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Search: Posts Made By: John Lloyd
Forum: Offline Marketing 29th October 2015, 02:20 PM
Replies: 31
Views: 1,748
Posted By Richard Goldie
Re: Newspapers Are The Thing...Again

Listened to the webinar and though was a bit disapointing,

Didn't really give too much away and felt it was just a pitch for coaching.
Forum: Offline Marketing 26th October 2015, 07:33 PM
Replies: 31
Views: 1,748
Posted By yukon
Re: Newspapers Are The Thing...Again

87 newspapers were sold last week.

Seriously, the only people buying newspapers are in their late 60's.

Fine If your advertising burial plots or condos in Florida
Forum: Copywriting 9th June 2015, 11:59 AM
Replies: 16
Views: 2,556
Posted By max5ty
Does This Sound Like You?

1. You're a copywriter that's read all the "top books" ever mentioned.

2. You've got just enough experience to sound like a "know it all".

3. You hang your whole career on a sales letter...
Forum: Copywriting 27th May 2015, 10:32 AM
Replies: 72
Views: 4,568
Posted By JohnRussell
Re: The SECRET of the well fed copywriter.

Let's say you lost your job. You're the only breadwinner for the family. It's been weeks and your savings are exhausted. And you're nowhere near landing a job.

You're desperate - you don't want...
Forum: Copywriting 18th May 2015, 08:09 PM
Replies: 17
Views: 1,959
Posted By Mark Pescetti
So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

Earlier this year, I got hit with a Lupus diagnoses. It was… and is… pretty rough honestly. My blood counts were so bad that the doc said I’d keep going downhill pretty fast — if I didn’t take their...
Forum: Copywriting 5th December 2014, 02:27 PM
Replies: 43
Views: 3,175
Posted By Mark Pescetti
Re: Dare I Ask...? Yet Another WFH Critque Thread

Steve makes a great point.

I got a massage this morning from someone who just got of out of school. And the session was the best I've had in ages.

Which isn't unusual. Because people who have a...
Forum: Copywriting 5th December 2014, 12:02 PM
Replies: 43
Views: 3,175
Re: Dare I Ask...? Yet Another WFH Critque Thread

So is the stumbling block -"New copywriter, no experience so no portfolio = I need to be dog cheap?"

Making the USP "dog cheap"

Maybe not the best ever selling point.

So, what is the real,...
Forum: Copywriting 5th December 2014, 02:14 AM
Replies: 43
Views: 3,175
Posted By Chriswrighto
Re: Dare I Ask...? Yet Another WFH Critque Thread

I know the struggle... :smilies_rolleyes:

It comes down to your confidence as a copywriter. Right now you're in a mindset of... "I may not be good enough (I've got no portfolio), but I can be the...
Forum: Copywriting 4th December 2014, 01:21 PM
Replies: 43
Views: 3,175
Posted By The Copy Nazi
Re: Dare I Ask...? Yet Another WFH Critque Thread

Young "Rock Star" Copywriter Is Giving YOU A One-Time Chance To Get Crowd-Pulling Copy At A HUGE Discount

Uh - you're a so-called "Rockstar copywriter" - that no one's heard of.

...
Forum: Copywriting 4th December 2014, 12:18 PM
Replies: 43
Views: 3,175
Re: Dare I Ask...? Yet Another WFH Critque Thread

John,

A couple of ideas for you.

Every client who hires a copywriter regardless of their fees, experience or kudos feels they are taking a risk.

Will the copy work? Will I get on with the...
Forum: Copywriting 4th December 2014, 11:14 AM
Replies: 43
Views: 3,175
Posted By Mark Pescetti
Re: Dare I Ask...? Yet Another WFH Critque Thread

John, I appreciate this took you a good amount of time.

But it demonstrates that you don't know one of... if not the most important aspect of writing copy (IMHO)... which is positioning.

Rock...
Forum: Copywriting 4th December 2014, 09:51 AM
Replies: 43
Views: 3,175
Posted By Chriswrighto
Re: Dare I Ask...? Yet Another WFH Critque Thread

John,

This section isn't tired of critique threads, just pointless critique threads where the business owner doesn't use any of the advice. :P

Anyhoo... here's my take...

So you're offering...
Forum: Copywriting 16th October 2014, 04:31 PM
Replies: 8
Views: 1,047
Posted By sethczerepak
Re: Putting up a Warrior For Hire Ad? Style vs. Substance?

Hi John,

With questions like this, it's best if we know what you're selling and who you're selling to. Everything in copywriting starts with those two questions. I've had those types of headlines...
Forum: Copywriting 15th October 2014, 11:23 PM
Replies: 8
Views: 1,047
Posted By Chriswrighto
Re: Putting up a Warrior For Hire Ad? Style vs. Substance?

John, I have found that a well-written ad doesn't get overlooked.

I tend to place a graphic at the top for my headline and then let the rest of the ad be text.

What's your price point?
Forum: Copywriting 13th October 2014, 10:34 AM
Replies: 10
Views: 1,281
Posted By angiecolee
Re: Dullards, bums, and hacks

Frankly, if I were a hiring manager, I'd be reading that man's clippings and seeing about a face to face.

I'd much rather meet with a passionate person than an ass kisser.

And this is based on...
Forum: Copywriting 10th October 2014, 10:37 PM
Replies: 18
Views: 2,126
Posted By Alex Cohen
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

John,

Halbert's ads were an early influence on me as well. I bought a product that broke down 37 of his ads... great learning experience.

Alex
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