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Search: Posts Made By: ewenmack
Forum: Offline Marketing 17th November 2019, 03:38 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

Very very few marketers will target the channel
people buy from.

Claude is an exception when he talks about those
that bought a vacuum cleaner from
an in-home salesman.

Take life insurance....
Forum: Offline Marketing 17th November 2019, 12:42 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

I'm not sure if Direct TV customers up for renewal data is available but certainly a lot of bigger financial transactions are.

It even goes deeper.

Like identified the reasons leaving a...
Forum: Offline Marketing 16th November 2019, 07:11 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

Great question.

Take the two major online ad platforms Google and Facebook.

As an advertiser, you don't know as much valuable information
about them as you can get outside those ad platforms....
Forum: Offline Marketing 16th November 2019, 04:35 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

Yep, always fluid.

Best,
Ewen
Forum: Offline Marketing 16th November 2019, 04:30 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

Great point.

Thanks for bringing this up because I forgot to actually say
past behavior is an indicator of future behavior

Back in the old days before the Internet,
direct marketers who...
Forum: Offline Marketing 15th November 2019, 02:15 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

I find that if I do the research first
before speaking with them I can speed up the process
and see if the list is the right one or whether they can make
an existing one better.

Lot's of...
Forum: Offline Marketing 13th November 2019, 05:33 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

Claude, you touched on the word Program.

Yes, we want to give it a name, instead of the plain words insurance and quote.

These little things make a huge difference in perception of value.
...
Forum: Offline Marketing 13th November 2019, 12:29 PM
Replies: 26
Views: 380
Posted By ewenmack
Re: 80/20 Customers Part 2

As Claude pointed out with the finance example, you can get a list of those that have credit cards, high net worth individuals, have a mortgage free home , borrowing ability, know when their loans...
Forum: Offline Marketing 13th November 2019, 02:44 AM
Replies: 26
Views: 380
Posted By ewenmack
80/20 Customers Part 2

80/20 Customers Part 2

In part one I talked about in every customer list there are the few big spenders and most of the others range from not being very profitable to non-profitable.

You fix...
Forum: Offline Marketing 9th November 2019, 05:36 PM
Replies: 17
Views: 376
Posted By ewenmack
Re: 80/20 Customers

Years ago I would get rid of my worst clients when I had my lawncare biz.

I graded them from A to D grade.

D's and some of the C's went.

They made room for more A and B's.

Gotta keep the...
Forum: Offline Marketing 6th November 2019, 09:17 PM
Replies: 17
Views: 376
Posted By ewenmack
Re: 80/20 Customers

A mistake in thinking when targeting big spenders is that if they have lots of money
they will buy.

Couldn't be further from the truth.

She waits till near closing to get discounted bread from...
Forum: Offline Marketing 6th November 2019, 09:00 PM
Replies: 17
Views: 376
Posted By ewenmack
Re: 80/20 Customers

Gordon, I don't offer any training on how to source these lists. I will work with a client who wants to reach only big spenders as an added service when buying these lists.
Forum: Offline Marketing 6th November 2019, 07:32 AM
Replies: 17
Views: 376
Posted By ewenmack
80/20 Customers

Sitting inside your customer list, Ford’s customer list
and Amazon’s customer list are the few big spenders.

They will buy more If given the opportunity.

They are the 20%.

The 80% are...
Forum: Offline Marketing 5th November 2019, 08:16 PM
Replies: 120
Views: 1,457
Posted By ewenmack
Re: What Should I Call My New Selling Program?

It ain't brilliantly clever, just plain 'ol
market awareness.

Thank you for your kind words.

Best,
Ewen
Forum: Offline Marketing 5th November 2019, 08:11 PM
Replies: 120
Views: 1,457
Posted By ewenmack
Re: What Should I Call My New Selling Program?

Thanks, Mrme and Claude.

I wrote that up about 4 am while waiting for my
94-year-old mother to get over her vomiting.

Claude, can you recollect a common selling situation that you
frequently...
Forum: Offline Marketing 4th November 2019, 09:12 AM
Replies: 120
Views: 1,457
Posted By ewenmack
Re: What Should I Call My New Selling Program?

Claude, in just about any worthwhile market you can think of, including the sales teaching world, benefit headlines and titles don't work very well.

