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Search: Posts Made By: Jennie Heckel
Forum: Copywriting 29th August 2016, 09:34 AM
Replies: 24
Views: 236
Posted By RickDuris
Re: Need Your Expert Help With LP

If it were me, I 'd start building a list. Start promoting competitor products. Then survey.

Or if you have some funds to advertise a landing page with a free optin and again, start building a...
Forum: Copywriting 28th August 2016, 08:03 PM
Replies: 24
Views: 236
Posted By RickDuris
Re: Need Your Expert Help With LP

Athena, please appreciate, I am in the weight loss market. Been in it for 10 years.

Given what you've presented, your client simply does not know the market. In addition, they do not understand...
Forum: Copywriting 23rd August 2016, 07:57 AM
Replies: 15
Views: 567
Posted By GordonJ
The CW as Biz-Op roughly began at the Hurricane In Miami Seminar or

..or the dolphin under the sea workshop? Not sure, but I credit Sir Gary Halbert with making it an official Biz-Op, when he figured out he could make a ton of moolah holding seminars, and getting...
Forum: Copywriting 19th August 2016, 08:36 AM
Replies: 15
Views: 567
Posted By GordonJ
Here is one big SECRET WHEN looking for work...

SHHHH, don't tell.

The secret?...................Google.

I mentioned Agora. Type in Agora hit the link that comes up. On home page, scroll to bottom, hit the link to the Career Ops. On the...
Forum: Copywriting 18th August 2016, 11:33 AM
Replies: 15
Views: 567
Posted By GordonJ
Start at the top of the pyramid and go down from there.

The top tier...Agora types. Publishers of multiple financial newsletters.

Review the copy from Stansberry, Weiss, etc.

Don't or can't do. Try supplements. Search for the 100 largest direct...
Forum: Copywriting 18th August 2016, 08:44 AM
Replies: 15
Views: 567
Posted By GordonJ
Would you write for 10 hours a week for 6,950.00 a month?

A- Could you live on only 7,000 bux a month?

B- What does that kind of a "contract" look like?

I don't make it a secret, my disdain for so-called copywriters who can't even capitalize the I,...
Forum: Copywriting 6th May 2016, 10:05 PM
Replies: 32
Views: 1,712
Posted By RickDuris
Re: Plan to persuade ...

Jennie, thanks.

It's so nice of you to respond. It's starting to feel like homecoming weekend on this thread with all the oldtimers chiming in.

You said the magic words.

"The trick is to...
Forum: Copywriting 24th April 2016, 04:03 AM
Replies: 37
Views: 2,021
Posted By sethczerepak
Re: Where Have All the "Gurus" Gone?

Because we'd rather make money than swat mosquitoes.

And by "swat mosquitoes," I mean constantly correcting, educating and stamping out the massive misinformation campaigns of people who come on...
Forum: Copywriting 8th February 2016, 09:06 PM
Replies: 43
Views: 4,357
Posted By MikeHumphreys
Re: How to ATTRACT more Copy Clients and Get Them Coming To You...

I'd hit the books and actually learn marketing.

The questions you're asking are marketing 101. Part of marketing 101 is POSITIONING. If you learn how to position yourself, then you will be able to...
Forum: Copywriting 5th September 2015, 07:07 PM
Replies: 8
Views: 1,217
Posted By ThePromotionalGuy
Re: Ethical Question w/ a Former Client

Here is what your client didn't consider.

You now have specific knowledge of:


his client's content
his client's audience
his client's industry
his client's marketing
his client's...
Forum: Copywriting 28th August 2015, 09:19 AM
Replies: 6
Views: 787
Posted By joe golfer
Forum Flashback: Rick Duris Research Techniques

Folks,

I'm in the process of organizing some articles and quality forum threads on copywriting research for my post (see stickies) for new copywriters. Will they ever read it? Probably not.
...
Forum: Copywriting 23rd August 2015, 04:10 PM
Replies: 4
Views: 883
Posted By ewenmack
This BAD news creates serious opportunity for hired guns

Here's the opening story...

"A recent study conducted by TIME magazine shows that advertising rates have at minimum doubled, tripled and even more than quadrupled in cost in the last 5 years,...
Forum: Copywriting 22nd August 2015, 07:45 PM
Replies: 7
Views: 1,431
Posted By Oziboomer
Re: How to hire a copywriter... from a copywriter's perspective

Hi Mark,

From a potential client and prospect point of view...

I took a few minutes and I will try to listen to the broadcast further but my immediate impressions were a little disappointing...
Forum: Copywriting 14th June 2015, 03:14 PM
Replies: 32
Views: 2,879
Posted By ewenmack
Re: Do Experienced Copywriters really make good money

Yes, yes and yes!

