off your writing skills or how evocative you can be. Evocative copy means...
Forum: Copywriting 26th August 2014, 12:29 PM
Replies: 49
Views: 1,452
Posted By Raydal
Re: SURVEY: Are most copywriters married.

This seems to be a popular "arrangement" as well. A lot of wives "edit"
the sales copy. I mean they "edit" our driving, memories of stories and
wardrobes, so what's a sales letter compared to all...
Forum: Copywriting 25th August 2014, 08:06 AM
Replies: 15
Views: 783
Posted By Raydal
Re: Capitalizing words- When and when not to?

A lot of the capitalization practices in copywriting is borrowed
from newspapers print. Just keep in mind that LONG TEXT
OF ALL CAPITALIZED WORDS ARE MORE DIFFICULT
TO READ SO USE THIS SPARINGLY....
Forum: Copywriting 24th August 2014, 10:46 PM
Replies: 15
Views: 783
Posted By Andrew Gould
Re: Capitalizing words- When and when not to?

Shift and F3 in Word lets you cycle between uppercase, lowercase, and title case.
Forum: Copywriting 21st August 2014, 08:14 AM
Replies: 17
Views: 857
Posted By NickN
Re: Crowdsourced copywriting

I once had a client whose daughter was an English teacher. He said he would have her review my copy. :smilies_rolleyes:
Forum: Copywriting 20th August 2014, 08:44 PM
Replies: 17
Views: 857
Posted By Mark Pescetti
Re: Crowdsourced copywriting

They're empty bottles. I collect them.

They're divided into Stouts, IPAs, Ales, Porters, Ginger, Lagers, Belgium... etc.

I will say...

After all these years, Old Rasputin is still my...
Forum: Copywriting 20th August 2014, 08:34 PM
Replies: 17
Views: 857
Posted By Mark Pescetti
Re: Crowdsourced copywriting

What about Bob?

Who's Bob?

"He thinks it's too salesy. He thinks it should just say blah blah blah. I think he might be right"

"Really? Is Bob in advertising?"

"No, he's just a friend."
Forum: Copywriting 17th August 2014, 09:18 PM
Replies: 55
Views: 2,691
Posted By Alex Cohen
Re: A New Description For the Copywriting Forum...

We also seem to be getting a lot of opinions from people who've never written a lick of copy too.

Alex
Forum: Copywriting 14th August 2014, 02:07 PM
Replies: 27
Views: 2,276
Posted By splitTest
Re: How Much Should I Ask For? (Copywriting Jobs)

Wise words from mr. russell.

Make sure you're building a good portfolio, honing you're copywriting skills and clocking numbers to cite.

In the aforementioned publishing company they didn't...
Forum: Copywriting 7th August 2014, 05:52 PM
Replies: 43
Views: 1,595
Posted By angiecolee
Re: Why We're Not Entering a Dark Age Of Copywriting

When you haven't experienced something someone else has, it's pretty easy to be skeptical. After all, it hasn't happened to you. They're lucky. They have something you don't - a pedigree, connections...
Forum: Copywriting 3rd August 2014, 05:04 PM
Replies: 46
Views: 1,453
Posted By JamesDLayton
Re: Critique Requested (thank you in advance)

Ok NOW I see thank you for explaining.
Forum: Copywriting 29th July 2014, 05:06 PM
Replies: 103
Views: 8,992
Posted By royfurr
Forum: Copywriting 29th July 2014, 04:50 PM
Replies: 14
Views: 1,132
Posted By sethczerepak
Re: Copywriting...Future Survival

CORRECTION.

Things are NOT drying up for the Freelance Copywriter who knows how to think and to sell. They're drying up for the confused person thinks they're a copywriter because they have a lap...
Forum: Copywriting 29th July 2014, 03:57 PM
Replies: 103
Views: 8,992
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

It's among the hardest in the whole letter. I'm not disagreeing there. Its purpose was not just to sell the event, but to sell Dan (obviously). Without saying more than I should say, I'll just say...
Forum: Copywriting 29th July 2014, 05:52 AM
Replies: 103
Views: 8,992
Posted By The Copy Nazi
Re: "Titans of Direct Response" Event - Great Sales Letter?

I'm glad you wrote this Rick. Because after your blatant flogging of this event...and this rather ordinary copy...I was about to unleash my inner Rottweiler.

You're right on most, if not all,...
Forum: Copywriting 29th July 2014, 01:09 AM
Replies: 103
Views: 8,992
Posted By RickDuris
Re: "Titans of Direct Response" Event - Great Sales Letter?

Ok, Roy, here's the big strategic problem with the current copy--specifically when selling the event to folks who weren't already going to go: You lift the Titans up on pedestals from the get-go, but...
Forum: Copywriting 28th July 2014, 05:57 PM
Replies: 103
Views: 8,992
Posted By Chriswrighto
Re: "Titans of Direct Response" Event - Great Sales Letter?

Roy,

The intro didn't do it for me.

It felt flat, and I don't really like talking about death so early on in a conversation.

It's certainly got a place in the copy but I don't want to know...
Forum: Copywriting 23rd July 2014, 02:09 PM
Replies: 103
Views: 8,992
Posted By splitTest
Re: "Titans of Direct Response" Event - Great Sales Letter?

VIP seats were 30 slots max. Says so right in the letter. 30 ain't much. Easy to sell out 30 seats for the networking oppty the VIP ticket represents - as well as - one-on-one attention to your...
Forum: Copywriting 23rd July 2014, 05:22 AM
Replies: 31
Views: 1,673
Posted By sethczerepak
Re: Who's Had Experience with AWAI? (Doing an informal study)

I responded as I saw fit, as an expert in this field in an attempt to provide the feedback which I believed would be most helpful to the poster. That's my right as a member here. Apparently you...
Forum: Copywriting 22nd July 2014, 05:04 AM
Replies: 103
Views: 8,992
Posted By RickDuris
Re: "Titans of Direct Response" Event - Great Sales Letter?

Fair enough.

And I mean that sincerely. In every marketing endeavor, multiple factors always determine its outcome. The fact in this case the seminar's speaker roster is so lopsided with some of...
Forum: Copywriting 21st July 2014, 01:20 PM
Replies: 103
Views: 8,992
Posted By marciayudkin
Re: "Titans of Direct Response" Event - Great Sales Letter?

Yes, but if the results are not due to the copy but to other factors, you would be wrong to take this as a model or even to analyze it.

My guess is that almost everyone who is going decided to...
Forum: Copywriting 16th July 2014, 09:00 AM
Replies: 31
Views: 1,953
Posted By BrianMcLeod
Re: Investors are people too...sort of.

You said a mouthful right there, bud.

Nice post.
Forum: Copywriting 16th July 2014, 06:41 AM
Replies: 31
Views: 1,953
Posted By BudaBrit
Re: Investors are people too...sort of.

Tying in nicely to the TED video Ray posted yesterday.
Forum: Copywriting 16th July 2014, 06:05 AM
Replies: 31
Views: 1,953
Posted By gjabiz
Investors are people too...sort of.

Misconception of affluent people is:

they are smarter and less likely to fall for things.

Even the on their way to upper income crowd. Their "sophistication" sometimes stops at greed. ...
Forum: Copywriting 3rd July 2014, 01:12 PM
Replies: 16
Views: 856
Posted By Mark Pescetti
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