This is because your prospects have been hit...
Forum: Offline Marketing 24th October 2019, 03:50 PM
Replies: 20
Views: 651
Posted By ewenmack
Re: Need ideas to help sell web design fast

This thread may help
as it got a lot of rave responses...

https://www.warriorforum.com/offline-marketing/646690-update-warning-little-ad-trick-blows-competition-out-water-25k-2-days.html
Forum: Offline Marketing 22nd October 2019, 02:11 PM
Replies: 120
Views: 1,457
Posted By ewenmack
Re: What Should I Call My New Selling Program?

What is their biggest resistance?

Would it be...

Why is this different than all the other sales training?

Buyers are more sophisticated now compared to when you were selling...

This won't...
Forum: Offline Marketing 20th October 2019, 07:19 PM
Replies: 120
Views: 1,457
Posted By ewenmack
Re: What Should I Call My New Selling Program?

Sounds like there are 2 groups,
those that are the biz owners and those that are on commission for the biz owners.

Am I right?

.
Which group are the biggest spenders and better to work with?...
Forum: Offline Marketing 20th October 2019, 01:48 PM
Replies: 120
Views: 1,457
Posted By ewenmack
Re: What Should I Call My New Selling Program?

Who are you selling to, Claude?

What level of awareness and understanding do they have in the sales process?

What are their pre-existing biases towards the subject?

I've got more questions...
Forum: Offline Marketing 7th October 2019, 01:45 PM
Replies: 26
Views: 1,261
Posted By ewenmack
Re: Dan Kennedy about to exit if not already has

From Lee Milteer:

DAN KENNEDY NEWS; HUGE a memo from Dan himself to me this morning and I have spoken with him and Carla and THERE IS HOPE. FROM: Dan Kennedy

Dictated on 10-7-2019

There may...
Forum: Offline Marketing 30th September 2019, 05:29 PM
Replies: 26
Views: 1,261
Posted By ewenmack
Re: Dan Kennedy about to exit if not already has

Update: Lee Milteer.
September 29 at 3:26 AM

Dan Kennedy and I hanging out at an event. HE IS STILL ALIVE and has all his mental capabilities. Dan is NOW at his home in Ohio with Home care...
Forum: Offline Marketing 24th September 2019, 07:43 PM
Replies: 26
Views: 1,261
Posted By ewenmack
Re: Dan Kennedy about to exit if not already has

"Update: Dan has finally been moved to his personal home in Ohio and now is in home Hospice and has Nursing Care and has his Dog at his side. I am speaking to him and he is as always being Dan and is...
Forum: Offline Marketing 10th September 2019, 01:53 PM
Replies: 8
Views: 399
Posted By ewenmack
Re: Ideas to Get Buyers Lists

You are right about it being math based.

In Amex's case, the data programmers set triggers as to what was bought prior to product being tracked.

If there is a high enough consistent trend then...
Forum: Offline Marketing 9th September 2019, 02:21 PM
Replies: 26
Views: 1,261
Posted By ewenmack
Re: Dan Kennedy about to exit if not already has

This in the last 3 hours
from Lee Milteer...

Update on Dan Kennedy: from Lee Milteer. Dan and I plus Nick from Advantage all met this morning for an hour for a strategy conference call. Dan and I...
Forum: Offline Marketing 9th September 2019, 07:38 AM
Replies: 8
Views: 399
Posted By ewenmack
Re: Ideas to Get Buyers Lists

Amex has set triggers for purchases that lead to booking hotel stays
in these groups...

Upscale Hotels, Intent to Book
Affordable Hotels, Intent to Book
Beach Hotels and Resorts, Intent to Book...
Forum: Offline Marketing 8th September 2019, 02:45 PM
Replies: 9
Views: 155
Posted By ewenmack
Re: Looking for Advice for New Client

Thanks for your kind words.

I have stopped giving out free content.

The only way to get my eyes and brain
on a project is from somebody who can make a compelling case.

Very rare now does...
Forum: Offline Marketing 7th September 2019, 03:00 PM
Replies: 9
Views: 155
Posted By ewenmack
Re: Looking for Advice for New Client

Why not use his existing assets, the work he has done for the travel agency and car dealership and target those in same industry?
Forum: Offline Marketing 5th September 2019, 08:58 PM
Replies: 26
Views: 1,261
Posted By ewenmack
Re: Dan Kennedy about to exit if not already has

This copy and pasted from Lee Milteer
who has spent time with Dan in Hospice...