Not only doing it for yourself, do it for your clients.

Have your clients be seen in a new, different and way more valuable
light.

Seth highlighted what was done with...
Forum: Copywriting 14th June 2015, 09:45 AM
Replies: 21
Views: 3,188
Posted By gjabiz
Dead forums, ghost town blogs and abandoned web sites...

To answer the OP question. No, it isn`'t dead...yet.

This is one of the longest running forums online. When Allen started WF there were scores of forums, some by unknowns, others by well promoted...
Forum: Copywriting 14th June 2015, 07:18 AM
Replies: 21
Views: 3,188
Posted By RickDuris
Re: WF copywriting forum dead?

I've made some really great friends here. When I launched my little "how to get clients" report last year, I was amazed at the outpouring of support from practically everyone. When I think about all...
Forum: Copywriting 13th June 2015, 02:43 PM
Replies: 21
Views: 3,188
Posted By MontelloMarketing
Re: WF copywriting forum dead?

Um... do you mean "drivel?" You must not... otherwise it would be odd for you to be pointing out stupidity. :)
Forum: Copywriting 13th June 2015, 11:48 AM
Replies: 21
Views: 3,188
Posted By Cool Hand Luke
Re: WF copywriting forum dead?

Been this way for a while. Started before the freelancer takeover and only got slower from there. It doesn't help that 90% of the new threads here are "critique my copy" requests from people who have...
Forum: Copywriting 31st May 2015, 09:23 PM
Replies: 71
Views: 4,106
Posted By BigFrank
Re: Sales Letter pricing

Personally, I never look for the cheapest of anything. I look for a fair price for services rendered and am happy to pay that and not a penny more..

Since you are copywriter I will believe your...
Forum: Copywriting 5th May 2015, 10:13 AM
Replies: 17
Views: 2,045
Posted By angiecolee
Re: Fair Pay For Copywriters

Great advice from the guys.

My two cents: I don't get it.

Seriously, this whole structure you've set up - I don't get it. Why on earth would you want to pay $500-2K for a 20 page sales letter...
Forum: Copywriting 5th May 2015, 05:49 AM
Replies: 17
Views: 2,045
Posted By sethczerepak
Re: Fair Pay For Copywriters

Exactly what I was thinking.

No accomplished copywriter is going to jump through these hoops just for a shot at "winning" a 7k job. Your post suggests that you're really uncomfortable with risk....
Forum: Copywriting 5th May 2015, 04:16 AM
Replies: 17
Views: 2,045
Posted By BrianMcLeod
Re: Fair Pay For Copywriters

A VSL to sell pro copywriters into writing for you on a weird, risk-averse pricing ladder that starts off with a $20 article and ends with a $7K sales letter?

I'd seriously rethink your strategy...
Forum: Copywriting 29th January 2014, 10:17 AM
Replies: 14
Views: 1,739
Posted By shawnlebrun
Re: This Swipe will change your life (and make you lots of money)

Something I've started doing with local clients who are on retainer is... I'll produce a direct mail package for them based on everything I've used in the past.

Stuff that works. Proven templates,...
Forum: Copywriting 27th January 2014, 04:55 PM
Replies: 25
Views: 3,061
Posted By max5ty
Re: You are only ONE "swipe" away from becoming rich...and that swipe is:

If by "crap product" you mean poorly made, I agree...

other than that, there are no crap products, only crap copywriters.

The Halbert thing about a hungry market is nonsense.

I know some of...
Forum: Copywriting 27th January 2014, 12:30 PM
Replies: 14
Views: 1,739
Posted By The Copy Nazi
This Swipe will change your life (and make you lots of money)

"Beware the lollipop of mediocrity; lick it once and you’ll suck forever." — Brian Wilson.

Brian Wilson - who he? The genius behind The Beach Boys. Look it up.

Oh ok... I'll spell it out. If...
Forum: Copywriting 23rd January 2014, 12:47 PM
Replies: 25
Views: 3,061
Posted By gjabiz
You are only ONE "swipe" away from becoming rich...and that swipe is:

Coming up in just a moment. But first;

Do you accept the premise promoted by Kennedy, Halbert, Abraham, et al. which goes something like:

You are only one sales letter away from striking it...
Forum: Copywriting 1st January 2014, 07:41 AM
Replies: 22
Views: 1,883
Posted By Nick Brighton
Re: If you had no copywriting clients and needed money today...

great post Jennie, thanks for the refresher! It can be easy to forget all the ways to market yourself when you haven't needed to for so long!
Forum: Copywriting 31st December 2013, 08:14 PM
Replies: 22
Views: 1,883
Posted By splitTest
Re: If you had no copywriting clients and needed money today...

Those are great ideas, Jennie. Wish you the best in 2014!
Forum: Copywriting 30th December 2013, 10:18 PM
Replies: 9
Views: 1,252
Posted By Daniel Scott
The biggest things preventing cubs from going pro

As some of you may know, lately I've been hiring cubs.

That means a LOT of looking at samples.

Seriously... I've probably looked at 200+ pieces of copy in the last few days (though I'll admit...
Forum: Copywriting 29th December 2013, 01:28 PM
Replies: 14
Views: 1,413
Posted By copyassassin
Re: Why So Few Copywriters Are Successful

Daniel,

I've tried to hire a couple of copywriters on this sub-forum.

And they all flaked out for whatever reason. It's really sad.

What pisses me off even more is when these same people...
Forum: Copywriting 27th December 2013, 07:55 AM
Replies: 14
Views: 1,413
Posted By Daniel Scott
Why So Few Copywriters Are Successful

As some of you know, I recently hired/trialed some cubs.

Out of the 20 - 25 responses I got, I think I got about a handful of people I was willing to give a shot.

One stood above the pack and...
Forum: Copywriting 26th December 2013, 06:38 PM
Replies: 24
Views: 1,219
Posted By shawnlebrun
Re: What am I doing wrong with my copy?

Well, most of the good ones DO...

"Copy is not written. If anyone tells you that you write copy, sneer at them. Copy is not written. Copy is assembled. You do not write copy. You assemble it.
...
Forum: Copywriting 24th December 2013, 03:35 PM
Replies: 22
Views: 1,883
Posted By RickDuris
Re: If you had no copywriting clients and needed money today...

Nick, this technique is called "eating your babies".

I learned it at Oracle. I don't know if they still do it, but during Oracle's startup days, to make quota, Oracle salesmen were authorized to...
Forum: Copywriting 16th December 2013, 10:00 AM
Replies: 8
Views: 911
Posted By MikeHumphreys
Re: Turning away business, too busy ?

Put it this way... is it worth ruining a professional relationship? Is it worth destroying your own professional reputation?

Not to me. Or any of my business allies.

If I'm turning down a...
Forum: Copywriting 13th December 2013, 10:38 AM
Replies: 8
Views: 911
Posted By shawnlebrun
Re: Turning away business, too busy ?

If a niche bores me to tears, I'll pass.

If I feel the product doesn't offer something of value, I'll pass.

If I have any hunch at all that the client and I wont' "mesh" well and get along,...
Forum: Copywriting 11th December 2013, 02:31 PM
Replies: 75
Views: 4,918
Posted By Mr. Subtle
Big Ad Agencies And Their Clients Give Me A Belly Laugh

Current issue of "The Economist" (BlackRock cover) inside cover (2-page) spread...

http://i41.tinypic.com/28lt16p.jpg

Current rate $181,150. Ad agency gets $27,172.50.

Could most in here...
Forum: Copywriting 5th December 2013, 03:54 PM
Replies: 35
Views: 1,471
Posted By sethczerepak
Re: How can I get full time income from writing?

Why is it sinking?

I ask because, if your ad writing skills can't save your current business I doubt they'll turn out to be a good exit strategy.

If it's sinking for some other reason, I bet...
Forum: Copywriting 3rd December 2013, 10:00 AM
Replies: 38
Views: 3,540
Posted By Harlan
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Who's Frank Kern?

And just because Frank wrote it, don't assume it's a home run.

The most honest copywriter is Joe Sugarman who talked openly about the ads that bombed.

To learn from it,...
Forum: Copywriting 27th November 2013, 12:55 AM
Replies: 38
Views: 3,540
Posted By Alex Cohen
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Kevin Rogers published a PDF called, "Behind The Copy, Anatomy of a #1 Clickbank Sales Letter"...

http://www.rogerscopy.com/BehindTheCopy-MOLB.zip

Alex
Forum: Copywriting 26th November 2013, 03:02 PM
Replies: 38
Views: 3,540
Posted By joe golfer
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Brian Keith Voiles
free, requires email address, no connection
Killer Copy by Brian Keith Voiles (http://briankeithvoiles.com/)

Michel Fortin
The Copy Doctor
as suggested above per Shawn...
Forum: Copywriting 26th November 2013, 09:07 AM
Replies: 38
Views: 3,540
Posted By max5ty
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Ewen, do you really think Frank Kern wrote that?

One thing Kern does know how to do (among many) is he knows how to surround himself with expert copywriters/marketers.
Forum: Copywriting 18th November 2013, 10:50 AM
Replies: 57
Views: 6,669
Posted By Jason Kanigan
"So You Want to Get Clients and Make Big Bucks as a Copywriter?" [How To]

Breaking this out into its own thread because I don't think people are seeing it...