"Posted By Lee Milteer
DATE: 9/5/19
FROM: DAN S. KENNEDY, PERSONALLY

Hello from Dan,

First off THIS IS Me -...
Forum: Offline Marketing 21st August 2019, 06:19 PM
Replies: 26
Views: 1,261
Posted By ewenmack
Dan Kennedy about to exit if not already has

Here is what he said about his impending death
and Adam Witty...

https://dankennedytribute.com/?fbclid=IwAR1k8Bx8rjr-tUF6PfgOVvC1T1wYXiI6peFCMdomjmXixSWAYyiXL6YTJQo
Forum: Offline Marketing 8th August 2019, 09:13 PM
Replies: 16
Views: 622
Posted By ewenmack
Re: How much tech skills should I know?

Here's another example of multiple unstructured data
been brought together
to make it more valuable and usable,
https://trestle.corelogic.com/Home/Providers

It's like a supermarket and you can...
Forum: Offline Marketing 30th July 2019, 04:29 PM
Replies: 16
Views: 622
Posted By ewenmack
Re: How much tech skills should I know?

Machine learning is just a way to get things done.

Like Yellow Pages is a way to get things done
ie get your ad in front of an audience.

Therefore in of itself, it has little value
until you...
Forum: Offline Marketing 14th July 2019, 08:19 PM
Replies: 9
Views: 240
Posted By ewenmack
Re: You work for the customer

Today with mass data on what people buy in the USA,
the predictors of when and how much they will buy...

only ignorance and laziness is keeping them on struggle street.

You can do mass mailing...
Forum: Offline Marketing 19th June 2019, 08:00 PM
Replies: 3
Views: 101
Posted By ewenmack
Re: Shared Mailer In an Envelope

Here's an example of the owner of
several catalogs,
a name you probably haven't heard of...
Colony Brands.
They have 16 million going out.

Here are some of there advertisers...
going out...
Forum: Offline Marketing 19th June 2019, 06:25 PM
Replies: 3
Views: 101
Posted By ewenmack
Re: Shared Mailer In an Envelope

There are many PIP, package insert programs.

Meredith media has them for all their magazine brand subscribers.,
like Martha Stewart.

500,000 is their minimum.

Disney has them
with 100,000...
Forum: Offline Marketing 16th June 2019, 12:03 PM
Replies: 63
Views: 1,164
Posted By ewenmack
Re: Marketing For Mattress Store

Nah, not in California...all silicone!
Forum: Offline Marketing 31st May 2019, 08:46 PM
Replies: 28
Views: 721
Posted By ewenmack
Re: Using highly targeted snail mail

"Wife Of Famous Salesman, Claude Whitacre,
Swears Under Oath That Her Perfume Does Not
Contain An Illegal SEXUAL STIMULANT".

Now get a list of all married salesmen and package it as a gift to...
Forum: Offline Marketing 28th March 2019, 08:41 PM
Replies: 13
Views: 253
Posted By ewenmack
Re: Uber & Lyft Marketing for Physical Stores

If you really want to maximize this, here's how...

You can go to a jewelry store with this offer...

"I've got a hand-picked list of women who spend over $2,000
on jewelry multiple times,...
Forum: Offline Marketing 22nd February 2019, 01:00 PM
Replies: 3
Views: 102
Posted By ewenmack
Re: Should Cold Prospecting With Leverage Outperform Pay Per Click?

I agree with Claude.

I'll add the decision will also depend on the resources available.

By resources, I mean the level of expertise in one area over the other.

If he has no experience and is...
Forum: Offline Marketing 12th February 2019, 03:30 PM
Replies: 21
Views: 418
Posted By ewenmack
Re: Google doesn't give results from my blog

Looks like a process of elimination is going to be needed
to track down the cause.

Here's the first step, see if you've been penalized by Google.

Here's a guide on how to do it...
...
Forum: Offline Marketing 12th February 2019, 03:04 PM
Replies: 21
Views: 418
Posted By ewenmack
Re: Google doesn't give results from my blog

Hi Claude,

Did your site ever show up?

Have your pinged your website using a tool like Pingler?

Best to use it for each post you've made.

Best,
Ewen
Forum: Copywriting 7th February 2019, 06:38 PM
Replies: 3
Views: 252
Posted By ewenmack
Re: Looking for swipe or resources to write copy to attract small business owners

You having the answer to a problem they and others can't solve.

Now that's a novel approach to attraction.