Make a list of 20 companies you'd like to promote the products or services of. Things you truly believe in. You...
Forum: Copywriting 9th November 2013, 01:42 PM
Replies: 19
Views: 1,120
Posted By RickDuris
Re: I want to give the right person $1000.00

SE DON, no disrespect and I'm not a candidate, but I recommend you use the services of http://escrow.com. In the past, other contest holders have failed to uphold their end of the agreement.

This...
Forum: Copywriting 9th November 2013, 10:29 AM
Replies: 19
Views: 1,120
Posted By Tim R
Re: I want to give the right person $1000.00

I don't think you're aware of how much money top copywriters actually charge for their services. If you want to sell your product, then hire someone with proven experience and be prepared to pay them...
Forum: Copywriting 17th October 2013, 01:00 PM
Replies: 36
Views: 1,860
Posted By BambiFox
Re: Why Good Copywriters Are Broke

max5ty - I'm glad somebody said it.

And, define "broke".

"Broke" for a laid off widow with two kids at home is definitely not the same as "broke" for a single writer living in the woods with...
Forum: Copywriting 16th October 2013, 09:53 AM
Replies: 36
Views: 1,860
Posted By MikeHumphreys
Re: Why Good Copywriters Are Broke

And coffee... lots and lots of coffee. :D
Forum: Copywriting 16th October 2013, 08:57 AM
Replies: 36
Views: 1,860
Posted By RickDuris
Re: Why Good Copywriters Are Broke

The secret to copywriting success is taking a break every 33 minutes--exactly. ;)
Forum: Copywriting 21st June 2013, 09:23 PM
Replies: 16
Views: 900
Posted By BrianMcLeod
Re: The chicken or the egg with hiring a copywriter

One more thing, Kurt (and future Kurts reading this)

Don't let phantom fears drive the process... you'll make yourself and whoever you hire miserable.

It's easy to conjure up all the diabolical...
Forum: Copywriting 21st June 2013, 06:04 PM
Replies: 16
Views: 900
Posted By BrianMcLeod
Re: The chicken or the egg with hiring a copywriter

Kurt,

When there's money on the line, you're always hedging your bets.

You believe you have a product that people will buy. You're betting on it.

You hope your copywriter will help you...
Forum: Copywriting 17th June 2013, 02:00 PM
Replies: 2
Views: 682
Posted By OutOfThisWord
Re: The Big Alternative Health Lists

I did some work for these guys couple years ago and at that time I understood their list was over 200K.

NaturalHealthSherpa.com (http://naturalhealthsherpa.com/)

They promote a lot of Agora...
Forum: Copywriting 15th June 2013, 05:10 AM
Replies: 19
Views: 2,042
Posted By AndrewCavanagh
23 Copywriting Secrets Unearthed In This AMAZING 2 Page Sales Letter...

Amazing 2 Page Sales Letter
Holds 23 Key Secrets
To Unlocking A Vault Filled
With Copywriting Gold!

Get All 23 Secrets PLUS Your Full Copy Of
This Sales Letter In The FREE pdf below...
...
Forum: Copywriting 11th June 2013, 01:00 AM
Replies: 6
Views: 1,036
Posted By Dennis Gaskill
Re: Collection Of Best Converting One Liners!

That looks a lot like the list Jay Abraham put together, but there are some differences. Here's his list with commentary.

http://www.mastercopywriters.com/greatestheadlines.htm

The...
Forum: Copywriting 10th June 2013, 02:03 PM
Replies: 6
Views: 1,036
Posted By CopyMonster
Re: Collection Of Best Converting One Liners!

Here you go:

They Laughed When I Sat Down at The Piano – But When I Started to Play!
Give Black What They Deserve
Profits That Lie Hidden In Your Farm
How I Made a Fortune With a Fool...
Forum: Copywriting 7th June 2013, 09:49 AM
Replies: 3
Views: 823
Posted By Harlan
Re: Agora anyone?

I'm sure they drained their supply of AWAI copywriters...
Forum: Copywriting 3rd June 2013, 10:32 AM
Replies: 18
Views: 995
Posted By BrianMcLeod
Re: Short copy vs. Long copy? Think again...

Yeah, nothing like keywords rich content to make 'em break out the old wallet.

:cool:
Forum: Copywriting 30th May 2013, 09:17 AM
Replies: 7
Views: 1,025
Posted By RickDuris
Re: This is what can happen when you swipe

Here's what might work better in certain situations....

Sending the first email, with "I haven't been fully honest with you" as the email subject line.

Keep it short and to the point. Evoke...
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