Best,
Ewen
Forum: Offline Marketing 3rd February 2019, 02:43 PM
Replies: 35
Views: 502
Posted By ewenmack
Re: Educating customers by giving them famous books?

The word "need is a very dangerous word.

You are a lawncare guy and you see a yard
with grass up to your knees in a nice neighborhood.

The neighbors must be pissed off and it's going
to be a...
Forum: Offline Marketing 18th January 2019, 01:41 PM
Replies: 63
Views: 1,164
Posted By ewenmack
Re: Marketing For Mattress Store

Jason and Savidge are on the right track with events triggered.

One event is you wouldn't think of
but 3 acquaintances have told me they went out
and bought a mattress after this event.

They...
Forum: Offline Marketing 17th January 2019, 08:39 PM
Replies: 63
Views: 1,164
Posted By ewenmack
Re: Marketing For Mattress Store

I have a list of those that are about to buy a mattress,
worth over $500, in the next 90 days from all States.

Best,
Ewen
Forum: Offline Marketing 5th January 2019, 01:32 PM
Replies: 9
Views: 297
Posted By ewenmack
Re: US Demographics

Those articles are search intent.

The next advancement is purchase intent based on what people
are buying leading up to a purchase.

One credit card company tracks $1 trillion of annual...
Forum: Offline Marketing 4th January 2019, 01:53 AM
Replies: 9
Views: 297
Posted By ewenmack
Re: US Demographics

It's good but not great compared to identifying those that are about to buy
in the next 90 days and only run ads to them,
without being tied to Facebook or Google.

Here's a few about to buy in...
Forum: Offline Marketing 13th December 2018, 08:46 PM
Replies: 22
Views: 942
Posted By ewenmack
Re: My 6000th post...

Lol, c'mon John, you private messaged me to STOP giving too much away.

Best,
Ewen
Forum: Copywriting 30th November 2018, 12:29 PM
Replies: 11
Views: 436
Posted By ewenmack
Re: The Top 3 Reason Sales Campaigns Fail

I'd add audience selection and a subset of that being timing.

Take cosmetic surgery.

You've selected a group of women who are married,
well established with children now mostly independent...
Forum: Copywriting 11th November 2018, 11:10 PM
Replies: 46
Views: 949
Posted By ewenmack
Re: Here's the plan...

Rob, have you spoken to 20 or more people that have
time management issues
before you paid your developer a deposit?

Best,
Ewen
Forum: Offline Marketing 10th November 2018, 11:26 AM
Replies: 14
Views: 265
Posted By ewenmack
Re: Marketing Ideas For Fortune 500 CEO'S

Dunno if Puma is a Fortune 500.

The highest rank in there was the head of Oceana
I dealt with and bossed.

I gave them a product, they paid me money.

They paid 28 days after delivery, which...
Forum: Offline Marketing 4th November 2018, 04:05 PM
Replies: 13
Views: 595
Posted By ewenmack
Re: The OLD school $ 1,000.00 morning.

Meanwhile...downtown Auckland is a Thai restaurant.

It's lunch time Monday.

Outside on the footpath is a queue of office workers
waiting in line to get their lunch.

Meanwhile on the...
Forum: Copywriting 1st November 2018, 05:10 PM
Replies: 51
Views: 780
Posted By ewenmack
Re: Advertising determines almost everything in our society

Since I have access to consumer buying behavior of most US adults,
it yells out to me.

I don't have to be clever at all.

The only "creative" part is connecting 2 or more
pieces of data that...
Forum: Copywriting 28th October 2018, 02:13 PM
Replies: 51
Views: 780
Posted By ewenmack
Re: Advertising determines almost everything in our society

Mark, it seems like you have given a lot of thought
to the effects of mass communication on society.

I might be wrong but it seems you are
seeing the damaging effects of it and
you have a...
Forum: Copywriting 21st September 2018, 11:59 AM
Replies: 11
Views: 214
Posted By ewenmack
Re: [Analyzing Great Adverts] - What Was Your Methods

As Gordon said, how do you know it was a good ad?

The attendees who paid $5 k to be at
Gary Benciveng's retirement seminar
included the greats of copywriting and direct response marketing
where...
Forum: Offline Marketing 19th September 2018, 07:56 PM
Replies: 9
Views: 297
Posted By ewenmack
Re: US Demographics

https://www.hometownlocator.com/ has the latest updates July 2018.

Plus it has a much easier interface to search valuable data.

For example, if I'm wanting to do a direct mail campaign for a...
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